As per newly released data by Future Market Insights (FMI), the bladder liners market is estimated at USD 1,258.9 million in 2023 and is projected to reach USD 2,297.5 million by 2033, at a CAGR of 6.2% from 2023 to 2033. Share of bladder liners market in its parent market (incontinence products market) is approximately 5% - 15%.
With the increasing concern towards environment customers are preferring to buy products which are eco-friendly and chemical free, with this growing demand manufacturers have started manufacturing products which are made from biodegradable waste and reusable material.
For instance, the organic cotton pads and liners for light bladder leaks from Cora, a contemporary women's wellness company whose products include natural and organic tampons, pads, and other personal care items, are now part of their revolutionary portfolio. They also include patent-pending absorption technology.
Further consumer interest in natural and organic alternatives to traditional period products has resulted in the growth of these products, including new products with built-in absorbents and washable-timer functions. Consumers are becoming increasingly selective about the materials located in their bodies and there is increased awareness of components in period care and incontinence products.
| Attribute | Details |
|---|---|
| Estimated Bladder Liners Market Size (2023E) | USD 1,258.9 Million |
| Projected Bladder Liners Market Valuation (2033F) | USD 2,297.5 Million |
| Value-based CAGR (2023 to 2033) | 6.2% |
| Collective Value Share: Top 5 Countries (2023A) | 60% to 70% |
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Demand for bladder liners is forecast to surge at a steady 6.2% CAGR, in comparison with the 5.8% CAGR registered between 2018 and 2022.
Bladder liners are generally longer and wider than pads and offer a comprehensive list of "front to back" protection. Pads are typically curved. They're disposable and designed to be used by both men and women. Secured strips bind them to the undergarments. They contain 8 or even more ounces of urine and prevent it from seeping down into skin. The increased adoption due to the reliability of bladder liners is boosting the product sales across the globe.
The incontinence market over the last decade has grown substantially with emergence in increased cases of nerve damages, weak pelvic muscles, and different types of incontinence problems. The increased cases in different categorize of incontinence such as functional incontinence, urge incontinence, stress, overflow, and mixed incontinence has paved a pathway for the market growth during the historic period.
Further, the increasing global market penetration of the players operating in the current market is anticipated to boost the volume of sales of bladder liners over the forecast period. The prevalence in the availability and visibility of incontinence products such as bladder liners, sanitary pads, and others is pushing the market towards the significant growth. Moreover, the product adoption in recent times from low- and medium-income generating countries is boosting the overall market.
Sustainability is altering the market parameters for better
The farming of cotton has a huge effect on the environment if it is not naturally processed. Chemical used in cotton pollutes the environment, water bodies, and local wildlife. 1 kg of cotton needs 20,000 liters of water to process. This rise in awareness is affecting the sales of bladder liner as pads made with biodegradable fabrics are in high demand.
Further, the leading companies of the bladder liner market are investing in research and development to make their product environmentally friendly, more effective in usage, and convenient. The introduction of a reusable bladder liner increases the usage option and reduces the need for frequent purchases.
Increase in E-commerce adoption leading to market growth
The life of the consumers is getting entangled due to the work pressure, resulting in the reduction of time to carry out other essential works. Consumers search for an option to purchase products that are convenient and time-saving. The introduction of digital business and e-commerce sites have impacted consumers buying behavior as consumers are shifting from traditional method of purchase to online shopping.
Further, the online website provides the consumer with different options to choose from, which they filter and sort by their requirements. Online services offer a satisfactory price and valuable discounts that attract consumer to proceed with the purchase. These added benefits encourage the consumer to shop online, which indirectly helps in the sale of bladder liner and boosts the growth of the market.
Limited Retail Shelf Space
Shelf space is an essential asset of retailers for multiple purposes such as display products, enhance visibility, and to make comparison among other brands easy. Additionally, it helps to attract consumer attention and build a stronger supplier and customer relationship. Limited retail space available for Men's Bladder Liner is expected to hamper growth of the global market in the near future. Retail outlets offer multiple brands in all categories with over 20 different brands competing with each other in a limited shelf space.
The comparatively smaller space dedicated for men hygiene products in comparison to women personal hygiene one of the barriers for new entrants to occupy adequate shelf space in retail stores.
| Market Statistics | Details |
|---|---|
| Jan to Jun (H1), 2021 (A) | 6.2% |
| Jul to Dec (H2), 2021 (A) | 6.0% |
| Jan to Jun (H1), 2022 Projected (P) | 6.3% |
| Jan to Jun (H1), 2022 Outlook (O) | 6.9% |
| Jul to Dec (H2), 2022 Outlook (O) | 6.8% |
| Jul to Dec (H2), 2022 Projected (P) | 6.7% |
| Jan to Jun (H1), 2023 Projected (P) | 6.1% |
| BPS Change: H1, 2022 (O) to H1, 2022 (P) | (+) 63 |
| BPS Change: H1, 2021 (O) to H1, 2022 (A) | (-) 69 |
| BPS Change: H2, 2022 (O) to H2, 2022 (P) | (+) 61 |
| BPS Change: H2, 2021 (O) to H2, 2022 (P) | (-) 67 |
Principal Consultant
| Country | USA |
|---|---|
| Market Share (2023) | 30.0% |
| Market Share (2033) | 26.9% |
| BPS Analysis | (-) 312 |
| Country | China |
|---|---|
| Market Share (2023) | 13.3% |
| Market Share (2033) | 16.2% |
| BPS Analysis | (+) 289 |
| Country | India |
|---|---|
| Market Share (2023) | 2.7% |
| Market Share (2033) | 2.6% |
| BPS Analysis | (-) 8 |
Increased consumer awareness regarding the usage and benefits of bladder liner
The USA. has been a promising market for bladder liners, the country is expected to contribute a significant market share in the North America region. The market for incontinence hygiene products in the USA is being driven by rising demand for incontinence products majorly from women residing in the country.
The increase cases of bladder leakage from different activities such as running, riding bikes and others have witnessed a significant growth and is alternatively leading to increased product adoption in the country.
The USA bladder liners market is anticipated to grow at a significant CAGR of 5.4% over the forecast period. This growth can also be attributed to the increased product introduction and launch from player in the country. For instance, Poise Brand launched its New Bladder Leakage Line, Poise Ultra Thin Active Collection which are sold in three different categories: light, moderate, and maximum.
“Players in the country are focused towards the untapped potential of the regional market”
The incontinence products market in China might be considered as one of the fastest growing market across the globe. Although the adult incontinence product demand in the country is still at its infancy stage, however, the market is anticipated to grab a significant market share of around 49.5% in the East Asia bladder liner market.
The key player operating in the regional market are highly focused towards great potential that still remains untapped in the country. Players at multiple levels are drawn to the characteristic that many big brands are participating in online sales. The internet continues to perform a great role in sales and marketing, as more and more big brands in the country migrate online.
Proliferation in government initiatives to promote sanitary products will boost demand
In South Asia, India is one of the most prominent market for bladder liners with a market share of over 37.8% in 2022. India has a population of largely rural areas, with traditional taboos concerning menstruation becoming a hindrance and obstacles, such as illiteracy and affordability of commodity.
The government of India, along with numerous multinational companies, has adopted an intensive educational campaign to promote hygiene products like offering free sanitary napkins and setting up educational camps. The initiatives have led to a shift in social norms, reduction of popular stereotypes, and an increase in accessibility of sanitary napkins in rural areas. The expected and attained rise in quality of these goods is expected to boost the volume of sales of bladder liners in the country.
Easy availability of disposable bladder liners on store shelves
The market for bladder liner is anticipated to develop because of the increasing popularity of disposable bladder liners. The market for disposable liners is anticipated to expand at a CAGR of around 4.5% during the forecast period.
Disposable sanitary napkins could be found in supermarkets in greater numbers and come in more shapes and sizes, with high absorbency levels, than most other typical napkins. Moreover, the assurance over hygiene of such liners that can’t be used twice on top of lower price is leading to increased preference of consumers for disposable bladder liners.
Different choices in bladder Liners has helped the market to grow
The introduction of different categories of pads and liners based on the absorbency level have helped the users to choose for a compatible type depending on the intensity of the flow. The market for such different categories has been prominent for the bladder liners.
The different user demographics alongside their specific needs have provided the users with the ability to choose the liners based on their needs. The most prominent category being the moderate absorbency level bladder liners had captured the significant portion of market with a share of 46.34% in 2021.
Emergence of E-commerce channels to boost the market for bladder liners
Online retailing is becoming the highly preferred platform in today’s modern era. The better convenience alongside the discounted prices on bulk purchases have contributed towards the growing market across the globe. The online retailing channeling being the most prominent sales channel is expected to witness a significant CAGR of 11.3% during the forecast period and contribute substantially towards the bladder liners market growth in the near future.
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Leading companies in the global bladder liners market are investing heavily in research and development to bring innovative products and services to the market. Due to brand awareness and intensive marketing by established businesses, new entrants find it difficult to break into this market.
For Instance
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD Million/Billion for Value |
| Key Countries Covered | United States, Canada, Brazil, Mexico, Germany, United kingdom, France, Spain, Italy, Russia, Benelux, South Africa, Northern Africa, GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, Others (as per request) |
| Key Segments Covered | Product Type, Absorbency Level, Consumer Orientation, Sales Channel, Country |
| Key Companies Profiled | Kimberly Clark; SCA Unicharm; First Quality Enterprise; Domtar; Covidien; PBE; Medline; Hengan Group; Coco; Daio Paper; Hakujuji; P&G; Kao; Hengan; Others (on request) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The United States, India, and China dominate the global market.
The market is forecast to register a CAGR of 6.2% through 2033.
During 2018 to 2022, the market grew at a CAGR of 5.8%.
Technological advancement disrupts the current market trends.
The global market size to reach USD 2,297.5 million by 2033.
1. Executive Summary | Bladder Liners Market 2. Market Overview 3. Key Market Trends 4. Global Bladder Liners Market Demand Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Bladder Liners Market - Pricing Analysis 6. Global Bladder Liners Market Demand (in Value or Size in US$ Million) Analysis 2018 to 2022 and Forecast, 2023 to 2033 7. Market Background 8. Global Bladder Liners Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Product Type 8.1. Reusable 8.2. Disposable 9. Global Bladder Liners Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Absorbency Level 9.1. Light 9.2. Moderate 9.3. Heavy 10. Global Bladder Liners Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Consumer Orientation 10.1. Men 10.2. Women 11. Global Bladder Liners Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Sales Channel 11.1. Pharmacies & Drug Stores 11.2. Hypermarket/Supermarket 11.3. Direct Sales 11.4. Specialty Stores 11.5. Independent Small Stores 11.6. Online Stores 11.7. Other Sales Channel 12. Global Bladder Liners Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Country 13. North America Bladder Liners Market Analysis 2018 to 2022 and Forecast 2023 to 2033 14. Latin America Bladder Liners Market Analysis 2018 to 2022 and Forecast 2023 to 2033 15. Europe Bladder Liners Market Analysis 2018 to 2022 and Forecast 2023 to 2033 16. East Asia Bladder Liners Market Analysis 2018 to 2022 and Forecast 2023 to 2033 17. South Asia Bladder Liners Market Analysis 2018 to 2022 and Forecast 2023 to 2033 18. Oceania Bladder Liners Market Analysis 2018 to 2022 and Forecast 2023 to 2033 19. MEA Bladder Liners Market Analysis 2018 to 2022 and Forecast 2023 to 2033 20. Key Countries Bladder Liners Market Analysis 21. Market Structure Analysis 22. Competition Analysis 22.1. Kimberly Clark 22.2. SCA Unicharm 22.3. First Quality Enterprise 22.4. Domtar 22.5. Covidien 22.6. PBE 22.7. Medline 22.8. Hengan Group 22.9. Coco 22.10. Daio Paper 22.11. Hakujuji 22.12. PandG 22.13. Kao 22.14. Hengan 22.15. Others (as per request) 23. Assumptions and Acronyms Used 24. Research Methodology
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Bladder Liners Market
