The global black Friday packaging market size was valued at over US$ 800 Million in 2021 and it is expected to further expand at 8% CAGR between 2022 and 2032 to reach US$ 1.5 Billion by the end of 2032.
The rising popularity of black Friday sales on online platforms and offline stores and the growing demand for sustainable packaging solutions are some of the key factors driving the demand for black Friday packaging solutions. Overall sales of black Friday packaging will boost with the top 3 countries projected to hold 42.2% of the global market by the end of 2022.
Based on the material, the paper & paperboard segment is expected to retain its dominance in the global black Friday packaging market during the forecast period. A market share of around 45.9% by the end of 2032 has been predicted by FMI for the target segment (paper & paperboard). This is due to the growing demand for eco-friendly and sustainable packaging solutions across the world.
Amid the thriving e-commerce industry worldwide, FMI estimates the black Friday packaging sales to rise at a robust CAGR, creating a growth incremental opportunity of US$ 645.8 Million. In 2021, the USA black Friday packaging market grew by 10.3% year-on-year growth rate, bucking initial skepticism about how the market would perform during a global pandemic. Across the whole of North America, total demand/sales of black Friday packaging reached a value of US$ 267.5 Million.
Black Friday has transcended into a digital retail affair after the induction of the pandemic rather than just a shopping spree. Brick-and-mortar stores like Walmart, Home Depot, and Target are forced to join the virtual bandwagon to maintain their customer share.
Similarly, brands are collaborating with agile and stable packaging partners to deliver products faster and safer to customers. The online sales trajectory for Black Friday is expected to overtake the retail market by storm and create market opportunities for packaging giants.
| Attribute | Key Insights |
|---|---|
| Black Friday Packaging Market Size (2022) | US$ 841.3 Million |
| Projected Market Size (2032) | US$ 1,446.8 Million |
| Value-based CAGR (2022 to 2032) | 8% |
| Collective Value Share: Top 5 Countries (2022E) | 42.2% |
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The global black Friday packaging market witnessed a CAGR of 7.0% during the historical period from 2015 to 2021 and reached US$ 801 Million in 2021. However, with the rapid growth of e-commerce platforms, especially across developed and developing regions, the overall sales of black Friday packaging are expected to rise at 8% CAGR through 2032.
Black Friday falls after Thanksgiving, which signifies the start of Christmas and the new-year shopping season. Black Friday isn't just a consumer shopping fest for retailers and brands, but consumers also enjoy price savings on the day.
Black Friday fever has gone global, and more people have started shopping online. Online shopping is quick, easy, and remote. Prearranged global e-commerce sales are growing at around 20% annual rate, and this shift toward online shopping for black Friday is not surprising because black Friday initially did not exist in non-American markets. Growing demand for online shopping will therefore continue to augment the sales of black Friday packaging during the forecast period.
Similarly, the growing popularity of eco-friendly black Friday packaging and innovations in black Friday packaging is expected to boost the global Friday packaging market over the next ten years.
Robust Growth of E-Commerce to Boost Black Friday Packaging Sales
The shopper demographic moved after the distribution channel focus shifted to e-commerce. The e-commerce gush during black Friday is likely to drive up the demand for packaging, as retailers seek to protect their products during shipping.
Online retailing makes the product offering more attractive, and the interface is more user-friendly and less time-consuming. By providing a platform for retailers to sell their products on the web, e-commerce platforms like Amazon and eBay have made it easier for consumers to find and purchase items on black Friday. In addition, e-commerce platforms have also made it easier for retailers to track consumer behavior and target their marketing efforts accordingly.
As the trends are studied and observed over several past years, consumer electronics and FMCG products are expected to lead the black Friday market. Earpods, mobile phones, and smart TVs were some of the key selling products on black Friday in 2021. Packaging companies are focused on providing sustainable and safe packaging of electronic products since they require extra protection during shipping. As a result, black Friday packaging has become more sophisticated and efficient in recent years.
Principal Consultant
Increasing Penetration of E-commerce Platforms Spurring Growth in the USA Market
The USA leads the market for black Friday packaging due to a large customer base, high per-capita spending rate, and growing trend of black Friday shopping. Similarly, the rapid penetration of e-commerce platforms is expected to elevate the demand for black Friday packaging solutions during the forecast period.
The Census Bureau of the Department of Commerce announced that e-commerce sales in the second quarter of 2022 summed up to 14.5% of total retail sales. The USA customer base is slowly shifting to online mediums of shopping to avoid long queues and hassles during store shopping.
Perks like shopping internationally, bulk buying, and safer modes of payment are further fuelling the growth of online shopping in the USA The bulk order for packaging placed by e-commerce websites like Amazon, eBay, and Target is being observed by packaging companies in the country before the holiday season. This will continue to boost the USA black Friday packaging market during the forecast period.
Growing Trend of Black Friday Shopping to Aid the Sales of Black Friday Packaging Products
According to FMI, the United Kingdom accounts for a sizable portion of the Europe black Friday packaging market and the trend is likely to continue during the forecast period. This can be attributed to the rising popularity of black Friday shopping and the strong presence of leading packaging companies and brands in the country.
Packaging companies are using different strategies to stand out in the United Kingdom market during the black Friday season. For example, shifting stock is an efficient way to get rid of outdated inventory and make room for new Christmas packaging.
Black Friday discounts are becoming increasingly popular with consumers in Europe, and the holiday shopping mania has driven up demand for packaging for these sales. But in the United Kingdom, black Friday shopping wasn't always a custom. Many years before it reached the country, it debuted in the USA and quickly became a major hit. The day didn't become popular in the United Kingdom until 2010 when Amazon started offering significant online discounts to British customers.
Labor strikes and layoffs at some major packaging companies in the United Kingdom are expected to affect the black Friday packaging market in 2022. However, FMI predicts the United Kingdom to remain a lucrative market for packaging companies during the black Friday sale due to increased customer demand and the presence of e-commerce companies.
Paper & Paperboard to Remain Highly-Sought After Material Among Manufacturers
As per FMI, the paper and paperboard segment currently dominates the global black Friday packaging market and it is anticipated to account for around 46% market share by 2032. This can be attributed to the rising end-user preference for safe and more sustainable packaging solutions.
Paper and paperboard contribute to shipper boxes, bags and pouches, and labels, among other formats used for packaging. Paper shredding, paper mesh, and wrapping paper are also used for cushioning and decorating purposes. Not only is paper more sustainable than plastic, but it is also easier to unwrap and dispose of. However, fabric bags and ribbons have observed an upward trajectory in recent years due to the re-usability factor.
Demand to Remain High for Customized Boxes and Containers
The customized boxes and containers segment is expected to hold a value market share of almost 39% of the global black packaging market by the end of 2022. This can be attributed to the rising popularity of customized boxes and containers among consumers.
Packaging manufacturers can easily customize boxes and containers for the end user brand. Customized boxes for black Friday packaging often include customizations like black-colored packaging, Christmas-themed packaging, and personalized gift wrapping for customers. A sense of exclusivity and branding makes products stand out for customers, and brands are working on this aspect for the holiday season.
Patterns, colors, themes, and designs are commonly used to complement them. Print effects such as foil engraving, spot UV printing, and beautification are also available in customization. Additions like ribbons, stickers, and tapes further add to the customization aspect.
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Key packaging manufacturers engaged in black Friday packaging have been trying to expand their market share during the holiday season by using the internet wisely and offering their products on the web.
| Attribute | Details |
|---|---|
| Estimated Market Size (2022) | US$ 841.3 Million |
| Projected Market Size (2032) | US$ 1,446.8 Million |
| Anticipated Growth Rate (2022 to 2032) | 8% CAGR |
| Historical Data | 2017 to 2021 |
| Forecast Period | 2022 to 2032 |
| Quantitative Units | Revenue in US$ Million, Volume in Units, and CAGR from 2022 to 2032 |
| Segments Covered | Material, Packaging Type, Distribution Channels, Region |
| Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Middle East and Africa (MEA); Oceania |
| Key Countries Covered | USA, Canada, Mexico, Brazil, Germany, United Kingdom, France, Italy, Spain, Russia, China, Japan, India, GCC countries, Australia |
| Key Companies Profiled | DS Smith plc; Pitreavie Packaging; Macfarlane Group UK Ltd. |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
The global black Friday packaging market size reached over US$ 801 Million in 2021.
The overall market for black Friday packaging expanded at a CAGR of 7.0% from 2015 to 2021.
By 2032, the global market for black Friday packaging is projected to reach US$ 1,446.8 Million.
From 2022 to 2032, the global market for black Friday packaging is anticipated to register a CAGR of 8%.
The global market for black Friday packaging is estimated to grow 1.8 times the current market value during the forecast period.
Increasing disposable income and rapid rush in e-commerce websites with multiple ranges of products and safe packaging are driving the demand for black Friday packaging.
DS Smith plc, Pitreavie Packaging, and Macfarlane Group United Kingdom Ltd are some of the major key players in the market.
As per the FMI analysis, the United Kingdom's black Friday packaging market is projected to expand at a CAGR of 4.8% during the forecast period (2022 to 2032).
1. Executive Summary | Black Friday Packaging Market
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Impact of Covid-19
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Macro Factors and Forecast Factors
3.4. Value Chain Analysis
3.4.1. Profit Margin Analysis
3.4.2. Raw Material Suppliers
3.4.3. Manufacturers, Wholesalers, and Distributors
3.4.4. End-uses / Customers
3.5. Regional Parent Market Outlook
3.6. Production and Consumption Statistics
3.7. Global Average Pricing Analysis Benchmark
4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032
4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2017 to 2021
4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2022 to 2032
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Material
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, By Material, 2017 to 2021
5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast, By Material, 2022 to 2032
5.3.1. Paper & Paperboard
5.3.2. Plastic
5.3.3. Fabric
5.3.4. Metal
5.3.5. Glass
5.4. Y-o-Y Growth Trend Analysis, By Material, 2017 to 2021
5.5. Absolute $ Opportunity Analysis, By Material, 2022 to 2032
6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Packaging Type
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, By Packaging Type, 2017 to 2021
6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast, By Packaging Type, 2022 to 2032
6.3.1. Customized Boxes and Containers
6.3.2. Customized Bags and Pouches
6.3.3. Customized Labels
6.3.4. Customized Cans
6.4. Y-o-Y Growth Trend Analysis, By Packaging Type, 2017 to 2021
6.5. Absolute $ Opportunity Analysis, By Packaging Type, 2022 to 2032
7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Distribution Channels
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, By Distribution Channels, 2017 to 2021
7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast, By Distribution Channels, 2022 to 2032
7.3.1. Online Sales
7.3.2. Hyper and Super Markets
7.3.3. Specialty Stores
7.4. Y-o-Y Growth Trend Analysis, By Distribution Channels, 2017 to 2021
7.5. Absolute $ Opportunity Analysis, By Distribution Channels, 2022 to 2032
8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Region
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, By Region, 2017 to 2021
8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast, By Region, 2022 to 2032
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. East Asia
8.3.5. South Asia
8.3.6. Oceania
8.3.7. Middle East and Africa (MEA)
8.4. Market Attractiveness Analysis, by Region
9. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis, By Market Taxonomy, 2017 to 2021
9.2. Market Size Value (US$ Million) & Volume (Units) Forecast, By Market Taxonomy, 2022 to 2032
9.2.1. By Country
9.2.1.1. USA
9.2.1.2. Canada
9.2.2. By Material
9.2.3. By Packaging Type
9.2.4. By Distribution Channels
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Material
9.3.3. By Packaging Type
9.3.4. By Distribution Channels
9.4. Key Takeaways
10. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis, By Market Taxonomy, 2017 to 2021
10.2. Market Size Value (US$ Million) & Volume (Units) Forecast, By Market Taxonomy, 2022 to 2032
10.2.1. By Country
10.2.1.1. Brazil
10.2.1.2. Mexico
10.2.1.3. Argentina
10.2.1.4. Chile
10.2.1.5. Peru
10.2.1.6. Rest of Latin America
10.2.2. By Material
10.2.3. By Packaging Type
10.2.4. By Distribution Channels
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Material
10.3.3. By Packaging Type
10.3.4. By Distribution Channels
10.4. Key Takeaways
11. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis, By Market Taxonomy, 2017 to 2021
11.2. Market Size Value (US$ Million) & Volume (Units) Forecast, By Market Taxonomy, 2022 to 2032
11.2.1. By Country
11.2.1.1. Germany
11.2.1.2. Italy
11.2.1.3. France
11.2.1.4. United Kingdom
11.2.1.5. Spain
11.2.1.6. BENELUX
11.2.1.7. Nordic
11.2.1.8. Russia
11.2.1.9. Poland
11.2.1.10. Rest of Europe
11.2.2. By Material
11.2.3. By Packaging Type
11.2.4. By Distribution Channels
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Material
11.3.3. By Packaging Type
11.3.4. By Distribution Channels
11.4. Key Takeaways
12. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis, By Market Taxonomy, 2017 to 2021
12.2. Market Size Value (US$ Million) & Volume (Units) Forecast, By Market Taxonomy, 2022 to 2032
12.2.1. By Country
12.2.1.1. China
12.2.1.2. Japan
12.2.1.3. South Korea
12.2.2. By Material
12.2.3. By Packaging Type
12.2.4. By Distribution Channels
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Material
12.3.3. By Packaging Type
12.3.4. By Distribution Channels
12.4. Key Takeaways
13. South Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis, By Market Taxonomy, 2017 to 2021
13.2. Market Size Value (US$ Million) & Volume (Units) Forecast, By Market Taxonomy, 2022 to 2032
13.2.1. By Country
13.2.1.1. India
13.2.1.2. Thailand
13.2.1.3. Malaysia
13.2.1.4. Indonesia
13.2.1.5. Rest of South Asia
13.2.2. By Material
13.2.3. By Packaging Type
13.2.4. By Distribution Channels
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Material
13.3.3. By Packaging Type
13.3.4. By Distribution Channels
13.4. Key Takeaways
14. Oceania Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis, By Market Taxonomy, 2017 to 2021
14.2. Market Size Value (US$ Million) & Volume (Units) Forecast, By Market Taxonomy, 2022 to 2032
14.2.1. By Country
14.2.1.1. Australia
14.2.1.2. New Zealand
14.2.2. By Material
14.2.3. By Packaging Type
14.2.4. By Distribution Channels
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Material
14.3.3. By Packaging Type
14.3.4. By Distribution Channels
14.4. Key Takeaways
15. Middle East & Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis, By Market Taxonomy, 2017 to 2021
15.2. Market Size Value (US$ Million) & Volume (Units) Forecast, By Market Taxonomy, 2022 to 2032
15.2.1. By Country
15.2.1.1. GCC Countries
15.2.1.2. Turkey
15.2.1.3. Northern Africa
15.2.1.4. South Africa
15.2.1.5. Rest of MEA
15.2.2. By Material
15.2.3. By Packaging Type
15.2.4. By Distribution Channels
15.3. Market Attractiveness Analysis
15.3.1. By Country
15.3.2. By Material
15.3.3. By Packaging Type
15.3.4. By Distribution Channels
15.4. Key Takeaways
16. Country-wise Market Analysis
16.1. USA
16.1.1. Market Share Analysis, 2022
16.1.2. By Material
16.1.3. By Packaging Type
16.1.4. By Distribution Channels
16.2. Canada
16.2.1. Market Share Analysis, 2022
16.2.2. By Material
16.2.3. By Packaging Type
16.2.4. By Distribution Channels
16.3. Brazil
16.3.1. Market Share Analysis, 2022
16.3.2. By Material
16.3.3. By Packaging Type
16.3.4. By Distribution Channels
16.4. Mexico
16.4.1. Market Share Analysis, 2022
16.4.2. By Material
16.4.3. By Packaging Type
16.4.4. By Distribution Channels
16.5. Germany
16.5.1. Market Share Analysis, 2022
16.5.2. By Material
16.5.3. By Packaging Type
16.5.4. By Distribution Channels
16.6. Italy
16.6.1. Market Share Analysis, 2022
16.6.2. By Material
16.6.3. By Packaging Type
16.6.4. By Distribution Channels
16.7. France
16.7.1. Market Share Analysis, 2022
16.7.2. By Material
16.7.3. By Packaging Type
16.7.4. By Distribution Channels
16.8. Spain
16.8.1. Market Share Analysis, 2022
16.8.2. By Material
16.8.3. By Packaging Type
16.8.4. By Distribution Channels
16.9. United Kingdom
16.9.1. Market Share Analysis, 2022
16.9.2. By Material
16.9.3. By Packaging Type
16.9.4. By Distribution Channels
16.10. Russia
16.10.1. Market Share Analysis, 2022
16.10.2. By Material
16.10.3. By Packaging Type
16.10.4. By Distribution Channels
16.11. China
16.11.1. Market Share Analysis, 2022
16.11.2. By Material
16.11.3. By Packaging Type
16.11.4. By Distribution Channels
16.12. Japan
16.12.1. Market Share Analysis, 2022
16.12.2. By Material
16.12.3. By Packaging Type
16.12.4. By Distribution Channels
16.13. India
16.13.1. Market Share Analysis, 2022
16.13.2. By Material
16.13.3. By Packaging Type
16.13.4. By Distribution Channels
16.14. GCC Countries
16.14.1. Market Share Analysis, 2022
16.14.2. By Material
16.14.3. By Packaging Type
16.14.4. By Distribution Channels
16.15. Australia
16.15.1. Market Share Analysis, 2022
16.15.2. By Material
16.15.3. By Packaging Type
16.15.4. By Distribution Channels
17. Market Structure Analysis
17.1. Competition Dashboard
17.2. Competition Benchmarking
17.3. Market Share Analysis of Top Players
17.3.1. By Region
17.3.2. By Product Portfolio
18. Competition Analysis
18.1. Competition Deep Dive
18.1.1. DS Smith plc
18.1.1.1. Overview
18.1.1.2. Product Portfolio
18.1.1.3. Profitability by Market Segments (Product/Channel/Region)
18.1.1.4. Sales Footprint
18.1.1.5. Strategy Overview
18.1.1.5.1. Marketing Strategy
18.1.1.5.2. Product Strategy
18.1.1.5.3. Channel Strategy
18.1.2. Pitreavie Packaging
18.1.2.1. Overview
18.1.2.2. Product Portfolio
18.1.2.3. Profitability by Market Segments (Product/Channel/Region)
18.1.2.4. Sales Footprint
18.1.2.5. Strategy Overview
18.1.2.5.1. Marketing Strategy
18.1.2.5.2. Product Strategy
18.1.2.5.3. Channel Strategy
18.1.3. Macfarlane Group UK Ltd.
18.1.3.1. Overview
18.1.3.2. Product Portfolio
18.1.3.3. Profitability by Market Segments (Product/Channel/Region)
18.1.3.4. Sales Footprint
18.1.3.5. Strategy Overview
18.1.3.5.1. Marketing Strategy
18.1.3.5.2. Product Strategy
18.1.3.5.3. Channel Strategy
18.1.3.5.4. Channel Strategy
19. Assumptions and Acronyms Used
20. Research Methodology
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Black Friday Packaging Market
