The global black Friday packaging market size was valued at over USD 800 Million in 2021 and it is expected to further expand at 8% CAGR between 2022 and 2032 to reach USD 1.5 Billion by the end of 2032.
The rising popularity of black Friday sales on online platforms and offline stores and the growing demand for sustainable packaging solutions are some of the key factors driving the demand for black Friday packaging solutions. Overall sales of black Friday packaging will boost with the top 3 countries projected to hold 42.2% of the global market by the end of 2022.
Based on the material, the paper & paperboard segment is expected to retain its dominance in the global black Friday packaging market during the forecast period. A market share of around 45.9% by the end of 2032 has been predicted by FMI for the target segment (paper & paperboard). This is due to the growing demand for eco-friendly and sustainable packaging solutions across the world.
Amid the thriving e-commerce industry worldwide, FMI estimates the black Friday packaging sales to rise at a robust CAGR, creating a growth incremental opportunity of USD 645.8 Million. In 2021, the USA black Friday packaging market grew by 10.3% year-on-year growth rate, bucking initial skepticism about how the market would perform during a global pandemic. Across the whole of North America, total demand/sales of black Friday packaging reached a value of USD 267.5 Million.
Black Friday has transcended into a digital retail affair after the induction of the pandemic rather than just a shopping spree. Brick-and-mortar stores like Walmart, Home Depot, and Target are forced to join the virtual bandwagon to maintain their customer share.
Similarly, brands are collaborating with agile and stable packaging partners to deliver products faster and safer to customers. The online sales trajectory for Black Friday is expected to overtake the retail market by storm and create market opportunities for packaging giants.
| Attribute | Key Insights |
|---|---|
| Black Friday Packaging Market Size (2022) | USD 841.3 Million |
| Projected Market Size (2032) | USD 1,446.8 Million |
| Value-based CAGR (2022 to 2032) | 8% |
| Collective Value Share: Top 5 Countries (2022E) | 42.2% |
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The global black Friday packaging market witnessed a CAGR of 7.0% during the historical period from 2015 to 2021 and reached USD 801 Million in 2021. However, with the rapid growth of e-commerce platforms, especially across developed and developing regions, the overall sales of black Friday packaging are expected to rise at 8% CAGR through 2032.
Black Friday falls after Thanksgiving, which signifies the start of Christmas and the new-year shopping season. Black Friday isn't just a consumer shopping fest for retailers and brands, but consumers also enjoy price savings on the day.
Black Friday fever has gone global, and more people have started shopping online. Online shopping is quick, easy, and remote. Prearranged global e-commerce sales are growing at around 20% annual rate, and this shift toward online shopping for black Friday is not surprising because black Friday initially did not exist in non-American markets. Growing demand for online shopping will therefore continue to augment the sales of black Friday packaging during the forecast period.
Similarly, the growing popularity of eco-friendly black Friday packaging and innovations in black Friday packaging is expected to boost the global Friday packaging market over the next ten years.
Robust Growth of E-Commerce to Boost Black Friday Packaging Sales
The shopper demographic moved after the distribution channel focus shifted to e-commerce. The e-commerce gush during black Friday is likely to drive up the demand for packaging, as retailers seek to protect their products during shipping.
Online retailing makes the product offering more attractive, and the interface is more user-friendly and less time-consuming. By providing a platform for retailers to sell their products on the web, e-commerce platforms like Amazon and eBay have made it easier for consumers to find and purchase items on black Friday. In addition, e-commerce platforms have also made it easier for retailers to track consumer behavior and target their marketing efforts accordingly.
As the trends are studied and observed over several past years, consumer electronics and FMCG products are expected to lead the black Friday market. Earpods, mobile phones, and smart TVs were some of the key selling products on black Friday in 2021. Packaging companies are focused on providing sustainable and safe packaging of electronic products since they require extra protection during shipping. As a result, black Friday packaging has become more sophisticated and efficient in recent years.
Increasing Penetration of E-commerce Platforms Spurring Growth in the USA Market
The USA leads the market for black Friday packaging due to a large customer base, high per-capita spending rate, and growing trend of black Friday shopping. Similarly, the rapid penetration of e-commerce platforms is expected to elevate the demand for black Friday packaging solutions during the forecast period.
The Census Bureau of the Department of Commerce announced that e-commerce sales in the second quarter of 2022 summed up to 14.5% of total retail sales. The USA customer base is slowly shifting to online mediums of shopping to avoid long queues and hassles during store shopping.
Perks like shopping internationally, bulk buying, and safer modes of payment are further fuelling the growth of online shopping in the USA The bulk order for packaging placed by e-commerce websites like Amazon, eBay, and Target is being observed by packaging companies in the country before the holiday season. This will continue to boost the USA black Friday packaging market during the forecast period.
Growing Trend of Black Friday Shopping to Aid the Sales of Black Friday Packaging Products
According to FMI, the United Kingdom accounts for a sizable portion of the Europe black Friday packaging market and the trend is likely to continue during the forecast period. This can be attributed to the rising popularity of black Friday shopping and the strong presence of leading packaging companies and brands in the country.
Packaging companies are using different strategies to stand out in the United Kingdom market during the black Friday season. For example, shifting stock is an efficient way to get rid of outdated inventory and make room for new Christmas packaging.
Black Friday discounts are becoming increasingly popular with consumers in Europe, and the holiday shopping mania has driven up demand for packaging for these sales. But in the United Kingdom, black Friday shopping wasn't always a custom. Many years before it reached the country, it debuted in the USA and quickly became a major hit. The day didn't become popular in the United Kingdom until 2010 when Amazon started offering significant online discounts to British customers.
Labor strikes and layoffs at some major packaging companies in the United Kingdom are expected to affect the black Friday packaging market in 2022. However, FMI predicts the United Kingdom to remain a lucrative market for packaging companies during the black Friday sale due to increased customer demand and the presence of e-commerce companies.
Paper & Paperboard to Remain Highly-Sought After Material Among Manufacturers
As per FMI, the paper and paperboard segment currently dominates the global black Friday packaging market and it is anticipated to account for around 46% market share by 2032. This can be attributed to the rising end-user preference for safe and more sustainable packaging solutions.
Paper and paperboard contribute to shipper boxes, bags and pouches, and labels, among other formats used for packaging. Paper shredding, paper mesh, and wrapping paper are also used for cushioning and decorating purposes. Not only is paper more sustainable than plastic, but it is also easier to unwrap and dispose of. However, fabric bags and ribbons have observed an upward trajectory in recent years due to the re-usability factor.
Demand to Remain High for Customized Boxes and Containers
The customized boxes and containers segment is expected to hold a value market share of almost 39% of the global black packaging market by the end of 2022. This can be attributed to the rising popularity of customized boxes and containers among consumers.
Packaging manufacturers can easily customize boxes and containers for the end user brand. Customized boxes for black Friday packaging often include customizations like black-colored packaging, Christmas-themed packaging, and personalized gift wrapping for customers. A sense of exclusivity and branding makes products stand out for customers, and brands are working on this aspect for the holiday season.
Patterns, colors, themes, and designs are commonly used to complement them. Print effects such as foil engraving, spot UV printing, and beautification are also available in customization. Additions like ribbons, stickers, and tapes further add to the customization aspect.
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Key packaging manufacturers engaged in black Friday packaging have been trying to expand their market share during the holiday season by using the internet wisely and offering their products on the web.
| Attribute | Details |
|---|---|
| Estimated Market Size (2022) | USD 841.3 Million |
| Projected Market Size (2032) | USD 1,446.8 Million |
| Anticipated Growth Rate (2022 to 2032) | 8% CAGR |
| Historical Data | 2017 to 2021 |
| Forecast Period | 2022 to 2032 |
| Quantitative Units | Revenue in USD Million, Volume in Units, and CAGR from 2022 to 2032 |
| Segments Covered | Material, Packaging Type, Distribution Channels, Region |
| Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Middle East and Africa (MEA); Oceania |
| Key Countries Covered | USA, Canada, Mexico, Brazil, Germany, United Kingdom, France, Italy, Spain, Russia, China, Japan, India, GCC countries, Australia |
| Key Companies Profiled | DS Smith plc; Pitreavie Packaging; Macfarlane Group UK Ltd. |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
The global black Friday packaging market size reached over USD 801 Million in 2021.
The overall market for black Friday packaging expanded at a CAGR of 7.0% from 2015 to 2021.
By 2032, the global market for black Friday packaging is projected to reach USD 1,446.8 Million.
From 2022 to 2032, the global market for black Friday packaging is anticipated to register a CAGR of 8%.
The global market for black Friday packaging is estimated to grow 1.8 times the current market value during the forecast period.
Increasing disposable income and rapid rush in e-commerce websites with multiple ranges of products and safe packaging are driving the demand for black Friday packaging.
DS Smith plc, Pitreavie Packaging, and Macfarlane Group United Kingdom Ltd are some of the major key players in the market.
As per the FMI analysis, the United Kingdom's black Friday packaging market is projected to expand at a CAGR of 4.8% during the forecast period (2022 to 2032).
| Estimated Market Size (2024E) | USD 228.1 billion |
|---|---|
| Projected Market Value (2034F) | USD 440.7 billion |
| Value-based CAGR (2024 to 2034) | 6.8% |
| Market Size (2023) | USD 443.1 billion |
|---|---|
| Market Size (2033) | USD 778.7 billion |
| Market CAGR (2023 to 2033) | 5.8% |
| Expected Market Value in 2023 | USD 216.35 billion |
|---|---|
| Projected Market Value in 2033 | USD 355 billion |
| Growth Rate (2023 to 2033) | 5.08% |
| Market Estimated Market (2023) | USD 23.6 billion |
|---|---|
| Projected Market Value (2033) | USD 56.0 billion |
| Value-based CAGR (2023 to 2033) | 9.0% |
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Black Friday Packaging Market
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