The global black Friday packaging market size was valued at over US$ 800 Million in 2021 and it is expected to further expand at 8% CAGR between 2022 and 2032 to reach US$ 1.5 Billion by the end of 2032.
The rising popularity of black Friday sales on online platforms and offline stores and the growing demand for sustainable packaging solutions are some of the key factors driving the demand for black Friday packaging solutions. Overall sales of black Friday packaging will boost with the top 3 countries projected to hold 42.2% of the global market by the end of 2022.
Based on the material, the paper & paperboard segment is expected to retain its dominance in the global black Friday packaging market during the forecast period. A market share of around 45.9% by the end of 2032 has been predicted by FMI for the target segment (paper & paperboard). This is due to the growing demand for eco-friendly and sustainable packaging solutions across the world.
Amid the thriving e-commerce industry worldwide, FMI estimates the black Friday packaging sales to rise at a robust CAGR, creating a growth incremental opportunity of US$ 645.8 Million. In 2021, the USA black Friday packaging market grew by 10.3% year-on-year growth rate, bucking initial skepticism about how the market would perform during a global pandemic. Across the whole of North America, total demand/sales of black Friday packaging reached a value of US$ 267.5 Million.
Black Friday has transcended into a digital retail affair after the induction of the pandemic rather than just a shopping spree. Brick-and-mortar stores like Walmart, Home Depot, and Target are forced to join the virtual bandwagon to maintain their customer share.
Similarly, brands are collaborating with agile and stable packaging partners to deliver products faster and safer to customers. The online sales trajectory for Black Friday is expected to overtake the retail market by storm and create market opportunities for packaging giants.
| Attribute | Key Insights |
|---|---|
| Black Friday Packaging Market Size (2022) | US$ 841.3 Million |
| Projected Market Size (2032) | US$ 1,446.8 Million |
| Value-based CAGR (2022 to 2032) | 8% |
| Collective Value Share: Top 5 Countries (2022E) | 42.2% |
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The global black Friday packaging market witnessed a CAGR of 7.0% during the historical period from 2015 to 2021 and reached US$ 801 Million in 2021. However, with the rapid growth of e-commerce platforms, especially across developed and developing regions, the overall sales of black Friday packaging are expected to rise at 8% CAGR through 2032.
Black Friday falls after Thanksgiving, which signifies the start of Christmas and the new-year shopping season. Black Friday isn't just a consumer shopping fest for retailers and brands, but consumers also enjoy price savings on the day.
Black Friday fever has gone global, and more people have started shopping online. Online shopping is quick, easy, and remote. Prearranged global e-commerce sales are growing at around 20% annual rate, and this shift toward online shopping for black Friday is not surprising because black Friday initially did not exist in non-American markets. Growing demand for online shopping will therefore continue to augment the sales of black Friday packaging during the forecast period.
Similarly, the growing popularity of eco-friendly black Friday packaging and innovations in black Friday packaging is expected to boost the global Friday packaging market over the next ten years.
Robust Growth of E-Commerce to Boost Black Friday Packaging Sales
The shopper demographic moved after the distribution channel focus shifted to e-commerce. The e-commerce gush during black Friday is likely to drive up the demand for packaging, as retailers seek to protect their products during shipping.
Online retailing makes the product offering more attractive, and the interface is more user-friendly and less time-consuming. By providing a platform for retailers to sell their products on the web, e-commerce platforms like Amazon and eBay have made it easier for consumers to find and purchase items on black Friday. In addition, e-commerce platforms have also made it easier for retailers to track consumer behavior and target their marketing efforts accordingly.
As the trends are studied and observed over several past years, consumer electronics and FMCG products are expected to lead the black Friday market. Earpods, mobile phones, and smart TVs were some of the key selling products on black Friday in 2021. Packaging companies are focused on providing sustainable and safe packaging of electronic products since they require extra protection during shipping. As a result, black Friday packaging has become more sophisticated and efficient in recent years.
Principal Consultant
Increasing Penetration of E-commerce Platforms Spurring Growth in the USA Market
The USA leads the market for black Friday packaging due to a large customer base, high per-capita spending rate, and growing trend of black Friday shopping. Similarly, the rapid penetration of e-commerce platforms is expected to elevate the demand for black Friday packaging solutions during the forecast period.
The Census Bureau of the Department of Commerce announced that e-commerce sales in the second quarter of 2022 summed up to 14.5% of total retail sales. The USA customer base is slowly shifting to online mediums of shopping to avoid long queues and hassles during store shopping.
Perks like shopping internationally, bulk buying, and safer modes of payment are further fuelling the growth of online shopping in the USA The bulk order for packaging placed by e-commerce websites like Amazon, eBay, and Target is being observed by packaging companies in the country before the holiday season. This will continue to boost the USA black Friday packaging market during the forecast period.
Growing Trend of Black Friday Shopping to Aid the Sales of Black Friday Packaging Products
According to FMI, the United Kingdom accounts for a sizable portion of the Europe black Friday packaging market and the trend is likely to continue during the forecast period. This can be attributed to the rising popularity of black Friday shopping and the strong presence of leading packaging companies and brands in the country.
Packaging companies are using different strategies to stand out in the United Kingdom market during the black Friday season. For example, shifting stock is an efficient way to get rid of outdated inventory and make room for new Christmas packaging.
Black Friday discounts are becoming increasingly popular with consumers in Europe, and the holiday shopping mania has driven up demand for packaging for these sales. But in the United Kingdom, black Friday shopping wasn't always a custom. Many years before it reached the country, it debuted in the USA and quickly became a major hit. The day didn't become popular in the United Kingdom until 2010 when Amazon started offering significant online discounts to British customers.
Labor strikes and layoffs at some major packaging companies in the United Kingdom are expected to affect the black Friday packaging market in 2022. However, FMI predicts the United Kingdom to remain a lucrative market for packaging companies during the black Friday sale due to increased customer demand and the presence of e-commerce companies.
Paper & Paperboard to Remain Highly-Sought After Material Among Manufacturers
As per FMI, the paper and paperboard segment currently dominates the global black Friday packaging market and it is anticipated to account for around 46% market share by 2032. This can be attributed to the rising end-user preference for safe and more sustainable packaging solutions.
Paper and paperboard contribute to shipper boxes, bags and pouches, and labels, among other formats used for packaging. Paper shredding, paper mesh, and wrapping paper are also used for cushioning and decorating purposes. Not only is paper more sustainable than plastic, but it is also easier to unwrap and dispose of. However, fabric bags and ribbons have observed an upward trajectory in recent years due to the re-usability factor.
Demand to Remain High for Customized Boxes and Containers
The customized boxes and containers segment is expected to hold a value market share of almost 39% of the global black packaging market by the end of 2022. This can be attributed to the rising popularity of customized boxes and containers among consumers.
Packaging manufacturers can easily customize boxes and containers for the end user brand. Customized boxes for black Friday packaging often include customizations like black-colored packaging, Christmas-themed packaging, and personalized gift wrapping for customers. A sense of exclusivity and branding makes products stand out for customers, and brands are working on this aspect for the holiday season.
Patterns, colors, themes, and designs are commonly used to complement them. Print effects such as foil engraving, spot UV printing, and beautification are also available in customization. Additions like ribbons, stickers, and tapes further add to the customization aspect.
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Key packaging manufacturers engaged in black Friday packaging have been trying to expand their market share during the holiday season by using the internet wisely and offering their products on the web.
| Attribute | Details |
|---|---|
| Estimated Market Size (2022) | US$ 841.3 Million |
| Projected Market Size (2032) | US$ 1,446.8 Million |
| Anticipated Growth Rate (2022 to 2032) | 8% CAGR |
| Historical Data | 2017 to 2021 |
| Forecast Period | 2022 to 2032 |
| Quantitative Units | Revenue in US$ Million, Volume in Units, and CAGR from 2022 to 2032 |
| Segments Covered | Material, Packaging Type, Distribution Channels, Region |
| Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Middle East and Africa (MEA); Oceania |
| Key Countries Covered | USA, Canada, Mexico, Brazil, Germany, United Kingdom, France, Italy, Spain, Russia, China, Japan, India, GCC countries, Australia |
| Key Companies Profiled | DS Smith plc; Pitreavie Packaging; Macfarlane Group UK Ltd. |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
The global black Friday packaging market size reached over US$ 801 Million in 2021.
The overall market for black Friday packaging expanded at a CAGR of 7.0% from 2015 to 2021.
By 2032, the global market for black Friday packaging is projected to reach US$ 1,446.8 Million.
From 2022 to 2032, the global market for black Friday packaging is anticipated to register a CAGR of 8%.
The global market for black Friday packaging is estimated to grow 1.8 times the current market value during the forecast period.
Increasing disposable income and rapid rush in e-commerce websites with multiple ranges of products and safe packaging are driving the demand for black Friday packaging.
DS Smith plc, Pitreavie Packaging, and Macfarlane Group United Kingdom Ltd are some of the major key players in the market.
As per the FMI analysis, the United Kingdom's black Friday packaging market is projected to expand at a CAGR of 4.8% during the forecast period (2022 to 2032).
1. Executive Summary | Black Friday Packaging Market 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Impact of Covid-19 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Macro Factors and Forecast Factors 3.4. Value Chain Analysis 3.4.1. Profit Margin Analysis 3.4.2. Raw Material Suppliers 3.4.3. Manufacturers, Wholesalers, and Distributors 3.4.4. End-uses / Customers 3.5. Regional Parent Market Outlook 3.6. Production and Consumption Statistics 3.7. Global Average Pricing Analysis Benchmark 4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2017 to 2021 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2022 to 2032 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Material 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, By Material, 2017 to 2021 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast, By Material, 2022 to 2032 5.3.1. Paper & Paperboard 5.3.2. Plastic 5.3.3. Fabric 5.3.4. Metal 5.3.5. Glass 5.4. Y-o-Y Growth Trend Analysis, By Material, 2017 to 2021 5.5. Absolute $ Opportunity Analysis, By Material, 2022 to 2032 6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Packaging Type 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, By Packaging Type, 2017 to 2021 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast, By Packaging Type, 2022 to 2032 6.3.1. Customized Boxes and Containers 6.3.2. Customized Bags and Pouches 6.3.3. Customized Labels 6.3.4. Customized Cans 6.4. Y-o-Y Growth Trend Analysis, By Packaging Type, 2017 to 2021 6.5. Absolute $ Opportunity Analysis, By Packaging Type, 2022 to 2032 7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Distribution Channels 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, By Distribution Channels, 2017 to 2021 7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast, By Distribution Channels, 2022 to 2032 7.3.1. Online Sales 7.3.2. Hyper and Super Markets 7.3.3. Specialty Stores 7.4. Y-o-Y Growth Trend Analysis, By Distribution Channels, 2017 to 2021 7.5. Absolute $ Opportunity Analysis, By Distribution Channels, 2022 to 2032 8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Region 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, By Region, 2017 to 2021 8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast, By Region, 2022 to 2032 8.3.1. North America 8.3.2. Latin America 8.3.3. Europe 8.3.4. East Asia 8.3.5. South Asia 8.3.6. Oceania 8.3.7. Middle East and Africa (MEA) 8.4. Market Attractiveness Analysis, by Region 9. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis, By Market Taxonomy, 2017 to 2021 9.2. Market Size Value (US$ Million) & Volume (Units) Forecast, By Market Taxonomy, 2022 to 2032 9.2.1. By Country 9.2.1.1. USA 9.2.1.2. Canada 9.2.2. By Material 9.2.3. By Packaging Type 9.2.4. By Distribution Channels 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Material 9.3.3. By Packaging Type 9.3.4. By Distribution Channels 9.4. Key Takeaways 10. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis, By Market Taxonomy, 2017 to 2021 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast, By Market Taxonomy, 2022 to 2032 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Argentina 10.2.1.4. Chile 10.2.1.5. Peru 10.2.1.6. Rest of Latin America 10.2.2. By Material 10.2.3. By Packaging Type 10.2.4. By Distribution Channels 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Material 10.3.3. By Packaging Type 10.3.4. By Distribution Channels 10.4. Key Takeaways 11. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis, By Market Taxonomy, 2017 to 2021 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast, By Market Taxonomy, 2022 to 2032 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. Italy 11.2.1.3. France 11.2.1.4. United Kingdom 11.2.1.5. Spain 11.2.1.6. BENELUX 11.2.1.7. Nordic 11.2.1.8. Russia 11.2.1.9. Poland 11.2.1.10. Rest of Europe 11.2.2. By Material 11.2.3. By Packaging Type 11.2.4. By Distribution Channels 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Material 11.3.3. By Packaging Type 11.3.4. By Distribution Channels 11.4. Key Takeaways 12. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis, By Market Taxonomy, 2017 to 2021 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast, By Market Taxonomy, 2022 to 2032 12.2.1. By Country 12.2.1.1. China 12.2.1.2. Japan 12.2.1.3. South Korea 12.2.2. By Material 12.2.3. By Packaging Type 12.2.4. By Distribution Channels 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Material 12.3.3. By Packaging Type 12.3.4. By Distribution Channels 12.4. Key Takeaways 13. South Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis, By Market Taxonomy, 2017 to 2021 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast, By Market Taxonomy, 2022 to 2032 13.2.1. By Country 13.2.1.1. India 13.2.1.2. Thailand 13.2.1.3. Malaysia 13.2.1.4. Indonesia 13.2.1.5. Rest of South Asia 13.2.2. By Material 13.2.3. By Packaging Type 13.2.4. By Distribution Channels 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Material 13.3.3. By Packaging Type 13.3.4. By Distribution Channels 13.4. Key Takeaways 14. Oceania Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis, By Market Taxonomy, 2017 to 2021 14.2. Market Size Value (US$ Million) & Volume (Units) Forecast, By Market Taxonomy, 2022 to 2032 14.2.1. By Country 14.2.1.1. Australia 14.2.1.2. New Zealand 14.2.2. By Material 14.2.3. By Packaging Type 14.2.4. By Distribution Channels 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Material 14.3.3. By Packaging Type 14.3.4. By Distribution Channels 14.4. Key Takeaways 15. Middle East & Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis, By Market Taxonomy, 2017 to 2021 15.2. Market Size Value (US$ Million) & Volume (Units) Forecast, By Market Taxonomy, 2022 to 2032 15.2.1. By Country 15.2.1.1. GCC Countries 15.2.1.2. Turkey 15.2.1.3. Northern Africa 15.2.1.4. South Africa 15.2.1.5. Rest of MEA 15.2.2. By Material 15.2.3. By Packaging Type 15.2.4. By Distribution Channels 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Material 15.3.3. By Packaging Type 15.3.4. By Distribution Channels 15.4. Key Takeaways 16. Country-wise Market Analysis 16.1. USA 16.1.1. Market Share Analysis, 2022 16.1.2. By Material 16.1.3. By Packaging Type 16.1.4. By Distribution Channels 16.2. Canada 16.2.1. Market Share Analysis, 2022 16.2.2. By Material 16.2.3. By Packaging Type 16.2.4. By Distribution Channels 16.3. Brazil 16.3.1. Market Share Analysis, 2022 16.3.2. By Material 16.3.3. By Packaging Type 16.3.4. By Distribution Channels 16.4. Mexico 16.4.1. Market Share Analysis, 2022 16.4.2. By Material 16.4.3. By Packaging Type 16.4.4. By Distribution Channels 16.5. Germany 16.5.1. Market Share Analysis, 2022 16.5.2. By Material 16.5.3. By Packaging Type 16.5.4. By Distribution Channels 16.6. Italy 16.6.1. Market Share Analysis, 2022 16.6.2. By Material 16.6.3. By Packaging Type 16.6.4. By Distribution Channels 16.7. France 16.7.1. Market Share Analysis, 2022 16.7.2. By Material 16.7.3. By Packaging Type 16.7.4. By Distribution Channels 16.8. Spain 16.8.1. Market Share Analysis, 2022 16.8.2. By Material 16.8.3. By Packaging Type 16.8.4. By Distribution Channels 16.9. United Kingdom 16.9.1. Market Share Analysis, 2022 16.9.2. By Material 16.9.3. By Packaging Type 16.9.4. By Distribution Channels 16.10. Russia 16.10.1. Market Share Analysis, 2022 16.10.2. By Material 16.10.3. By Packaging Type 16.10.4. By Distribution Channels 16.11. China 16.11.1. Market Share Analysis, 2022 16.11.2. By Material 16.11.3. By Packaging Type 16.11.4. By Distribution Channels 16.12. Japan 16.12.1. Market Share Analysis, 2022 16.12.2. By Material 16.12.3. By Packaging Type 16.12.4. By Distribution Channels 16.13. India 16.13.1. Market Share Analysis, 2022 16.13.2. By Material 16.13.3. By Packaging Type 16.13.4. By Distribution Channels 16.14. GCC Countries 16.14.1. Market Share Analysis, 2022 16.14.2. By Material 16.14.3. By Packaging Type 16.14.4. By Distribution Channels 16.15. Australia 16.15.1. Market Share Analysis, 2022 16.15.2. By Material 16.15.3. By Packaging Type 16.15.4. By Distribution Channels 17. Market Structure Analysis 17.1. Competition Dashboard 17.2. Competition Benchmarking 17.3. Market Share Analysis of Top Players 17.3.1. By Region 17.3.2. By Product Portfolio 18. Competition Analysis 18.1. Competition Deep Dive 18.1.1. DS Smith plc 18.1.1.1. Overview 18.1.1.2. Product Portfolio 18.1.1.3. Profitability by Market Segments (Product/Channel/Region) 18.1.1.4. Sales Footprint 18.1.1.5. Strategy Overview 18.1.1.5.1. Marketing Strategy 18.1.1.5.2. Product Strategy 18.1.1.5.3. Channel Strategy 18.1.2. Pitreavie Packaging 18.1.2.1. Overview 18.1.2.2. Product Portfolio 18.1.2.3. Profitability by Market Segments (Product/Channel/Region) 18.1.2.4. Sales Footprint 18.1.2.5. Strategy Overview 18.1.2.5.1. Marketing Strategy 18.1.2.5.2. Product Strategy 18.1.2.5.3. Channel Strategy 18.1.3. Macfarlane Group UK Ltd. 18.1.3.1. Overview 18.1.3.2. Product Portfolio 18.1.3.3. Profitability by Market Segments (Product/Channel/Region) 18.1.3.4. Sales Footprint 18.1.3.5. Strategy Overview 18.1.3.5.1. Marketing Strategy 18.1.3.5.2. Product Strategy 18.1.3.5.3. Channel Strategy 18.1.3.5.4. Channel Strategy 19. Assumptions and Acronyms Used 20. Research Methodology
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Black Friday Packaging Market
