The bioactive ingredient market is expected to be valued at US$ 186.73 billion in 2023 and is likely to surpass US$ 395.73 billion by 2033. The sales of bioactive ingredients are projected to record a CAGR of 7.8% during the forecast period (2023 to 2033).
The bioactive ingredient industry is expected to grow significantly in the coming years, driven by several factors.
Attributes | Details |
---|---|
Bioactive Ingredient Market Size Value in 2023 | US$ 186.73 billion |
Market Forecast Value in 2033 | US$ 395.73 billion |
Global Growth Rate (2023 to 2033) | 7.8% CAGR |
Forecast Period | 2023 to 2033 |
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The bioactive ingredient industry is constantly evolving and adapting to new trends. One of the most significant trends is the shift toward natural ingredients. Consumers are increasingly concerned about the ingredients in their products, and they want to know that they are safe and sustainable.
As a result, there is a growing demand for natural and organic bioactive ingredients. Another trend is the use of advanced technologies in the production of bioactive ingredients. Companies are investing in new technologies such as nanotechnology, microencapsulation, and biotechnology to improve the quality and efficacy of their products.
Manufacturers and companies in the bioactive ingredient industry face several challenges. One of the key challenges is the high cost of research and development. Developing new bioactive ingredients is a time-consuming and expensive process that requires significant investment.
Another challenge is the need to comply with regulatory requirements. Bioactive ingredients are subject to strict regulations, and manufacturers must ensure that their products meet these requirements to avoid legal issues.
Despite the challenges, there are several opportunities available in the bioactive ingredient industry. One of the key opportunities is the growing demand for plant-based bioactive ingredients. Consumers are increasingly interested in plant-based products, and companies that can offer high-quality plant-based ingredients have a significant advantage.
Another opportunity is the use of bioactive ingredients in new applications. Companies are exploring new uses for bioactive ingredients, such as in the development of new drugs and medical treatments. With continued innovation and investment, the bioactive ingredient industry is poised for significant growth and success.
Between 2018 and 2022, the demand for bioactive ingredients expanded at a 4.1% compound annual growth rate (CAGR) opines Future Market Insights. With the growing adoption of pets across the globe, the demand for bioactive ingredients in animal nutrition is likely to rise.
Hence, increased demand for nutritional powder and beverages is likely to fuel the growth in the bioactive ingredient industry over the forecast period. According to the study, Asia Pacific is expected to lead the growth in the market.
From 2023 to 2033, the demand for bioactive ingredients is likely to skyrocket at a CAGR of 7.8%. This growth can be attributed to the burgeoning popularity of fitness centers and gymnasiums across the globe. Functional foods and beverages comprise new components or combinations of current ingredients that have health-promoting or disease-preventive properties.
Infrastructure in the Asia Pacific is improving, making investments in nutrition-enhanced food items more feasible. Backed by this factor, Asia Pacific is expected to be the fastest-growing market for bioactive ingredients.
The bioactive ingredient market in underdeveloped economies such as India, Brazil, and others is likely to gain traction over the upcoming decade. Demand in these countries is expected to surge on the back of rising awareness regarding the health benefits of food products with high fiber.
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Macronutrients are the nutritive components of food that the body requires in copious amounts. They can be employed as nutritional ingredients in a variety of functional foods such as beverages, baked goods, and meat products.
The use of macronutrients regularly has also been shown to reduce the spread of certain diseases. As a result of this, health-conscious customers are increasingly interested in functional food products containing bioactive ingredients.
The increased prevalence of chronic diseases has prompted customers to seek out fiber and carbs. According to the study, chronic diseases/non-communicable diseases are the leading cause of death among adults. Hence, the demand for functional food and beverage products is propelling the demand in the bioactive ingredient industry.
Bioactive ingredient consumption has been linked to a reduction in the risk of chronic diseases such as diabetes, metabolic syndrome, cardiovascular disease, and others. Due to these factors, consumers are opting for functional food products that are high in bioactive ingredients, augmenting the growth in the market.
In 2022, the USA accounted for a demand share of 79.8% in the North American bioactive ingredient industry. This is owing to rising favorable government efforts to increase awareness towards new bioactive component inventions.
They are also focusing on research and development to include bioactive ingredients in drugs with health benefits. The growing interest in a healthy diet and rising applications in the United States food and beverage industry are likely to boost the market.
Europe's bioactive ingredient market is expected to gain traction due to the rising consumption and production of packaged food products. The expansion of the food bioactive ingredient industry in the United Kingdom and the growing consumption of healthy food products are likely to drive bioactive ingredient sales.
Backed by these factors, the bioactive ingredient industry in the United Kingdom is projected to rise significantly over the forecast period. According to the study, demand for bioactive ingredients in the United Kingdom is projected to surge at a robust pace as consumption of packaged food products is increasing.
As per FMI, consumption of packaged food in the United Kingdom is nearly four times of fresh produce, across Western Europe.
China's bioactive ingredient industry has seen significant growth in recent years, thanks to the country's focus on sustainability. The Chinese government has made sustainability a top priority, with initiatives aimed at reducing pollution and promoting green technologies. This has led to a growing demand for natural and organic bioactive ingredients, as consumers become more aware of the impact that their purchasing decisions have on the environment. In addition, China's growing population, coupled with rising disposable incomes, has created a significant market for bioactive ingredients.
Japan's bioactive ingredient industry has a unique culture that has contributed to its growth. The country has a long tradition of using natural ingredients in traditional medicine and beauty products, and this has led to a growing interest in bioactive ingredients. In addition, Japan's aging population has created a significant demand for bioactive ingredients that can help address age-related health concerns. Japan is also known for its technological innovation, and companies in the bioactive ingredient industry are leveraging this expertise to develop new and innovative products.
Based on product type, antioxidants are expected to account for lion’s share in the bioactive ingredient industry, according to FMI. However, the demand for liquid antioxidants is predicted to rise at a significant rate over the projection period. Preference for healthy hydration and increased health consciousness is likely to fuel the growth in the segment.
Key players are introducing antioxidant beverages to create awareness about the health benefits of their consumption. For instance, Bai Brands, the most popular antioxidant beverage on the market, has a webpage devoted to describing the importance of antioxidants.
Personal and beauty care applications are one of the dominating segments in the bioactive ingredient industry, due to a growing interest in natural and organic ingredients. Consumers are increasingly seeking out products that are free from harmful chemicals and that contain bioactive ingredients that can help improve the health and appearance of their skin and hair.
The rise of social media has led to a growing focus on appearance and self-care, which has further fueled the demand for personal and beauty care products. Companies in the bioactive ingredient industry are responding to this trend by developing innovative new products that incorporate bioactive ingredients known for their beneficial properties.
The B2C distribution channel is the dominating segment in the bioactive ingredient industry, thanks to the growing popularity of e-commerce and direct-to-consumer sales. This trend is being driven by several factors, including the convenience of online shopping, the ability to access a wider range of products, and the growing demand for transparency and product information.
Companies in the bioactive ingredient industry are responding to this trend by developing a strong online presence and investing in digital marketing strategies. In addition, the rise of social media influencers has created new opportunities for companies to reach consumers directly and build brand loyalty.
Key Developments in the Bioactive Ingredient Industry:
Attribute | Details |
---|---|
Market Size Value in 2023 | US$ 186.73 billion |
Market Forecast Value in 2033 | US$ 395.73 billion |
Global Growth Rate | 7.8% CAGR |
Forecast Period | 2023 to 2033 |
Historical Data Available for | 2018 to 2022 |
Market Analysis | MT for Volume and US$ billion for Value |
Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania; and the Middle East and Africa |
Key Countries Covered | USA, Canada, Brazil, Mexico, Argentina, Chile, Peru, Germany, France, Italy, Spain, United Kingdom, Netherlands, Belgium, Nordic, Russia, Poland, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Singapore, Australia, New Zealand, GCC Countries, South Africa, Central Africa, and others |
Key Market Segments Covered | Product Type, Application, Distribution Channel, and Regions |
Key Companies Profiled | Dupont; Royal DSM; Cargill Inc.; Archer Daniels Midland; BASF; Koninklijke DSM N.V.; AJINOMOTO CO., INC; Arla Foods; FMC Corporation; Ingredion Incorporated; Roquette Frères S.A.; Kerry Inc; Total Nutrition, Inc; Danone SA; Nestlé SA Valio Limited; i-Health, Inc.; Others |
The global bioactive ingredient market valuation is likely to be around US$ 186.73 billion in 2023.
The global demand for bioactive ingredients expanded at 4.1% CAGR between 2018 and 2022.
The United States accounted for 79.8% of the global market sales in 2022.
Use of bioactive ingredients in packaged food items is driving its demand in the country.
The unique culture of using natural ingredients creates a huge market.
1. Executive Summary | Bioactive Ingredient Market
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and Their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyers
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2022 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (MT) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (MT) Projections, 2022 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2022 to 2033, By Source
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Source, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Source, 2022 to 2033
5.3.1. Plant
5.3.2. Animal
5.3.3. Microbial
5.4. Y-o-Y Growth Trend Analysis By Source, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Source, 2022 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2022 to 2033, By Type
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Type, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Type, 2022 to 2033
6.3.1. Vitamins
6.3.2. Minerals
6.3.3. Amino Acids
6.3.4. Probiotics and Prebiotics
6.3.5. Plant Extracts
6.3.6. Others
6.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Type, 2022 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2022 to 2033, By Application
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Application, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Application, 2022 to 2033
7.3.1. Animal Feed
7.3.2. Dietary Supplements
7.3.3. Food & Beverages
7.3.4. Personal Care
7.3.5. Pharmaceutical
7.3.6. Others
7.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Application, 2022 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2022 to 2033, By Region
8.1. Introduction
8.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Region, 2018 to 2022
8.3. Current Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Region, 2022 to 2033
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa
8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2018 to 2022 and Forecast 2022 to 2033, By Country
9.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
9.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2022 to 2033
9.2.1. By Country
9.2.1.1. USA
9.2.1.2. Canada
9.2.2. By Source
9.2.3. By Type
9.2.4. By Application
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Source
9.3.3. By Type
9.3.4. By Application
9.4. Key Takeaways
10. Latin America Market Analysis 2018 to 2022 and Forecast 2022 to 2033, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2022 to 2033
10.2.1. By Country
10.2.1.1. Brazil
10.2.1.2. Mexico
10.2.1.3. Rest of Latin America
10.2.2. By Source
10.2.3. By Type
10.2.4. By Application
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Source
10.3.3. By Type
10.3.4. By Application
10.4. Key Takeaways
11. Europe Market Analysis 2018 to 2022 and Forecast 2022 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2022 to 2033
11.2.1. By Country
11.2.1.1. Germany
11.2.1.2. United Kingdom
11.2.1.3. France
11.2.1.4. Spain
11.2.1.5. Italy
11.2.1.6. Rest of Europe
11.2.2. By Source
11.2.3. By Type
11.2.4. By Application
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Source
11.3.3. By Type
11.3.4. By Application
11.4. Key Takeaways
12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2022 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2022 to 2033
12.2.1. By Country
12.2.1.1. China
12.2.1.2. Japan
12.2.1.3. South Korea
12.2.1.4. Singapore
12.2.1.5. Thailand
12.2.1.6. Indonesia
12.2.1.7. Australia
12.2.1.8. New Zealand
12.2.1.9. Rest of Asia Pacific
12.2.2. By Source
12.2.3. By Type
12.2.4. By Application
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Source
12.3.3. By Type
12.3.4. By Application
12.4. Key Takeaways
13. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2022 to 2033, By Country
13.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2022 to 2033
13.2.1. By Country
13.2.1.1. GCC Countries
13.2.1.2. South Africa
13.2.1.3. Israel
13.2.1.4. Rest of Middle East and Africa
13.2.2. By Source
13.2.3. By Type
13.2.4. By Application
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Source
13.3.3. By Type
13.3.4. By Application
13.4. Key Takeaways
14. Key Countries Market Analysis
14.1. USA
14.1.1. Pricing Analysis
14.1.2. Market Share Analysis, 2022
14.1.2.1. By Source
14.1.2.2. By Type
14.1.2.3. By Application
14.2. Canada
14.2.1. Pricing Analysis
14.2.2. Market Share Analysis, 2022
14.2.2.1. By Source
14.2.2.2. By Type
14.2.2.3. By Application
14.3. Brazil
14.3.1. Pricing Analysis
14.3.2. Market Share Analysis, 2022
14.3.2.1. By Source
14.3.2.2. By Type
14.3.2.3. By Application
14.4. Mexico
14.4.1. Pricing Analysis
14.4.2. Market Share Analysis, 2022
14.4.2.1. By Source
14.4.2.2. By Type
14.4.2.3. By Application
14.5. Germany
14.5.1. Pricing Analysis
14.5.2. Market Share Analysis, 2022
14.5.2.1. By Source
14.5.2.2. By Type
14.5.2.3. By Application
14.6. United Kingdom
14.6.1. Pricing Analysis
14.6.2. Market Share Analysis, 2022
14.6.2.1. By Source
14.6.2.2. By Type
14.6.2.3. By Application
14.7. France
14.7.1. Pricing Analysis
14.7.2. Market Share Analysis, 2022
14.7.2.1. By Source
14.7.2.2. By Type
14.7.2.3. By Application
14.8. Spain
14.8.1. Pricing Analysis
14.8.2. Market Share Analysis, 2022
14.8.2.1. By Source
14.8.2.2. By Type
14.8.2.3. By Application
14.9. Italy
14.9.1. Pricing Analysis
14.9.2. Market Share Analysis, 2022
14.9.2.1. By Source
14.9.2.2. By Type
14.9.2.3. By Application
14.10. China
14.10.1. Pricing Analysis
14.10.2. Market Share Analysis, 2022
14.10.2.1. By Source
14.10.2.2. By Type
14.10.2.3. By Application
14.11. Japan
14.11.1. Pricing Analysis
14.11.2. Market Share Analysis, 2022
14.11.2.1. By Source
14.11.2.2. By Type
14.11.2.3. By Application
14.12. South Korea
14.12.1. Pricing Analysis
14.12.2. Market Share Analysis, 2022
14.12.2.1. By Source
14.12.2.2. By Type
14.12.2.3. By Application
14.13. Singapore
14.13.1. Pricing Analysis
14.13.2. Market Share Analysis, 2022
14.13.2.1. By Source
14.13.2.2. By Type
14.13.2.3. By Application
14.14. Thailand
14.14.1. Pricing Analysis
14.14.2. Market Share Analysis, 2022
14.14.2.1. By Source
14.14.2.2. By Type
14.14.2.3. By Application
14.15. Indonesia
14.15.1. Pricing Analysis
14.15.2. Market Share Analysis, 2022
14.15.2.1. By Source
14.15.2.2. By Type
14.15.2.3. By Application
14.16. Australia
14.16.1. Pricing Analysis
14.16.2. Market Share Analysis, 2022
14.16.2.1. By Source
14.16.2.2. By Type
14.16.2.3. By Application
14.17. New Zealand
14.17.1. Pricing Analysis
14.17.2. Market Share Analysis, 2022
14.17.2.1. By Source
14.17.2.2. By Type
14.17.2.3. By Application
14.18. GCC Countries
14.18.1. Pricing Analysis
14.18.2. Market Share Analysis, 2022
14.18.2.1. By Source
14.18.2.2. By Type
14.18.2.3. By Application
14.19. South Africa
14.19.1. Pricing Analysis
14.19.2. Market Share Analysis, 2022
14.19.2.1. By Source
14.19.2.2. By Type
14.19.2.3. By Application
14.20. Israel
14.20.1. Pricing Analysis
14.20.2. Market Share Analysis, 2022
14.20.2.1. By Source
14.20.2.2. By Type
14.20.2.3. By Application
15. Market Structure Analysis
15.1. Competition Dashboard
15.2. Competition Benchmarking
15.3. Market Share Analysis of Top Players
15.3.1. By Regional
15.3.2. By Source
15.3.3. By Type
15.3.4. By Application
16. Competition Analysis
16.1. Competition Deep Dive
16.1.1. Sabinsa
16.1.1.1. Overview
16.1.1.2. Product Portfolio
16.1.1.3. Profitability by Market Segments
16.1.1.4. Sales Footprint
16.1.1.5. Strategy Overview
16.1.1.5.1. Marketing Strategy
16.1.1.5.2. Product Strategy
16.1.1.5.3. Channel Strategy
16.1.2. Archer Daniels Midland Company
16.1.2.1. Overview
16.1.2.2. Product Portfolio
16.1.2.3. Profitability by Market Segments
16.1.2.4. Sales Footprint
16.1.2.5. Strategy Overview
16.1.2.5.1. Marketing Strategy
16.1.2.5.2. Product Strategy
16.1.2.5.3. Channel Strategy
16.1.3. BASF SE
16.1.3.1. Overview
16.1.3.2. Product Portfolio
16.1.3.3. Profitability by Market Segments
16.1.3.4. Sales Footprint
16.1.3.5. Strategy Overview
16.1.3.5.1. Marketing Strategy
16.1.3.5.2. Product Strategy
16.1.3.5.3. Channel Strategy
16.1.4. Cargill
16.1.4.1. Overview
16.1.4.2. Product Portfolio
16.1.4.3. Profitability by Market Segments
16.1.4.4. Sales Footprint
16.1.4.5. Strategy Overview
16.1.4.5.1. Marketing Strategy
16.1.4.5.2. Product Strategy
16.1.4.5.3. Channel Strategy
16.1.5. Ingredion
16.1.5.1. Overview
16.1.5.2. Product Portfolio
16.1.5.3. Profitability by Market Segments
16.1.5.4. Sales Footprint
16.1.5.5. Strategy Overview
16.1.5.5.1. Marketing Strategy
16.1.5.5.2. Product Strategy
16.1.5.5.3. Channel Strategy
16.1.6. Ajinomoto Co, Inc.
16.1.6.1. Overview
16.1.6.2. Product Portfolio
16.1.6.3. Profitability by Market Segments
16.1.6.4. Sales Footprint
16.1.6.5. Strategy Overview
16.1.6.5.1. Marketing Strategy
16.1.6.5.2. Product Strategy
16.1.6.5.3. Channel Strategy
16.1.7. Owen Biosciences, Inc.
16.1.7.1. Overview
16.1.7.2. Product Portfolio
16.1.7.3. Profitability by Market Segments
16.1.7.4. Sales Footprint
16.1.7.5. Strategy Overview
16.1.7.5.1. Marketing Strategy
16.1.7.5.2. Product Strategy
16.1.7.5.3. Channel Strategy
16.1.8. Mazza Innovation Ltd.
16.1.8.1. Overview
16.1.8.2. Product Portfolio
16.1.8.3. Profitability by Market Segments
16.1.8.4. Sales Footprint
16.1.8.5. Strategy Overview
16.1.8.5.1. Marketing Strategy
16.1.8.5.2. Product Strategy
16.1.8.5.3. Channel Strategy
16.1.9. Nuritas
16.1.9.1. Overview
16.1.9.2. Product Portfolio
16.1.9.3. Profitability by Market Segments
16.1.9.4. Sales Footprint
16.1.9.5. Strategy Overview
16.1.9.5.1. Marketing Strategy
16.1.9.5.2. Product Strategy
16.1.9.5.3. Channel Strategy
16.1.10. DuPont
16.1.10.1. Overview
16.1.10.2. Product Portfolio
16.1.10.3. Profitability by Market Segments
16.1.10.4. Sales Footprint
16.1.10.5. Strategy Overview
16.1.10.5.1. Marketing Strategy
16.1.10.5.2. Product Strategy
16.1.10.5.3. Channel Strategy
17. Assumptions & Acronyms Used
18. Research Methodology
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