Binoculars and Mounting Solutions Market Overview (2022-2032)

[250 Pages Report] The global binoculars and mounting solutions market is expected to reach US$ 8.6 Billion in 2022. It is estimated to exhibit growth at a CAGR of 3.8% and surpass US$ 11.4 Billion from 2022 to 2032. The increasing income level in various developing countries and the high spending on luxury products are anticipated to propel the demand for binoculars and mounting solutions in the near future.

Report Attribute Details
Estimated Base Year Value (2021) US$ 7.1 Billion
Expected Market Value (2022) US$ 8.6 Billion
Anticipated Forecast Value (2032) US$ 11.4 Billion
Projected Growth Rate (2022 to 2032) 3.8% CAGR

Binoculars are considered to be dual telescopes that are often mounted next to each other and associated. These enable people to gaze at an aloof entity with both their eyes. These provide an upright appearance to consumers by making use of prisms, especially in both the barrels.

The emergence of roof prisms binoculars is set to drive the sales of binoculars and mounting solutions in the upcoming years. These look similar to two conventional telescopes mounted sideways and are more compressed. The demand for compressed binoculars mainly for daytime observing is anticipated to bode well for the market.

The rising usage of digital binoculars is anticipated to accelerate the growth in this market as these deliver the convenience of a binocular and a digital camera in a single device. This type of binocular helps users to take photos of what they exactly see from a binocular. In this device, the magnification of the camera is often set at the same magnification level as that of the binocular itself. Owing to these advantages, digital binoculars are extensively used in defense, surveillance, bird watching, and sports activities.

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Which are Some Prominent Drivers Spearheading Binoculars and Mounting Solutions Market Growth?

The high requirement of positioning for the management of cargo systems, especially in ports, airports, and rail traffic is a vital factor that is anticipated to push the binoculars and mounting solutions market share in future. The rising investment in infrastructure development to innovate cargo management systems is another factor that is expected to boost the market. The demand for binoculars is likely to surge in large construction sites as these need technologically advanced positioning systems for supporting the data management system.

What are the Challenges Faced by the Binoculars and Mounting Solutions Industry?

Just like telescopes, binoculars consisting of bigger diameter lens provide more display to users. Low control binoculars can simply be hand held and prove to be great for extensive star fields. However, holding these binoculars is a challenge as these are very heavyweight and enormous in terms of size. When pulling or hovering down these binoculars, these stay jagged at the objective most of the time. Spurred by the aforementioned factors, the demand for binoculars and mounting solutions may get hampered in the assessment period.

Apart from these, customization associated with binoculars and mounting solutions, frequent changes in the allocation of radio frequency bands, dependency on external suppliers for several components, safety concerns, and high cost of sensors are set to restrain the growth in this market.

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Why is North America Emerging as an Opportunistic Binoculars and Mounting Solutions Market?

North America is expected to remain at the forefront by generating the highest binoculars and mounting solutions market share in the evaluation period. The rising military investments in the U.S. is projected to push the market in North America. As per the Stockholm International Peace Research Institute (SIPRI), in 2020, the total U.S. military expenditure exceeded US$ 778 billion, thereby showcasing a surge of 4.4% over 2019.

The growing number of numerous long-term projects, increasing investments in research and development activities, large-scale arms procurement, and modernization of the U.S. nuclear arsenal are some of the other factors that are likely to augur well for the North America market.

The ongoing expansion of the tourism industry in Canada and other parts of North America owing to the presence of several exotic and wild animals, as well as the rising number of sporting events is set to propel the regional market in future.

How is Asia Pacific Contributing to Growth of the Binoculars and Mounting Solutions Market?

The increasing demand for roof prism binoculars in China is a major factor that is likely to drive the sales of binoculars and mounting solutions in Asia Pacific during the forthcoming years. These binoculars feature novel eyepieces that are placed directly in line with the objective lens. This feature makes the binoculars narrow and compact.

The surging adoption of roof prism binoculars in China for recreational activities, such as bird watching and wildlife observation is anticipated to bolster the market. The high disposable income of people in this country and the rapid urbanization are set to positively affect the Asia Pacific market growth. The entry of various manufacturers in China stoked by the availability of relatively low cost labor and raw material is another vital factor that is expected to aid the growth.

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Market Competition

Some of the leading players operating in the global binoculars and mounting solutions market include Olympus Corporation, S4Gear, Bushnell Outdoor Products, ZEISS, Nikon Corporation, LEICA, and Lunt Engineering USA.

Majority of these key players are focusing on the introduction of customized, enhanced, and new products to expand their pre-existing portfolios and consolidate high market share. They are also striving to diversify their product ranges and making them available to customers present in a wide range of industries. Meanwhile, some of the other key players are conducting research and development activities to come up with day-time binoculars for providing distant visions, as well as night vision binoculars for the Army and Navy.

Report Scope

Report Attribute Details
Growth Rate CAGR of 3.8% from 2022 to 2032
Base Year for Estimation 2021
Historical Data 2015 to 2020
Forecast Period 2022 to 2032
Quantitative Units Revenue in USD Million, Volume in Kilotons and CAGR from 2022 to 2032
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Segments Covered
  • Magnification Type
  • Lens Coating Type
  • Application
  • Region
Regions Covered
  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • APEJ
  • Japan
  • Middle East and Africa
Key Countries Profiled
  • USA
  • Canada
  • Brazil
  • Argentina
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Nordics
  • BENELUX
  • Australia & New Zealand
  • China
  • India
  • ASEAN
  • GCC
  • South Africa
Key Companies Profiled
  • Olympus Corporation
  • S4Gear
  • Bushnell Outdoor Products
  • ZEISS
  • Nikon Corporation
  • LEICA
  • Lunt Engineering USA
Customization Available Upon Request

Key Segments Profiled in the Binoculars and Mounting Solutions Industry Survey Report Scope

Application:

  • Defense
  • Maritime
  • Land and Survey
  • Space

Magnification Type:

  • 1X
  • 2X
  • 3X
  • 4X
  • More than 4X

Lens Coating Type:

  • Single Coating Lens
  • Multi-coating Lens

Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • APEJ
  • Japan
  • Middle East and Africa

Frequently Asked Questions

At what rate will the binoculars and mounting solutions market until 2032?

FMI projects the global binoculars and mounting solutions market to expand at a 3.8% value CAGR by 2032.

Which region is forecast to be the most lucrative for binoculars and mounting solutions sales?

North America is expected to be the most opportunistic binoculars and mounting solutions market.

Which are some prominent binoculars and mounting solutions manufacturers?

Which are some prominent binoculars and mounting solutions manufacturers?

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity 

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Binoculars and Mounting Solutions Market Analysis 2017-2021 and Forecast, 2022-2032

    4.1. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis, 2017-2021

    4.2. Current and Future Market Size Value (US$ Mn) & Volume (Units) Projections, 2022-2032

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Binoculars and Mounting Solutions Market Analysis 2017-2021 and Forecast 2022-2032, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Product Type, 2017-2021

    5.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Product Type, 2022-2032

        5.3.1. Binoculars

        5.3.2. Binoculars Mounting Solutions

    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2017-2021

    5.5. Absolute $ Opportunity Analysis By Product Type, 2022-2032 Deep-dive segmentation will be available in the sample on request

6. Global Binoculars and Mounting Solutions Market Analysis 2017-2021 and Forecast 2022-2032, By Application

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Application, 2017-2021

    6.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Application, 2022-2032

        6.3.1. Military

        6.3.2. Astronomy

        6.3.3. Wildlife Observation

        6.3.4. Maritime

        6.3.5. Land & Survey

        6.3.6. Other Applications

    6.4. Y-o-Y Growth Trend Analysis By Application, 2017-2021

    6.5. Absolute $ Opportunity Analysis By Application, 2022-2032 Deep-dive segmentation will be available in the sample on request

7. Global Binoculars and Mounting Solutions Market Analysis 2017-2021 and Forecast 2022-2032, By Sales Channel

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Sales Channel, 2017-2021

    7.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Sales Channel, 2022-2032

        7.3.1. Offline

        7.3.2. Online

    7.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2017-2021

    7.5. Absolute $ Opportunity Analysis By Sales Channel, 2022-2032 Deep-dive segmentation will be available in the sample on request

8. Global Binoculars and Mounting Solutions Market Analysis 2017-2021 and Forecast 2022-2032, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Region, 2017-2021

    8.3. Current Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Region, 2022-2032

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Europe

        8.3.4. East Asia

        8.3.5. South Asia & Pacific

        8.3.6. MEA

    8.4. Market Attractiveness Analysis By Region

9. North America Binoculars and Mounting Solutions Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    9.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021

    9.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032

        9.2.1. By Country

            9.2.1.1. U.S.

            9.2.1.2. Canada

        9.2.2. By Product Type

        9.2.3. By Application

        9.2.4. By Sales Channel

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Product Type

        9.3.3. By Application

        9.3.4. By Sales Channel

    9.4. Key Takeaways

10. Latin America Binoculars and Mounting Solutions Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    10.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021

    10.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032

        10.2.1. By Country

            10.2.1.1. Mexico

            10.2.1.2. Brazil

            10.2.1.3. Rest of Latin America

        10.2.2. By Product Type

        10.2.3. By Application

        10.2.4. By Sales Channel

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product Type

        10.3.3. By Application

        10.3.4. By Sales Channel

    10.4. Key Takeaways

11. Europe Binoculars and Mounting Solutions Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    11.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021

    11.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. Italy

            11.2.1.3. France

            11.2.1.4. U.K.

            11.2.1.5. Spain

            11.2.1.6. BENELUX

            11.2.1.7. Russia

            11.2.1.8. Rest of Europe

        11.2.2. By Product Type

        11.2.3. By Application

        11.2.4. By Sales Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product Type

        11.3.3. By Application

        11.3.4. By Sales Channel

    11.4. Key Takeaways

12. East Asia Binoculars and Mounting Solutions Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    12.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021

    12.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032

        12.2.1. By Country

            12.2.1.1. China

            12.2.1.2. Japan

            12.2.1.3. South Korea

        12.2.2. By Product Type

        12.2.3. By Application

        12.2.4. By Sales Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product Type

        12.3.3. By Application

        12.3.4. By Sales Channel

    12.4. Key Takeaways

13. South Asia & Pacific Binoculars and Mounting Solutions Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    13.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021

    13.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032

        13.2.1. By Country

            13.2.1.1. India

            13.2.1.2. ASEAN

            13.2.1.3. Australia and New Zealand

            13.2.1.4. Rest of South Asia & Pacific

        13.2.2. By Product Type

        13.2.3. By Application

        13.2.4. By Sales Channel

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Product Type

        13.3.3. By Application

        13.3.4. By Sales Channel

    13.4. Key Takeaways

14. MEA Binoculars and Mounting Solutions Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    14.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021

    14.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. Turkey

            14.2.1.3. South Africa

            14.2.1.4. Rest of MEA

        14.2.2. By Product Type

        14.2.3. By Application

        14.2.4. By Sales Channel

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Product Type

        14.3.3. By Application

        14.3.4. By Sales Channel

    14.4. Key Takeaways

15. Key Countries Binoculars and Mounting Solutions Market Analysis

    15.1. U.S.

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2021

            15.1.2.1. By Product Type

            15.1.2.2. By Application

            15.1.2.3. By Sales Channel

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2021

            15.2.2.1. By Product Type

            15.2.2.2. By Application

            15.2.2.3. By Sales Channel

    15.3. Mexico

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2021

            15.3.2.1. By Product Type

            15.3.2.2. By Application

            15.3.2.3. By Sales Channel

    15.4. Brazil

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2021

            15.4.2.1. By Product Type

            15.4.2.2. By Application

            15.4.2.3. By Sales Channel

    15.5. Germany

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2021

            15.5.2.1. By Product Type

            15.5.2.2. By Application

            15.5.2.3. By Sales Channel

    15.6. Italy

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2021

            15.6.2.1. By Product Type

            15.6.2.2. By Application

            15.6.2.3. By Sales Channel

    15.7. France

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2021

            15.7.2.1. By Product Type

            15.7.2.2. By Application

            15.7.2.3. By Sales Channel

    15.8. U.K.

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2021

            15.8.2.1. By Product Type

            15.8.2.2. By Application

            15.8.2.3. By Sales Channel

    15.9. Spain

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2021

            15.9.2.1. By Product Type

            15.9.2.2. By Application

            15.9.2.3. By Sales Channel

    15.10. BENELUX

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2021

            15.10.2.1. By Product Type

            15.10.2.2. By Application

            15.10.2.3. By Sales Channel

    15.11. Russia

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2021

            15.11.2.1. By Product Type

            15.11.2.2. By Application

            15.11.2.3. By Sales Channel

    15.12. China

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2021

            15.12.2.1. By Product Type

            15.12.2.2. By Application

            15.12.2.3. By Sales Channel

    15.13. Japan

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2021

            15.13.2.1. By Product Type

            15.13.2.2. By Application

            15.13.2.3. By Sales Channel

    15.14. South Korea

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2021

            15.14.2.1. By Product Type

            15.14.2.2. By Application

            15.14.2.3. By Sales Channel

    15.15. India

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2021

            15.15.2.1. By Product Type

            15.15.2.2. By Application

            15.15.2.3. By Sales Channel

    15.16. ASEAN

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2021

            15.16.2.1. By Product Type

            15.16.2.2. By Application

            15.16.2.3. By Sales Channel

    15.17. Australia and New Zealand

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2021

            15.17.2.1. By Product Type

            15.17.2.2. By Application

            15.17.2.3. By Sales Channel

    15.18. GCC Countries

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2021

            15.18.2.1. By Product Type

            15.18.2.2. By Application

            15.18.2.3. By Sales Channel

    15.19. Turkey

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2021

            15.19.2.1. By Product Type

            15.19.2.2. By Application

            15.19.2.3. By Sales Channel

    15.20. South Africa

        15.20.1. Pricing Analysis

        15.20.2. Market Share Analysis, 2021

            15.20.2.1. By Product Type

            15.20.2.2. By Application

            15.20.2.3. By Sales Channel

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Product Type

        16.3.3. By Application

        16.3.4. By Sales Channel

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Nikon Inc.

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

                17.1.1.5.2. Product Strategy

                17.1.1.5.3. Channel Strategy

        17.1.2. Steiner Optics

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

                17.1.2.5.2. Product Strategy

                17.1.2.5.3. Channel Strategy

        17.1.3. Vista Outdoor Inc.

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

                17.1.3.5.2. Product Strategy

                17.1.3.5.3. Channel Strategy

        17.1.4. Carl Zeiss Sports Optics GmbH

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

                17.1.4.5.2. Product Strategy

                17.1.4.5.3. Channel Strategy

        17.1.5. Vortex Optics

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

                17.1.5.5.2. Product Strategy

                17.1.5.5.3. Channel Strategy

        17.1.6. Celestron, LLC.

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

                17.1.6.5.2. Product Strategy

                17.1.6.5.3. Channel Strategy

        17.1.7. Athlon Optics

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

                17.1.7.5.2. Product Strategy

                17.1.7.5.3. Channel Strategy

        17.1.8. Lunt Engineering USA

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

                17.1.8.5.2. Product Strategy

                17.1.8.5.3. Channel Strategy

        17.1.9. OLYMPUS CORPORATION

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

                17.1.9.5.2. Product Strategy

                17.1.9.5.3. Channel Strategy

        17.1.10. Canon Inc

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

                17.1.10.5.2. Product Strategy

                17.1.10.5.3. Channel Strategy

        17.1.11. Leupold & Stevens, Inc.

            17.1.11.1. Overview

            17.1.11.2. Product Portfolio

            17.1.11.3. Profitability by Market Segments

            17.1.11.4. Sales Footprint

            17.1.11.5. Strategy Overview

                17.1.11.5.1. Marketing Strategy

                17.1.11.5.2. Product Strategy

                17.1.11.5.3. Channel Strategy

        17.1.12. RICOH Imaging Company Ltd

            17.1.12.1. Overview

            17.1.12.2. Product Portfolio

            17.1.12.3. Profitability by Market Segments

            17.1.12.4. Sales Footprint

            17.1.12.5. Strategy Overview

                17.1.12.5.1. Marketing Strategy

                17.1.12.5.2. Product Strategy

                17.1.12.5.3. Channel Strategy

        17.1.13. Yukon Advanced Optics Worldwide

            17.1.13.1. Overview

            17.1.13.2. Product Portfolio

            17.1.13.3. Profitability by Market Segments

            17.1.13.4. Sales Footprint

            17.1.13.5. Strategy Overview

                17.1.13.5.1. Marketing Strategy

                17.1.13.5.2. Product Strategy

                17.1.13.5.3. Channel Strategy

        17.1.14. FLIR Systems, Inc.

            17.1.14.1. Overview

            17.1.14.2. Product Portfolio

            17.1.14.3. Profitability by Market Segments

            17.1.14.4. Sales Footprint

            17.1.14.5. Strategy Overview

                17.1.14.5.1. Marketing Strategy

                17.1.14.5.2. Product Strategy

                17.1.14.5.3. Channel Strategy

        17.1.15. Thales Group

            17.1.15.1. Overview

            17.1.15.2. Product Portfolio

            17.1.15.3. Profitability by Market Segments

            17.1.15.4. Sales Footprint

            17.1.15.5. Strategy Overview

                17.1.15.5.1. Marketing Strategy

                17.1.15.5.2. Product Strategy

                17.1.15.5.3. Channel Strategy

        17.1.16. Konica Minolta Holding, Inc.

            17.1.16.1. Overview

            17.1.16.2. Product Portfolio

            17.1.16.3. Profitability by Market Segments

            17.1.16.4. Sales Footprint

            17.1.16.5. Strategy Overview

                17.1.16.5.1. Marketing Strategy

                17.1.16.5.2. Product Strategy

                17.1.16.5.3. Channel Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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