In 2023, the global beverage clouding agent market is valued at USD 1,293.5 million. The market is anticipated to reach nearly USD 2,469.7 million by 2033, with a growing CAGR of 7.1% from 2023 to 2033.
Future Market Insights states that the demand for beverage clouding agents from beverage manufacturers is likely to witness sustained growth during the forecast period owing to increasing disposable income amongst consumers. Clouding agents are primary additives added to beverages to give them opacity or cloudiness to a clear beverage. This is done to make the beverage visually appealing to the customers.
| Report Attribute | Details |
|---|---|
| Beverage Clouding Agent Market Value (2023) | USD 1,293.5 million |
| Beverage Clouding Agent Market Anticipated Value (2033) | USD 2,469.7 million |
| Beverage Clouding Agent Projected Growth Rate (2023 to 2033) | 7.1% |
These clouding agents can be synthetic, natural, or microbial-derived sources. Generally, the cloudy appearance of beverages is visually not appealing to consumers. Therefore the presence of clouding agents can decrease the consumption of drinks. Several clouding agents, such as palm oil, Arabic gum, citrus fruit extracts, etc., are being widely used across the beverage industry to enhance the overall properties of the beverage.
The aim of many beverage manufacturers to enhance the stability and shelf life of products and make them look as natural as possible will continue to encourage the sales of beverage clouding agents over the forecast period. Moreover, increasing demand for new and exclusive flavored drinks and a swift rise in the global population will also aid in inflating the market size.
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North America is accountable for 34% global beverage clouding agent market share. This region is said to be the positively growing market for clouding agents due to the excessive consumption of beverages, the heavy presence of leading market manufacturers, and increasing consumer awareness.
Extremely developed nations such as the USA are known to be the core center where the adoption of beverage clouding agents is more owing to its characteristic of enhancing shelf life, stability, and opacity of beverages, growing preference of consumers towards consuming organic energy drinks, and other beverages.
The key market players in this region have come to terms with the fact that the masses prefer non-alcoholic beverages. National Health and Nutrition Examination Survey says that consumption of diet beverages and fruit beverages is progressively increasing among USA adults.
Asia Pacific is anticipated to grow fast and steadily with the beverage clouding agent. It is anticipated to grow at a significant CAGR during the forecast period owing to the increasing beverages market and growing popularity of sports drinks in this region.
Additional factors such as rising disposable income, swiftly growing population, altering lifestyle, and growing production and consumption of beverages in this region, the Asia Pacific beverage clouding agent market is like to portray constant growth in the future.
In countries like India and China, demand for beverage clouding agents is specifically increasing due to the fast-expanding food and beverage industry, increasing adoption of sports and energy drinks, and swelling population. Additionally, new entrants across novel regional and domestic beverage manufacturers are backing the growth of this market and this trend is said to stay constant in the future.
| Who | Joywell Foods |
|---|---|
| When | May 2022 |
| What | Joywell Foods employs microbes to produce nature-identical ultra-sweet proteins found in fruits and berries, it recently raised USD 25 million in a funding round that Piva Capital led as it gears up for the launch of its first consumer products which features the sweeteners. |
| Who | De Soi |
|---|---|
| When | July 2022 |
| What | De Soi, a start-up in making of non-alcoholic aperitifs, raised D4 million in seed funding. The start-up will make use of the injection of capital to expand its retail footprint across the nation. |
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Some of the key players in the beverage clouding agent market are Eastman Chemical Company, Cargill, ADM Wild Flavours, Alsiano, Gat Foods, GLCC Co., Kerry Ingredients Givaudan Canada Co., Danisco (DuPont), Chr. Hansen Holding A/S, and Flachsmann Flavors and Extracts. The buying giants in the market include The Coco-Cola Company, PepsiCo, Del Monte Foods, and Real Fruit Juice (Dabur)
| Who | Cargill |
|---|---|
| When | July 2022 |
| Strategic Move | Cargill and Continental Grain Company announced the completion of the previously announced acquisition of Sanderson Farms, Inc. by a joint venture between the two companies. The acquisition of initially announced in August 2021. |
| Who | Givaudan Canada Co. |
|---|---|
| When | June 2022 |
| Strategic Move | Givaudan, a worldwide giant in taste and wellbeing, and Manus Bio, a biomanufacturer of natural products, announced the launch of BioNootkatone. It is an exclusive ingredient that answers market demand for natural, sustainable, clean-label citrus flavor without the cost and supply volatility of traditional citrus extracts. |
Recent Developments:
| Report Attribute | Details |
|---|---|
| Growth Rate | CAGR of 7.1% from 2023 to 2033 |
| Base Year for Estimation | 2022 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Revenue in USD million and CAGR from 2023 to 2033 |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
| Segments Covered |
Source, Property, Preparation, Form, Application, Region |
| Regions Covered |
North America; Latin America; Europe; East Asia; South Asia; Oceania; Middle East and Africa |
| Key Countries Profiled | United States of America, Canada, Brazil, Argentina, Germany, United Kingdom, France, Spain, Italy, Nordics, BENELUX, Australia & New Zealand, China, India, ASIAN, GCC Countries, South Africa |
| Key Companies Profiled |
Eastman Chemical Company; Cargill; ADM Wild Flavours; Alano; Gat Foods; GLCC Co.; Kerry Ingredients Givaudan Canada Co.; Danisco (DuPont); Chr. Hansen Holding A/S; Flachsmann Flavors and Extracts |
| Customization | Available Upon Request |
The market is valued at USD 1,293.5 million in 2023.
The market is expected to reach USD 2,469.7 million by 2033.
The market is forecast to grow at a 7.1% CAGR through 2033.
North America is expected to hold a 34% share of the market.
Increasing demand for natural and clean-label clouding agents is the top trend.
| Estimated Market Size (2024E) | USD 4,936.1 Million |
|---|---|
| Projected Market Value (2034F) | USD 8,580.4 Million |
| Value-based CAGR (2024 to 2034) | 5.7% |
| Market Estimated Size (2023E) | USD 7.7 Billion |
|---|---|
| Projected Market Valuation (2033F) | USD 12.8 Billion |
| Value-based CAGR (2023 to 2033) | 4.9% |
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