Beverage Cartoners Market

Beverage Cartoners Market Snapshot (2023 to 2033)

The global beverage cartoners market size is expected to be valued at US$ 742.3 million in 2023. Rising demand for extended shelf life, bolsters the overall scope for beverage cartoners market, which is projected to grow at a CAGR of 4.9% between 2023 and 2033, totaling around US$ 1.1 billion by 2033.

The growing demand for personalized packaging is a significant trend that is expected to escalate the growth of the beverage cartoners market. Consumers today seek unique and personalized experiences, and packaging plays a crucial role in capturing their attention and creating a connection with the brand. Beverage cartoners offer advanced printing and labeling technologies that enable manufacturers to incorporate personalized elements into their packaging.

One of the key features of beverage cartoners is their ability to provide high-quality printing and labeling on carton packaging. Advanced printing technologies, such as digital printing, allow for vibrant and detailed graphics, enabling manufacturers to create eye-catching designs and personalized artwork on beverage cartons. The capability opens up a wide range of possibilities for customization, including the incorporation of brand logos, promotional messages, product information, and even individualized designs for special editions or limited editions.

Personalized packaging not only helps in brand differentiation but also creates a stronger brand presence in the market. Manufacturers, with unique and visually appealing carton designs, can attract consumers' attention on store shelves and stand out from their competitors. Personalized packaging can evoke emotions, create a sense of exclusivity, and enhance the overall perceived value of the product, which in turn, can positively impact consumers' purchasing decisions and brand loyalty.

Personalized packaging allows manufacturers to target specific consumer segments and cater to their preferences. Manufacturers can customize the packaging to resonate with their target market, by understanding their target audience's demographics, tastes, and preferences, and this level of personalization creates a sense of connection and relevance, leading to increased consumer engagement and brand affinity.

Global Beverage Cartoners Market Historical Analysis (2018 To 2022) Vs. Forecast Outlook (2023 To 2033)

The global demand for beverage cartoners is projected to increase at a CAGR of 2.5% during the forecast period between 2018 and 2022, reaching a total of US$ 1.1 billion in 2033.

According to Future Market Insights, a market research and competitive intelligence provider, the beverage cartoners market was valued at US$ 707.7 million in 2022.

From 2018 to 2022, the global market witnessed steady growth, owing to the shift towards convenient and on-the-go packaging. In today's fast-paced lifestyle, consumers are seeking convenience in their consumption habits, including beverages. Beverage cartoners play a crucial role in meeting this demand by providing packaging solutions that are designed for ease of use and portability.

One of the key features that contribute to the convenience factor is the inclusion of resealable closures in beverage cartons. Resealable closures allow consumers to open the packaging, consume a portion of the beverage, and securely close it for later consumption. The feature ensures that the beverage remains fresh and prevents spills or leaks, enabling consumers to carry the carton with them wherever they go. Resealable closures also allow for portion control, allowing consumers to consume the desired amount and save the rest for later, reducing waste.

Beverage cartoners offer single-serve portion packaging options. The single-serve portions are designed to provide consumers with a convenient and ready-to-consume beverage without the need for additional serving utensils or containers. Single-serve portions are popular among consumers who are looking for quick and hassle-free consumption on the go, whether it's during commutes, outdoor activities, or busy work schedules. The individual packaging ensures freshness, portion control, and reduces the need for additional storage or serving vessels.

The convenience provided by beverage cartoners aligns with the changing consumer preferences and lifestyles. Busy individuals who are constantly on the move value packaging solutions that are easy to carry, open, and consume without compromising on the quality or taste of the beverage. Convenience-driven packaging solutions allow consumers to enjoy their favorite beverages anytime, anywhere, and without the need for additional preparation or equipment.

What is Primarily Driving the Market for Beverage Cartoners?

Technological Advancements in Cartoning Machinery are Likely to be Beneficial for Market Growth

Technological advancements in cartoning machinery have revolutionized the beverage cartoners market by significantly improving efficiency, productivity, and customization capabilities. The advancements have brought about numerous benefits for manufacturers, contributing to the growth and success of the industry.

One key aspect of technological advancements in cartoning machinery is the ability to handle a wide range of carton sizes and shapes. Modern cartoners are equipped with adjustable features that allow for seamless transitions between different carton formats. The flexibility enables manufacturers to meet diverse packaging requirements and cater to varying product sizes, ensuring compatibility with a wide range of beverages.

Advanced cartoning machines offer high-speed packaging capabilities, enabling manufacturers to achieve faster production rates and meet the demands of a rapidly evolving market. The machines can efficiently handle large volumes of beverage cartons, resulting in increased productivity and reduced manufacturing lead times. High-speed packaging not only improves overall operational efficiency but also enables manufacturers to respond quickly to market demands and maintain a competitive edge.

Intelligent automation features are another significant aspect of technological advancements in cartoning machinery. These features include robotic arms, vision systems, and sophisticated control systems that enhance the automation and precision of the packaging process. Robotic arms can perform various tasks, such as carton erecting, product placement, and sealing, with exceptional accuracy and consistency. Vision systems ensure proper carton alignment and quality control, minimizing errors and reducing waste. The integration of intelligent automation features streamlines production processes, reduces manual labor, and enhances overall efficiency.

Technological advancements have led to improvements in carton packaging quality. Modern cartoning machines are designed to maintain the integrity of the beverage cartons throughout the packaging process. They ensure proper carton sealing, alignment, and protection, resulting in better product presentation and reduced risk of damage during transportation and storage. Consistent and reliable carton packaging quality not only enhances consumer satisfaction but also reduces the chances of product spoilage and wastage.

Technological advancements in cartoning machinery have transformed the beverage cartoners market by offering enhanced efficiency, productivity, and customization capabilities. These advancements have empowered manufacturers to optimize their production processes, reduce downtime, improve product quality, and meet the evolving needs of consumers and the industry.

Expansion of Ready-to-Drink Beverage Industry to Fuel the Market Growth

The expansion of the ready-to-drink (RTD) beverage market is a key trend that is anticipated to propel the market growth. RTD beverages, including energy drinks, juices, flavored water, and other on-the-go beverages, have gained immense popularity among consumers worldwide. The beverages are convenient, offer a wide range of flavors, and cater to the increasing demand for healthier beverage options.

Beverage cartoners play a crucial role in the packaging of RTD beverages due to their versatility and ability to provide product protection. Carton packaging ensures that RTD beverages remain fresh and safe during transportation and on store shelves. The cartons provide a protective barrier against light, air, and moisture, preserving the quality and taste of the beverages. The capability is especially important for RTD beverages that contain sensitive ingredients or require a longer shelf life.

Beverage cartons offer excellent shelf appeal, attracting consumers with their appealing designs and informative graphics. The cartons can be customized with vibrant colors, branding elements, and product information, effectively capturing the attention of consumers and conveying the value and qualities of the RTD beverages. The visual appeal of carton packaging plays a significant role in consumer purchasing decisions, contributing to the overall success of RTD beverage brands.

The growing demand for RTD beverages is driven by various factors. Busy lifestyles and increasing urbanization have led to a rise in on-the-go consumption habits, where consumers seek convenient and portable beverage options. RTD beverages fulfill this need by providing ready-to-consume, single-serve packages that can be easily carried and consumed anytime, anywhere.

There is a growing awareness among consumers regarding health and wellness. Many RTD beverages are formulated with natural ingredients, functional additives, and reduced sugar content to meet the preferences of health-conscious consumers. The convenience and health benefits associated with RTD beverages have contributed to their increasing popularity.

The COVID-19 pandemic has further accelerated the demand for RTD beverages as consumers have sought packaged beverages that offer safety, convenience, and hygiene. The pandemic has led to changes in consumer behavior, including a shift towards packaged beverages as a precautionary measure.

The demand for beverage cartoners is expected to rise as the RTD beverage market continues to expand. Manufacturers are investing in advanced cartoning machinery to meet the increasing production requirements of RTD beverages. They are focusing on improving speed, efficiency, and customization capabilities to cater to the evolving needs of the market.

The expansion of the ready-to-drink beverage market, driven by factors such as convenience, health consciousness, and changing consumer behavior, is expected to significantly boost the growth of the beverage cartoners market. The versatility, product protection capabilities, and appealing aesthetics of beverage carton packaging make it an ideal choice for packaging RTD beverages. Manufacturers will continue to rely on beverage cartoners to meet the packaging needs of these popular beverages as the demand for RTD beverages continues to surge.

Ismail Sutaria

Principal Consultant

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Category-wise Insights

Which Beverage Cartoner Product Type is Poised to Gain Popularity?

Brick Carton Machines to Hold Maximum Sway in the Market

The product types considered in the beverage cartoners market study include brick carton machines and gable top machines. The brick carton machine segment, of these, accounts for the 55.6% share of the global beverage cartoners market. The segment is expected to hold a CAGR of 4.8% during the forecast period.

In recent years, traditional production norms based on one-size-fits-all concepts have been phased out, which is a significant future growth factor for vendors in the worldwide beverage cartoners market. New beverages packaged in unique bottles with brick carton machines can be carried over long distances.

Brick carton machines are used in the packaging of various types of beverages, ranging from fruits juices to ready-to-drink tea & coffee. The research also suggests that the brick carton machine segment is anticipated to be one of the highest contributors to the growth of beverage cartoner suppliers.

Which End-use Application of Beverage Cartoners is Set to Emerge as a Key Market Growth Contributor?

Suppliers Ensuring Safe Distribution of Alcoholic Beverages to End-Users

On the basis of end-use application, the global beverage cartoners market has been segmented into six segments: fruit juices, dairy products, alcoholic drinks, water, ready-to-drink tea & coffee, and carbonated soda.

The alcoholic beverages segment in the global beverage cartoners market is expected to heavily dominate the market over the forecast period. Rapid economic expansion and changes in lifestyles, particularly among the middle-income group, are expected to drive demand for alcoholic beverages. The segment is expected to hold a CAGR of 4.7% during the forecast period.

Soft drink cartons have been around for quite some time. The cartons have been shaped to resemble special alcoholic beverage packing boxes. In order to appeal to a bigger market segment, as a result, suppliers of beverage cartoners are focusing on the customization of beverage canning equipment, beverage can seamers, and beverage palletizers.

The beverage cartoners industry works hand in hand with the supply and logistics industry. Adoption of high-end packaging methods has been forced by the precision of supply lines.

Country-wise Insights

Why is the United States Witnessing Positive Growth in the Beverage Cartoners Industry?

Beverage Can Seamers Creating Lucrative Opportunities in the United States

The United States’ beverage cartoners market has been estimated to experience high growth potential, considering that most of the manufacturing sector has been captured by the gable top machines segment of beverage cartoners.

Manufacturers are adopting beverage can seamers and beverage palletizers as these reduce labour cost and increase efficiency. The country is expected to hold a CAGR of 4.8% over the analysis period.

What Makes China a Prominent Market for Beverage Cartoner Suppliers?

Advanced Packaging Technology in China Evolving at a Rapid Pace

The market in China holds a major value share in the global market and is likely to maintain its dominance over the forecast period. The country is expected to hold a CAGR of 4.7% over the analysis period.

Mass urbanization coupled with upgraded standards of packaging solutions and increased disposable income are expected to be the fundamental driving forces behind growth in demand for beverage cartoners in China.

The Start-Up Ecosystem: How key Players are opening Frontiers for Future Growth?

Beverage cartoners market startup players are adopting various marketing strategies such as new product launches, geographical expansion, merger and acquisitions, partnerships and collaboration to create a larger customer base. For instance,

• Established in 2021, Teraloop is a startup that aims to disrupt the beverage packaging industry by introducing circular economy principles. The company offers a closed-loop beverage packaging system that collects, cleans, and refills reusable beverage cartons, minimizing waste and promoting sustainability.
• Avant-Garde Materials Simulation (AGM), founded in 2020, is a startup that focuses on materials science and simulation technologies. The company provides software tools that enable companies to optimize their packaging materials and design, including beverage cartons, for better performance, sustainability, and cost-efficiency.
• Started in 2020, ScaleX Technologies is a startup that specializes in robotic automation solutions for the beverage packaging industry. The company’s robotic cartoning systems offer high-speed and precise packaging capabilities, improving efficiency and reducing labor costs.
• Founded in 2019, 3D Beverage is a startup that offers customizable beverage packaging solutions. The company uses 3D printing technology to create unique and personalized beverage cartons, allowing brands to differentiate themselves in the market.

Competitive Landscape

Key players in the beverage cartoners market are strongly focusing on profit generation from their existing product portfolios along while exploring potential new applications. The players are emphasizing on increasing their beverage cartoners production capacities, to cater to the demand from numerous end use industries. Prominent players are also pushing for geographical expansion to decrease the dependency on imported beverage cartoners.

Recent Developments

• In 2023, Econocorp Inc. launched the CartonXpress™ CX1200, a fully automatic cartoning machine designed specifically for the beverage industry. The CX1200 offers high-speed operation, easy integration into existing production lines, and flexibility in carton styles, enabling beverage manufacturers to enhance productivity and meet market demands.
• In the same year, ProMach launched the Brenton C-Series, a line of cartoning machines designed for the beverage packaging industry. The Brenton C-Series offers customizable carton handling, high-speed operation, and advanced automation features, providing beverage manufacturers with enhanced productivity and optimized packaging processes.
• In 2022, IMA Dairy & Food introduced the Erca Ecomax 102, a compact and versatile cartoning machine for the beverage industry. The machine offers high-speed operation, quick changeover, and flexibility in carton styles, catering to the need for efficient and adaptable beverage packaging solutions.

Bosch Packaging Technology: In 2021, Bosch Packaging Technology unveiled the CUK series, a new generation of beverage cartoning machines. The CUK series features improved ergonomics, easy operation, and high-speed capabilities to meet the growing demand for efficient beverage cartoning solutions.

Serac Group: In 2021, Serac Group introduced the Innopack K-DPZ, a compact and versatile cartoning machine designed for the beverage industry. The Innopack K-DPZ offers high-speed operation, precise carton handling, and efficient integration into existing production lines, providing beverage manufacturers with enhanced productivity and flexibility.

Tetra Pak: In 2020, Tetra Pak launched the Tetra Pak® E3/Speed Hyper, a new beverage cartoning machine that offers a speed of 40,000 packages per hour. The machine incorporates high-speed automation and advanced technologies to enhance productivity and efficiency in beverage packaging.

Krones AG: In 2020, Krones AG introduced the Varioline, a modular cartoning machine for beverage packaging. The Varioline offers flexibility in carton formats, sizes, and closures, allowing beverage manufacturers to meet diverse consumer demands and achieve high production efficiency.

Scope of the Report

Key Segments Profiled In The Global Beverage Cartoners Market

Beverage Cartoners Market by Product Type:

• Brick Carton Machines
• Gable Top Machines

Beverage Cartoners Market by Output Capacity:

• Below 9,000 Packages/Hr
• 9,000-12,000 Packages/Hr
• 12,000-24,000 Packages/Hr
• Above 24,000 Packages/Hr

Beverage Cartoners Market by End-use Application:

• Fruit Juices
• Dairy Products
• RTD Tea & Coffee
• Carbonated Soda
• Water
• Alcoholic Beverages

Region:

• North America
• Latin America
• Western Europe
• Eastern Europe
• South Asia and Pacific
• East Asia
• Middle East and Africa (MEA)