The global better for you snacks market is expected to reach a valuation of USD 38,372.3 million by 2023, accelerating at a CAGR of 3.3% from 2023 to 2033. The market is anticipated to reach a valuation of USD 53,183.7 million by the end of 2033.
The better for you snacks market is likely to account for 20% of the total snack market globally in 2023 and is expected to grow steadily due to rapid changes in consumer lifestyle and increasing disposable income.
| Attribute | Details |
|---|---|
| Better For You Snacks Market (2023) | USD 38,372.3 million |
| Better For You Snacks Market (2033) | USD 53,183.7 million |
| Better For You Snacks Market (CAGR) | 3.3% |
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Consumers are gradually shifting towards healthy snacking habits in order to maintain good health. As a result, manufacturers are focusing on introducing various food products that are rich in essential nutrients. One of the commonly purchased better for you snack foods is crackers made of almond flour. They can be consumed with hummus or cheese. They are sweet and salty nublets that are rich in proteins, vitamin E, and fiber.
Increasing demand for packaged better for your candy made from a blend of fruits and pectin that can satisfy hunger and does not contain extra sugar is projected to aid growth. Health enthusiasts highly prefer salted popcorn as it contains high fiber and low calories and its delicious flavors. It is available in a large number of grab-and-go packaging.
Better for you chocolate-covered almonds are consumed by people belonging to various age groups as they provide the much needed energy required for the body to function. High demand for dehydrated fruits like apple and banana chips and better for you pasta is another vital factor that would fuel growth.
Better for you snacks are referred to as snacks that are perceived to be healthier alternatives to tasty but unhealthy eatables. These products can improve one’s overall health and are nutritious & convenient to carry to work, in addition to being flavorful.
Moreover, these products are low in carbs, high in protein, plant-based, have lower fat content, and are naturally sourced. The availability of different variants of healthy snack alternatives is expected to push the better for you snacks market.
Rising demand for unique snack flavors is expected to drive the market. Consumers are consistently looking for healthier alternatives to conventional chips, pretzels, and puffs. Emergence of alternative better-for-you snacks in a wide variety of flavors is thus anticipated to augment the market.
Protein and cheese-based snacks are also gaining immense popularity worldwide. Consumers are searching for new options that have the same flavor, texture, and nostalgia as snack staples like chips and crackers. Brands are expected to continue to upgrade their classic flavors with superior seasonings and natural ingredients to deliver the same taste in a cleaner format.
| Regions | CAGR (2023 to 2033) |
|---|---|
| United States | 20.7% |
| United Kingdom | 6.6% |
Geriatric Population in the United States to Look for Healthy Organic Snacks
As consumers are focusing on maintaining good health, demand for better for you snacks is surging in the United States. Key players in the country are concentrating on crafting new flavors that would appeal to consumers’ palates.
The increasing prevalence of chronic illnesses among the geriatric population is also compelling manufacturers to offer nutrient-dense snacks to help them improve their immunity.
Consumers to Shift towards Healthy and Organic Puffs in the United Kingdom.
Increasing cases of obesity and high blood pressure in the United Kingdom are set to drive the market in the next decade. In order to prevent the severity of these disorders, consumers are shifting towards healthy snacks.
Demand for low-fat, low-sugar snacks has skyrocketed in the UNITED KINGDOM Consumers are purchasing small-sized packs to control the food portions they consume. Key players are also investing in developing new snacks that would have a high nutritional profile but would still maintain a texture and flavor similar to that of conventional snacks.
| Segment | Segment Share |
|---|---|
| Baking | 40.0% |
| Offline Sales Channel | 60.0% |
High Demand for Low-Calorie Snacks in the Baking Sector to Drive Growth
Bakery snacks account for nearly 40% of the global better for you snacks market share. Consumers are preferring new snacks that have organic ingredients and that would be able to fulfill the nutritional requirement of their bodies.
Easy availability of multi-grain breads, low-calorie banana chips, and apple pies is expected to push the demand for better for you bakery snacks in the next decade. Ongoing development of cheese variants that are low in fat and are considered to be healthy substitutes for baking powder are also expected to create new opportunities in the baking sector.
Consumers Prefer Buying High Protein Snacks from Online Sales Channels
Consumers prefer buying snacks from supermarket aisles that are fully stocked. These shops have a large selection of snacks in various flavors and pack sizes. Furthermore, consumers can check all the ingredients that were used to make food products by comparing them with different brands to choose the one that better fulfills their requirements.
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Key companies present in the better for you snacks market are investing huge sums in launching new healthy food items to fulfill the high consumer demand for nutritious snacks. They are also focusing on developing attractive product packaging and are striving to extend the shelf life of products.
For instance
Nestlé S.A. and The Kellogg Company are Creating Healthy Better for You Snacks to Woo Consumers
Life on the road for work or a short vacation can lend itself to eating snacks and meals that are cost-effective and quick but can be high in calories and fat. Snacking nowadays has become a way of life for many people, and if well chosen, it can contribute to an individual’s daily nutrient requirements. Snacks are considered to be an ideal way to help keep one’s energy level balanced, and the mind alert until the next full meal.
Some studies have found that eating small meals frequently is a better weight management tool than eating one or two heavy meals in a day. Consumption of healthy between-meal snacks can help prevent a person from feeling very hungry and overeating and keep their blood sugar levels stable.
Several companies are investing huge sums in the development of new snacks to satiate consumer demand worldwide. Nestlé S.A. and The Kellogg Company are set to remain at the forefront in the better for you snacks space.
Nestlé S.A. provides a wide range of healthy snacks, including yogurts, fat-free ice creams, low-calorie chocolates, and crackers. In October 2021, the company introduced its latest refrigerated snack called Rallies Nut Butter Bomb, containing cashew nut butter, almonds, peanut, and real chocolate.
It contains 40% less added sugar than its previous nut butter chocolate candy range. It also does not have any artificial flavors, preservatives, or colors. The treat would offer additional snacking options for those shopping the perimeter, like the dairy and produce sections of a store.
On the other hand, the Kellogg Company announced in June 2021 that it is getting divided into three independent public companies and is separating its cereal and plant-based food businesses based in North America. The remaining business accounts for about 80% of the company’s 2021 net sales. It would mainly focus on expanding its global snacks business.
In January 2021, Kellogg’s expanded its range of W.K Kellogg by Kids by adding new healthy snack bars that are made with real vegetables and fruits. The bars were specially made for kids in collaborative workshops as part of the company’s aim to encourage families to make healthy choices.
A US$ 38,372.3 million is projected for the market by 2023.
A 20.7% CAGR is expected throughout 2033 in the United States.
By 2033, the market is expected to reach US$ 53,183.7 million.
Revenue from the bakery snacks market is expected to reach 40% in 2023.
The United Kingdom is expected to develop at a 6.6% CAGR from 2023 to 2033.
| Estimated Market Size (2024E) | USD 1,399.4 million |
|---|---|
| Projected Market Value (2034F) | USD 2,282.1 million |
| Value-based CAGR (2024 to 2034) | 5.0% |
| Market Size (2023) | USD 88.11 billion |
|---|---|
| Market Size (2033) | USD 131.0 billion |
| Market CAGR (2023 to 2033) | 4.0% |
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