The global betanin food color market is estimated to be worth USD 97.2 million in 2024 and is projected to reach a value of USD 187.7 million by 2034, expanding at a CAGR of 6.8% over the assessment period of 2024 to 2034
Betanin is a natural color that is sourced from the root of the beet plant (beetroots), specifically from the species of Beta vulgaris. Betanin is used as a food colorant in various products, providing a vibrant red or purple shade. It is also known for its antioxidant properties and is considered a healthier alternative to synthetic colorants.
Betanin is a multifunction food color that can be added to many different types of products. It is usually used in beverages like juices and smoothies to give them a bright red or purple color. In dairy products, such as yogurt and ice cream, betanin improves the visual appeal. It is also found in snacks like candies and baked goods. This property works well in various foods which makes betanin a popular choice for manufacturers looking to add natural color to their products.
Annie's Homegrown usually uses betanin in its organic snacks and dressings to provide natural color.
| Attributes | Description |
|---|---|
| Estimated Global Betanin Food Color Business Size (2024E) | USD 97.2 million |
| Projected Global Betanin Food Color Business Value (2034F) | USD 187.7 million |
| Value-based CAGR (2024 to 2034) | 6.8% |
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The below table presents a comparative assessment of the variation in CAGR over six months for the base year (2023) and current year (2024) for global betanin food color market. This analysis reveals crucial shifts in market performance and indicates revenue realization patterns, thus providing stakeholders with a better vision about the market growth trajectory over the year. The first half of the year, or H1, spans from January to June. The second half, H2, includes the months from July to December.
| Particular | Value CAGR |
|---|---|
| H1 | 5.9% (2023 to 2033) |
| H2 | 6.3% (2023 to 2033) |
| H1 | 6.5% (2024 to 2034) |
| H2 | 7.0% (2024 to 2034) |
The above table presents the expected CAGR for the global Betanin Food Color demand space over semi-annual period spanning from 2024 to 2034. In the first half (H1) of the year 2023, the business is predicted to surge at a CAGR of 5.9%, followed by a slightly higher growth rate of 6.3% in the second half (H2) of the same year.
Moving into year 2024, the CAGR is projected to increase slightly to 6.5% in the first half and remain relatively moderate at 7.0% in the second half. In the first half (H1 2024) the market witnessed a decrease of 14 BPS while in the second half (H2 2024), the market witnessed an increase of 28 BPS.
Growing Demand for Natural Ingredients
More and more consumers want food products that are natural and free from artificial ingredients. This is also called as "clean label" movement. Consumers are becoming more aware of what they eat and prefer items that use simple, known ingredients. Due to this, natural colorants like betanin, which comes from beetroots, are becoming popular. Unlike synthetic colors, betanin is known as a healthier alternative. This growing demand for natural ingredients is boosting the use of betanin in many food products.
Innovative Uses of Betanin in Food Products
Food producers are getting innovative by using betanin in many different types of products. They are experimenting with this natural color to make beverages, snacks, and even desserts more appealing. For instance, betanin is added in smoothies for a bright color or in candies to give a fun look. This innovation helps companies in producing new products that catch the attention of consumers. Due to this, more unique and colorful food choices are available for consumers.
Improving Plant-Based Products with Betanin
The popularity of plant-based and vegan foods is growing as more individuals choose healthier diets. Many of these products avoid the use of artificial ingredients, which makes natural colorants like betanin a preferred choice. Food manufacturers are using betanin in plant-based products like meat alternatives, snacks, and dairy-free products. This not only meets consumer demand for natural ingredients but also enhances the appearance of plant-based foods, making them more attractive to consumers.
Principal Consultant
Global Betanin Food Color sales increased at a CAGR of 5.0% from 2019 to 2023. For the next ten years (2024 to 2034), projections are that expenditure on Betanin Food Color will rise at 6.8% CAGR
Many countries are introducing stringent regulations about food additives to ensure safety and health for consumers. These regulations often limit or ban the use of synthetic colors, which can raise concerns among consumers. Due to this, food manufacturers are looking for natural options to meet these new standards.
Betanin is becoming a popular alternative because it is safe and effective. This shift towards natural ingredients not only helps companies meet up with regulations but also attracts health-conscious consumers, boosting the demand for betanin in the market.
The European Union has implemented regulations regarding food additives, particularly concerning artificial colors. For instance, the use of certain synthetic dyes, like Red 40 and Yellow 5, has faced increased investigation due to health concerns. As a result, many food manufacturers in the Europe have started replacing these artificial colors with natural alternatives like betanin.
Brands are using social media and influencer marketing to promote products that contain natural ingredients like betanin. By partnering with famous influencers, companies are reaching to a larger audience and conveying the benefits of using natural colorants.
These influencers usually product reviews, and tips, helping to educate consumers about the advantages of choosing natural options over artificial ones. This increased visibility not only increases awareness but also promotes consumers to try products including betanin. As more consumers are learning about its benefits, the demand for betanin in food products continues to grow.
Tier 1 companies comprise market leaders with market revenue of above USD 10 million capturing significant sales domain share of 40% to 50% in the global sphere. These business leaders are characterized by high production capacity and a wide product portfolio.
These trade leaders are distinguished by their extensive expertise in manufacturing and reconditioning across multiple packaging formats and a broad geographical reach, underpinned by a robust consumer base.
They provide a wide range of series including reconditioning, recycling, and manufacturing utilizing the latest technology and meeting the regulatory standards providing the highest quality. Prominent companies within tier 1 include Oterra (Earlier Chr. Hansen Holding A/S), Archer Daniels Midland Company, Kalsec Inc., IFF, and Sensient Technology.
Tier 2 companies include mid-size players with revenue of USD 2 to 10 million having presence in specific regions and highly influencing the local retail space. These are characterized by a strong presence overseas and strong consumer base knowledge. These industry players have good technology and ensure regulatory compliance but may not have advanced technology and wide global reach. Prominent companies in tier 2 include Mane koncor, BioconColors, Chemvera, Biocon Colors, and Kingherbs Limited.
Tier 3 includes the majority of small-scale companies operating at the local presence and serving niche demand space having revenue below USD 2 million. These companies are notably oriented towards fulfilling local marketplace demands and are consequently classified within the tier 3 share segment.
They are small-scale players and have limited geographical reach. Tier 3, within this context, is recognized as an unorganized field, denoting a sector characterized by a lack of extensive structure and formalization when compared to organized competitors.
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The table below highlights revenue from product sales in key countries. The United States and Germany are predicted to remain top consumers, with estimated trade valuations of USD 28.5 million and USD 21.2 million, respectively, by 2034.
| Countries | Market Value (2034) |
|---|---|
| United States | USD 28.5 million |
| Germany | USD 21.2 million |
| China | USD 16.9 million |
| Japan | USD 9.4 million |
| India | USD 11.3 million |
The following table shows the estimated growth rates of the top sales domains. Japan and India are set to exhibit high betanin food color consumption, recording CAGRs of 5.7% and 6.0%, respectively, through 2034.
| Countries | CAGR 2024 to 2034 |
|---|---|
| United States | 4.6% |
| Germany | 5.0% |
| China | 5.2% |
| Japan | 5.7% |
| India | 6.0% |
The ecosystem for Betanin Food Color in the United States is projected to exhibit a CAGR of 4.6% during the assessment period. By 2034, revenue from the sales of food-grade ammonium carbonate in the country is expected to reach USD 28.5 million.
American consumers are increasingly focused on their health and well-being, which leads them to choose foods with natural ingredients instead of artificial ingredients. This shift in preference means that individuals are more aware of what they consume and prefer products that are free from synthetic chemicals. Moreover, rigorous regulations on food additives and synthetic colors are motivating food manufacturers to search and use safer choices.
Many companies are now required to comply with safety standards that limit the use of artificial colors, making natural options like betanin more appealing. Due to this, manufacturers are reformulating their products to include betanin, and meeting both consumer demand for healthier choices and regulatory requirements.
Betanin Food Color demand in Germany is calculated to rise at a value CAGR of 5.0% during the forecast period (2024 to 2034). By 2034, Germany is expected to account for 19.6% of Betanin Food Color sales in Europe.
When it comes to leading and following sustainability, Germany comes first and this focus highly influences consumer choices. Many German consumers prefer environmentally friendly products, which further leads them to support natural ingredients like betanin. Additionally, the German food industry is known for its culinary innovation. Chefs and food manufacturers constantly experiments with natural ingredients to make unique and visually appealing dishes.
Betanin is often used in new recipes, which makes it a popular choice for adding vibrant colors in food. This creativity in the kitchen helps in boosting the demand for betanin as more individuals are discovering its benefits. Furthermore, the organic food market in Germany is growing quickly, with consumers increasingly searching for products including organic ingredients.
Betanin is commonly found in organic foods, as it meets the demand for natural colorants. This mixture of sustainability, culinary innovation, and the rise of organic products makes betanin a favored choice among both consumers and manufacturers in Germany, further driving its popularity in the food industry.
Consumption of Betanin Food Color in India is projected to increase at a value CAGR of 6.0% over the next ten years. By 2034, the business size is forecasted to reach USD 11.3 million, with China expected to account for a domain share of 36.5% in South Asia.
In India, there is a growing interest in Ayurveda and holistic health approaches, which focuses on natural and traditional ways to improve well-being. This has made consumers more aware of the benefits of using natural ingredients in their diets. Betanin, which is derived from beetroots, is known for its antioxidant properties, which makes it attractive to health-conscious individuals who want to avoid artificial ingredients.
Further, as Indian food manufacturers are aimimg to expand their reach in global markets, they are adopting international standards that prioritize natural ingredients. This shift is driven by the demand for cleaner, healthier products worldwide. Together, the rise of Ayurvedic practices and the urge for export opportunities are driving the increased use of betanin in the Indian food industry.
| Segment | Liquid (Form) |
|---|---|
| Value Share (2024) | 80.4% |
Liquid form of betanin food color is gaining popularity because of its ease to use. Companies and home cooks find it convenient to measure and mix into different food products. The liquid form allows for accurate control over how bright or deep the color is, which makes it simple to get the desired look.
Additionally, liquid betanin dissolves quickly and evenly in food mixtures, which ensures that the color is consistent throughout the product. This is especially important for items like sauces and beverages, where uniform coloring is very important.
Moreover, liquid betanin has good shelf stability, which means it can last for a long time without losing its color quality. This makes it suitable for various food products that need a longer shelf life, such as packaged snacks and sauces.
| Segment | Bakery, Snacks, & Cereal (End Use Application) |
|---|---|
| Value Share (2024) | 16.5% |
In the bakery and snack retail space, how the food looks is very important for attracting customers. Bright and appealing colors can make products stand out on store shelves and catch the eye of consumers. Betanin improves the appearance of baked goods, candies, and snacks. When products look good, they are more likely to be chosen by consumers. This target on appearance helps brands increase sales and attract more customers.
Market players are focusing on investing in R&D to develop functional ingredients with enhanced health benefits and sensory properties. They are diversifying product portfolios to meet diverse consumer needs and making strategic partnerships with companies, to leverage expertise and accelerate innovation. These strategies help them stay competitive in the evolving betanin food color market.
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This segment is further categorized into powder and liquid.
This segment is further categorized into beverage, bakery, snacks, & cereal, candy / confectionery, dairy, fruit preparations / fillings, meat, poultry, fish, & eggs, potatoes, pasta, & rice, sauces, soups, & dressings, seasonings, and pet food.
Industry analysis has been carried out in key countries of North America, Latin America, Eastern Europe, Western Europe, East Asia, South Asia & Pacific, Central Asia, Balkan and Baltic Countries, Russia & Belarus and the Middle East & Africa.
The Global Betanin Food Color industry is estimated at a value of USD 97.2 million in 2024.
Sales of Betanin Food Color increased at 5.0% CAGR between 2019 and 2023.
Oterra, Archer Daniels Midland Company, Kalsec Inc., IFF, and Sensient Technology are some of the leading players in this industry.
The North America domain is projected to hold a revenue share of 35.7% over the forecast period.
Europe holds 26.9% share of the global demand space for betanin food color.
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