The Betaine sales reached USD 3.4 billion in 2022, worldwide demand for the target product sales shows year-on-year growth of 4.2% in 2023 and thus, the target product sales are expected to reach USD 3.7 billion in 2024. Over the projection period (2024 to 2034), global Betaine sales are projected to rise at a 4.7% compound annual growth rate (CAGR) and reach a sales valuation of USD 5.8 billion by 2034 end.
Betaine is a naturally occurring compound found in various plants, animals, and microbes. In chemistry, as per IUPAC, it is known as trimethylglycine (TMG) which is derived from the amino acid Glycine. It is a natural constituent of beets, broccoli, grains, shellfish spinach, and marine algae.
Betaine in various types is often added to dietary supplements to support liver function, and improvement in athletic performance and also added to other personal care products.
Betaine is a neutral chemical substance that acts as a pro-vitamin component, commonly found in its natural form. The widespread application of various types of betaine in the personal care and cosmetic industry drives the market.
Companies such as International Flavours & Fragrances (IFF) Inc. extract and manufacture natural betaine from sugar beet from a sugar production side stream in the brand name of GENENCARE® OSMS BA can be used as a natural moisturization, protection, and sensory benefits in skin care, hair care, and toiletries.
It is typically used to combat bodily degeneration, support a healthy metabolism, and address muscle weakness, especially for the hepatotoxicity. Furthermore, betaine enhances various aspects of physical performance, including muscle endurance, power, and strength. It is widely applied in food, beverage, feed, pharmaceutical, cosmetic & personal care, and other industries.
The global demand for nutritious food products, health supplements, and especially the cosmetic and personal care industry is expected to drive the growth of the betaine market.
| Attributes | Description |
|---|---|
| Estimated Global Betaine Market Value (2024E) | USD 3.7 billion |
| Projected Global Betaine Market Value (2034F) | USD 5.8 billion |
| Value-based CAGR (2024 to 2034) | 4.7% |
Advancements in processing technology such as extraction and purification as well as the crystallization of liquid betaine from various natural raw materials led to the increased sale of betaine for various end-use.
Based on the end-use application, manufacturing company AGRANA Beteiligungs-AG has developed various grades of betaine such as Food grade, Feed grade, and cosmetic and personal care grade and commercialised in the different brand names.
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The below table presents a comparative assessment of the variation in CAGR over six months for the base year (2023) and current year (2024) for the global target product industry.
This analysis reveals crucial shifts in industry performance and indicates revenue realization patterns, thus providing stakeholders with a better vision of the industry growth trajectory over the year. The first half of the year, or H1, spans from January to June. The second half, H2, includes the months from July to December
| Particular | Value CAGR |
|---|---|
| H1 | 4.1% (2023 to 2033) |
| H2 | 4.3% (2023 to 2033) |
| H1 | 4.5% (2024 to 2034) |
| H2 | 4.7% (2024 to 2034) |
The above table presents the expected CAGR for the global betaine industry over several semi-annual periods spanning from 2024 to 2034. In the first half (H1) of the decade from 2023 to 2033, the business is predicted to surge at a CAGR of 4.1%, followed by a slightly higher growth rate of 4.3% in the second half (H2) of the same decade.
Moving into the subsequent period, from H1 2024 to H2 2034, the CAGR is projected to increase slightly to 4.5% in the first half and remain relatively moderate at 4.7% in the second half. In the first half (H1) the target sales witnessed a decrease of 25 BPS while in the second half (H2), witnessed an increase of 20 BPS.
Skin moisturizing and soothing properties of betaine make it the perfect ingredient for the development of cosmetic and personal care product
With the recent health and wellness trend, consumers are prioritizing skin health and hydration in their daily lives. So manufacturing companies incorporate different types of betaine into a wide range of skin and hair care products such as moisturizers, serums, lotions, shampoos, and conditioners.
Due to the adverse effects of synthetic chemicals, consumers demand natural ingredients with the same efficiency and quality. So manufacturing companies such as International Flavours & Fragrances (IFF) Inc. have extracted natural betaine from sugar beet from a sugar production side stream to protect skin of user against environmental and hydric stress.
Global personal care and beauty giant L'Oreal Paris has developed and marketed its various products such as shampoo with a significant amount of betaine due to its functional properties.
Increasing use of betaines in the manufacturing of feed materials due to their Functional properties
Target product sourced from raw materials is added to the animal feed products due to their functional properties such as effects on feed efficiency, stress tolerance, and growth performance. Betaine helps the cells of animals maintain the water balance and integrity under stressful conditions.
In terms of growth performance, betaine contributes significantly by acting as a methyl donor in the metabolic processes of animals. This role is crucial for the synthesis of proteins and other essential molecules, leading to improved muscle development and growth rates.
Animals supplemented with betaine typically exhibit better weight gain and feed conversion ratios, meaning they require less feed to achieve the same or greater levels of growth compared to those not supplemented with betaine. The use of betaines in feed products lowers feed costs by taking the place of methionine and choline chloride as methyl donors in poultry diets.
Increasing the use of target products in the development of functional foods to support health
Betaine, a naturally occurring compound found in a variety of foods, has surged in popularity in recent years due to its extensive health benefits and diverse applications across the food industry. Well-known for its capacity to enhance digestion, support liver function, and promote heart health, betaine has emerged as an essential ingredient in numerous functional food and beverage products.
The market for betaine in food is experiencing remarkable expansion as consumers increasingly prioritize health and look for natural, functional ingredients.
Due to this increased health consciousness among consumers, manufacturing companies steadily invest in research and development for new product development with the incorporation of betaine.
Advancements in the technology for the manufacturing and formulation of betaine for end-use application
Traditionally betaine was extracted from the sugar beets, as a side process in sugar manufacturing. The modern extraction process involves the use of advanced equipment with techniques such as solvent extraction, enzymatic hydrolysis, and membrane filtration. After the extraction advanced purification processes such as chromatography are employed to achieve high purity levels required for various applications, including food, pharmaceuticals, and cosmetics with polishing steps.
Traditional forms of betaine faced challenges related to stability, solubility, and bioavailability depending upon the end-use application. Key market leaders are now considering advanced technologies such as microencapsulation, Nano-emulsion, and liposomal delivery to overcome hurdles and make the product more stable. These techniques protect betaines from degradation and improve their absorption in the body for the targeted function.
Global target product sales increased at a CAGR of 4.2% from 2019 to 2023. For the assessment period of 2024 to 2034, the projections showcase that the sale value will expand at a CAGR of 4.7%.
Betaine undergoes a slow and steady increase in sales as the ingredient of various end-use applications such as manufacturing feed products, cosmetic and personal care products, and food applications.
Earlier companies manufactured betaine from sugar beet or sugar cane as a side process of sugar manufacturing. But nowadays due to advancements in processing technology companies such as BASF have developed and commercialized target product under the trade name Dehyton® AO 45. This betaine is manufactured from microalgae oil for use in home and personal care applications as a surfactant.
Recent advancements in the technology of extraction and purification of final products in various formats from different raw materials other than conventional materials have surged the market across the globe. Application of betaines for various end-use such as in food, feed, and cosmetic products increase the demand positively as well for the forecasted period of ten years from 2024 to 2034
The global target product industry has many big players or MNCs such as International Flavours Fragrances (IFF), BASF SE, Du Pont, Associated British Foods PLC, KAO Corp., Stepan Company, Sunwin Company, Prakash Chemical International which comprise a significant share of around 40-45% of the global sales that comes under Tier 1 of the industry structure. These companies have numerous manufacturing facilities.
These distinguish themselves based on supply chains or distribution networks that allow them to supply their products worldwide. They maintain quality checks across the processing line and throughout the supply chain and reduce costs due to advanced manufacturing technology with high efficiency to manufacture high-quality and safe products according to the end-use application.
Tier 2 players such as DCI Chemicals, Sigma-Aldrich, AGRANA Beteiligungs-AG, AB Vista, etc. often concentrate on certain limitations based on their product type or the sources, manufacturing facility, end-use applications with the distribution and supply chains network and have formed strategic partnerships with other companies to expand their reach.
These tier 3 companies comprise nearly 30-35% of sales revenue. On the other hand, Tier 3 companies are small in terms of their production facilities with very little geographical expansion. They may not have advanced technology and wide global reach. They operate with a local presence and serve a niche industry sector.
However, the sale is proceeding towards fragmentation as more and more players are entering into the sector from various parts of the globe. The sector is also heavily influenced by government regulations. Overall, the industry comprises a dynamic and complex nature, with MNCs playing the role of a trendsetter.
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The following table shows the estimated growth rates of the top countries for targeted products. China and India are set to exhibit the recording CAGRs of 4.5% and 5.2%, respectively, through 2034.
| Countries | CAGR 2024 to 2034 |
|---|---|
| United States | 4.0% |
| Germany | 3.5% |
| China | 4.5% |
| India | 5.2% |
| Australia | 6.0% |
The sales for target products in the United States are projected to exhibit a CAGR of 4.0% from 2024 to 2034. By 2034, revenue from the sales of target products in the country is expected to reach USD 1.2 billion.
Betaine plays a vital role in cellular reproduction, liver function, and the production of carnitine, and it assists in metabolizing the amino acid homocysteine. Additionally, the USA Food and Drug Administration has approved betaine for treating homocystinuria, a genetic condition that causes elevated homocysteine levels in the body.
Individuals with homocystinuria are at a significantly increased risk of developing heart disease and osteoporosis as early as their twenties. To manage this genetic health issue, betaine supplements are used to lower homocysteine levels in affected individuals.
The sales for target products in Germany are projected to exhibit a CAGR of 3.5% from 2024 to 2034. By 2034, revenue from the sales of target products in the country is expected to reach USD 0.9 billion.
Consumers become more prioritized the skin health and hydration in their daily lives. Cosmetic and personal care giants such as L’Oréal Paris and others are using betaines in their various skincare, and hair care products such as moisturizer, lotion, shampoos, and conditioners.
Also, the use of betaines as pre-workout stimulants is beneficial in many ways such as increasing endurance and strength. BASF SE, a leading chemical company in Germany, is a prominent player in the betaine market. The company focuses on innovative and sustainable solutions, offering high-quality betaine. They have manufactured the betaines from sustainable microalgae.
The sales for target products in India are projected to exhibit a CAGR of 5.2% from 2024 to 2034. By 2034, revenue from the sales of target products in the country is expected to reach USD 0.6 billion.
To meet the rising demand, livestock and poultry farmers are focusing on improving the nutritional value and quality of their products. Betaine is known to enhance meat quality, improve milk yield and composition, and increase egg production.
Betaine is added to animal feed products due to their functional property to increase the effectiveness of feed, stress tolerance, and growth performance. Betaine helps the cells of animals maintain the water balance and integrity under stressful conditions.
| Segment | Natural Betaines (By Nature) |
|---|---|
| Value Share (2024) | 65.6% |
Natural betaines are anticipated to register a CAGR of 5.2% during the assessment period of 2024 to 2034, to reach a sales valuation of USD 3.8 billion in 2034.
Natural betaines are sourced from sugar beet, spinach, and other natural products. This type aligns with the sustainable and clean ingredients trend. Due to the widespread application of natural betaines in health supplements, functional foods, and beverages with cosmetic and personal care, it dominates the market share.
| Segment | Cocamidopropyl Betaine (By Product Type) |
|---|---|
| Value Share (2024) | 35.6% |
Cocamidopropyl Betaine is anticipated to register a CAGR of 6% during the assessment period of 2024 to 2034, to reach a sales valuation of USD 2 billion in 2034.
This product type of betaine is widely used in various industries, especially in cosmetic and personal care. Commonly found in products such as shampoos, conditioners, and body washes due to its action as a surfactant. It is of major use in skin or hair care products due to its mildness and compatibility with any type of skin.
Unscented moisturizer sales are increasing due to rising skin sensitivities, heightened consumer consciousness, and the trend towards clean and simple beauty products. Nowadays consumers opt for the minimally processed, less or no chemical ingredient product for cosmetic use.
Some people are allergic or sensitive to any scented fragrances which shows hypersensitivity to the side effects. So there is continuous demand for unscented moisturizer.
The key players in the target product industry are continuously innovating to introduce new products as ingredients from diverse sources via innovative processes for widespread end-use application. Key manufacturing companies are involved in strategies such as merger acquisitions, partnerships, and collaborations in the sectors to expand production capacity and cater to a wider audience due to the increasing population.
Brands must strategize ways to retain their sales share by prioritizing sustainability, ethical sourcing, and reducing carbon footprint.
As per nature, the industry has been categorized into Natural Betaine, Synthetic Betaine
This segment is further categorized into Betaine Anhydrous, Betaine Monohydrate, Cocamidopropyl Betaine, Betaine Hydrochloride, Others (Amidopropyl betaine, Algal Betaine)
This segment is further categorized into Food grade, Feed Grade, Pharma, or Cosmetic grade.
This segment is further categorized into Powder, Liquid
This segment is further categorized into Food & Beverages, Animal Feed, Pharmaceutical, Personal Care and Cosmetics, Others
Industry analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa.
The global target product sales are estimated at a value of USD 3.7 billion in 2024.
Sales of target products increased at 4.2% CAGR between 2019 and 2023.
IFF, BASF SE, du Pont, Associated British Foods PLC, KAO Corp., Stepan Company, Sunwin Company, and Prakash Chemical International are some of the leading players in this sector.
The North American sales are projected to hold a revenue share of 22.6% over the forecast period.
The sales are projected to grow at a forecast CAGR of 4.7% from 2024 to 2034.
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