Bentonite Cat Litter Market

Bentonite Cat Litter Market Outlook

The bentonite cat litter market is predicted to increase significantly at a 5.8% CAGR during the forecast period, reaching an estimated value of USD 5.57 billion by 2033. The global demand for bentonite cat litter is expected to surpass USD 3.17 billion in 2023.

The growing adoption of pets around the world is pushing the bentonite cat litter business. The trend of pets’ humanization, which involves giving them better hygiene and care, is proving to be a significant market driver.

Another element that is expected to contribute to the rising demand for bentonite cat litter is cat owners' rising spending on pet supplies. Sales have increased as a result of the material's natural, biodegradable nature and reputation as being environmentally benign.

The production and marketing of bentonite cat litter have been made easier for manufacturers due to the easy availability in different regions. The market characteristics, including an increase in multi-cat homes and a rise in domestic cats, are anticipated to boost product demand in the years to come.

It is anticipated that the growth in single-person homes and the expanding willingness to own at least one pet is likely to promote market expansion. At the same time, there has been an increase in demand for highly effective litter boxes that are better suited for confined locations.

Attributes	Details
Bentonite Cat Litter Market CAGR (2023 to 2033)	5.8%
Bentonite Cat Litter Market Size (2023)	USD 3.17 billion
Bentonite Cat Litter Market Size (2033)	USD 5.57 billion

Historical Developments and Future Prospects of the Bentonite Cat Litter Industry (2018 to 2022 vs. 2023 to 2033)

The adoption rate of cats worldwide has recently been significantly impacted by two consumer demographics: the millennial generation and elderly individuals. Instagram and Facebook accounts are frequently kept by cat owners, particularly by millennials, and can be used to boost sales of bentonite cat litter.

The industry has expanded significantly over the years, from a valuation of USD 2.44 billion in 2018 to USD 2.99 billion in 2022, owing to social media trends. Market CAGR increased from 5.2% (2018 to 2022) to 5.8% (2023 to 2033).

Particulars	Short-term Growth
Market Value	2023: USD 3.17 billion 2026: USD 3.75 billion
Growth Factor	Pet waste's negative effects on the environment are coming to the attention of consumers, who are now looking for eco-friendly alternatives. The market expansion throughout this time is probably going to thrive as a result.

Particulars	Medium-term Growth
Market Value	2027: USD 3.96 billion 2030: USD 4.69 billion
Growth Factor	Several distribution outlets, including pet shops, supermarkets, and online merchants, sell bentonite cat litter. In the medium term, growth is anticipated to be fueled by the expansion of various channels, notably online.

Particulars	Long-term Growth
Market Value	2031: USD 4.97 billion 2033: USD 5.57 billion
Growth Factor	Pet owners are ready to spend more on premium cat litter that provides superior clumping capabilities due to increased disposable income, which fuels demand in the long run.

What are the Market Opportunities and Restraints in the Market?

• As cats require less maintenance than other pets and are more readily available on the market globally, many customers opt to own cats. Due to their hectic schedules and modern lifestyles, pet owners also have time limits when it comes to cleaning up after their pets. Over the projected period, it is anticipated that this factor is likely to increase adoption of bentonite cat litter.
• According to the United States Census Bureau, in 2021, 46.1% of urban households and 65.9% of rural households respectively had pets. Due to the fact that many urban inhabitants live in cramped spaces, there is a falling desire for pets like dogs and cats, which is preventing the industry from expanding.
  • Governments around the world, including those in the United States, Singapore, the United Kingdom, and others, are enacting legislation to outlaw the sale of cats and dogs in pet stores.
  • Government restrictions on the sale of pets have a substantial impact on the global market. Increasing the ban on cat bans reduced the percentage of cat owners, hence limiting market expansion.
  • For instance, in December 2022, the State of New York approved legislation making it illegal for pet businesses to sell household pets like cats, rabbits, and dogs.

Regional Analysis

Why Adoption of Bentonite Cat Litter Increased in the United States Market?

At least one cat is now owned by 29% of households, up from 21% in 2022. Cat adoption is therefore predicted to significantly increase in the United States. By 2033, the North American market is estimated to be led by the United States, with a CAGR of 4.9%.

According to the American Pet Products Association (APPA), around 90.5 million American families had a pet in 2021 to 2022. According to the American Veterinary Medical Association, Americans have recently shown a strong preference for cats as pets.

Businesses in Canada Focus on Promoting Bentonite Cat Litter on Heavy Scale

Canada is starting to emerge as a prosperous part of North America. Many businesses in Canada are actively promoting their cat litter. For instance, ‘Canada Litter’ asserts that its product has excellent clumping and a high absorption rate. The manufacturer markets its product by claiming that it makes scooping from the cat tray simple and prevents clumps of broken sand that have dried on the tray's edge from creating a mess.

How Europe is Performing in the Bentonite Cat Litter Industry?

Due to the greater adoption rate for cats in this region, Europe holds the leading share of the bentonite cat litter sector.

• The European Pet Food Industry Organization estimates that at least 90 million households in Europe had at least one pet in 2021, with cats being the most common breed. There are 113 million cats in Europe, and their population has remained steady.
• The adoption of cats as pets is on the rise, there is a rising need for natural and environmentally friendly cat litter products. Moreover, people are becoming more aware of the health advantages of using bentonite cat litter. All these factors have contributed to the growth of the bentonite cat litter demand in the United Kingdom.
• The demand for these items in Germany is being fueled by the market's accessibility to a wide variety of bentonite cat litter products. The growth of the Bentonite cat litter in the Germany market is also being aided by the expansion of e-commerce platforms and online purchasing trends.

Category Analysis

Sodium Bentonite: Dominant Segment for the Bentonite Cat Litter Sector

For indoor pets, cat litter laced with sodium bentonite is a sanitary and hygienic choice. Also, it has a great absorption and odor lock composition that absorbs cat pee and gets rid of ammonia and cat excrement odors.

As calcium bentonite clay has natural healing properties, manufacturers prefer using it in their cat litter, which is known as white bentonite cat litter. Cats' paws may become coated in litter, and as cats frequently lick their paws, the cat may ingest the litter while doing so. Yet even if the cat accidentally eats the litter, it is safe, as calcium has natural healing properties.

Which Composition Dominates the Bentonite Cat Litter Industry?

Based on composition, clay had the leading market share, as it is more cost-effective to produce cat litter using clay. This category dominates the market due to the wide availability of raw materials as a result of the enormous reserves of calcium and sodium bentonite clay in Greece, Australia, India, the United States, New Zealand, Germany, and China.

Manufacturers of bentonite cat litter can use sodium silicate because of its remarkable capacity to absorb liquids. Moreover, silica-based cat litter offers a higher absorption rate and lessens the impact of ammonia by regulating odor. As a result of shifting consumer preferences, the mix has been popular and is predicted to increase at a significant CAGR during the projection period.

What Modifications Have Manufacturers Made to the Bentonite Cat Litter Sector?

Bentonite cat litter manufacturers are focusing on introducing new products and enhancing the current ones, in order to keep a sizable portion of the market. Significant market innovations include:

• Natural And Organic Bentonite Cat Litter: Manufacturers strive to create natural and organic bentonite cat litter free of artificial scents, colors, and other chemicals. This allows key players to expand their customer base.
• Lightweight Bentonite Cat Litter: Some manufacturers are producing lightweight bentonite cat litter, which is easier to handle and transport than traditional heavyweight litter.
• Scented Bentonite Cat Litter: Key players are adding scents to their bentonite cat litter, such as lavender or citrus, to help control odor and provide a pleasant smell. This can prove to be a USP for companies, which increases their overall sales.
• Dust-Free Bentonite Cat Litter: Manufacturers are making dust-free bentonite cat litter for pet owners with allergies or respiratory problems.
• Flushable Bentonite Cat Litter: To make cleanup even simpler, some producers are creating bentonite cat litter that can be securely disposed of in the toilet.

How are the Industry's Key Players Maintaining their Market Share?

Important bentonite cat litter market participants are extending their distribution networks, investing in product innovation, and emphasizing sustainability programs. Also, manufacturers are focusing on increasing market share with the addition of natural and organic options to their product line.

By spending on advertising and marketing initiatives, market players are capitalizing on their solid brand name. Key participants aiming for expanding their online presence, which positively contributes to the global market share.

The demand for pet-pampering items is being driven by the people who regard their pets to be members of the family. Massive growth in businesses, from small startups to big pet retailers, is capitalizing on the trend of pet humanization and creating and selling items to meet the rising demand.

Recent Developments

• South India saw the introduction of cat litter composed of bentonite in January 2022 under the FiloMilo brand. To supply the rising demand for its products, the company intended to use stones from Coimbatore.
• In July 2022, the United Kingdom saw the debut of a new line of environmentally friendly cat litter from the pet products company Ozzy & Dart. The maker claimed that in addition to being environmentally beneficial, the new recipe for its cat clients' litter was made with their paws in mind.
• Pettex introduced its new Naturecat tofu cat litter in March 2022, claiming that it is designed for ‘rapid absorption, great clumping, and low tracking,’ as well as being kind on paws and easy to handle.

Key Players

• Church & Dwight Co. Inc. (Arm & Hammer) (United States)
• The Clorox Company (Fresh Step) (United States)
• Imerys S.A (France)
• Minerals Technologies Inc. (United States)
• Mars, Incorporated (CATSAN) (United Kingdom)
• Intersand Group (Canada)
• Klybeck Lifesciences AG (Switzerland)
• Elsey’s (United States)
• Mcl Bentonite (Türkey)
• Ceylan Mineral (Türkey)

Key Segments

Bentonite Cat Litter By Type:

• Calcium Bentonite
• Sodium Bentonite
• Blend

Bentonite Cat Litter By Composition:

• Clay Mix
• Clay & Silica

Bentonite Cat Litter by Distribution Channel:

• Online
• Offline

Bentonite Cat Litter by Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia & Pacific
• Middle East and Africa (MEA)

Frequently Asked Questions

What was the Projected Size of the Market in 2022?

The market acquired USD 2.99 billion in 2022.

What is Driving the Market?

The growing adoption of pets around the world is pushing the bentonite cat litter business.

Which Composition Dominates the Bentonite Cat Litter Industry?

Clay had the leading market share, as it is cost-effective to produce cat litter using clay.

What Increases the Demand for Bentonite Cat Litter in Canada Market?

Canada Litter asserts that its product has excellent clumping and a high absorption rate.

What is the Top Opportunity in the Market?

The increasing trend of humanization is the top opportunity in the market.