As beer consumption shows no signs of slowing down, the beer packaging market continues to find new growth opportunities. To sum up, Future Market Insights’ updated report predicts a total valuation of USD 26.0 billion for the industry in 2024.
Ongoing craft beer craze and surging popularity of non-alcoholic beverages will provide additional thrust to the market, with global beer packaging demand set to rise at 3.5% CAGR. By 2034, the global market size is projected to reach a staggering USD 36.6 billion, highlighting growth opportunities this industry holds for manufacturers.
Breweries are increasingly investing in innovative and eye-catching packaging designs to woo customers and stand out from the crowd. This will create lucrative growth opportunities for beverage packaging manufacturers through 2034.
Bottles remain the most widely used packaging type owing to their perceived quality and aesthetics. As per the latest analysis, the target segment is anticipated to grow at a CAGR of 3.3% during the forecast period. To capitalize on this trend, manufacturers will look to strengthen their bottles portfolio.
Market Forecast for Beer Packaging Industry
| Attributes | Key Insights |
|---|---|
| Base Market Value (2023) | USD 24.9 billion |
| Global Beer Packaging Market Size in 2024 | USD 26.0 billion |
| Market Revenue in 2034 | USD 36.6 billion |
| Value-based CAGR (2024 to 2034) | 3.5% |
| Historical CAGR (2019 to 2023) | 5.2% CAGR |
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The ongoing love for beer is creating a stable foundation for the beer packaging industry while also opening windows for innovation. People consume beer on large scales, leading to a consistent need for packaging to get those beverages to consumers.
Leaving behind wine and coffee, beer remains the third most popular drink in the world after water and tea, as per the Oxford Companion to Beer. This can be attributed to its refreshing taste & health benefits, availability of wide varieties, and social aspects of enjoying it with friends. High consumption of beer, in turn, is fueling demand for beer packaging.
Beer enthusiasts are often drawn to the convenience of single-serve packaging, leading to high demand for glass bottles and aluminum cans in smaller sizes. This is because these packaging formats are ideal for on-the-go consumption and portion control.
Restrictions on glass containers and other products in places like stadiums and concerts are prompting consumers to opt for single-serve packaging formats. This will continue to play a key role in boosting the target industry through 2034.
Beer drinkers across the world are becoming more environmentally conscious, thereby putting sustainable beer packaging into the spotlight. To address this and increase their customer base, key manufacturers are looking to use eco-friendly and recycled materials.
One of the prominent trends influencing the target industry is the escalating popularity of craft beer. Similarly, growing interest in premium beers is elevating demand for high-quality packaging.
Craft beers' rising fame highlights beer enthusiasts' love of the brew. Growing consumption of these beers is creating demand for unique and eye-catching packaging, especially in regions like Europe and North America.
Increasing disposable incomes is paving way for the growth of the premium and luxury beer segment. This, in turn, is anticipated to generate demand for high-quality packaging that enhances the product's perceived value.
With cases of cardiovascular diseases on the rise, there is a surging interest in healthy beverage options, and non-alcoholic beer fits the bill with fewer calories and no hangover. Growing awareness of the negative effects of alcohol consumption is also encouraging adoption of non-alcoholic beverages, which will create demand for beer packaging.
Principal Consultant
This section comprehensively evaluates three interrelated markets: The global beer packaging industry, the alcohol packaging market, and the beverage packaging industry. It dissects each market's distinctive characteristics, encompassing their respective CAGRs, while delving into the pivotal factors influencing their growth trajectories.
Analysis of the Beer Packaging Market:
| Attribute | Beer Packaging Market |
|---|---|
| CAGR (2024 to 2034) | 3.5% |
| Industry Growth Factors for Beer Packaging | High beer consumption globally is set to boost sales. |
| Key Trends in Beer Packaging Market | Key growth shaping trends include surging popularity of craft beer culture and adoption of sustainable packaging. |
Global Alcohol Packaging Market Forecast:
| Attribute | Global Alcohol Packaging Industry Outlook |
|---|---|
| CAGR (2024 to 2034) | 3.9% |
| Growth Factor | Escalating demand for alcoholic beverages is set to increase the alcohol packaging market size through 2034. |
| Key Trends | Growing popularity of premium alcoholic beverages and shift towards sustainable alcohol packaging are key growth-shaping trends. |
Global Beverage Packaging Industry Analysis:
| Attribute | Global Beverage Packaging Demand Outlook |
|---|---|
| CAGR (2024 to 2034) | 4.2% |
| Growth Factor | Increasing consumption of alcoholic and non-alcoholic beverages globally is uplifting beverage packaging demand. |
| Key Trends | Key growth influencing trends include adoption of digital printing, escalating popularity of on-the-go beverages, rise of e-commerce, and usage of sustainable packaging materials like bioplastics. |
The below table shows the estimated growth rates of the top key countries. South Korea and Japan are set to record higher CAGRs of 6.0% and 5.1%, respectively, through 2034.
| Countries | CAGR (2024 to 2034) |
|---|---|
| United States | 3.7% |
| United Kingdom | 4.4% |
| China | 4.1% |
| Japan | 5.1% |
| South Korea | 6.0% |
The table below highlights key countries’ market revenues. The United States and China are forecast to remain the top consumers, with predicted valuations of USD 6.5 billion and USD 5.8 billion, respectively, in 2034.
| Countries | Market Revenue (2034) |
|---|---|
| United States | USD 6.5 billion |
| United Kingdom | USD 1.5 billion |
| China | USD 5.8 billion |
| Japan | USD 4.1 billion |
| South Korea | USD 2.4 billion |
The latest stats indicate the United States to remain a prominent consumer of beer packaging, accumulating a total revenue of USD 6.5 billion by 2034. Demand in the nation will probably increase at 3.7% CAGR throughout the forecast period.
Growing popularity of craft beer and rise in microbreweries are key factors spurring growth in the United States market. Similarly, increasing consumption of premium and luxury beers is uplifting demand for high-quality packaging nationwide.
As the craft beer industry continues to thrive in the United States, so does the demand for beer packaging. There were around 8,275 craft breweries, including 2,058 microbreweries, in the United States, according to the Brewers Association Annual Growth Report (2019).
Americans are inclined towards consuming craft beers with unique flavors and local appeal. This, in turn, is creating significant demand for innovative and distinct packaging that reflects brands’ identity, as small breweries look to experiment with materials and design.
China continues to remain the leading beer-consuming country in the world, leading to higher sales of beer packaging. According to the World Population Review, China consumed a whooping 34,979 thousand tons of beer in 2021, indicating the growth potential it holds for beer packaging manufacturers.
FMI’s latest survey finds beer consumption in China to rise significantly amid growing middle class with more disposable income. This, in turn, will create need for more and more beer packaging, which is reflected in the predicted CAGR of 4.1% for the projection period.
Beer packaging sales in China are anticipated to total USD 5.8 billion by 2034. Rapid urbanization, rising interest in craft beer, and high adoption of eco-friendly packaging are other factors influencing this growth.
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The below section offers deeper insights into key segments and their respective shares and growth rates. This information can be useful for companies to invest in popular packaging formats and materials.
By packaging type, bottles segment dominates the beer container market and is poised to grow at 3.3% CAGR through 2034. Based on material, the glass category will record a CAGR of 3.1% from 2024 to 2034.
| Top Segment | Bottles (Type) |
|---|---|
| CAGR (2024 to 2034) | 3.3% |
Despite availability of different packaging formats, bottles continue to remain strong contenders for most craft brewers and beer enthusiasts. This can be attributed to their perceived quality and aesthetics.
Emerging trends indicate bottle demand to upsurge at 3.3% CAGR during the forecast period. The target segment accounted for a prominent revenue share of 42%, highlighting bottles’ growing popularity among beer manufacturers.
Many beer enthusiasts consider bottles as premium packaging and sophisticated options, prompting beer manufacturers to use them. Similarly, glass bottles offer excellent protection against light and oxygen compared to cans and other packaging solutions.
The ability of bottles to preserve the quality of beers without compromising their taste and flavor is another key factor boosting the target segment. Glass bottles also come in various sizes, allowing breweries to cater to different consumer preferences and occasions.
On the other hand, cans are gaining immense popularity because of their better portability, lightweight, and excellent chilling properties. To gain maximum benefits, key players must invest more and more in popular packaging formats like bottles and cans. At the same time, companies will look to use eco-friendly and recyclable materials to woo eco-conscious customers.
| Top Segment | Glass (Material) |
|---|---|
| CAGR (2024 to 2034) | 5.4% |
When it comes to keeping out air, light, and other contaminants that can compromise beer’s quality and taste, glass remains the champion. As a result, more and more manufacturers are utilizing this material for making beer packaging.
The aesthetic appeal and recyclability of glass are also enhancing its popularity in the beer industry. Several consumers perceive glass packaging with a more premium and enjoyable drinking experience, leading to its higher demand.
The premiumization of the beer sector is another prominent factor encouraging adoption of glass packaging. This is because glass bottles are often chosen for premium and specialty beers to convey a sense of exclusivity.
In 2023, the glass segment held 50.0% of the beer packaging market share, and it is anticipated to retain its dominance through 2034 despite the rising popularity of more eco-friendly materials like paperboard. For the next ten years, a CAGR of 3.1% is on the cards for the same segment.
The global market is becoming fiercer due to burgeoning demand for beer, evolving consumer preferences, and environmental concerns. To survive in this industry requires a combination of strategies.
Top players are constantly looking to develop unique and eye-catching packaging designs to meet rising demand from craft beer and specialty beer segments. Growing sustainability concerns are pushing companies to utilize eco-friendly materials such as bioplastics and recycled aluminum.
Companies are also forming partnerships, alliances, and collaborations with beer manufacturers to supply packaging solutions. Similarly, the market is witnessing strategies like distribution agreements, collaborations, new facility establishments, mergers, and acquisitions as players look to strengthen their presence and improve their market shares.
Recent Developments
| Date and Approach | Description |
|---|---|
| April 2022, New Product Launch | Ardagh Glass Packaging added two new glass beer bottles made from high-quality amber glass to its BuyOurBottles website. |
| October 2023, Acquisition | Crown Holdings, Inc. completed acquisition of Helvetia Packaging AG to strengthen its beverage can manufacturing portfolio. |
| July 2021, New Facility Establishment | The leading American-based manufacturer of aluminum beverage cans, Ball Corporation, announced that it will build new aluminum beverage packaging plants in Russia and the United Kingdom to enhance its manufacturing capacity. |
The global market is set to be valued at USD 26.0 billion in 2024.
Global demand is poised to grow at a CAGR of 3.5% through 2034.
By 2034, the global market size is forecast to reach USD 36.6 billion.
The target industry registered a CAGR of 5.2% from 2019 to 2023.
The United States is anticipated to record a CAGR of 3.7% through 2034.
India holds a significant share of the global beer market.
In beer production, packaging is the final step that gets the beer from brewery tanks into the hands of consumers.
The global packaging supply market was valued at USD 248.3 billion in 2022.
Craft beer is generally packaged in glass bottles and aluminum cans.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Type 5.1. Bottles 5.2. Cans 5.3. Kegs 5.4. Pouches 5.5. Cartons 5.6. Growlers 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Material 6.1. Glass 6.2. Aluminum 6.3. Polyethylene Terephthalate 6.4. Paperboard 6.5. Plastic 6.6. Stainless Steel 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Beer Type 7.1. Craft Beer 7.2. Mass-Produced Beer 7.3. Specialty and Premium Beer 7.4. Non-Alcoholic and Low-Alcohol Beer 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 8.1. North America 8.2. Latin America 8.3. Western Europe 8.4. Eastern Europe 8.5. South Asia and Pacific 8.6. East Asia 8.7. Middle East and Africa 9. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 10. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 11. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 12. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 13. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 15. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 16. Key Countries Market Analysis 17. Market Structure Analysis 18. Competition Analysis 18.1. Amcor plc 18.2. Ball Corporation 18.3. Crown Holdings, Inc. 18.4. Ardagh Group 18.5. DS Smith Plc 18.6. Graphic Packaging International, LLC 18.7. Multi Packaging Solutions (MPS) 18.8. Berlin Packaging 18.9. CCL Industries Inc. 18.10. Gerresheimer AG 18.11. Orora Limited 19. Assumptions & Acronyms Used 20. Research Methodology
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Beer Packaging Market
