The global beer market value is set to reach a valuation of USD 759.1 billion in 2023. This value is predicted to ascend to around USD 1,679.5 billion by 2033. Notably, Sales of beer are poised to demonstrate a substantial CAGR of 7.6% throughout the forecast period.
Key Market Highlights
| Attributes | Details |
|---|---|
| Beer Market Size (2022) | USD 759.1 billion |
| Beer Market Size (2023) | USD 808.4 billion |
| Beer Market Projected Size (2033) | USD 1,679.5 billion |
| Beer Market Forecasted Value CAGR (2023 to 2033) | 7.6% |
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
Local Breweries Revolutionize Craft Beer Scene: As millennials matured, their preferences shifted toward appreciating unique and personalized encounters. This shift catalyzed the emergence of the craft brew phenomenon. The craft beer market offers a haven for those who revel in the world of low-alcoholic beverages. It caters to individuals who seek a diverse drinking experience, one that goes beyond the conventional options.
Local craft beer has emerged as a prominent contender in this market. They put a strong emphasis on fostering community engagement and prioritizing sustainability. Best beer brands are no longer limited to large corporations; local breweries have made their mark by offering authentic and innovative products.
Global Beer Festivals Showcase Home Brewing Culture's Rise: The home brewing culture has gained traction recently. Millennials and the Gen Z population prefer the novel flavors that these breweries innovate by experimenting with popular beer styles.
Nowadays, several beer festivals take place around the world to celebrate this creativity. Beer events provide platforms for showcasing these diverse brews and fostering consumer learning. The market is also witnessing an increasing demand for beer fermenters necessary for home brewing.
Alcohol-free Beers are becoming too Popular: Early innovation and a commitment to quality drive the no/low beer and cider category. This category takes a leading role in the wider no/low market. It commands a substantial 92% of the overall outlook for the non-alcoholic beer industry. The United States exhibited remarkable dynamism.
Despite the considerable challenges confronting the industry, the no/low segment in the country recorded an impressive growth of over 30% in 2020. This dominance is largely attributed to significant investments made by key breweries. These investments have resulted in increased consumer familiarity and acceptance. No/low beer is increasingly regarded as a premium product within the alcohol free beer market.
Marketing Strategies Shape the Future of Beer Appreciation: The beer tasting experience has become an essential part of the industry, with enthusiasts seeking to understand the complex flavors and aromas. Beer marketing strategies have tapped into this fascination, highlighting the journey from brewing to consumption.
This growth is strongly supported by strategic beer advertising and innovative marketing strategies employed by craft brewery businesses. Moreover, there has been a noticeable evolution in beer packaging. The goal is to capture consumer attention while reflecting the product's unique qualities and characteristics.
Sustainable Beer Production Spurs Gourmet Experience: A growing emphasis on sustainable beer production highlights the industry's devotion to organic ingredients and ecologically sensitive processes. This corresponds to the growing customer demand for environmentally friendly products.
Furthermore, the discovery of organic and distinctive beer tastes has given the beer experience a gourmet component. This also creates a substantial market for beer dispenser products.
The global beer market value surged by USD 49.3 billion from 2022 to 2023. All around the world, the way companies sell their products in stores has been changing, and this is happening in the beer industry too.
This means how beer is made and sold has been going through certain big changes. One part of this is the craft beer industry, which has affected not just how people buy beer in stores, but also how they choose which brands to buy and how much they drink.
People are showing an increasing preference for either high-end or budget-friendly beer options. Analyzing beer market growth patterns from the past half-decade, there is a noticeable change in beer consumption. Traditional lager choices are losing ground, giving way to the rise of premium beers and more affordable alternatives. Additionally, the concept of brewpubs, where both production and consumption take place, has led to a notable expansion in overall beer production and the broader beer industry.
In well-established markets like Western Europe, the United States, and Australia, the trend leans toward premium beer varieties. However, Spain stands as an exception due to the severe economic downturn it faced.
In Spain, the shift is more pronounced toward value-oriented beers. Surprisingly, this trend extends to rapidly developing markets such as Brazil. In Brazil, where primary beer brands continue to gain momentum, a notable transformation is taking place. This transformation is leaning toward favoring the premium beer category.
Principal Consultant
Despite a global trend toward stabilized consumption patterns, specific countries have shown remarkable resilience. This is particularly notable in the context of an increasingly diverse product portfolio and stricter retail market access.
Established markets such as the United States and China have managed to sustain their positions with unwavering stability. Meanwhile, emerging markets like Japan, Germany, and Australia are experiencing notable growth and expansion in the beer industry.
| Country | 2023 Value Share in the Global Market |
|---|---|
| United States | 19.7% |
| China | 9.8% |
| Germany | 6.5% |
| Australia | 3.5% |
| Japan | 1.7% |
The United States at present holds a 19.7% share of the global market. Among different types of beers, sales of root beer are high in the United States. Root beer has a long history in the United States, dating back to the colonial era. Root beer is often served as a refreshing non-alcoholic beverage in restaurants.
This makes it easily accessible and enjoyed by people of all ages. So, the growth of root beer has taken it from a homemade concoction to a beloved beverage enjoyed by people around the world.
Premiumization, while not a novel trend, has exerted a substantial influence on shaping the landscape of the global beverage sector. Consumers exhibit a willingness to invest higher amounts in exchange for superior quality items, exclusivity, and heightened enjoyment during consumption. Over time, the USA beer market share has gravitated toward premium beer offerings. The states with fewer restrictions, like California, have a hands-off approach to liquor distribution.
The e-commerce revolution is taking root in the beer market share in USA The prominent player in this arena, Drizly, experienced an astonishing 350% growth between 2019 and 2020.
Projections indicate that the entire e-commerce alcohol market is poised to surge from a mere 2% in 2020 to a substantial 20% within five years. This surge in e-commerce is notably unfolding in the United States, alongside select areas in Canada, spanning 235 markets. Facilitated by an extensive distribution network and partnering with over 3,000 retail establishments, this market is evolving rapidly.
While China has led the global e-commerce sales scene for well over a decade, it is the United States that claims the title of the world's leading alcohol market.
China holds 9.8% share of the global market in 2023. Consumers are increasingly departing from conventional ready-to-drink beer choices, displaying a burgeoning interest in emerging trends. In the coming years, a surge in the appeal of alternative selections like premium and craft beers is anticipated. China presents itself as an expansive market, both in terms of its vast geographical span and its substantial demographic reach.
This panorama can understandably appear formidable to foreign businesses seeking entry. While Tsingtao Brewery, Yanjing, Chongqing Beer, Zhujiang Beer, and China Resources primarily dominate the market, notable foreign contenders like Heineken from the Netherlands and Budweiser from the United States have also made significant strides.
China stands as the planet's leading e-commerce market. China has maintained its global dominance in e-commerce and Omni channel strategies for more than ten years. This position has been driven by the extensive utilization of personal smartphones, which have seamlessly integrated into diverse facets of consumer life.
The true digital powerhouse in China, however, resides within its social media platforms. While the beer market in USA commonly sees online searches conducted by brands, consumers in China tend toward category-based searches like ale craft beers.
The sales of India alcohol are undergoing dynamic shifts. Whiskey, rum, vodka, and other spirits have garnered a substantial consumer base. At the same time, beer consumption has proliferated, especially among the younger demographic. This diverse preference showcases the dynamic nature of the Indian alcohol market.
The urban populace in India is increasingly gravitating toward the appeal of craft beer. According to projections from the All India Brewers Association, the craft beer sales are anticipated to experience a yearly growth of 20%.
Germany has taken the lead in the beer market in Europe with a 6.5% share of the global market. Germany holds the title for the leading volume-wise no/low alcohol market. This can be attributed to the heavy reliance on the no/low beer segment within the on-trade sector at bars and restaurants.
The desire from consumers for non-alcoholic and low-alcohol options in beer and RTD cocktails is steadily rising in Germany. This vibrant trend saw the no/low category's presence within the overall beverage alcohol market grow to 3% last year.
Over half of their new beers in the last two years were launched in the beer market Europe, with 30% of revenue from premium brands.
Local markets were pivotal, with agile regional teams ensuring broad availability and visibility. For example, a new product reached 4,000 bars in six months in the country. Short trials in pub networks also played a role.
With beer consumption in Australia at a 65-year all-time low, the Australian craft beer movement is witnessing a surge in popularity and exponential growth. As of 2023, Australia holds 3.5% of the global market share. The go-to spots for beer enthusiasts to grab craft beer in Australia are bars and pubs, with over 40% favoring these establishments. Evolving consumer preferences, coupled with a shift toward prioritizing quality over quantity, have propelled the growth of the craft beer movement. In September 2021, TWØBAYS launched a new brand called GFB, featuring its first beer, a full-strength Draught.
Endorsed by Coeliac Australia, this draught beer boasts a gentle hop infusion and a straightforward malt foundation. GFB achieves its approachable flavor profile using sorghum and rice malts. It offers significant growth prospects for the commercial beer tap system industry.
Although Australia provides a robust and stable business environment, it is noteworthy that Singapore is gaining increasing recognition within the global beer and cider industry. The rising fame of the Singapore beer and cider market compared to Australia can be attributed to strategic location and business-friendly policies.
In February 2020, Bob Kunze-Concewitz, CEO of Campari Group, stated that relocating the company's Asia headquarters from Australia to Singapore aims to bring the staff in closer proximity to emerging core spirits markets in the region.
Japan holds the position as the seventh-leading consumer of beer globally and accounts for a 1.7% share of the global market. While the craft beer industry is relatively nascent and lacks a globally recognized Japanese style of craft beer, Japan-based producers are gaining growing recognition in international competitions. Despite entering the market relatively late, two of its key manufacturers have now risen to become prominent leaders on the world stage.
Over the past two decades, industrial beer consumption in Japan has experienced a consistent downturn, influenced by factors such as one of the world's maximum taxation rates. Similar to many other cultures, Japanese consumers have begun exploring alternative options in their beverage choices.
This has led to a slight decline in beer consumption in recent years, averaging around 0.5% annually. Conversely, the primary substitutes are flavored alcoholic beverages (FABs), which are gaining popularity among the younger generation. The craft beer market is also witnessing a promising upswing, with American-style craft beers gaining significant popularity among both producers and consumers of craft beer.
The ale beer segment possessed 33.50% of the global beer industry share in 2022. Ale beer consumption has skyrocketed in the last few years. This massive growth can be attributed to the changing consumer preferences and the exploration of new beer trends. The rise in ale beer sales can be attributed to the increasing popularity of craft breweries.
| Segment | Ale Beer |
|---|---|
| Market Share in 2023 | 33.50% |
There has also been a cultural shift toward valuing quality over quantity when it comes to alcoholic beverages. Many individuals are now seeking out beers with distinctive flavors and higher alcohol content, both of which are characteristic of many ales. Modern consumers are developing a heightened appreciation for bolder, bitterer flavor profiles in their culinary and beverage choices, extending this preference to their beer selection.
Enthusiasts of craft beer now seek out options beyond plain lagers or overly malted, one-dimensional brews with a mere blend of sweetness and bitterness. Instead, they crave a vibrant and invigorating taste experience exemplified by styles such as the India Pale Ales (IPAs). Over the past two decades or so, IPAs have emerged as the reigning favorite in the craft beer industry, experiencing a steady surge in popularity.
The retail segment accounted for 36.50% of the beer market share in 2022. The craft brewing scene is widely recognized by the brewing industry. The concept of retail has remained relatively unfamiliar within the industry in the last few years.
However, individuals are acquainted with it as consumers through their interactions with platforms like Amazon. In many countries, the beer sector maintains a more structured framework than other consumer goods. This has led beer manufacturers and distributors to stick to traditional methods without significantly innovating to maintain or expand their market presence.
| Segment | Retail Sales Channel |
|---|---|
| Market Share in 2023 | 36.50% |
The beer industry's main target demographic, primarily comprised of tech-savvy young adults, is at the forefront of these changes. While retail may not have been a focal point in the beer industry's priorities, the signs indicate an imminent paradigm shift driven by customer demographics, technological advancements, and the evolving alcohol distribution ecosystem.
In much of the Western world, the prominent names associated with these shopping and delivery experiences include key retailers like Amazon, Walmart, and Tesco. However, it might come as a surprise to discover that China and Eastern countries are at the forefront of innovation in this evolving marketing and supply chain paradigm.
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need
and save 40%!
As the global beer sector is witnessing remarkable growth, beer manufacturing companies are playing a crucial role in meeting the rising demand. Breweries and beer manufacturers are integrating innovation into their core operations. Distribution strategies for beer have evolved significantly to ensure efficient and widespread availability.
Pricing models have been adjusted to accommodate diverse consumer segments, facilitating broader accessibility to a wider range of consumers. As a result, beer sales have reached impressive figures, contributing to a significant beer industry share for established players and newer entrants. AB InBev, Heineken, China Res. Snow Breweries and Carlsberg together account for 60% of the beer market share by company among the top 40 brewers.
Recent Developments
The beer market is currently poised to attain a valuation of USD 808.4 billion in 2023.
The beer market size is likely to surpass USD 1,679.5 billion by 2033.
Yes, the beer market is experiencing growth with a 7.6% CAGR driven by increasing consumer preference for specialty beers.
The beer market is evolving with a shift toward craft and low-alcohol options, reflecting consumers' demand for healthier choices.
As of 2023, the United States maintains its position as the largest beer market, boasting a significant 19.7% share of the global market.
The beer market in Singapore is relatively small, accounting for a niche share in the global market due to its compact size and diverse beverage preferences.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Ale 5.2. Lager 5.3. Stouts 5.4. Others 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Packaging 6.1. Can 6.2. Bottle 6.3. Glass 6.4. Others 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Production 7.1. Macro-brewery 7.2. Microbrewery 7.3. Craft Brewery 7.4. Other 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel 8.1. Direct 8.2. Indirect 8.3. Hypermarkets/Supermarkets 8.4. Convenience Stores 8.5. Specialty Stores 8.6. Independent Retailers 8.7. Online Retailers 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 9.1. North America 9.2. Latin America 9.3. Western Europe 9.4. Eastern Europe 9.5. South Asia and Pacific 9.6. East Asia 9.7. Middle East and Africa 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 17. Key Countries Market Analysis 18. Market Structure Analysis 19. Competition Analysis 19.1. Heineken N.V. 19.2. Carlsberg A/S 19.3. Devans Modern Breweries Ltd. 19.4. Diageo PLC 19.5. Carlsberg India Pvt. Ltd. 19.6. Anheuser-Busch InBev. 19.7. B9 Beverages Pvt. Ltd. 19.8. Crown Beers India Limited (AB InBev) 19.9. Radico Khaitan Ltd. 19.10. Beijing Enterprises Holdings Limited 19.11. Dogfish Head Craft Brewery, Inc. 19.12. Squatters Pubs and Craft Beers 19.13. Sierra Nevada Brewing Co. 19.14. The Boston Company, Inc. 19.15. United Breweries Holdings Limited 20. Assumptions & Acronyms Used 21. Research Methodology
Explore Food and Beverage Insights
View Reports
Beer Market
