The patio umbrella market report by FMI, the global market is likely to reach USD 965.1 million by 2033, up from USD 538.8 million in 2023, advancing at a CAGR of 5.8% during the forecast period.
The growth of the travel and tourism industry is considered the major factor in expanding the market size. Furthermore, the rise in the number of travel bloggers and activities of regional governments promoting famous coastal landscapes worldwide are likely to augur well for the market's future trends.
The market is further enhanced by this as such activities also promote popular tourist destinations, regional markets, famous foods, and other leisure activities; such influencing factors motivate tourist to plan their leisure activities in a coastal area.
The demand for patio umbrellas is surging, attributed to the increasing per capita income and urbanization. In addition, residential building is also considered a major market driver for patio umbrellas.
In the coming years, the global market's future trends are likely to be swayed by the rising popularity of the same because outdoor living areas are becoming more common in urban homes. The manufacturers are eager to offer stylish and affordable patio umbrellas. Furthermore, the international market for patio umbrellas has benefited greatly from e-commerce in recent years.
Businesses in remote and less populated places have connected with customers because of e-commerce, leading to an uptick in sales of patio umbrellas. Strong e-commerce growth across all regions has been fueled by factors like high internet penetration, digitalization, and rising smartphone sales, and this trend is expected to continue shortly and benefit the market.
| Attribute | Details |
|---|---|
| Market CAGR (2023 to 2033) | 5.8% |
| Market Valuation (2023) | USD 538.8 million |
| Market Valuation (2033) | USD 965.1 million |
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People like to travel to the beach for bask all over the world, and North Island is fueling the market growth in Seychelles, Reethi Rah, North Malé Atoll, Maldives, White Beach, Boracay, and The Philippines, etc. The trend of sunbath on the beachside is growing day by day as the sun is the best source for improving the immune system, but at the same time, prolonged exposure to sun rays can harm the eyes and skin.
It is when patios and umbrellas come to the fore as sunbath for a longer time can cause wrinkles, blemishes, skin aging, sunspots, and also cause skin cancer and eye problems like pterygium and cataracts.
These umbrellas not only provide shade to tourists but also protect them from the ultraviolet rays that are coming from the sun, in turn propelling the sales of patio umbrellas. Furthermore, the rising demand for these umbrellas can also be attributed to their use in summer, where beach brolly is easy to set up.
For instance, beachBRELLA (a premium line of boutique beach umbrellas) introduced a handmade 100% UV protective umbrella that protects tourists from the harmful effects of the sun's rays. It makes the beachside umbrella with canvas and denim, and its umbrellas are lightweight, easy to carry, fade-resistant, and available with many custom designs, expanding the global market size.
The trend of enjoying a vacation at the beachside is a prominent factor that fuels the market of beach brolly in the United States and Canada, contributing to North America's market share of 25% in 2023. For instance, beachBUB, a prominent player in the United States, launched a beach brolly that stays in place, which is easy to set up and not affected by the heavy winds.
Therefore, the market trends in the region are fostered by beacchBUB, famous for its innovation in the United States and 22 countries, and the company continues expanding its penetration worldwide.
The United States has a wide range of tourist attractions. At the same time, people can enjoy the sunny beach on one side of the country while there are ice-covered landscapes on another. Such temperate differences attract travel enthusiasts to enjoy the sunny beach during the low temperature that propels the sales of patio umbrellas in the region.
By 2033, Europe is anticipated to capture a market share of 180% as people of the region prefer to move to places like French, Spain, and Greece, which are famous for beaches, to enjoy their vacation. Furthermore, many event management planners organize theme parties on the beachside, like destination weddings and birthday celebrations in the region, which is also considered to cater to the rising demand for these umbrellas.
For the party, the event manager signs contracts with the key players of beachside umbrellas in Europe for huge quantities. For instance, the decoration of Genoa Beach in Italy for various events involves installing colorful umbrellas. It encourages other players to invest more in design and strengthen their presence in the European market.
A legion of start-ups is emerging in the global market, bringing about numerous innovative ideas and products, which in turn are enhancing the market's key trends & opportunities.
Example:
Sunflower, a robotic sunshade, was unveiled by a Los-Angeles based start-up called Shadecraft. Sunflower is solar-powered and moves to keep you always protected from the sun.
Sunflower, however, is advertised by Shadecraft as much more than a posh beach umbrella, as it can establish a Wi-Fi connection to your home network and provide you access to Google Assistant and Amazon Alexa to control your smart home appliances.
With its in-in Harmon Kardon speakers, one can enjoy music, and the camera built into its pole may be used to keep an eye on your home. If turned on its cellular service, it can charge one's phone and serve as a Wi-Fi hotspot at the beach.
The global market is characterized by numerous local businesses providing a wide range of goods. Market players employ various strategies to strengthen their market presence and augment the global market share.
Recent developments:
Thanks to this action, the corporation now has the advantage of generating income in the following year.
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD billion for Value |
| Key Countries Covered | United States, United Kingdom, Japan, India, China, Australia, Germany |
| Key Segments Covered | Product Type, Cancopy Material, Base Type, End Use industry, Distribution Channel, Region |
| Key Companies Profiled | Tommy Bahama; beach bob; AMMSUN Industrial Group Limited; The Umbrella Connection; East Coast Umbrella Inc.; Implus Footcare LLC; Beach Brella.; ShelterLogic Corp.; Sinobest Umbrella Co. Ltd.; Shinetech Frankford Umbrellas.; Cape Cod Beach Chair Company Inc.; Impact Canopies USA; Sunday Supply Co.; of the umbrella Huifeng Umbrella Co. Ltd.; Others |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The global patio umbrella market value is pegged at USD 538.8 million for 2023.
The global patio umbrella market size is poised to be around USD 965.1 million by 2033.
Growing market for tourism sector has increased the requirement of patio umbrellas.
The market value in North America is figured out to be around 25% of the global market in 2023.
Top market players are Tommy Bahama, beach bob, and AMMSUN Group.
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