During the projected period (2022 to 2032), the batters and coatings market is expected to grow at a CAGR of 5.2%. The global batters and coatings market is projected to reach a valuation of USD 670.1 Million by 2032 from USD 403.6 Million in 2022.
The batters and coatings market is growing rapidly as consumers seek out new and innovative products. This growth is mainly driven by health-conscious consumers who are looking for healthier alternatives to traditional products.
The industry is expected to continue to grow at a rapid pace as health-conscious consumers increasingly demand nutritious products. The industry is highly competitive, with many companies vying for a share of the market. In order to succeed, these companies must offer innovative products that appeal to health-conscious consumers.
A batter is a liquid or semi-liquid mixture used to coat food before frying. It typically consists of flour, eggs, milk or water, and seasonings. The flour provides a crispy outer layer when fried, while the egg helps the batter adhere to the food.
A coating is similar to a batter, but it is usually thicker and dryer. Coatings are typically made from bread crumbs, cornmeal, or flour. They can be seasoned with salt, pepper, and other spices. Coatings are usually applied after the food has been cooked to give it a crunchy texture.
Increasing the use of both batters and coatings in a wide variety of foods such as chicken, fish, vegetables, and tofu is likely to drive the market. They can also be bought pre-made at the store or made at home with a simple recipe.
Battered products are becoming immensely popular nowadays across the globe owing to the increasing consumption of processed foods. Batters and coatings are also extensively utilized in deep-fried products to improve their appearance, texture, and flavor.
Coatings are set to be mainly preferred by the food service industry globally to support browning and lower dehydration in the final product, thereby providing food items with an appealing appearance and enhancing their crisp textures.
The surging consumption of ready-to-cook meals with hectic lifestyles is likely to push the global market in the forecast period. Many companies are nowadays utilizing batters and coatings for preserving their food items in a frozen state. Increasing demand for indulgent food items that have high nutritional value is also projected to augment the development of new products such as low salt, low fat, and clean label batters and coatings in the evaluation period.
| Attributes | Key Insights |
|---|---|
| Batters and Coatings Market Estimated Size (2022E) | USD 403.6 Million |
| Projected Market Valuation (2032F) | USD 670.1 Million |
| Value-based CAGR (2022 to 2032) | 5.2% |
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The future of the global batters and coatings market looks promising with opportunities in the processed food and bakery industries. The market is expected to grow at a CAGR of 5.2% from 2022 to 2032. Processed food and bakery industries are the major end users of batters & coatings.
Demand for batters and coatings is mainly being driven by growth in terms of processed food consumption, which is attributed to the changing lifestyle and eating habits of consumers. Increasing disposable income and a rising working population are also fueling the demand for processed foods. Moreover, the rising number of women in the workforce is one of the key factors driving growth in the batters and coatings market.
High Demand for Coating Batters to Surge in the USA with Rising Need for Convenient Food Options
The batters and coatings market in the USA is constantly changing and evolving. There is a large number of new players in the USA market who are constantly offering innovative products and solutions. Rising demand for healthy and convenient food options in the country is projected to aid growth in the next ten years.
Consumers are becoming more health-conscious and thus they are looking for products that would meet their specific needs. This has resulted in the emergence of a large number of new entrants into the USA market who are offering healthier alternatives to traditional batters and coatings. Besides, the increasing popularity of plant-based proteins is another vital factor that would push the market. Consumers are looking for more protein options, and plant-based proteins offer a number of benefits.
Launch of Dosa and Idli Mix Packets in India to Propel Sales by the End of 2032
The Indian batters and coatings market is growing at a steady pace with the entry of a large number of local players and the launch of innovative products. The market is highly competitive with various players offering different products. These products are available in different packaging and sizes.
These products are also available in various formulations to meet the specific needs of customers. Key players in the Indian market are constantly striving to improve their product offerings to attract more customers. In December 2021, for instance, MTR Foods forayed into the fresh idli and dosa batter category with the introduction of MTR Minute Fresh.
Pancake and Waffle Mix Companies to Invest in Promotional Activities in China, Boosting Batters and Coatings Market
China's batters and coatings market is expected to grow significantly in the next ten years, as per FMI. Increasing demand for processed food products in the country is projected to drive the market. Key players are mainly targeting the emerging market of China for selling their batters and coatings market.
Demand for processed food has increased due to the changing lifestyle of Chinese consumers. They are nowadays more inclined towards convenience foods that require less time to prepare. This has further created a lucrative opportunity for key players to introduce their products in the Chinese market.
To tap into this opportunity, market players are focusing on developing innovative products that can meet the specific needs of Chinese consumers. They are also investing heavily in marketing and promotional activities to create awareness about their products in the Chinese market.
Rising Number of Restaurants in Japan to Fuel the Demand for Food Coatings by 2032
Japan is considered to be one of the largest markets for batters and coatings, and it is also the fastest-growing market. The country has a long tradition of eating rice, which is the main ingredient in many popular dishes. As a result, there is a high demand for products that can be used to prepare rice dishes.
There are several factors that have contributed to growth in the batters and coatings market in Japan. The country has experienced a boom in the food service industry. This has further led to an increasing number of restaurants and other food businesses that require batters and coatings for those items that are included in their menus. Also, there has been a shift in terms of consumer preferences toward healthy and convenience foods. This has created a high demand for products that are low in fat and calories but still provide a delicious taste.
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Sales of Tempura Batter to Surge by 2032 Amid High Demand in Developed Countries
Based on batter type, the tempura segment is set to remain at the forefront in the global batters and coatings market throughout the forecast period. Tempura is a Japanese dish made by coating vegetables or seafood in a light batter and frying them. It is often served with dipping sauces. Tempura can be made at home, but there are also many pre-made mixes and products available.
However, making tempura from scratch can be more difficult. The batter needs to be light and airy, and the frying process must be carefully monitored to ensure that the food doesn't become overcooked or greasy. Overall, tempura is a delicious and relatively easy dish to make. Rapid globalization is expected to drive the demand for tempura batter in developed countries such as the USA and the UK in the next ten years.
The global market for batters and coatings is highly fragmented and competitive due to the presence of several local and regional players. Key players are adopting a wide range of marketing strategies such as partnerships, expansions, mergers & acquisitions, and collaborations to compete with their rivals.
Some of the leading companies operating in the batters and coatings market are General Mills (USA), Pinnacle Foods, Inc., Pinnacle Foods (USA), Conagra Brands (USA), Kroger (USA), Archer Daniels Midland Company, Associated British Foods plc (UK), Unilever plc (UK), Ingredion Incorporated, Kerry Group plc, AAK AB, Premier Foods plc (UK), MTR Foods Pvt., CSM Bakery Solutions, ITC Limited, Britannia Industries Limited, Parle Products Private Limited, Nestle India Limited. Aashirvaad Atta, Ltd., and Kellogg Company.
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Batters and coatings are gaining immense popularity nowadays as applying these to different food items can have benefits beyond taste and texture. To make the food taste good and have a crispy texture, coatings, and batters are used extensively worldwide.
Similarly, food companies use batters to change texture as a protein delivery system, or for preservation. Let’s take a look at the leading players offering batters and coatings.
Conagra Brands, Inc. is a consumer packaged goods holding corporation based in Chicago, Illinois. Conagra manufactures and distributes goods under a wide variety of brand names in supermarkets, restaurants, and food service companies.
Conagra manufactures a wide range of culinary goods such as cooking oil, frozen meals, hot chocolate, hot dogs, peanut butter, and many more. Act II, Hunt's, Healthy Choice, Marie Callender's, Udi's Gluten-Free, Orville Redenbacher's, Slim Jim, Reddi-Wip, Egg Beaters, Pam, Angie's Boom Chicka Pop, Earth Balance, Glutino, Hebrew National, Duke's, Chef Boyardee, Home Menu, and Bertolli ready meals are some of Conagra's key brands.
In June 2021, Conagra Brands stated that it will accelerate its transition to 100% cage-free eggs, converting 100% of its egg consumption to cage-free by the end of the fiscal year 2024, one year sooner than its original promise to directly source 100% cage-free eggs by 2025.
Additionally, in January 2021, inspired by bakeries, social media, and baking influencers, Duncan Hines, a Conagra Brands, Inc. company, announced the launch of a new line of exciting, colorful, and absolutely out-of-this-world baking kits suitable for making at-home with your family.
On the other hand, Pinnacle Foods, Inc. located in Parsippany, New Jersey, is a packaged meals firm that specializes in shelf-stable and frozen foods. On October 26, 2018, the firm was acquired by Conagra Brands. Pinnacle Foods Inc. produces, markets, and distributes packaged foods. Supermarkets, grocery wholesalers & distributors, mass merchandisers, convenience stores, dollar stores, pharmacy stores, warehouse clubs, as well as military channels and foodservice outlets, sell the company's products.
The company is divided into three divisions: Birds Eye Frozen Division, Duncan Hines Grocery Division, and Specialty Foods Division. The Specialty Foods Division oversees all savory snack activities.
The Kellogg Company, also known as Kellogg's, is an American global food manufacturing company based in Battle Creek, Michigan. Kellogg's manufactures cereal and convenience foods such as crackers & toaster pastries and sells them under various well-known brands such as Corn Flakes, Rice Krispies, Frosted Flakes, Pringles, Eggo, and Cheez-It.
In February 2021, Kellogg Company announced its collaboration with Future Food-Tech to create an Innovation Challenge, which will allow emerging talents in the sector to shine. Kellogg prioritizes well-being, and via this challenge, the business is looking for proposals on novel plant-based solutions that would enhance digestive wellness.
| Attribute | Details |
|---|---|
| Estimated Market Size (2022) | USD 403.6 Million |
| Projected Market Valuation (2032) | USD 670.1 Million |
| Value-based CAGR (2022 to 2032) | 5.2% |
| Forecast Period | 2022 to 2032 |
| Historical Data Available for | 2017 to 2021 |
| Market Analysis | Value (USD Million) |
| Key Regions Covered | North America; Latin America; Europe; Asia Pacific; Oceania; Middle East and Africa |
| Key Countries Covered | United States of America, Canada, Mexico, Germany, United Kingdom, France, Italy, Spain, China, Japan, India, South Korea, Australia, Brazil, Argentina, South Africa, UAE |
| Key Segments Covered | Distribution Channel, Batter Type, Coating Type, Form, ApplicationApplication, Region |
| Key Companies Profiled | Grote company; Hobart; Berkel; Vollrath; Bizerba; KWS; Nemco Food Equipment Ltd.; Beswood; Estella; Doyon Equipment Inc; Edlund; Vevor; Garde; Omcan; LEM Products |
| Report Coverage | Market Forecast, Company Share Analysis, Competitive Landscape, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The batters and coatings market size is set to be valued at USD 403.6 Million by the end of 2022.
The batters and coatings market is expected to rise at a CAGR of 5.2% from 2022 to 2032.
The North America batters and coatings market is expected to register a 33.6% CAGR between 2022 and 2032.
The USA, China, Canada, Germany, and Mexico are the major countries driving demand in the batters and coatings market.
The China batters and coatings market is projected to grow at a CAGR of around 4.4% over the next ten years.
The Germany batters and coatings market is projected to grow at a CAGR of around 28.9% over the next ten years.
The Europe batters and coatings market is expected to grow at 4.4% CAGR between 2022 and 2032.
Pinnacle Foods, Inc., General Mills, Inc., Kellogg Company, Conagra Brands, Inc., and CSM Bakery Solutions are expected to be the top players in the batters and coatings market.
The global batters and coatings market is projected to surpass USD 670.1 Million by the end of 2032.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Batters & Coatings Market Analysis 2017 to 2021 and Forecast, 2022 to 2032 5. Global Batters & Coatings Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Batter Type 5.1. Adhesion 5.2. Tempura 5.3. Beer 5.4. Thick 5.5. Wheat Flour 5.6. Corn Flour 5.7. Customized 6. Global Batters & Coatings Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Application 6.1. Meat 6.2. Fish 6.3. Bakery Products 6.4. Seafood 6.5. Cereal 6.6. Snack Vegetable 6.7. Dairy 7. Global Batters & Coatings Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Form 7.1. Dry 7.2. Liquid 8. Global Batters & Coatings Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Distribution Channel 8.1. Offline 8.2. Online 9. Global Batters & Coatings Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Coating Type 9.1. Bread Crumbs 9.2. Cracker Meal 9.3. Spices and Herbs 9.4. Others 10. Global Batters & Coatings Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region 10.1. North America 10.2. Latin America 10.3. Europe 10.4. East Asia 10.5. South Asia 10.6. Oceania 10.7. Middle East and Africa 11. North America Batters & Coatings Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 12. Latin America Batters & Coatings Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 13. Europe Batters & Coatings Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 14. East Asia Batters & Coatings Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 15. South Asia Batters & Coatings Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 16. Oceania Batters & Coatings Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 17. Middle East and Africa Batters & Coatings Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 18. Key Countries Batters & Coatings Market Analysis 19. Market Structure Analysis 20. Competition Analysis 20.1. Grote company 20.2. Hobart 20.3. Berkel 20.4. Vollrath 20.5. Bizerba 20.6. KWS 20.7. Nemco Food Equipment Ltd. 20.8. Beswood 20.9. Estella 20.10. Doyon Equipment Inc 20.11. Edlund 20.12. Vevor 20.13. Garde 20.14. Omcan 20.15. LEM Products 21. Assumptions & Acronyms Used 22. Research Methodology
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Batters and Coatings Market
