The global bath rugs & mats market is expected to register a staggering double-digit CAGR of 6% by garnering a market value of US$ 5,682 Million. The growth of the market can be attributed to:
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The rising disposable income and shifting consumer trends towards an urban lifestyle are driving the demand for home decor products, including bath rugs. Urbanization is also contributing to the growing interest in decorating homes and other spaces for an elegant appearance, which in turn, is boosting the demand for bath rugs and propelling the industry forward. According to the United Nations, the percentage of the world's population living in urban cities is expected to rise from 55% to 68% by 2050, which is likely to increase the demand for bath rugs. The advancements in transportation and communication technologies that promote urbanization and globalization are also expected to drive the growth of the global bath rugs market in the forecast years.
Bath rugs are a great way to enhance the look and feel of any bathroom, by unifying the design and creating a focal point. They serve both aesthetic and practical purposes, depending on the type of fabric used. With the increasing pace of urbanization and changing lifestyles, the demand for bath rugs is expected to continue growing in the forecast period.
Consumers are becoming more environmentally conscious and are showing a preference for biodegradable and eco-friendly bath rugs to promote sustainability. These sustainable bath rugs are essential to meet green standards and have a positive impact on the environment during production. Wool is considered an ideal renewable fiber for the production of bath rugs due to its durability, and wear resistance. Wool bath rugs are known to outlast other types of bath rugs in terms of longevity, making them a practical and sensible choice for washrooms.
Additionally, wool's natural properties provide fire resistance, air filtration and moisture control, creating a safe and healthy home environment. Even if wool bath rug is discarded and placed in a landfill, it will decompose without leaving any harmful residue. This growing demand for eco-friendly bath rugs is expected to drive the market in the forecast years.
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The bath rugs and mats market is expected to continue growing in the future, driven by a number of factors. One of the key drivers is the increasing demand for comfortable and stylish bathroom decor. As people become more conscious of the importance of bathroom safety and slip-resistance, the demand for bath rugs and mats that provide a non-slip surface will continue to grow.
Another factor driving the market is the increasing availability of a wide range of designs and materials to choose from, as well as advancements in technology such as moisture-wicking and quick-drying materials.
Overall, the bath rugs and mats market is expected to continue growing in the future as people become more conscious of the importance of bathroom safety, comfort and aesthetics, and as technology and materials continue to advance.
Bath mats usage has experienced an uptick in recent years. As people experience higher standards of living, they are endowed with high disposable incomes. Consequently, spending on luxury items has surged, providing a major boost to the bath rugs & mats market.
Besides their vanity status, bath rugs & mats helps absorb excess moisture post-bathing, keeping the bathroom floor clean and dry. Also, bath mats provide a firm grip while bathing, preventing slippage and physical injuries.
They also offer the functionality of a temperature regulator between the hot water and the cold floor.Growth is also underpinned by rising demand for home décor accessories in the wake of enhanced income levels.
As social interactions between people increase, a tendency to exhibit one’s residence for the sake of enhancing prestige is increasing. This involves expenditure on fancy accessories, stimulating demand for bath rugs & mats.
Based on the aforementioned trends, the global bath rugs & mats market will expand positively in the forecast period 2020-2025.
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As globalization expands, the incidence of domestic and international travel for business and leisure purposes has gathered a lot of steam.
With constant movement of people, the hospitality and hotel industry is witnessing major influx of tourists who expect disbursement of high quality lodging services. Therefore, usage of bath mats has surged.
In order to retain their customers, hotels are constantly investing in improving their quality of services. In this highly competitive environment, even a minor laxity can cause them to lose clientele. One major component of enhanced services is provision of bathroom accessories, of which bath mats and rugs are an important part.
Chenille fabric derived mats are the most popular amongst vanity-oriented consumers. Chenille is a unique fabric which is distinctly known for its fuzzy piles, closely resembling a caterpillar. Besides enhancing the aesthetic value of one’s bathroom, these mats are super soft, highly absorbent and is capable of drying up quite fast.
Its unique surface provides increased surface area, thereby permitting a chenille mat to absorb a larger volume of water compared to its traditional counterparts. Simultaneously, bamboo mats are acquiring major popularity.
This is attributed to its sturdiness and hydrophobic nature. Moreover, bamboo mats prevent microbe proliferation, reducing chances of infections.
Amongst all the regions profiled in this report, the Asia-Pacific bath rugs & mats market is anticipated to be the most lucrative in the upcoming forecast period. Growth in this region is largely driven by a booming residential and commercial construction industries in the wake of rapid urbanization.
Surging income levels have led to a proliferation of the tourism industry, which in turn has provided immense traction to the hotel industry. Hotels are aligning their services with consumers’ expectations of clean and aesthetically appealing bathrooms, thereby increasing their investment in procuring bath rugs and mats.
Additionally, growing awareness about personal hygiene is accelerating the uptake of bath rugs & mats, especially across emerging economies such as India. Government initiatives, such as the ‘Swachh Bharat’ Mission, have emphasized on the construction of toilets and bathrooms.
Such initiatives are anticipated to bolster prospects for bath rugs & mats market.The Middle East and Africa (MEA) also shows immense growth prospects, attributed to the emergence of tourist hotspots such as Abu Dhabi, Dubai, Qatar, etc.
The novel severe acute respiratory syndrome coronavirus-2 (SARS-CoV-2) pandemic has rendered the global bath rugs and mats market highly tremulous. The pandemic has forced the global tourism industry to suspend their operations in lieu of flattening the infection curve.
As a result, investments in bathroom accessories have drastically dipped. Due to this falling demand, manufacturers are experiencing shortfalls in their revenue shares. This is largely attributed to restricted sales, rendering a shortage in cash inflows, thus affecting their operations.
Additionally, logistical difficulties have rendered it nearly impossible to deliver bulk orders to end-users. Therefore, the growth curve will slope downwards in the short-run.
However, a resurgence will occur with the introduction of a vaccine or drug. As people get administered with the said vaccine, they will develop immunity, allowing governments to completely lift lockdowns and permitting resumption of all economic activities at full-swing, including tourism.
The global bath rugs & mats market is characterized by the presence of several prominent and regional players. Some of these include, but are not limited to, Welspun, Clara Clark, Mateo, Qiqi Textile, Stainmaster, Townhouse Rugs, Interdesign, Chesapeake, Toftbo, Epica, Utopia Towels, Creative Bath and Trident Group among others.
These vendors concentrate on offering innovative product offerings in order to remain afloat in the market. An example of such an initiative is Mateo’s smart bath mat which helps monitor body weight as well.
The mat is equipped with a footprint recognition AI algorithm which records the weight and transmits it to an application. The mat has a high-precision weighing system, ranging from 0.2 lbs. to 400 lbs.
The company was awarded the CES 2020 innovation product award for this in the Health and Wellness category. Due to its simplicity of design, the mat resembles a conventional bath mat. Also, Podimetrics, a Boston based start-up company, has developed a bath mat equipped with an early warning system to predict and prevent diabetic foot ulcers.
Also, Stainmaster manufactures specialized rugs which are capable of resisting food and beverage stains, offers soil protection and high durability.
1. Executive Summary 2. Industry Introduction, including Taxonomy and Market Definition 3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments 4. Global Market Demand Analysis and Forecast, including Historical Analysis and Future Projections 5. Pricing Analysis 6. Global Market Analysis and Forecast 6.1. Product Type 6.2. End-User 7. Global Market Analysis and Forecast, By Product Type 7.1. Chenille 7.2. Nylon 7.3. Polyester 7.4. Cotton 7.5. Bamboo 8. Global Market Analysis and Forecast, By End-User 8.1. Hotels 8.2. Salons 8.3. Households 8.4. Other 9. Global Market Analysis and Forecast, By Region 9.1. North America 9.2. Latin America 9.3. Europe 9.4. East Asia 9.5. South Asia 9.6. Oceania 9.7. Middle East & Africa 10. North America Sales Analysis and Forecast, by Key Segments and Countries 11. Latin America Sales Analysis and Forecast, by Key Segments and Countries 12. Europe Sales Analysis and Forecast, by Key Segments and Countries 13. East Asia Sales Analysis and Forecast, by Key Segments and Countries 14. South Asia Sales Analysis and Forecast, by Key Segments and Countries 15. Oceania Sales Analysis and Forecast, by Key Segments and Countries 16. Middle East & Africa Sales Analysis and Forecast, by Key Segments and Countries 17. Sales Forecast by Product Type and End-User for 30 Countries 18. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard 19. Company Profile 19.1. Welspun 19.2. Clara Clark 19.3. Mateo 19.4. Qiqi Textile 19.5. Stainmaster 19.6. Townhouse Rugs 19.7. Interdesign 19.8. Chesapeake 19.9. Toftbo 19.10. Epica 19.11. Utopia Towels 19.12. Creative Bath 19.13. Trident Group 19.14. Others
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Bath Rugs & Mats Market
