Analytical Study of Barrier Coated Paper in Japan from 2023 to 2033

Adoption of barrier coated paper in Japan are estimated to develop at a 3.3% CAGR through 2033. The overall demand for barrier coated paper in Japan is expected to increase steadily, surpassing a valuation of US$ 195.5 million in 2023. By 2033, sales projections for barrier coated paper in Japan suggest reaching a value of US$ 269.4 million.

Attributes Details
Industry Size of Japanin 2023 US$ 195.5 million
Expected Industry Size of Japan by 2033 US$ 269.4 million
Forecasted CAGR between 2023 to 2033 3.3%

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Key Trends to Boost Sales through 2033

  • Japan has a growing demand for packaging solutions with anti-microbial qualities to improve product safety, particularly in light of stricter health and safety regulations.
  • In Japan, the incorporation of Augmented Reality (AR) technology into packaging design redefines consumer involvement. It also changes how barrier-coated paper is utilized for interactive information delivery.
  • Japan is experiencing the growth of edible packaging materials, which offer both sustainability and unique, distinctive packaging experiences. This is impacting food and beverage sector choices.
  • Businesses in Japan are proactively pursuing and displaying sustainability certifications such as FSC or Carbon Neutral to gain a competitive advantage. They aim to address the rising demand for eco-conscious packaging solutions.
  • Minimalist package aesthetics and waste reduction techniques match Japan's ecologically conscious attitude, influencing material choices such as barrier-coated paper.
  • Smart sensors are being integrated into packaging in Japan to keep track of real-time product variables such as freshness and temperature. This influences material selection and coating preferences for barrier-coated paper.
  • Advances in pharmaceutical packaging to maintain drug safety and adherence, specifically in the context of Japan's aging society and healthcare demands.

Key Insights-Highlights on the Emerging Opportunities in the Japan Barrier Coated Paper Industry

  • Using blockchain technology to provide consumers with transparent and traceable product information can develop confidence in product integrity while addressing the growing need for supply chain transparency.
  • Packaging can be tailored to regional tastes and dialects, resulting in a more customized and relevant consumer experience. This can help Japanese businesses establish strong brand relationships and resonance.
  • Tailoring packaging to fit the demands of the urban gardening and plant care sectors, as well as the rising trends in indoor and balcony gardening.
  • Creating packaging that serves as a portal to the world of sake and beverage tourism, offering immersive content and information about the origin and manufacturing of beverages.
  • Taking advantage of AR technology's capability to create interactive packaging experiences can captivate consumers, improve brand engagement, and enhance perceived product value.
Ismail Sutaria
Ismail Sutaria

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Category-wise insights

Water-based Coatings Hold Dominance in the Industry in Japan

Leading Coating Type for Barrier Coated Paper in Japan Water-based
Total Value Share (2023) 53.6%

The dominance of water-based coatings in Japan can be attributed to a few crucial factors. First and foremost is their alignment with strict environmental regulations and the growing emphasis on sustainability. Water-based coatings, with their low volatile organic compounds (VOCs) and minimal environmental impact, are ideal for meeting these regulatory requirements and appealing to an increasingly eco-conscious customer base.

Secondly, water-based coatings are highly preferred in the food packaging sector. These coatings are considered safer for direct food contact, minimizing any health risks and adhering to the industry's stringent safety requirements.

Lastly, the Japanese government provides incentives, subsidies, and policy encouragement to enterprises that adopt ecologically friendly practices, such as the usage of water-based coatings. This economic incentive increases the attractiveness of these coatings for Japanese enterprises.

Convenience Stores and Ready-to-eat Meals’ Popularity Fuels Demand in the Food Sector

Leading End Use for Barrier Coated Paper in Japan  Food
Total Value Share (2023) 64.8%

Japan's diversified culinary culture encompasses a broad spectrum of commodities, from traditional delicacies to modern convenience meals. To guarantee product quality and safety, each category needs specific packaging. Packaging is an essential component of Japanese culinary culture. The aesthetics and design of food packaging frequently reflect the country's rich cultural past. Japan exports a considerable portion of its food goods to foreign markets. Packaging must fulfill both domestic and international requirements, making it an important component of the food supply chain. The prevalence of convenience shops and the appeal of ready-to-eat meals have increased demand for food packaging solutions that are simple to open, reseal, and microwave.

Competitive Landscape

The barrier coated paper industry in Japan is characterized by a mix of domestic and international competitors, each strategically positioned to meet the different demands of Japan's packaging and labeling sector.

Established domestic enterprises with considerable competitive advantages include Nippon Paper Industries Co., Ltd., Mitsubishi Paper Mills Limited, and Oji Holdings Corporation. Their thorough understanding of local dynamics, robust distribution networks, and adherence to Japan's stringent quality and safety regulations provide them a competitive advantage.

Barrier coated paper manufacturers and their clients in various industries, including food and beverage, medicines, and electronics, frequently form alliances and collaborate. Collaborations like this encourage the creation of tailored solutions that meet unique industry requirements, improve brand image, and support the customers' strategic goals.

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Strategies for Key Players to Tap into Potential Growth Opportunities

  • Implement waste-reduction measures in the manufacturing and distribution stages, like optimizing sheet sizes and eliminating material waste, to boost sustainability efforts.
  • Collaborate with recycling firms and local communities to develop campaigns that promote barrier coated paper recycling while highlighting the significance of proper disposal.
  • Design marketing initiatives that encourage customers to engage in sustainable habits, such as recycling or offering information on appropriate packaging disposal.
  • Provide companies with consulting services on how to optimize their packaging for sustainability, assisting businesses in making educated decisions that benefit both the environment and their brand.

Recent Developments in Barrier Coated Paper in Japan

  • Mitsubishi Chemical Holdings Group (MCHG) announced in August 2023 that it has developed barrier packaging material for foods using its biodegradable and compostable plastic, BioPBS™, in collaboration with Nakabayashi Co., Ltd. (Nakabayashi), Oji F-Tex Co., Ltd. (Oji F-Tex), MIB Co., Ltd. (MIB), NAGASE & CO., LTD. (NAGASE), and Kyokuyo Co., Ltd. (Kyokuyo). The packaging material was released in summer 2022 as part of Nakabayashi's 'asue' range of ecologically friendly items.
  • Siegwerk, a leading global manufacturer of printing materials and coatings for packaging applications and labels, announced the successful accreditation of its new water-based coating, UniNATURE Water-Oil Barrier Coating, for single-use paper plates in February 2023. This novel functional barrier solution is constructed entirely of natural ingredients and has been shown to significantly limit water, oil, and grease absorption on plate stock meant for direct food contact while allowing for recycling through the paper recovery cycle.

Some of the Key Players in Barrier Coated Paper in Japan

  • Nippon Paper Industries Co., Ltd.
  • Oji Holdings Corporation
  • Mitsubishi Paper Mills Limited
  • Hokuetsu Corporation
  • Hokuetsu Kishu Paper Co., Ltd.
  • Daio Paper Corporation
  • Chuetsu Pulp & Paper Co., Ltd.
  • Mitsubishi HiTec Paper Bielefeld GmbH
  • Norske Skog ASA
  • UPM-Kymmene Corporation

Scope of the Report

Attribute Details
Estimated Industry Size in 2023 US$ 195.5 million
Projected Industry Size by 2033 US$ 269.4 million
Anticipated CAGR between 2023 to 2033 3.3% CAGR
Historical Analysis of Demand for Barrier Coated Paper in Japan 2018 to 2022
Demand Forecast for Barrier Coated Paper in Japan 2023 to 2033
Report Coverage Industry Size, Industry Trends, Analysis of key factors influencing Barrier Coated Paper adoption in Japan, Insights on Global Players and their Industry Strategy in Japan, Ecosystem Analysis of Local and Regional Japan Manufacturers
Key Cities Analyzed While Studying Opportunities in Barrier Coated Paper in Japan Kanto, Chubu, Kinki, Kyushu & Okinawa, Tohoku, Rest of Japan
Key Companies Profiled Nippon Paper Industries Co., Ltd.; Oji Holdings Corporation; Mitsubishi Paper Mills Limited; Hokuetsu Corporation; Hokuetsu Kishu Paper Co., Ltd.; Daio Paper Corporation; Chuetsu Pulp & Paper Co., Ltd.; Mitsubishi HiTec Paper Bielefeld GmbH; Norske Skog ASA; UPM-Kymmene Corporation

Key Segments

By Coating Type:

  • Water-based
  • Solvent-based
  • Wax Coating
  • Extrusion Coating

By Material:

  • Paper Coating
  • Plastic Coating
    • Polyethylene (PE)
    • Polypropylene (PP)
    • Polyvinylidene Dichloride (PVDC)
    • Polyethylene Terephthalate (PET)
  • Bio-based Plastic Coating
    • Polysaccharides
    • Polylactic Acid (PLA)
    • Polyhydroxyalkanoates (PHA)
      • Ethylene Vinyl Alcohol (EVOH)
      • Polyamide (PA)
  • Wax Coating
  • Others

By Thickness (ISO 534):

  • Less than 50 µm
  • 51 µm to 75 µm
  • 75 µm to 100 µm

By Application:

  • Cups & Lids
  • Trays
  • Laminates
  • Boxes & Cartons
  • Pouches & Sachets
  • Labels
  • Blisters & Clamshells
  • Wraps
  • Tapes
  • Others

By End Use:

  • Food Packaging
    • Bakery
    • Confectionery
    • Snacks
    • Dairy
    • Spices & Condiments
    • Sauces
  • Beverage Packaging
  • Cosmetic & Personal Care Packaging
  • Pharmaceuticals Packaging
  • Building & Construction Packaging
  • Electrical & Electronics Packaging
  • Tobacco Packaging
  • Packaging of Other Consumer Goods (Agriculture, Automotive, Home Care, Etc.)

By City:

  • Kanto
  • Chubu
  • Kinki
  • Kyushu & Okinawa
  • Tohoku
  • Rest of Japan

Frequently Asked Questions

How Rapidly is the Demand for Barrier Coated Paper in Japan Growing? 

The expected CAGR for barrier coated paper adoption in Japan through 2033 stands at 3.3%. 

What is the Demand Outlook for Barrier Coated Paper in Japan? 

Tha demand for barrier coated paper in Japan is projected to reach US$ 269.4 million by 2033. 

Which Trends Influence the Demand for Barrier Coated Paper in Japan?

Sustainability trends highly influence demand in Japan.

What Strategies are used by Barrier Coated Paper Providers in Japan?

Barrier coated paper manufacturers emphasize product innovation and technological advancements for diverse applications.

What is the Leading End Use for Barrier Coated Paper in Japan?

The food sector creates immense demand for barrier coated paper in Japan.

Table of Content

1. Executive Summary

    1.1. Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Tons) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Material

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Material, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Material, 2023 to 2033

        5.3.1. Paper

        5.3.2. Plastic

            5.3.2.1. PE

            5.3.2.2. PP

            5.3.2.3. PVDC

            5.3.2.4. Polysaccharides

            5.3.2.5. PLA

            5.3.2.6. PHA

            5.3.2.7. PET

            5.3.2.8. EVOH

            5.3.2.9. PA

        5.3.3. Wax

        5.3.4. AIOx

        5.3.5. SiOx

    5.4. Y-o-Y Growth Trend Analysis By Material, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Material, 2023 to 2033

6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Coating Type

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Coating Type, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Coating Type, 2023 to 2033

        6.3.1. Water Based

        6.3.2. Solvent Based

        6.3.3. Wax Coat

    6.4. Y-o-Y Growth Trend Analysis By Coating Type, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Coating Type, 2023 to 2033

7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Application

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Application, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Application, 2023 to 2033

        7.3.1. Packaging

            7.3.1.1. Cups and Lid

            7.3.1.2. Trays

            7.3.1.3. Boxes

            7.3.1.4. Pouches

            7.3.1.5. Labels

            7.3.1.6. Blisters

            7.3.1.7. Wraps

            7.3.1.8. Tapes

        7.3.2. Printing

    7.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033

8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By End Use

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By End Use, 2018 to 2022

    8.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By End Use, 2023 to 2033

        8.3.1. Food

            8.3.1.1. Bakery

            8.3.1.2. Confectionery

            8.3.1.3. Snacks

            8.3.1.4. Dairy

            8.3.1.5. Spices

            8.3.1.6. Sauces

        8.3.2. Beverages

        8.3.3. Cosmetic

        8.3.4. Pharma

        8.3.5. Building

        8.3.6. Electrical

        8.3.7. Tobacco

        8.3.8. Others

    8.4. Y-o-Y Growth Trend Analysis By End Use, 2018 to 2022

    8.5. Absolute $ Opportunity Analysis By End Use, 2023 to 2033

9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    9.1. Introduction

    9.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Region, 2018 to 2022

    9.3. Current Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Region, 2023 to 2033

        9.3.1. Kanto

        9.3.2. Chubu

        9.3.3. Kinki

        9.3.4. Kyushu & Okinawa

        9.3.5. Tohoku

        9.3.6. Rest of Japan

    9.4. Market Attractiveness Analysis By Region

10. Kanto Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    10.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Material

        10.2.2. By Coating Type

        10.2.3. By Application

        10.2.4. By End Use

    10.3. Market Attractiveness Analysis

        10.3.1. By Material

        10.3.2. By Coating Type

        10.3.3. By Application

        10.3.4. By End Use

    10.4. Key Takeaways

11. Chubu Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    11.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Material

        11.2.2. By Coating Type

        11.2.3. By Application

        11.2.4. By End Use

    11.3. Market Attractiveness Analysis

        11.3.1. By Material

        11.3.2. By Coating Type

        11.3.3. By Application

        11.3.4. By End Use

    11.4. Key Takeaways

12. Kinki Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    12.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Material

        12.2.2. By Coating Type

        12.2.3. By Application

        12.2.4. By End Use

    12.3. Market Attractiveness Analysis

        12.3.1. By Material

        12.3.2. By Coating Type

        12.3.3. By Application

        12.3.4. By End Use

    12.4. Key Takeaways

13. Kyushu & Okinawa Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    13.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Material

        13.2.2. By Coating Type

        13.2.3. By Application

        13.2.4. By End Use

    13.3. Market Attractiveness Analysis

        13.3.1. By Material

        13.3.2. By Coating Type

        13.3.3. By Application

        13.3.4. By End Use

    13.4. Key Takeaways

14. Tohoku Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    14.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Material

        14.2.2. By Coating Type

        14.2.3. By Application

        14.2.4. By End Use

    14.3. Market Attractiveness Analysis

        14.3.1. By Material

        14.3.2. By Coating Type

        14.3.3. By Application

        14.3.4. By End Use

    14.4. Key Takeaways

15. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    15.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Material

        15.2.2. By Coating Type

        15.2.3. By Application

        15.2.4. By End Use

    15.3. Market Attractiveness Analysis

        15.3.1. By Material

        15.3.2. By Coating Type

        15.3.3. By Application

        15.3.4. By End Use

    15.4. Key Takeaways

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Material

        16.3.3. By Coating Type

        16.3.4. By Application

        16.3.5. By End Use

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Nippon Paper Group

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

                17.1.1.5.2. Product Strategy

                17.1.1.5.3. Channel Strategy

        17.1.2. Akzo Nobel N.V.

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

                17.1.2.5.2. Product Strategy

                17.1.2.5.3. Channel Strategy

        17.1.3. Koninklijke DSM NV

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

                17.1.3.5.2. Product Strategy

                17.1.3.5.3. Channel Strategy

        17.1.4. Coatings & Adhesives Corp.

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

                17.1.4.5.2. Product Strategy

                17.1.4.5.3. Channel Strategy

        17.1.5. CH-Polymers Oy

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

                17.1.5.5.2. Product Strategy

                17.1.5.5.3. Channel Strategy

        17.1.6. KURARAY Co., Ltd.

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

                17.1.6.5.2. Product Strategy

                17.1.6.5.3. Channel Strategy

        17.1.7. Cork Industries, Inc.

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

                17.1.7.5.2. Product Strategy

                17.1.7.5.3. Channel Strategy

        17.1.8. Amcor plc.

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

                17.1.8.5.2. Product Strategy

                17.1.8.5.3. Channel Strategy

        17.1.9. Dow Chemical Company

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

                17.1.9.5.2. Product Strategy

                17.1.9.5.3. Channel Strategy

        17.1.10. Sonoco Products Company

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

                17.1.10.5.2. Product Strategy

                17.1.10.5.3. Channel Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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