Bariatric Surgery Device Market

Bariatric Surgery Device Market Outlook from 2024 to 2034

The bariatric surgery device market is slated to exhibit a CAGR of 6.4% from 2024 to 2034. The rising incidences of chronic diseases like diabetes, hypertension, and obesity are primarily due to unhealthy dietary habits, alcohol abuse, and sedentary lifestyles. These factors are considered to be the key drivers for this growth. By 2034, the industry size is estimated to reach USD 3,440.8 million. As of 2024, the bariatric surgery device industry is valued at USD 1,850.3 million.

The growing awareness regarding the ill effects of excessive weight has also led to a rise in the number of bariatric treatments. This, in turn, is elevating the demand for devices required for surgeries. This trend is mainly observed in developing and developed economies as the general populace living there has enough income to afford these cost-effective surgeries.

The availability of skilled medical professionals is also one of the main factors contributing to the growth of the bariatric surgery device market. Bariatric surgery devices these days are more sophisticated and advanced. Only countries with a robust healthcare infrastructure, as well as well-trained surgeons, anesthesiologists, and support staff, can effectively carry out these procedures. This is why India, China, Japan, the United States, and the United Kingdom are some of the extremely lucrative countries when it comes to the adoption of bariatric surgery devices.

Advancements in bariatric surgeries across the world have also instilled a sense of trust among the general populace. This trust has proven to be a boon for bariatric surgery devices as an enormous number of medical institutions are generating an excellent demand for them. Hefty investments by private as well as public healthcare companies have also worked in the favor of this industry. Besides this, continuous innovations and the development of minimally invasive surgical techniques and devices have increased the safety and effectiveness of these procedures, driving industry growth.

Attributes	Description
Estimated Global Bariatric Surgery Device Market Size (2024E)	USD 1,850.3 million
Projected Global Bariatric Surgery Device Market Value (2034F)	USD 3,440.8 million
Value-based CAGR (2024 to 2034)	6.4%

Key Industry Highlights

Minimally Invasive Procedures to Augment Industry Growth

The past few years have seen tremendous development in the global healthcare and medicare sector, especially when it comes to surgeries. This has led to the development of modern and more advanced devices and equipment to carry out complex surgeries such as bariatric procedures.

Patients are also increasingly preferring minimally invasive bariatric procedures for reduced postoperative pain and quicker recovery times. This trend has further increased the requirement for bariatric surgery devices in hospitals.

Industry to Benefit from Increasing Adoption of Endoscopic Procedures

There is also an ongoing trend of endoscopic procedures for bariatric surgery. These surgeries, like maximum bariatric procedures, are also a minimally invasive procedure that reduces the size of the stomach using an endoscopic suturing device.

Medical professionals all over the world are actively recommending these operations due to their effectiveness and safety. This, in turn, is amplifying the adoption of bariatric surgery devices in the medical world.

High Cost of Surgeries and Poor Healthcare Services Slows Down the Industry Growth

Bariatric surgeries are generally very expensive. This has kept an enormous number of potential consumers away from the market, especially those living in the rural parts of underdeveloped and developing countries.

Poor healthcare facilities and the unavailability of healthcare infrastructure to support bariatric surgeries also act as significant restraints in these regions. These factors are considerably slowing down the bariatric surgery device market growth.

2019 to 2023 Global Bariatric Surgery Device Sales Outlook Compared to Demand Forecast from 2024 to 2034

The bariatric surgery device market heavily relies on the region’s prevalence of obesity and related health conditions. The industry is also influenced by the availability of healthcare infrastructure and reimbursement policies for bariatric surgery procedures. Technological advancements also play an important role in the adoption of bariatric surgery devices. The sector, in the last few years, has seen a series of ups and downs.

During the pandemic, as the world faced sudden shutdowns, the priority of almost all medical facilities shifted toward mitigating the transmission of the virus. This led to a decline in the number of bariatric surgeries performed in hospitals, ambulatory surgical centers, clinics, etc. The reduced bariatric procedures also meant a plunge in the demand for bariatric surgery devices such as laparoscopic instruments, staplers, sutures, and intragastric balloons.

The industry during the period from 2019 to 2023 exhibited a CAGR of 5%. As the world became accustomed to the new norm, elective surgical procedures, including bariatric surgeries, gradually resumed. The pandemic also heightened the focus on minimally invasive surgical techniques which eventually drove the market growth for bariatric surgery devices.

The pandemic also instilled a sense of health consciousness among the masses, which has increased the clamor for bariatric surgeries and, hence, the devices in the medical landscape.

Category-wise Insights

The section discusses the category-wise segmentation of the bariatric surgery device market in brief. The industry is categorized on the basis of end user, product, procedure, and type. The top two categories of end user and product are mentioned below.

Bariatric Surgery Devices Find their Place in Hospitals

Bariatric surgery devices are used in various healthcare facilities such as hospitals, ambulatory surgical centers, clinics, etc. Among these, the hospitals segment holds the maximum share of 55.7% as of 2024.

Segment	Hospitals (End User)
Value Share (2024)	55.7%

Bariatric surgery devices are increasingly being used in hospitals. This is because hospitals are equipped to handle medical emergencies and complications that may arise during or after bariatric surgery. Besides this, hospitals are also generating huge demand for these equipment. They are equipped with the necessary bariatric surgeons, anesthesiologists, nurses, dietitians, and psychologists to provide comprehensive care to bariatric surgery patients.

Stapling Devices are being Increasingly Preferred for Bariatric Surgeries

Various devices and products are used during bariatric procedures and treatments, such as stapling devices, gastric bands, gastric balloons, etc. As of 2024, the stapling device segment holds an industry share of 90.2%.

Segment	Stapling Device (Product)
Value Share (2024)	90.2%

The clamor for stapling devices has skyrocketed in the past few years as they offer precise and efficient tissue closure during bariatric surgeries. This reduces the risk of leaks and complications during and after surgery. Apart from this, these devices are also designed to minimize tissue trauma. They aim to reduce the risk of postoperative complications such as bleeding, infection, and anastomotic leaks. These features have increased their adoption in the recent past.

Country-wise Insights

The section discusses the region-wise analysis of the bariatric surgery device market. According to this analysis, it can be inferred that Asian countries such as India, China, and Japan are performing very well in the industry. This is primarily due to government initiatives, large populations, and increased healthcare investments, especially post-pandemic. Western countries like the United States and the United Kingdom are also not far behind in terms of industry growth.

Countries	CAGR 2024 to 2034
China	9.9%
India	9.7%
Japan	8.6%
United States	7.9%
United Kingdom	7.7%

Robust Healthcare Infrastructure to Profit the Industry in China

China is one of the highly lucrative countries in the bariatric surgery device market. From 2024 to 2034, the industry is slated to showcase a 9.9% CAGR.

The government has been investing billions of dollars to modernize China’s healthcare infrastructure. This has made the adoption of these bariatric surgery devices very feasible in the country. This hefty investment has also led to the establishment of specialized bariatric surgery centers as well as the adoption of advanced bariatric surgery devices and techniques in China. Besides this, the government's efforts to reduce obesity have also positively contributed to industry growth.

High Obesity Rates to Bolster the United States Bariatric Surgery Device Market

The United States is also a promising country in this industry. Over the next ten years, demand for bariatric surgery devices in the United States is projected to rise at a 7.9% CAGR.

The United States is home to one of the leading populations dealing with obesity and weight-related issues in the world. According to a survey, more than forty percent of adult residents in the United States are classified as obese. These numbers are significant proof that the country generates a huge demand for bariatric surgery devices. Besides this, the availability of insurance coverage and reimbursement for bariatric surgery has led to an increase in the number of procedures being performed and an increased demand for bariatric surgery devices.

The United Kingdom Industry Benefits from Increasing NHS Support

The United Kingdom is also one of the most highly profitable countries in the global bariatric surgery device market. The country is anticipated to exhibit a CAGR of 7.7% through 2034.

The National Health Service in the United Kingdom has been actively providing financial assistance and bariatric surgery services to potential patients. This increasing support from the government has led to a growing number of procedures being performed. Besides this, the United Kingdom is currently facing the problem of the obesity epidemic, with increasing rates of obesity-related health conditions such as type 2 diabetes. This scenario has also contributed to the increased sales of bariatric surgery devices in the United Kingdom.

Competition Outlook

The bariatric surgery device market is highly competitive, and companies are increasingly focusing on developing new and advanced devices to stay ahead. These companies are also collaborating and merging with each other to take advantage of each other’s expertise. Besides this, players are investing in training and education programs for healthcare professionals to enhance their skills and expertise in bariatric surgery procedures.

Industry Updates

In February 2024, BariaTek Medical successfully conducted the first implantation of its BariTon device, aiming to mimic the results of sleeve gastrectomy and bypass surgery. The reversible implant, consisting of gastric and intestinal parts, reduces food intake and calorie absorption.

Leading Bariatric Surgery Device Brands

• Medtronic plc.
• Ethicon, Inc. (Johnson & Johnson)
• Olympus Corporation
• Apollo Endosurgery, Inc.
• Intuitive Surgical, Inc.
• ReShape Lifesciences, Inc.
• Allurion Technologies, Inc.
• EndoGastric Solutions, Inc.
• GI Dynamics, Inc.
• Mediflex Surgical Products
• TransEnterix Surgical, Inc.
• Cousin Biotech
• Aspire Bariatrics
• MetaCure, Inc.
• BAROnova, Inc.
• Spatz FGIA, Inc.
• Satiety, Inc.
• BOLD Health, Inc.
• Synovis Micro Companies Alliance, Inc.
• Xeridiem Medical Devices

Key Segments of Market Report

By Procedure:

On the basis of procedure, the sector is segmented into gastric bypass surgery, sleeve gastrectomy surgery, and gastric banding surgery.

By Device Type:

The industry is divided into stapling devices, gastric bands, and balloons based on the device type.

By End User:

Bariatric surgery devices are categorized by end user: hospitals, ambulatory surgical centers, specialty clinics, etc.

By Region:

As per region, the industry is divided into North America, Latin America, Europe, Asia-Pacific, and the Middle East and Africa

Frequently Asked Questions

What is the overall global valuation of the Bariatric Surgery Device Market?

The global valuation is USD 1,850.3 million as of 2024.

What does the Future of this Industry Look Like?

The market is expected to reach USD 3,440.8 million by 2034.

How is the Industry Growth in terms of CAGR?

The market is set to surge at a CAGR of 6.4% from 2024 to 2034.

Who are the Prominent Leaders?

Medtronic plc, Ethicon, Inc., Olympus Corporation, Apollo Endosurgery, Inc., and Intuitive Surgical, Inc. are some of the top players.

What was the Bariatric Surgery Device Market Value in 2023?

In 2023, the global market was valued at USD 1,742 million.