The Bar Soap Market is expected to increase at a 4.04% CAGR from 2023 to 2033, from USD 30.34 billion in 2023 to USD 45.08 billion in 2033.
The Growing Preference for Liquid Soaps is Positively Impacting Market Growth
The development of liquid washing and bathing surfactant products has aided in increasing product demand globally, as most solid bars get slimy in water, whereas liquids do not. Furthermore, customers believe that liquids are sanitary when shared by many people and are easy to keep. Also, because a minimal amount of liquid is required to form foam, they can endure longer.
Growth in the frequency of tours and excursions has raised the demand for travel-size bottles of liquid washing and bathing surfactant solutions, as well as easy-to-carry soap paper strips that are more convenient than solid bars. As a result of the increased usability of liquid category items, customer preferences are evolving and the soap industry is predicted to grow.
| Report Attribute | Details |
|---|---|
| Bar Soap Market Value (2023) | USD 30.34 billion |
| Bar Soap Market Anticipated Value (2033) | USD 45.08 billion |
| Bar Soap Market Growth Rate (2023 to 2033) | 4.04% CAGR |
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The Bar Soap Market accounted for USD 29.40 billion in 2022, expanding at a 4% CAGR from 2018 to 2022.
One of the old industries in the FMCG sector is solid soap manufacture. Solid soaps are frequently preferred over alternatives because their quality lasts long, they are gentle on the skin, and better moisturize hands. Because of its versatility, it is regarded as one of the most significant home items worldwide, contributing to the rise in demand for solid soap.
The product's popularity is growing because it includes fewer chemicals and is less harmful to the skin than other cleansing options. Furthermore, improved usage of products for consumer use in hotels serves as a vital reason for increased demand.
Increasing use of solid soap, particularly by individuals working in mining, industries, construction, and other hazardous locations, contributes to product consumption.
Other items that potentially replace solid soap, such as liquid soap and wet wipes, are impeding market expansion. For example, liquid soaps with high chemical concentrations are thought to be effective at removing germs and other pollutants from the body.
| Historical CAGR (2018 to 2022) | 4% |
|---|---|
| Forecast CAGR (2023 to 2033) | 4.04% |
As per the FMI analysts, a valuation of USD 45.08 billion by 2033 end is estimated for the market.
In recent years, the need for premium skin care products has evolved in tandem with changing consumer demand patterns. Customers are increasingly concerned about the health of their delicate skin, so choosing soaps made with natural components is less hazardous in the long term.
To address customer demand for natural soap goods, the market's leading companies have continually invested in new releases to expand their organic bar soap product portfolio, hence catering to market development. Furthermore, the tendency of millennials to purchase branded and high-quality personal care goods online has provided considerable opportunities for the global market.
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The worldwide soap market has been pushed by a vast population's increased awareness of hygiene and health, notably following the pandemic. People's desire for absolute safety in terms of hygiene and health has grown in recent years.
Inadequate cleanliness is one of the crucial causes of bad health issues observed globally. For example, the Centres for Disease Control and Prevention determined that, as of January 2022, using these soaps and hand washes frequently after contacting any surface area was critical to preventing the transmission of the new coronavirus.
Soap consumption for commercial and household usage has also increased in order to maintain cleanliness requirements in high-traffic locations. With the rise in commercial areas like shopping malls, food courts, showrooms, and others around the world, the global soap industry has seen substantial growth as demand for soaps in commercial areas has increased.
Hotels, for example, give items such as bar soap in the complimentary kit. Luxury hotels collaborate with manufacturers to create customised soaps for their guests in order to maintain high service standards, which boosts the worldwide market.
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Worldwide, the market for organic personal care products is exploding. People are becoming increasingly aware of the global health risks posed by chemicals. As a result of this expanding understanding, they are becoming health conscious, and choose things that have few or no chemicals. As a result of their concerns about the impact of chemicals on the environment and their health, consumers are increasingly turning to organically grown and processed items.
Customers are increasingly seeking vegan, natural, organic, clean, reef-friendly, free of GMOs, gluten, soy, transparent, and recyclable items. Producers are introducing innovative things that fulfil consumer demand in the market. For example, Vibey Soap Co.'s eco-friendly, plant-based soaps, which come in a range of colours and scents, emanate happiness. Every soap, from Cucumber & Melon to Almond Mahogany, is vegan and packaged in plastic-free clamshells.
People's purchasing habits have been radically altered by the Internet distribution channel, which offers benefits such as doorstep service, simple payment options, significant discounts, and access to a diverse range of products on a single platform. Because of increased internet usage and consumer demand for shopping apps, leading market players are rapidly developing e-commerce websites.
The availability of substitute products, such as hand sanitisers and hand wash, limits the market growth. Because of the proliferation of COVID-19 in 2020, there is a growing demand for natural and organic plant-based hand wash solutions. Furthermore, the high price of organic soaps, combined with the rising cost of raw materials, is projected to stymie the market in the long run.
The market's growth is limited by the high volatility of raw material prices, the variable costs of agricultural goods, the high cost of extracting natural compounds, and the products' short shelf life. Furthermore, increases in the supply chain, production, and shipping costs have created a volatile market in which investors are hesitant to invest.
Over the forecast period, Asia Pacific region is expected to dominate the bar soap market. Due to increasing population strength in countries such as China and India, the region accounted for 33.99% of the market share in 2021. Furthermore, the predominance of urbanisation in emerging economies has propelled the region's need for soaps.
The growing presence of small and medium-sized skin care product players in the region has aided market expansion further.
Soap bar brands that target rural areas and people who can afford to consume assist build demand by creating products at accessible costs. Furthermore, rising government attempts to raise citizen awareness about illness prevention through appropriate hygiene are driving demand for the product.
According to the National Institute of Health and Family Welfare, the Indian government provided full support in October 2019 by participating in World Handwashing Day and teaching residents about the need for handwashing.
North America is also predicted to have a strong presence in the next years, owing to the availability of a wide range of goods that are developed with various variables in mind, such as age group, skin sensitivity, distinct fragrances, and so on. Many people with sensitive skin in this area prefer bar soap to alternatives because it is gentle on the skin and there are few alternatives that can harm it.
According to the USA National Library of Medicine, 60-70% of women and 50-60% of males reported having sensitive skin in May 2019. Dr Bronner's, The Yellow Bird, Aspen Kay Naturals, and others are helping to build the market by selling herbal-based treatments that heal skin from scars, dark spots, acne, and other issues.
Bar soap manufacturers are focusing on expanding their product line in terms of quality and diversity for soaps. Furthermore, demand for soaps from the hotel and spa sectors is mostly dictated by consumers' increasing interest in health and hygiene, which has fuelled the product's rise in North America.
The presence of significant businesses in the region has created opportunities for consumers in Europe to choose from a variety of brands based on their needs. Furthermore, the growing partnership of key companies with numerous beauty brands to offer a diverse variety of soaps has resulted in a significant increase in revenue for Europe market.
The desire of customers in Europe to display a presentable personal image has contributed to personal hygiene habits and is a primary driver of regional market revenue growth. The region's demand for natural or organic soap has increased as consumers' awareness of their health and cleanliness has grown. Such factors have boosted the demand for natural and organic product innovation in order to fulfil shifting client expectations.
The market's demand for natural components has been quite evident, prompting the majority of companies to produce products using natural-inspired ingredients. Additionally, the increasing popularity of organic concept stores providing organic cosmetics among customers is likely to fuel revenue growth in the region for natural and organic soaps.
Based on material type, the market is divided into synthetic and natural segments. The natural soap segment is expected to increase at a rapid pace throughout the forecast period. This is owing to a movement in customer preferences toward organic products, which are less damaging to the skin. As a result, demand for natural soaps has soared, as has overall demand.
Additionally, natural soaps are made with natural components that have great moisturising properties and are typically composed of blended oils and butter sourced from various plants that are abundant in antioxidants, nutrients, and vitamins.
The market is divided into applications such as bathing, dishwashing, hand washing, and others. The bathing category is predicted to dominate the market due to consumers' widespread use of these soaps for bathing and body washing, which enhances market demand. Ingredients used in bath soaps include lemongrass, rosemary, tea tree oil, eucalyptus, and bergamot.
The best technique to apply the soap to the body is to lightly sud it in your hands before spreading it directly on your skin. The disadvantage of using this type of soap as a shampoo is that it lacks sulphates, which can dry up the scalp and aggravate problems like scalp eczema.
The market is divided into three categories based on quality: low, standard, and premium. Most people prefer standard quality soaps since they are less expensive than other types of soap. Every good soap should be able to dissolve grease, oils, and other unpleasant substances without leaving residue or aggressively stripping the skin.
The standard segment had a prominent market share in 2021 and is likely to rise soon. Furthermore, standard-quality soaps are commonly utilised in both urban and rural areas since they are less expensive. Most developing countries in all regions can easily afford soaps rather than other pricey options, which pushes business expansion further.
The worldwide market is rapidly evolving, with continuous innovation leading to the introduction of new products. Product advancements are typically done to ensure the product segment's continued existence in the global market.
Depending on the producer, bar soaps are classified as anti-bacterial, bathing, spa, organic, and so on. Soap sub-categorization expedites product launches, resulting in the establishment of new markets.
| Attribute | Details |
|---|---|
| Market Size Value In 2023 | USD 30.34 billion |
| Market Size Value in End of Forecast (2033) | USD 45.08 billion |
| Market Analysis | USD billion for Value |
| Key Region Covered | North America; Europe; Asia Pacific; South America; The Middle East & Africa |
| Key Segments | By Material Type, By Application, By Quality, By Region |
| Key Companies Profiled | Unilever plc; Premier English Manufacturing Ltd (Premco); Vanguard Soap LLC; Beaumont Products, Inc.; Betasoap Sp. z o.o.; John Drury & Co Ltd; Twin craft Skincare; Commonwealth Soap & Toiletries (CST); Vermont Soap; Bradford |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The market is valued at USD 30.34 billion in 2023.
The market is estimated to secure a valuation of USD 45.08 billion in 2033.
Through 2033, the market is projected to continue to expand at a CAGR of 4.04%.
It is anticipated that the natural soap segment is going to expand quickly.
The market registered a HCAGR of 4% from 2018 to 2022.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Material Type 5.1. Synthetic 5.2. Natural 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 6.1. Bathing 6.2. Dish Washing 6.3. Hand Washing 6.4. Others 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 7.1. North America 7.2. Latin America 7.3. Europe 7.4. Asia Pacific 7.5. MEA 8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. Key Countries Market Analysis 14. Market Structure Analysis 15. Competition Analysis 15.1. Unilever plc 15.2. Premier English Manufacturing Ltd 15.3. Vanguard Soap LLC 15.4. Beaumont Products, Inc. 15.5. Betasoap Sp. z o.o. 15.6. John Drury & Co Ltd 15.7. Twincraft Skincare 15.8. Commonwealth Soap & Toiletries 15.9. Vermont Soap 15.10. Bradford 16. Assumptions & Acronyms Used 17. Research Methodology
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Bar Soap Market
