[364 Pages Report] In 2021, the baobab powder market is valued at US$ 6.97 Bn. The market is likely to grow at a CAGR of 6.2% CAGR through 2027, reaching US$ 10 Bn by 2027.
North America is the largest market for baobab powder in 2021 that is valued at US$ 1.81 Bn, and is likely to grow at 3.1% CAGR through 2027.
Baobab powder is popularly used in supplements, capsules, food products and considered as the latest super food.
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The functional beverage industry continues to grow annually throughout the forecast period. Further it is expected that the sports, nutritional and energy juice sales will increase at an accelerated rate during the assessment period. With an increased focus on health and wellness, beverage ingredients play a vital role and baobab powder beverages are gaining traction in the market as consumers are preferring nutritional drinks, which are rich in nutrition value without added sugars or other artificial ingredients.
Further, there’s a lot of innovation in the healthy beverage space with new product launches focused on functional and value added drinks. In 2016, Coca-Cola Iberia launched a new soft drink under its Aquarius drinks brand named Vive, which counts baobab extract in its ingredients. Aquarius Vive, which is a low calorie beverage has gained volume growth of 8.5 percent. Pepsi also launched Pepsi baobab drink, under the range that includes Pepsi cucumber in 2010.
Demand for baobab powder is increasing and baobab tree is known as the ‘tree of life’, which consists of high amount of vitamin C found in the baobab fruit. Baobab powder provides vital fibre, antioxidants and important minerals and helps in boosting energy levels, improves immunity, aids in liver detoxification, cleansing and detoxifying, reduces anxiety, strengthens the immune system, and also exhibits anti-aging properties.
Sales of baobab powder have increased over the last few years due to its positive application in supplement and food/beverages categories, which include cold cereals, and more recently, as a functional ingredient in bars. Baobab powder is rich in dietary fibre and improves the immune system.
The baobab fruit is relatively low in protein, when compared with other dehydrated fruits, but baobab dried fruit pulp contains all essential and non-essential amino acids. Compared to other dehydrated fruits, baobab contains slightly higher amounts of cystine and serine, although the amino acid composition of all fruits does not differ significantly.
Baobab dried fruit pulp would therefore be ideal as an ingredient for adding fibre to foods, as well as raising the overall nutritional profile. However, due to the large number of substitute products available in the market presently, the market for baobab powder may get hindered during the assessment period.
Among all the regions, the markets in North America and Middle East and Africa are expected to register high CAGRs of 3.1% and 2.9% respectively in terms of volume during the forecast period. The market in Western Europe has been estimated to account for a value share of 25.1% by 2017 end.
The market in North America is estimated to account for the highest value share of 28.4% in 2017. Baobab powder market in the region is expected to gain significant market share by 2027 end. The baobab powder market in Western Europe is expected to register a CAGR of 6.3% in terms of value, and a CAGR of 2.6% in terms of volume over the forecast period.
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With an exotic, tangy flavour described as a cross between grapefruit, pear and vanilla, the baobab fruit has been used for years in Africa. Changing consumer preferences, tastes and eating and purchasing habits, as well other factors affecting the industry including new market entrants and demographic changes may have a bearing on the global baobab powder market. Baobab powder has grown in popularity and is widely used in supplements, capsules and food products with many claiming it to be the latest super food.
The baobab powder market is likely to secure a CAGR of 6.2% through 2032.
The baobab powder market size is estimated to cross US$ 13.51 Bn by 2032.
The baobab powder market is likely to record a value of US$ 7.40 Bn in 2022.
North America is likely to lead the baobab powder market.
1. Executive Summary 2. Market Introduction 2.1. Market Definition 2.2. Market Taxonomy 3. Target Market Analysis Scenario 3.1. Product Overview 3.2. Manufacturing Process Outlook 3.3. Factors Affecting Global Baobab Powder Market 3.4. PESTLE Analysis 3.5. Porter’s Analysis 3.6. Pricing Analysis 3.6.1. Pricing Assumptions 3.6.2. Price Projections Per Region 3.7. Global Baobab Powder Market Forecast, 2016-2027 3.7.1. Market Scenario Forecast 3.7.1.1. Optimistic Market Scenario 3.7.1.2. Likely Market Scenario 3.7.1.3. Conservative Market Scenario 3.7.2. Market Outlook 3.7.3. Absolute $ Opportunity 3.8. Market Overview 3.8.1. Value Chain 3.8.2. Profitability Margins 3.8.3. List of Active Participants 3.8.3.1. Raw Material 3.8.3.2. Manufacturers 3.8.3.3. Distributors / Retailers 3.8.4. Consumer Survey/ Perception Analysis 3.8.5. Baobab Powder Producer Survey/ Perception Analysis 4. Market Dynamics 4.1. Drivers 4.2. Restraints 4.3. Forecast Factors – Relevance and Impact 5. Global Baobab Powder Market Analysis and Forecast, By Product Type 5.1. Introduction 5.1.1. Basis Point Share (BPS) Analysis By Product Type 5.1.2. Y-o-Y Growth Projections By Product Type 5.2. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Product type 5.2.1. Organic Baobab Powder 5.2.2. Conventional Baobab Powder 5.3. Market Attractiveness Analysis By Product Type 6. Global Baobab Powder Market Analysis and Forecast, By End Use 6.1. Introduction 6.1.1. Basis Point Share (BPS) Analysis By End Use 6.1.2. Y-o-Y Growth Projections By End Use 6.2. Market Size (US$ Mn) and Volume (Tonnes) Forecast By End Use 6.2.1. Industrial 6.2.1.1. Food 6.2.1.1.1. Functional Food 6.2.1.1.2. Dairy Products 6.2.1.1.3. Bakery and Confectionery 6.2.1.1.4. Others (pet food, tea, etc) 6.2.1.2. Beverages 6.2.1.2.1. Alcoholic 6.2.1.2.2. Non-Alcoholic 6.2.1.3. Nutraceuticals 6.2.1.4. Cosmetics 6.2.2. Retail 6.3. Market Attractiveness Analysis By End Use 7. Global Baobab Powder Market Analysis and Forecast, By Sales Channel 7.1. Introduction 7.1.1. Basis Point Share (BPS) Analysis By Sales Channel 7.1.2. Y-o-Y Growth Projections By Sales Channel 7.2. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Sales Channel 7.2.1. Direct Sales 7.2.2. Indirect Sales 7.2.2.1. Specialty Whole Shops 7.2.2.2. Online Retails 7.2.2.3. Others 7.3. Market Attractiveness Analysis By Sales Channel 8. Global Baobab Powder Market Analysis and Forecast, By Region 8.1. Introduction 8.1.1. Basis Point Share (BPS) Analysis By Region 8.1.2. Y-o-Y Growth Projections By Region 8.2. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Region 8.2.1. North America 8.2.2. Western Europe 8.2.3. Asia Pacific Excl. Japan (APEJ) 8.2.4. Latin America 8.2.5. Eastern Europe 8.2.6. Middle East and Africa (MEA) 8.3. Market Attractiveness Analysis By Region 9. North America Target Market Analysis and Forecast 9.1. Introduction 9.1.1. Basis Point Share (BPS) Analysis By Country 9.1.2. Y-o-Y Growth Projections By Country 9.2. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Country 9.2.1. U.S. 9.2.2. Canada 9.3. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Product Type 9.3.1. Organic Baobab Powder 9.3.2. Conventional Baobab Powder 9.4. Market Size (US$ Mn) and Volume (Tonnes) Forecast By End Use 9.4.1. Industrial 9.4.1.1. Food 9.4.1.1.1. Functional Food 9.4.1.1.2. Dairy Products 9.4.1.1.3. Bakery and Confectionery 9.4.1.1.4. Others (pet food, tea, etc) 9.4.1.2. Beverages 9.4.1.2.1. Alcoholic 9.4.1.2.2. Non-Alcoholic 9.4.1.3. Nutraceuticals 9.4.1.4. Cosmetics 9.4.2. Retail 9.5. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Sales Channel 9.5.1. Direct Sales 9.5.2. Indirect Sales 9.5.2.1. Specialty Whole Shops 9.5.2.2. Online Retails 9.6. Others Market Attractiveness Analysis 9.6.1. By Country 9.6.2. By Product Type 9.6.3. By End Use 9.6.4. By Sales Channel 9.7. Drivers and Restraints: Impact Analysis 10. Western Europe Target Market Analysis and Forecast 10.1. Introduction 10.1.1. Basis Point Share (BPS) Analysis By Country / Region 10.1.2. Y-o-Y Growth Projections By Country 10.2. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Country / Region 10.2.1. Germany 10.2.2. France 10.2.3. Italy 10.2.4. Spain 10.2.5. U.K. 10.2.6. BENELUX 10.2.7. Nordic 10.2.8. Rest of Western Europe 10.3. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Product Type 10.3.1. Organic Baobab Powder 10.3.2. Conventional Baobab Powder 10.4. Market Size (US$ Mn) and Volume (Tonnes) Forecast By End Use 10.4.1. Industrial 10.4.1.1. Food 10.4.1.1.1. Functional Food 10.4.1.1.2. Dairy Products 10.4.1.1.3. Bakery and Confectionery 10.4.1.1.4. Others (pet food, tea, etc) 10.4.1.2. Beverages 10.4.1.2.1. Alcoholic 10.4.1.2.2. Non-Alcoholic 10.4.1.3. Nutraceuticals 10.4.1.4. Cosmetics 10.4.2. Retail 10.5. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Sales Channel 10.5.1. Direct Sales 10.5.2. Indirect Sales 10.5.2.1. Specialty Whole Shops 10.5.2.2. Online Retails 10.6. Others Market Attractiveness Analysis 10.6.1. By Country 10.6.2. By Product Type 10.6.3. By End Use 10.6.4. By Sales Channel 10.7. Drivers and Restraints: Impact Analysis 11. Asia Pacific Excl. Japan (APEJ) Target Market Analysis and Forecast 11.1. Introduction 11.1.1. Basis Point Share (BPS) Analysis By Country / Region 11.1.2. Y-o-Y Growth Projections By Country / Region 11.2. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Country / Region 11.2.1. China 11.2.2. India 11.2.3. ASEAN 11.2.4. Oceania 11.2.5. Rest of APEJ 11.3. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Product Type 11.3.1. Organic Baobab Powder 11.3.2. Conventional Baobab Powder 11.4. Market Size (US$ Mn) and Volume (Tonnes) Forecast By End Use 11.4.1. Industrial 11.4.1.1. Food 11.4.1.1.1. Functional Food 11.4.1.1.2. Dairy Products 11.4.1.1.3. Bakery and Confectionery 11.4.1.1.4. Others (pet food, tea, etc) 11.4.1.2. Beverages 11.4.1.2.1. Alcoholic 11.4.1.2.2. Non-Alcoholic 11.4.1.3. Nutraceuticals 11.4.1.4. Cosmetics 11.4.2. Retail 11.5. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Sales Channel 11.5.1. Direct Sales 11.5.2. Indirect Sales 11.5.2.1. Specialty Whole Shops 11.5.2.2. Online Retails 11.6. Others Market Attractiveness Analysis 11.6.1. By Country 11.6.2. By Product Type 11.6.3. By End Use 11.6.4. By Sales Channel 11.7. Drivers and Restraints: Impact Analysis 12. Latin America Target Market Analysis and Forecast 12.1. Introduction 12.1.1. Basis Point Share (BPS) Analysis By Country 12.1.2. Y-o-Y Growth Projections By Country 12.2. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Country 12.2.1. Brazil 12.2.2. Mexico 12.2.3. Rest of Latin America 12.3. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Product Type 12.3.1. Organic Baobab Powder 12.3.2. Conventional Baobab Powder 12.4. Market Size (US$ Mn) and Volume (Tonnes) Forecast By End Use 12.4.1. Industrial 12.4.1.1. Food 12.4.1.1.1. Functional Food 12.4.1.1.2. Dairy Products 12.4.1.1.3. Bakery and Confectionery 12.4.1.1.4. Others (pet food, tea, etc) 12.4.1.2. Beverages 12.4.1.2.1. Alcoholic 12.4.1.2.2. Non-Alcoholic 12.4.1.3. Nutraceuticals 12.4.1.4. Cosmetics 12.4.2. Retail 12.5. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Sales Channel 12.5.1. Direct Sales 12.5.2. Indirect Sales 12.5.2.1. Specialty Whole Shops 12.5.2.2. Online Retails 12.6. Others Market Attractiveness Analysis 12.6.1. By Country 12.6.2. By Product Type 12.6.3. By End Use 12.6.4. By Sales Channel 12.7. Drivers and Restraints: Impact Analysis 13. Eastern Europe Target Market Analysis and Forecast 13.1. Introduction 13.1.1. Basis Point Share (BPS) Analysis By Country 13.1.2. Y-o-Y Growth Projections By Country 13.2. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Country 13.2.1. Russia 13.2.2. Poland 13.2.3. Rest of Eastern Europe 13.3. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Product Type 13.3.1. Organic Baobab Powder 13.3.2. Conventional Baobab Powder 13.4. Market Size (US$ Mn) and Volume (Tonnes) Forecast By End Use 13.4.1. Industrial 13.4.1.1. Food 13.4.1.1.1. Functional Food 13.4.1.1.2. Dairy Products 13.4.1.1.3. Bakery and Confectionery 13.4.1.1.4. Others (pet food, tea, etc) 13.4.1.2. Beverages 13.4.1.2.1. Alcoholic 13.4.1.2.2. Non-Alcoholic 13.4.1.3. Nutraceuticals 13.4.1.4. Cosmetics 13.4.2. Retail 13.5. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Sales Channel 13.5.1. Direct Sales 13.5.2. Indirect Sales 13.5.2.1. Specialty Whole Shops 13.5.2.2. Online Retails 13.6. Others Market Attractiveness Analysis 13.6.1. By Country 13.6.2. By Product Type 13.6.3. By End Use 13.6.4. By Sales Channel 13.7. Drivers and Restraints: Impact Analysis 14. Japan Target Market Analysis and Forecast 14.1. Introduction 14.2. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Product Type 14.2.1. Organic Baobab Powder 14.2.2. Conventional Baobab Powder 14.3. Market Size (US$ Mn) and Volume (Tonnes) Forecast By End Use 14.3.1. Industrial 14.3.1.1. Food 14.3.1.1.1. Functional Food 14.3.1.1.2. Dairy Products 14.3.1.1.3. Bakery and Confectionery 14.3.1.1.4. Others (pet food, tea, etc) 14.3.1.2. Beverages 14.3.1.2.1. Alcoholic 14.3.1.2.2. Non-Alcoholic 14.3.1.3. Nutraceuticals 14.3.1.4. Cosmetics 14.3.2. Retail 14.4. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Sales Channel 14.4.1. Direct Sales 14.4.2. Indirect Sales 14.4.2.1. Specialty Whole Shops 14.4.2.2. Online Retails 14.5. Others Market Attractiveness Analysis 14.5.1. By Product Type 14.5.2. By End Use 14.5.3. By Sales Channel 14.6. Drivers and Restraints: Impact Analysis 15. MEA Target Market Analysis and Forecast 15.1. Introduction 15.1.1. Basis Point Share (BPS) Analysis By Country 15.1.2. Y-o-Y Growth Projections By Country 15.2. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Country 15.2.1. GCC 15.2.2. S. Africa 15.2.3. Israel 15.2.4. Rest of MEA 15.3. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Product Type 15.3.1. Organic Baobab Powder 15.3.2. Conventional Baobab Powder 15.4. Market Size (US$ Mn) and Volume (Tonnes) Forecast By End Use 15.4.1. Industrial 15.4.1.1. Food 15.4.1.1.1. Functional Food 15.4.1.1.2. Dairy Products 15.4.1.1.3. Bakery and Confectionery 15.4.1.1.4. Others (pet food, tea, etc) 15.4.1.2. Beverages 15.4.1.2.1. Alcoholic 15.4.1.2.2. Non-Alcoholic 15.4.1.3. Nutraceuticals 15.4.1.4. Cosmetics 15.4.2. Retail 15.5. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Sales Channel 15.5.1. Direct Sales 15.5.2. Indirect Sales 15.5.2.1. Specialty Whole Shops 15.5.2.2. Online Retails 15.6. Others Market Attractiveness Analysis 15.6.1. By Country 15.6.2. By Product Type 15.6.3. By End Use 15.6.4. By Sales Channel 15.7. Drivers and Restraints: Impact Analysis 16. Competition Landscape 16.1. Competition Dashboard 16.2. Market Structure Analysis 16.3. Company Share Analysis 16.4. Company Profiles (Details – Overview, Financials, Strategy, Recent Developments) 16.5. Baobab Producers 16.5.1. EcoProducts 16.5.2. Baobab Fruit Company Senegal 16.5.3. B’Ayoba (Pvt) Ltd 16.5.4. Organic Africa 16.6. Wholesalers and Retailers 16.6.1. Aduna Limited 16.6.2. Organic Burst UK Ltd 16.6.3. Atacora Essentials INC 16.6.4. Indigo Herbs LTD 16.6.5. Stern Ingredients, Inc. 16.6.6. Z Natural Foods LLC 16.6.7. Organic Herb Trading Company 16.6.8. Ecuadorian Rainforest, LLC 16.6.9. Baobab Superfruit 16.6.10. Baobab Food 16.6.11. Powbab 16.6.12. ALAFFIA 16.6.13. Holland & Barrett 16.6.14. Kiki Ltd. 16.6.15. Farafina 16.6.16. Gaze 17. Research Methodology 18. Assumption & Acronyms Used
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