Analytical Study of Banking-as-a-Service (BaaS) Platform in Korea from 2024 to 2034

The usage of banking-as-a-service (BaaS) platform in Korea is estimated to display an exponential CAGR of 16.7% through 2034. The adoption of banking-as-a-service (BaaS) platform in Korea is expected to increase from US$ 134.3 million in 2024 to US$ 628.3 million by 2034.

The adoption of BaaS platforms is witnessing an impressive uptake in Korea as banks, investment firms, and fintech corporations turn to this disruptive technology for greater influence in the financial payment ecosystem.

Korea holds significant potential for BaaS platforms due to a growing population of digital-savvy young consumers and economically active population in the country. On top of that, leading banks in Korea are transforming the banking landscape by developing customer-first experiences, thus paving the way for BaaS providers.

By leveraging BaaS solutions like Application Programming Interface (API), banks provide easy access to financial information to their users. Now, with the emerging concepts of open banking and open finance, the financial landscape of Korea is predicted to revolutionize the way people interact with banks and other financial institutions in the country.

Attributes Details
Industry Size of Banking-as-a-Service (BaaS) Platform in Korea in 2024 US$ 134.3 million
Expected Industry Size of Banking-as-a-Service (BaaS) Platform in Korea by 2034 US$ 628.3 million
Forecast CAGR between 2024 to 2034 16.7%

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Top Trends Revolutionizing the Banking-as-a-Service (BaaS) Platform in Korea

  • Korea demonstrates a rapid shift to digital banking! The increasing number of fintech companies and growing demand for digital banking services in Korea are attracting partnerships between BaaS providers and banks. Businesses gain speed to market by integrating BaaS platforms, which is a core reason for the expansion of BaaS platforms in Korea.
  • Korea leveraging the open banking opportunity! The latest data reveals that Korea is outperforming its European counterparts in terms of payment platform adoption. The Financial Services Commission (FSC) reported that 100 million registered accounts are using open banking in the country. The expanding ecosystem of open banking services in Korea is creating fertile ground for BaaS providers to flourish as consumers seek simpler financial services.
  • The MyData drive is transforming the financial services landscape! The country launched the government-funded consumer finance data service called ‘MyData’, which allows citizens to manage their personal financial data from multiple financial institutions in one platform. As Korea gears toward increased financial literacy, this initiative is predicted to enhance consumer convenience and refine the user experience.

Segment-wise Insights

Banking-as-a-Service Platform Leads the Pack

Leading Solution of BaaS Platform in Korea Banking-as-a-Service Platform
Segment Share in % (2024) 47.10%

The adoption of banking-as-a-service platforms surpasses the adoption of banking-as-a-service APIs and traditional banking services in Korea. According to our study, the banking-as-a-service platform segment is expected to account for an industry share of 47.10% in 2024. The emerging wave of digitalization in Korea is supporting the adoption of sophisticated service platforms by various end users, thereby increasing the demand for banking-as-a-service platforms. The surging preference for optimized service platforms and automation competencies is expected to fuel the adoption of BaaS platforms across different end-use segments.

Banks Make a Substantial Contribution in Korea

Leading End User of BaaS Platform in Korea Banks
Segment Share in % (2024) 34.20%

The leading end user of BaaS platform in Korea is banks. They are expected to hold a share of 34.20% in 2024. The increasing competitiveness in the financial landscape of Korea is prompting banks to opt for BaaS platform, allowing them to swiftly and conveniently introduce new services and banks without any investment in expertise and infrastructure. An increasing number of banks are deploying BaaS to enable robust digital banking solutions. With no requirement for personnel and IT infrastructure, BaaS also facilitates cost savings. This is mainly because BaaS providers usually offer these services on a pay-as-you-go basis.

Sudip Saha
Sudip Saha

Principal Consultant

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Roadmap for Success in Banking-as-a-service Platforms in Korea

Key providers of banking-as-a-service platforms in Korea are launching new and innovative solutions in line with the constantly changing demands from various organizations. Furthermore, various MNCs and banking companies are acquiring fintech startups to create omnichannel digital banking products, catering to customers and reducing their churn rate.

Leading players are also leveraging a robust partner ecosystem to advertise their products and services for wider adoption in Korea. Additionally, suppliers of banking-as-a-service platforms are providing excellent customer support to build customer trust and enhance satisfaction

Detailed Profiles of Leading Players Providing Banking-as-a-Service (BaaS) Platform in Korea

Company Name Company Particulars
Shinhan Bank Shinhan Bank is a prominent commercial bank in Korea that provides an array of BaaS services, including APIs for lending, payments, and wealth management.
Kookmin Bank Kookmin Bank is a key provider of banking-as-a-service platforms in Korea, these solutions are widely used by various financial institutions such as security firms, banks, and insurance companies.
Woori Bank Woori Bank is a significant Korean bank that offers BaaS platforms to cater to various non-financial institutions, such as telecommunications companies, retailers, and travel agencies.
Kakao Pay Kakao Pay is a prominent mobile payment firm that offers BaaS platforms, primarily used by merchants, such as convenience stores, restaurants, and cafes.

Key Developments Occurring in Banking-as-a-Service (BaaS) Platform in Korea

  • In January 2023, Woori Bank introduced metaverse banking services in Korea to provide small businesses with 3D banking services and employees with educational services.
  • In September 2023, Toss Bank, a Korean internet-only bank, launched a foreigner-friendly ID verification service to attract more foreign clients.
  • In October 2023, the Central Bank of Korea introduced a pilot program for its CBDC (Central Bank Digital Currency) to identify infrastructure requirements.
  • In September 2023, the South Korea-based bank Hana partnered with BitGo to offer digital asset services in the second half of 2024. Hana's new digital asset custody services are expected to operate via BitGo's blockchain security technology.
  • In May 2022, Toss Bank introduced banking services for foreign expats living in Korea.

Key Providers of Banking-as-a-Service (BaaS) Platform in Korea

  • Shinhan Bank
  • Kookmin Bank
  • Woori Bank
  • Kakao Pay
  • Toss
  • Toss Bank
  • Naver Financial
  • Samsung SDS
  • SK C&C
  • LG CNS

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Scope of Korea Banking-as-a-Service (BaaS) Platform Industry Report

Attribute Details
Estimated Industry Size of Banking-as-a-Service (BaaS) Platform in Korea in 2024 US$ 134.3 million
Projected Industry Size by 2034 US$ 628.3 million
Anticipated CAGR between 2024 to 2034 16.7% CAGR
Historical Analysis of Demand for Banking-as-a-Service (BaaS) Platform in Korea 2019 to 2023
Demand Forecast for Banking-as-a-Service (BaaS) Platform in Korea 2024 to 2034
Solution Banking as a Service Platform, Banking as a Service APIs, Services (Payment Processing Services, Digital Banking Services, KYC Services, Customer Support Services, Others)
Enterprise Size Small and Mid-sized Organizations, Large Organizations
End User Banks, FinTech Corporations, Investment Firms, Others
Report Coverage for Banking-as-a-Service (BaaS) Platform in Korea Industry Size, Industry Trends, Analysis of Key Factors Influencing the Adoption of Banking-as-a-Service (BaaS) Platform in Korea, Insights on Korea Players and their Industry Strategy in Korea, Ecosystem Analysis of Local and Regional Korea Providers
Key Provinces Analyzed South Gyeongsang, North Jeolla, South Jeolla, Jeju
Key Companies Profiled for Banking-as-a-Service (BaaS) Platform in Korea Shinhan Bank; Kookmin Bank; Woori Bank; Kakao Pay; Toss; Toss Bank; Naver Financial; Samsung SDS; SK C&C; LG CNS; Others

Key Segments Covered in the Survey for Banking-as-a-Service (BaaS) Platform in Korea

By Solution:

  • Banking as a Service Platform
  • Banking as a Service APIs
  • Services
    • Payment Processing Services
    • Digital Banking Services
    • KYC Services
    • Customer Support Services
    • Others

By Enterprise Size:

  • Small and Mid-sized Organizations
  • Large Organizations

By End User:

  • Banks
  • FinTech Corporations
  • Investment Firms
  • Others

By Province:

  • South Gyeongsang
  • North Jeolla
  • South Jeolla
  • Jeju

Frequently Asked Questions

At What Rate Is the Banking-as-a-Service (BaaS) Platform Industry Growing in Korea?

The anticipated CAGR for the industry in Korea through 2034 is 16.7%.

How Big will the Banking-as-a-Service (BaaS) Platform Industry be in Korea?

Demand for banking-as-a-service (BaaS) platform in Korea is expected to be US$ 628.3 million by 2034.

What is the Key Strategy that Providers in Korea are Adopting?

Launch of innovative solutions is the go-to strategy of players in Korea.

Which Solution is Highly Sought in Korea?

Banking as a service platform is significantly sought by end users in Korea.

Which End User Takes Up Significant Share?

Banks are the leading end user of banking-as-a-service (BaaS) platform in Korea.

Table of Content

1. Executive Summary

    1.1. Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

    3.7. Regional Parent Market Outlook

4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Solution

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Solution, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Solution, 2023 to 2033

        5.3.1. Banking as a Service Platform

        5.3.2. Banking as a Service APIs

        5.3.3. Services

            5.3.3.1. Payment Processing Services

            5.3.3.2. Digital Banking Services

            5.3.3.3. KYC Services

            5.3.3.4. Customer Support Services

            5.3.3.5. Others

    5.4. Y-o-Y Growth Trend Analysis By Solution, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Solution, 2023 to 2033

6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Enterprise Size

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Enterprise Size, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Enterprise Size, 2023 to 2033

        6.3.1. Small & Mid-Sized Enterprises (SMEs)

        6.3.2. Large Enterprises

    6.4. Y-o-Y Growth Trend Analysis By Enterprise Size, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Enterprise Size, 2023 to 2033

7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By End-user

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) Analysis By End-user, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End-user, 2023 to 2033

        7.3.1. Banks

        7.3.2. FinTech Corporations

        7.3.3. Investment Firms

        7.3.4. Others

    7.4. Y-o-Y Growth Trend Analysis By End-user, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By End-user, 2023 to 2033

8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022

    8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033

        8.3.1. South Gyeongsang

        8.3.2. North Jeolla

        8.3.3. South Jeolla

        8.3.4. Jeju

        8.3.5. Rest of Korea

    8.4. Market Attractiveness Analysis By Region

9. South Gyeongsang Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Solution

        9.2.2. By Enterprise Size

        9.2.3. By End-user

    9.3. Market Attractiveness Analysis

        9.3.1. By Solution

        9.3.2. By Enterprise Size

        9.3.3. By End-user

    9.4. Key Takeaways

10. North Jeolla Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Solution

        10.2.2. By Enterprise Size

        10.2.3. By End-user

    10.3. Market Attractiveness Analysis

        10.3.1. By Solution

        10.3.2. By Enterprise Size

        10.3.3. By End-user

    10.4. Key Takeaways

11. South Jeolla Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Solution

        11.2.2. By Enterprise Size

        11.2.3. By End-user

    11.3. Market Attractiveness Analysis

        11.3.1. By Solution

        11.3.2. By Enterprise Size

        11.3.3. By End-user

    11.4. Key Takeaways

12. Jeju Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Solution

        12.2.2. By Enterprise Size

        12.2.3. By End-user

    12.3. Market Attractiveness Analysis

        12.3.1. By Solution

        12.3.2. By Enterprise Size

        12.3.3. By End-user

    12.4. Key Takeaways

13. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Solution

        13.2.2. By Enterprise Size

        13.2.3. By End-user

    13.3. Market Attractiveness Analysis

        13.3.1. By Solution

        13.3.2. By Enterprise Size

        13.3.3. By End-user

    13.4. Key Takeaways

14. Market Structure Analysis

    14.1. Competition Dashboard

    14.2. Competition Benchmarking

    14.3. Market Share Analysis of Top Players

        14.3.1. By Regional

        14.3.2. By Solution

        14.3.3. By Enterprise Size

        14.3.4. By End-user

15. Competition Analysis

    15.1. Competition Deep Dive

        15.1.1. Sopra Banking Software

            15.1.1.1. Overview

            15.1.1.2. Product Portfolio

            15.1.1.3. Profitability by Market Segments

            15.1.1.4. Sales Footprint

            15.1.1.5. Strategy Overview

                15.1.1.5.1. Marketing Strategy

        15.1.2. Solarisbank AG

            15.1.2.1. Overview

            15.1.2.2. Product Portfolio

            15.1.2.3. Profitability by Market Segments

            15.1.2.4. Sales Footprint

            15.1.2.5. Strategy Overview

                15.1.2.5.1. Marketing Strategy

        15.1.3. Bankable

            15.1.3.1. Overview

            15.1.3.2. Product Portfolio

            15.1.3.3. Profitability by Market Segments

            15.1.3.4. Sales Footprint

            15.1.3.5. Strategy Overview

                15.1.3.5.1. Marketing Strategy

        15.1.4. Treezor

            15.1.4.1. Overview

            15.1.4.2. Product Portfolio

            15.1.4.3. Profitability by Market Segments

            15.1.4.4. Sales Footprint

            15.1.4.5. Strategy Overview

                15.1.4.5.1. Marketing Strategy

        15.1.5. 11:FS Foundry

            15.1.5.1. Overview

            15.1.5.2. Product Portfolio

            15.1.5.3. Profitability by Market Segments

            15.1.5.4. Sales Footprint

            15.1.5.5. Strategy Overview

                15.1.5.5.1. Marketing Strategy

        15.1.6. Clearbank Ltd.

            15.1.6.1. Overview

            15.1.6.2. Product Portfolio

            15.1.6.3. Profitability by Market Segments

            15.1.6.4. Sales Footprint

            15.1.6.5. Strategy Overview

                15.1.6.5.1. Marketing Strategy

        15.1.7. Q2 Software, Inc.

            15.1.7.1. Overview

            15.1.7.2. Product Portfolio

            15.1.7.3. Profitability by Market Segments

            15.1.7.4. Sales Footprint

            15.1.7.5. Strategy Overview

                15.1.7.5.1. Marketing Strategy

        15.1.8. Green Dot Corporation

            15.1.8.1. Overview

            15.1.8.2. Product Portfolio

            15.1.8.3. Profitability by Market Segments

            15.1.8.4. Sales Footprint

            15.1.8.5. Strategy Overview

                15.1.8.5.1. Marketing Strategy

        15.1.9. Sterling National Bank

            15.1.9.1. Overview

            15.1.9.2. Product Portfolio

            15.1.9.3. Profitability by Market Segments

            15.1.9.4. Sales Footprint

            15.1.9.5. Strategy Overview

                15.1.9.5.1. Marketing Strategy

        15.1.10. Banco Bilbao Vizcaya Argentaria (BBVA), S.A

            15.1.10.1. Overview

            15.1.10.2. Product Portfolio

            15.1.10.3. Profitability by Market Segments

            15.1.10.4. Sales Footprint

            15.1.10.5. Strategy Overview

                15.1.10.5.1. Marketing Strategy

        15.1.11. Unit Finance Inc.

            15.1.11.1. Overview

            15.1.11.2. Product Portfolio

            15.1.11.3. Profitability by Market Segments

            15.1.11.4. Sales Footprint

            15.1.11.5. Strategy Overview

                15.1.11.5.1. Marketing Strategy

        15.1.12. Starling Bank

            15.1.12.1. Overview

            15.1.12.2. Product Portfolio

            15.1.12.3. Profitability by Market Segments

            15.1.12.4. Sales Footprint

            15.1.12.5. Strategy Overview

                15.1.12.5.1. Marketing Strategy

        15.1.13. Treasury Prime

            15.1.13.1. Overview

            15.1.13.2. Product Portfolio

            15.1.13.3. Profitability by Market Segments

            15.1.13.4. Sales Footprint

            15.1.13.5. Strategy Overview

                15.1.13.5.1. Marketing Strategy

        15.1.14. ADVAPAY OÜ

            15.1.14.1. Overview

            15.1.14.2. Product Portfolio

            15.1.14.3. Profitability by Market Segments

            15.1.14.4. Sales Footprint

            15.1.14.5. Strategy Overview

                15.1.14.5.1. Marketing Strategy

        15.1.15. Technisys

            15.1.15.1. Overview

            15.1.15.2. Product Portfolio

            15.1.15.3. Profitability by Market Segments

            15.1.15.4. Sales Footprint

            15.1.15.5. Strategy Overview

                15.1.15.5.1. Marketing Strategy

16. Assumptions & Acronyms Used

17. Research Methodology

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