The global baking ingredients market is projected to cross US$ 34.60 billion by 2033. The FMI analysts are of the view that the market is expected to record a CAGR of 6.8% from 2023 to 2033. The market size is anticipated to be at US$ 17.92 billion in 2023.
Vital factors that might propel the development are:
The increasing pace of urbanization has led to the introduction of various kinds of dishes, especially from the Western part of the world. Lots of developing countries, especially in the Asia Pacific region have started consuming these delicacies on an incremental basis as these do not take much time to prepare. This is believed to be one of the primary factors for the increase in consumption of such food products, as urbanization has led to long working hours, which has resulted in a sedentary lifestyle. Thus, a lot of office goers may just grab a few pieces of pastries or doughnuts, which could possibly fill their appetite till lunch breaks. Such influences are expected to surge the demand for baking ingredients during the forecast period.
Surprisingly, even the COVID-19 pandemic has led to increased consumption of bakery products as a lot of people started pursuing cooking as a hobby. A huge chunk of them was involved in learning to cook bakery and confectionary items. There were a lot of crazes, especially for preparing pancakes during the lockdown.
The sales of baking ingredients are expected to surge as these assist in increasing the shelf life of the products. This has resulted in regulating the usage of resources, which has also helped the companies achieve cost-cutting. The application of baking ingredients also adds a certain degree of freshness to the products. The ingredients are available in different flavors as well, which is expected to increase the customer baseline.
The introduction of eCommerce and in-retail stores has propelled the market growth even more. The in-retail stores have an element of accessibility and ease of purchase, which has propelled the adoption of these cooking ingredients. The E-commerce sector has helped simplify purchases and provides numerous options, which has enhanced consumer strength.
North America is expected to hold the dominant market share during the forecast period. Owing to a busy lifestyle, a lot of people have been consuming food while on the move. This has led to increased adoption of pastries, pocket wraps, calzones, etc. Asia Pacific region is expected to hold a significant market share based on the CAGR. The Asia Pacific market is expected to advance at a CAGR of 8.9%, and this can be mainly attributed to rapid urbanization in the region.
Attributes | Details |
---|---|
Baking Ingredients Market Value (2022) | US$ 16.99 billion |
Baking Ingredients Market Expected Value (2023) | US$ 17.92 billion |
Baking Ingredients Market Forecast Value (2033) | US$ 34.60 billion |
Baking Ingredients Market Expected CAGR (2023 to 2033) | 6.8% |
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In order to maintain a higher growth rate, the manufacturers have started developing eatables specifically for diabetic patients. This is expected to have a huge impact on the market as the products that have been developed are sugar-free. This move has opened the doors to serve 206 million diabetic patients worldwide, which is expected to have a massive impact on the market. Such innovative products are expected to surge the demand for baking ingredients during the forecast period. The historical CAGR for the market was 5.1%, while the anticipated CAGR is 6.8%.
Health Issues Pose Threat towards Market Growth
The baking ingredients are a source of trans-fats. High consumption of trans-fats can lead to diabetes, heart problems, and obesity. This is owing to the fact that these are devoid of proteins. Even if the baking ingredients do not contain trans-fats, they might contain refined flour and sugar. Refined flours have many of their nutrients and fiber removed, which might lead to the metabolism getting affected.
In the current times, many people have developed the hobby of preparing bakery items by themselves. One of the biggest drawbacks of preparing bakery items at home is that it is a time-consuming process, as a result of which people might lose interest after some time.
The United States is witnessing increased consumption of convenience food. Owing to hectic and sedentary lifestyles, people have started consuming food that takes less time to prepare. The increase in the number of bakery shops can be attributed to a surging demand for fresh bakery goods with varied ingredients. The palatability, affordability, and increased nutritional value are expected to surge the market growth during the forecast period. This is also supported by the presence of key players in the region, as a result of which high-quality bakery ingredients are accessible.
Europe is currently the dominant bread market. In 2023, the bread market in Europe is expected to hold a valuation of US$ 126 billion. The best part about this market is that the cakes and bakeries segment is the leading sector in the bread market. The ability to be customized and be rich in taste and nutrition is expected to drive market growth. The growth of bakery ingredients is further bolstered by the presence of varied flavors which might serve a large variety of segments.
Japan is currently one of the leading players in the rice cakes market. The rice cake market in Japan is expected to be valued at US$ 129 million in 2023. Its chewy texture and nutty flavor make it quite popular, especially among children. As per the customer demand, these can be fortified with the necessary nutrients as well. The bakery ingredients are used in the rice cakes to increase the shelf life. The bakery ingredients also assist in providing lots of flavors, which is believed to be a crucial aspect for increasing the market share of rice cakes.
South Korea is meant for its traditional dish, ‘yaksik.’ It is a common staple on almost every occasion. People consume yaksik in high numbers owing to its nutritional quality and taste as well. This cake is prepared using bakery ingredients in order to enhance the shelf life and emulsify the product. Moreover, people across South Korea also consume ‘Ggul tteok,’ which is expected to further surge the market growth during the forecast period. These honey cakes are expected to surge the market growth as these as well make use of bakery ingredients in large quantities.
The emulsifiers segment is expected to hold the dominant market share during the forecast period. Key benefits pertaining to the production of emulsifiers are their low production cost, fermentation activity, high shelf life, and improved stability offered by dough. Moreover, the emulsifiers help in mixing two liquids, which is believed to be quite important for developing new flavors. The emulsifiers are also used as thickening agents, thereby providing a particular texture to the bakery product.
The bread segment is expected to be highly sought-after during the forecast period. It is a staple food in many countries, especially across Europe. The growth is supported by affordable pricing and high nutritional content. The manufacturers have started focusing more on brown bread, and these are targeted especially towards health-conscious customers as these are rich in protein. The availability factor is also one of the key drivers of the bread as these are easily accessible.
The start-ups operating in the market are coming up with innovative ideas. They have been selling subscription boxes and individual products. The method has been adopted across beverages, condiments, and dry snacks. To increase sales, they are also maintaining tie-ups with eCommerce players.
Faasos: The start-up operates on the basis of the cloud-kitchen model and has been serving vegetable rolls and cakes. Faasos has been garnering a lot of attention owing to its ability to deliver food and maintain strategic partnerships with all the leading B2B food solution companies. In October 2021, Rebel Foods, the parent company of Faasos, raised US$ 175 million in the Series F funding round, which was led by Qatar Investment Authority.
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The key players operating in the bakery ingredients market are focusing on enriching their offerings using probiotics. There has been an increased demand for probiotic food as well. To meet the growing expectations, the key players are investing huge amounts in developing production facilities. In February 2023, Archer Daniels Midland Company opened a state-of-the-art production facility in Spain to meet the growing demand for probiotics. The company had invested more than US$ 30 million to build this facility.
Important developments in the bakery ingredients market:
Dominant players in the market:
Company | Description |
---|---|
Archer Daniels Midland Company | Archer Daniels Midland Company has been unlocking the power of nature to improve the quality of high-performance of human life. Being a premier global human and animal nutrition company, the company has been delivering solutions with an eye on the future. The company has the image of being a cutting-edge innovator and leads the way to a new future of plant-based consumer and industrial solutions. From the seed of the idea to the outcome of the solution, the company has been giving an edge to the customers living the sustainability challenges. |
Cargill Inc. | Cargill Inc. has been bringing food, agricultural, financial, and industrial products to people who need them the most. Having served the market for more than a century and a half, the company has been applying its expertise to serve customers and communities across 70 countries. The company employs 155,000 workers to nourish the world in a safe, responsible, and sustainable way. The company has been mainly into providing business-to-business solutions and has been providing effective solutions to transform raw materials into finished goods. |
Associated British Foods | Associated British Foods is a highly diversified group and covers a wide range of food and ingredients businesses. The purpose of the company has always been to provide safe, nutritious, and affordable food and clothing, which is great value for money. The company has always worked hard to create long-term value for its shareholders. The core strategy is to achieve sustainable growth over the long term, increasing shareholder value through sound commercial and responsible business decisions. |
Other key players profiled: E. I. du Pont de Nemours and Co., BASF SE, Kerry Group Plc., Ajinomoto Corporation Inc., Bakels, Dawn Food Products, AngelYeast Co., Ltd., Döhler GmbH, Ingredion Incorporated, Lonza Group AG, Chr. Hansen Holding A/S, and Lallemand Inc.
The baking ingredients market is worth US$ 17.92 billion in 2023.
The baking ingredients market is expected to be worth US$ 34.60 billion by 2033.
The baking ingredients market is rising at a 6.8% CAGR through 2033.
Europe’s baking ingredients market holds a valuation of US$ 126 billion in 2023.
The emulsifiers segment leads the baking ingredients market.
1. Executive Summary | Baking Ingredients Market 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Tonnes) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Tonnes) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Tonnes) Analysis By Product Type, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Tonnes) Analysis and Forecast By Product Type, 2023 to 2033 5.3.1. Emulsifiers 5.3.2. Leavening Agents 5.3.3. Enzymes 5.3.4. Baking Powder & Mixes 5.3.5. Colours & Flavours 5.3.6. Preservatives 5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Tonnes) Analysis By Application, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Tonnes) Analysis and Forecast By Application, 2023 to 2033 6.3.1. Bread 6.3.2. Biscuits & Cookies 6.3.3. Cakes & Pastries 6.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Tonnes) Analysis By Distribution Channel, 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) & Volume (Tonnes) Analysis and Forecast By Distribution Channel, 2023 to 2033 7.3.1. Supermarkets & Hypermarkets 7.3.2. Specialty Stores 7.3.3. Convenience Stores 7.3.4. Online Retailing 7.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Distribution Channel, 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Million) & Volume (Tonnes) Analysis By Region, 2018 to 2022 8.3. Current Market Size Value (US$ Million) & Volume (Tonnes) Analysis and Forecast By Region, 2023 to 2033 8.3.1. North America 8.3.2. Latin America 8.3.3. Europe 8.3.4. Asia Pacific 8.3.5. MEA 8.4. Market Attractiveness Analysis By Region 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Tonnes) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ Million) & Volume (Tonnes) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. USA 9.2.1.2. Canada 9.2.2. By Product Type 9.2.3. By Application 9.2.4. By Distribution Channel 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Product Type 9.3.3. By Application 9.3.4. By Distribution Channel 9.4. Key Takeaways 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Tonnes) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (Tonnes) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest of Latin America 10.2.2. By Product Type 10.2.3. By Application 10.2.4. By Distribution Channel 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Product Type 10.3.3. By Application 10.3.4. By Distribution Channel 10.4. Key Takeaways 11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Tonnes) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (Tonnes) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. United Kingdom 11.2.1.3. France 11.2.1.4. Spain 11.2.1.5. Italy 11.2.1.6. Rest of Europe 11.2.2. By Product Type 11.2.3. By Application 11.2.4. By Distribution Channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Product Type 11.3.3. By Application 11.3.4. By Distribution Channel 11.4. Key Takeaways 12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Tonnes) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (Tonnes) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. China 12.2.1.2. Japan 12.2.1.3. South Korea 12.2.1.4. Singapore 12.2.1.5. Thailand 12.2.1.6. Indonesia 12.2.1.7. Australia 12.2.1.8. New Zealand 12.2.1.9. Rest of Asia Pacific 12.2.2. By Product Type 12.2.3. By Application 12.2.4. By Distribution Channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Product Type 12.3.3. By Application 12.3.4. By Distribution Channel 12.4. Key Takeaways 13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Tonnes) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (Tonnes) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. GCC Countries 13.2.1.2. South Africa 13.2.1.3. Israel 13.2.1.4. Rest of MEA 13.2.2. By Product Type 13.2.3. By Application 13.2.4. By Distribution Channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Product Type 13.3.3. By Application 13.3.4. By Distribution Channel 13.4. Key Takeaways 14. Key Countries Market Analysis 14.1. USA 14.1.1. Pricing Analysis 14.1.2. Market Share Analysis, 2022 14.1.2.1. By Product Type 14.1.2.2. By Application 14.1.2.3. By Distribution Channel 14.2. Canada 14.2.1. Pricing Analysis 14.2.2. Market Share Analysis, 2022 14.2.2.1. By Product Type 14.2.2.2. By Application 14.2.2.3. By Distribution Channel 14.3. Brazil 14.3.1. Pricing Analysis 14.3.2. Market Share Analysis, 2022 14.3.2.1. By Product Type 14.3.2.2. By Application 14.3.2.3. By Distribution Channel 14.4. Mexico 14.4.1. Pricing Analysis 14.4.2. Market Share Analysis, 2022 14.4.2.1. By Product Type 14.4.2.2. By Application 14.4.2.3. By Distribution Channel 14.5. Germany 14.5.1. Pricing Analysis 14.5.2. Market Share Analysis, 2022 14.5.2.1. By Product Type 14.5.2.2. By Application 14.5.2.3. By Distribution Channel 14.6. United Kingdom 14.6.1. Pricing Analysis 14.6.2. Market Share Analysis, 2022 14.6.2.1. By Product Type 14.6.2.2. By Application 14.6.2.3. By Distribution Channel 14.7. France 14.7.1. Pricing Analysis 14.7.2. Market Share Analysis, 2022 14.7.2.1. By Product Type 14.7.2.2. By Application 14.7.2.3. By Distribution Channel 14.8. Spain 14.8.1. Pricing Analysis 14.8.2. Market Share Analysis, 2022 14.8.2.1. By Product Type 14.8.2.2. By Application 14.8.2.3. By Distribution Channel 14.9. Italy 14.9.1. Pricing Analysis 14.9.2. Market Share Analysis, 2022 14.9.2.1. By Product Type 14.9.2.2. By Application 14.9.2.3. By Distribution Channel 14.10. China 14.10.1. Pricing Analysis 14.10.2. Market Share Analysis, 2022 14.10.2.1. By Product Type 14.10.2.2. By Application 14.10.2.3. By Distribution Channel 14.11. Japan 14.11.1. Pricing Analysis 14.11.2. Market Share Analysis, 2022 14.11.2.1. By Product Type 14.11.2.2. By Application 14.11.2.3. By Distribution Channel 14.12. South Korea 14.12.1. Pricing Analysis 14.12.2. Market Share Analysis, 2022 14.12.2.1. By Product Type 14.12.2.2. By Application 14.12.2.3. By Distribution Channel 14.13. Singapore 14.13.1. Pricing Analysis 14.13.2. Market Share Analysis, 2022 14.13.2.1. By Product Type 14.13.2.2. By Application 14.13.2.3. By Distribution Channel 14.14. Thailand 14.14.1. Pricing Analysis 14.14.2. Market Share Analysis, 2022 14.14.2.1. By Product Type 14.14.2.2. By Application 14.14.2.3. By Distribution Channel 14.15. Indonesia 14.15.1. Pricing Analysis 14.15.2. Market Share Analysis, 2022 14.15.2.1. By Product Type 14.15.2.2. By Application 14.15.2.3. By Distribution Channel 14.16. Australia 14.16.1. Pricing Analysis 14.16.2. Market Share Analysis, 2022 14.16.2.1. By Product Type 14.16.2.2. By Application 14.16.2.3. By Distribution Channel 14.17. New Zealand 14.17.1. Pricing Analysis 14.17.2. Market Share Analysis, 2022 14.17.2.1. By Product Type 14.17.2.2. By Application 14.17.2.3. By Distribution Channel 14.18. GCC Countries 14.18.1. Pricing Analysis 14.18.2. Market Share Analysis, 2022 14.18.2.1. By Product Type 14.18.2.2. By Application 14.18.2.3. By Distribution Channel 14.19. South Africa 14.19.1. Pricing Analysis 14.19.2. Market Share Analysis, 2022 14.19.2.1. By Product Type 14.19.2.2. By Application 14.19.2.3. By Distribution Channel 14.20. Israel 14.20.1. Pricing Analysis 14.20.2. Market Share Analysis, 2022 14.20.2.1. By Product Type 14.20.2.2. By Application 14.20.2.3. By Distribution Channel 15. Market Structure Analysis 15.1. Competition Dashboard 15.2. Competition Benchmarking 15.3. Market Share Analysis of Top Players 15.3.1. By Regional 15.3.2. By Product Type 15.3.3. By Application 15.3.4. By Distribution Channel 16. Competition Analysis 16.1. Competition Deep Dive 16.1.1. AAK AB 16.1.1.1. Overview 16.1.1.2. Product Portfolio 16.1.1.3. Profitability by Market Segments 16.1.1.4. Sales Footprint 16.1.1.5. Strategy Overview 16.1.1.5.1. Marketing Strategy 16.1.1.5.2. Product Strategy 16.1.1.5.3. Channel Strategy 16.1.2. Associated British Foods plc 16.1.2.1. Overview 16.1.2.2. Product Portfolio 16.1.2.3. Profitability by Market Segments 16.1.2.4. Sales Footprint 16.1.2.5. Strategy Overview 16.1.2.5.1. Marketing Strategy 16.1.2.5.2. Product Strategy 16.1.2.5.3. Channel Strategy 16.1.3. British Bakels Ltd 16.1.3.1. Overview 16.1.3.2. Product Portfolio 16.1.3.3. Profitability by Market Segments 16.1.3.4. Sales Footprint 16.1.3.5. Strategy Overview 16.1.3.5.1. Marketing Strategy 16.1.3.5.2. Product Strategy 16.1.3.5.3. Channel Strategy 16.1.4. Archer Daniels Midland Company 16.1.4.1. Overview 16.1.4.2. Product Portfolio 16.1.4.3. Profitability by Market Segments 16.1.4.4. Sales Footprint 16.1.4.5. Strategy Overview 16.1.4.5.1. Marketing Strategy 16.1.4.5.2. Product Strategy 16.1.4.5.3. Channel Strategy 16.1.5. Cargill Inc. 16.1.5.1. Overview 16.1.5.2. Product Portfolio 16.1.5.3. Profitability by Market Segments 16.1.5.4. Sales Footprint 16.1.5.5. Strategy Overview 16.1.5.5.1. Marketing Strategy 16.1.5.5.2. Product Strategy 16.1.5.5.3. Channel Strategy 16.1.6. E. I. du Pont de Nemours and Co. 16.1.6.1. Overview 16.1.6.2. Product Portfolio 16.1.6.3. Profitability by Market Segments 16.1.6.4. Sales Footprint 16.1.6.5. Strategy Overview 16.1.6.5.1. Marketing Strategy 16.1.6.5.2. Product Strategy 16.1.6.5.3. Channel Strategy 16.1.7. BASF SE 16.1.7.1. Overview 16.1.7.2. Product Portfolio 16.1.7.3. Profitability by Market Segments 16.1.7.4. Sales Footprint 16.1.7.5. Strategy Overview 16.1.7.5.1. Marketing Strategy 16.1.7.5.2. Product Strategy 16.1.7.5.3. Channel Strategy 16.1.8. Kerry Group Plc. 16.1.8.1. Overview 16.1.8.2. Product Portfolio 16.1.8.3. Profitability by Market Segments 16.1.8.4. Sales Footprint 16.1.8.5. Strategy Overview 16.1.8.5.1. Marketing Strategy 16.1.8.5.2. Product Strategy 16.1.8.5.3. Channel Strategy 16.1.9. Ajinomoto Corporation Inc. 16.1.9.1. Overview 16.1.9.2. Product Portfolio 16.1.9.3. Profitability by Market Segments 16.1.9.4. Sales Footprint 16.1.9.5. Strategy Overview 16.1.9.5.1. Marketing Strategy 16.1.9.5.2. Product Strategy 16.1.9.5.3. Channel Strategy 16.1.10. Dawn Food Products 16.1.10.1. Overview 16.1.10.2. Product Portfolio 16.1.10.3. Profitability by Market Segments 16.1.10.4. Sales Footprint 16.1.10.5. Strategy Overview 16.1.10.5.1. Marketing Strategy 16.1.10.5.2. Product Strategy 16.1.10.5.3. Channel Strategy 16.1.11. Lonza Group AG 16.1.11.1. Overview 16.1.11.2. Product Portfolio 16.1.11.3. Profitability by Market Segments 16.1.11.4. Sales Footprint 16.1.11.5. Strategy Overview 16.1.11.5.1. Marketing Strategy 16.1.11.5.2. Product Strategy 16.1.11.5.3. Channel Strategy 17. Assumptions & Acronyms Used 18. Research Methodology
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