Bakery Fat Market Outlook from 2024 to 2034

The global bakery fat sales to witness substantial growth, increasing from USD 1,420.2 million in 2024 to USD 2471.1 million by 2034. The market is expected to surge at a CAGR of 5.7% during the forecast period 2024 to 2034.

Attributes Key Insights
Estimated Global Bakery Fat Market Size (2024E) USD 1,420.2 million
Projected Bakery Fat Market Value (2034F) USD 2,471.1 million
Value-based CAGR (2024 to 2034) 5.7%

Changing consumer preferences toward more premium products and growing consumption of bakery items are contributing to expansion of the market. Rising trend of baking at home and the proliferation of bakery chains & cafes are further fueling market growth. To meet consumer demands for healthier options, organic bakery fats are being introduced into the market as a response to clean-label trend in the industry.

Bakery Fats prevents gluten aggregation in flour, increases lubrication, tenderness and fullness, increases air density during dough mixing, smoothing composition facilitates proper mixing, extends product shelf life and boosts flavor, enables shaking and crisping, heat transfer are the main functions of baker's fats. Hence, Manufacturers are also focusing on product innovations custom-made to meet needs of baking applications.

These innovations include reducing fat content, enhancing flavor profiles, and improving texture. With higher incomes and the introduction of healthier bakery fat options, the market is expected to continue its growth trajectory through 2034.

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2019 to 2023 Global Bakery Fat Market Growth Outlook Vs. 2024 to 2034

The convenience factor linked with bakery fats, offering an effective and time-saving solution for home baking, contributed significantly to market expansion especially in Choco Chips Confectionery Products. Manufacturers' efforts to escalate distribution channels, including online platforms, further fueled market growth.

The market is expected to surge at a CAGR of 5.7% during the forecast period. Changing demographics, such as increasing urbanization and hectic lifestyles, are expected to drive demand for convenient baking solutions. Biscuits, butter cookies, cupcakes, Puff Pastry, Biscuit, Bread are key areas which are expected to grow over next decade.

Demand Analysis of Bakery Fats

The escalating bakery industry and an increasing number of outlets and cafes globally are creating opportunities for the bakery fat market. Rising popularity of handmade baked goods is also expected to boost demand for bakery fats.

Rising innovation and technological advancements in the bakery industry are set to show a promising future for the bakery fat market. The introduction of natural and organic bakery fats is estimated to further drive market growth.

Rising popularity of plant-based bakery fats among vegan and vegetarian consumers offers a significant opportunities for market players to expand their product range. The changing lifestyle preferences of consumers are further fueling demand for bakery fats.

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Nandini Roy Choudhury

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Country-wise Insights

The global bakery fat market is poised for robust growth from 2024 to 2034, with significant predicted CAGR in key countries. The United States is expected to grow with a steady 5.7% CAGR, reflecting sustained demand for convenient and diverse baking solutions.

China shows a remarkable 7.7% CAGR, driven by evolving consumer preferences and an expanding middle class. The United Kingdom is projected to show a 4.3% CAGR, reflecting a growing interest in premium and healthy bakery products. Japan anticipates a substantial 6.5% CAGR, propelled by technological innovations and a penchant for unique and high-quality bread varieties.

Countries Forecast CAGR (2024 to 2034)
United States 5.7%
China 7.7%
United Kingdom 4.3%
Japan 6.5%

The table below explains the bakery fat market size of the four key countries for 2034. Among them, the United States is anticipated to remain at the forefront by reaching a valuation of USD 411 million. China is expected to reach around USD 284 million by 2034, less than Japan's USD 285 million.

Countries Country Wise Value (2034)
United States USD 411 million
China USD 284 million
United Kingdom USD 170 million
Japan USD 285 million

Rising Investment in Research and Development Uplift the United States

Leading multinational companies with headquarters in the United States, contribute to a competitive and well-established market. These companies keep investing in research & development activities to innovate products and offer them to consumers with varied dietary choices.

Various oils and fats are used in the bakery industry, such as coating fats, shortenings, filling and coating fats, cooking oils and baking trays. Cooking fats takes a minimal or significant part of the products.

For example, bread takes about 10%, cake 20% and pastries 40% of the total amount of ingredients. Consequently, it significantly affects the handling of the process, the food quality of the final product, i.e. the appearance of texture, volume, nutritional value and shelf life.

Expanding Market Presence of Manufacturers in China to Surge Demand

The presence of changing dietary habits, a growing middle class, and a rising preference for Western-style baked goods contribute to the market's growth in China. China's vast raw material supply chain, encompassing grains and specialty ingredients, helps efficient and cost-effective production.

The scale of production has been accelerating because of competitive pricing strategies employed by manufacturers, making bakery fats more accessible to a broader consumer base in China.

Growing Health-conscious Consumers to Fuel Demand in the United Kingdom

Increasing adoption of bakery fats in the United Kingdom reflects a shift in consumer preferences driven by economic, cultural, and lifestyle factors. With a growing interest in home baking, consumers are turning to bakery fats as a convenience that aligns with the United Kingdom's culinary culture.

The competitive landscape, marked by the presence of both established and emerging manufacturers, fuels innovation and product diversification in the United Kingdom. Rising health consciousness among consumers has prompted manufacturers to incorporate nutritional enhancements in their products. This aligns with the trend of seeking healthier yet convenient food options.

The regulatory framework, emphasizing food safety and quality standards, contributes to consumer confidence in the reliability of products in the United Kingdom. Clear and transparent labeling practices help consumers make informed choices, fostering trust in the market.

Growing Demand for Vegan Bakery Products Propelling Sales in Japan

Japan is experiencing a surging demand for healthier bakery fat alternatives, driven by increasing preference for products low in trans, saturated, and hydrogenated fats.

Japan's bakery fat market is surging due to growing demand for vegan bakery products, which is driven by the popularity of plant-based diets. Japan's consumers prioritize clean-label products with natural ingredients, prompting bakery fat manufacturers to use non-GMO ingredients and avoid additives, artificial flavors, and preservatives.

Rising Digital Marketing Initiatives Fueling Demand in India

Consumers in India are directed toward sustainability and ethical sourcing, putting pressure on bakery fat manufacturers to adopt transparent supply chains and obtain certifications.

Bakery fats are gaining traction in India due to their unique flavor profiles and improved functionality, which aim to meet the evolving needs of bakers and consumers. E-commerce platforms and digital marketing are transforming the market, enabling manufacturers to promote their products, engage with consumers, and facilitate direct-to-consumer sales.

Category-wise Insights

The table below highlights how the shortening segment is projected to lead the market in terms of product type, and is expected to reach USD 350 million in 2034. Based on distribution channel, the online retailing segment is expected to reach USD 420 million in 2034.

Segment Market Value (2034)
Shortening (Product Type) USD 350 million
Residential (End-use) USD 310 million
Online Retailing (Distribution Channel) USD 420 million

Shortening Segment Remains Highly Sought-after Product Type

The bakery fat market has significantly transformed, adapting to changing consumer preferences and industry demands. Soybean, cottonseed, palm oil, or a combination are often used to make shortening more affordable than other fats.

Shortening is 100% fat, which makes it more suitable for vegetarians and vegan consumers. Shortening is gaining traction in the market due to its unique characteristics, such as being shelf-stable and it doesn't require refrigeration.

Demand for Bakery Fats to Surge in Residential Segment through 2034

In the residential segment, individuals widely use bakery fats for cooking various bakery products, such as cakes, cookies, pies, and other homemade baked goods. Consumers use pre-packaged bakery fats for convenience in their home baking.

Surging sales of bakery fats are further influenced by the convenience these fats offer, providing an accessible entry point for home baking. Rising consumer interest in homemade, fresh baked goods, combined with the ease of use of these fats, contributes to their increasing presence in the market.

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Competitive Landscape

The bakery fat market is diverse and dynamic. Leading bakery fat manufacturers emphasize on research and development to stay competitive in the market.

Key companies emphasis on sustainable products through environmental practices, product certifications and meeting higher standards for natural & sustainable ingredients. Leading players in the market guarantee their place by emphasizing quality, innovation, as well as customers’ preferences, while expanding and growing the demand.

Product Launches and Key Developments

  • In 2023, the Finsbury Food Group acquired Johnstone's Just Desserts. This tactical move allowed Finsbury to enrich its position in the bakery industry and secure a leading share of the market.
  • In 2023, a private equity deal, Investindustrial acquired CSM Ingredients from CSM Bakery Solutions. The transaction aimed to strengthen Investindustrial's position in the baking ingredient market.
  • In 2023, Cargill India introduced a range of fats for cookies and puff pastries, making it easier for bakers to handle premium bakery fats during extreme summer.

Key Companies Profiled

  • AAK (UK) Limited
  • Cargill
  • ConAgra
  • CSM Bakery Solutions
  • Fuji Oil Co. Ltd.
  • Goodman Fielder
  • Premium Vegetable Oils Sdn Bhd
  • Unilever
  • Wilmar International

Key Coverage in the Bakery Fat Industry Report

  • Bakery Fat Market Scope
  • India Bakery Ingredients Market Size & Share Analysis
  • Drivers for Bakery Fat Market Growth
  • Study on Bakery Fat Substitutes
  • Pricing Analysis of the Bakery Fat Market
  • Detailed Information on Shortening Fats Market Size, Top Bakery Fat Retailers in Market, and Specialty Fats & Oils Market Scope
  • Opportunities for Bakery Fat Market in India
  • Growth Potential of the United States Bakery Fat Industry

Bakery Fat Market Segmentation by Category

By Type:

  • Shortening
  • Margarine
  • Bakery Oils
  • Others

By End-use:

  • Industrial
  • Residential

By Distribution Channel:

  • B2B
  • B2C
    • Hypermarket
    • Supermarket
    • Retail Stores
  • Online Retailing

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa

Frequently Asked Questions

How big is the bakery fat market?

The market is set to reach USD 1420.2 million in 2024.

What is the forecast for the bakery fat market?

Demand for bakery fats is slated to expand at a 5.7% CAGR through 2034.

What is the outlook for the bakery fat market?

The market is set to reach USD 2471.1 million in 2034.

Who are the key players in the bakery fat market?

AAK (UK) Limited, Cargill, and ConAgra are the key players.

Which sales channel would lead the bakery fat market?

Online retailer segment is estimated to hold a significant market share in 2024.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand Side Trends

    1.3. Supply Side Trends

    1.4. Technology Roadmap

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition

3. Global Market Outlook

    3.1. Historical Market Size (in Value (US$ million) and Volume (MT) Analysis, 2019 to 2023

    3.2. Current and Future Market Size (in Value (US$ million) and Volume (MT) Analysis, 2024 to 2034

        3.2.1. Y-o-Y Growth Trend Analysis

        3.2.2. Absolute $ Opportunity Analysis

4. Market Dynamics

    4.1. Drivers

        4.1.1. Supply Side Drivers

        4.1.2. Demand Side drivers

        4.1.3. Economic Side Drivers

        4.1.4. Restraints

    4.2. Opportunity

    4.3. Market trends By Region

    4.4. Forecast Factors - Relevance & Impact

    4.5. Regulations and Policies

5. Global Market - Pricing Analysis

    5.1. Price Point Assessment by Region

        5.1.1. Manufacturer-Level Pricing

        5.1.2. Distributor Level Pricing

    5.2. Price Point Assessment By Type

    5.3. Price Forecast till 2032

6. Value Chain Analysis

    6.1. Operating margins at each node of the supply chain

    6.2. List of Active Market Participants

7. Global Market Size (in Value (US$ million) and Volume (MT) Analysis 2019 to 2023 and Forecast, 2024 to 2034

    7.1. Historical Market Size (in Value (US$ million) and Volume (MT) Analysis, 2019 to 2023

    7.2. Current and Future Market Size (in Value (US$ million) and Volume (MT) Analysis, 2024 to 2034

        7.2.1. Y-o-Y Growth Trend Analysis

        7.2.2. Absolute $ Opportunity Analysis

8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Type

    8.1. Introduction / Key Findings

    8.2. Historical Market Size (in Value (US$ million) and Volume (MT) Analysis By Type, 2019 to 2023

    8.3. Current and Future Market Size (in Value (US$ million) and Volume (MT) Analysis and Forecast By Type, 2024 to 2034

        8.3.1. Shortening

        8.3.2. Margarine

        8.3.3. Bakery Oils

        8.3.4. Others

    8.4. Market Attractiveness Analysis By Type

9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Distribution Channel

    9.1. Introduction / Key Findings

    9.2. Historical Market Size (in Value (US$ million) and Volume (MT) Analysis By Distribution Channel, 2019 to 2023

    9.3. Current and Future Market Size (in Value (US$ million) and Volume (MT) Analysis and Forecast By Distribution Channel, 2024 to 2034

        9.3.1. B2B

        9.3.2. B2C

            9.3.2.1. Hypermarket

            9.3.2.2. Supermarket

            9.3.2.3. Retail Stores

            9.3.2.4. Online Retailing

    9.4. Market Attractiveness Analysis By Distribution Channel

10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034 By End-use

    10.1. Introduction / Key Findings

    10.2. Historical Market Size (in Value (US$ million) and Volume (MT) Analysis By Source, 2019 to 2023

    10.3. Current and Future Market Size (in Value (US$ million) and Volume (MT) Analysis and Forecast By Source, 2024 to 2034

        10.3.1. Industrial

        10.3.2. Residential

    10.4. Market Attractiveness Analysis By Source

11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region

    11.1. Introduction

    11.2. Historical Market Size (in Value (US$ million) and Volume (MT) Analysis By Region, 2019 to 2023

    11.3. Current Market Size (in Value (US$ million) and Volume (MT) Analysis and Forecast By Region, 2024 to 2034

        11.3.1. North America

        11.3.2. Latin America

        11.3.3. Europe

        11.3.4. East Asia

        11.3.5. South Asia

        11.3.6. Oceania

        11.3.7. Middle East & Africa

    11.4. Market Attractiveness Analysis By Region

12. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    12.1. Introduction

    12.2. Pricing Analysis

    12.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023

    12.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2024 to 2034

        12.4.1. By Country

            12.4.1.1. United States

            12.4.1.2. Canada

        12.4.2. By Type

        12.4.3. By Distribution Channel

        12.4.4. By End-use

    12.5. Market Attractiveness Analysis

        12.5.1. By Country

        12.5.2. By Type

        12.5.3. By Distribution Channel

        12.5.4. By End-use

    12.6. Key Takeaways

13. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    13.1. Introduction

    13.2. Pricing Analysis

    13.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023

    13.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2024 to 2034

        13.4.1. By Country

            13.4.1.1. Brazil

            13.4.1.2. Mexico

            13.4.1.3. Colombia

            13.4.1.4. Argentina

            13.4.1.5. Rest of Latin America

        13.4.2. By Type

        13.4.3. By Distribution Channel

        13.4.4. By End-use

    13.5. Market Attractiveness Analysis

        13.5.1. By Country

        13.5.2. By Type

        13.5.3. By Distribution Channel

        13.5.4. By End-use

    13.6. Key Takeaways

14. Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    14.1. Introduction

    14.2. Pricing Analysis

    14.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023

    14.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2024 to 2034

        14.4.1. By Country

            14.4.1.1. Germany

            14.4.1.2. United Kingdom

            14.4.1.3. France

            14.4.1.4. Italy

            14.4.1.5. Spain

            14.4.1.6. BENELUX

            14.4.1.7. Nordic

            14.4.1.8. Russia

            14.4.1.9. Poland

            14.4.1.10. Rest of Europe

        14.4.2. By Type

        14.4.3. By Distribution Channel

        14.4.4. By End-use

    14.5. Market Attractiveness Analysis

        14.5.1. By Country

        14.5.2. By Type

        14.5.3. By Distribution Channel

        14.5.4. By End-use

    14.6. Key Takeaways

15. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    15.1. Introduction

    15.2. Pricing Analysis

    15.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023

    15.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2024 to 2034

        15.4.1. By Country

            15.4.1.1. China

            15.4.1.2. Japan

            15.4.1.3. South Korea

        15.4.2. By Type

        15.4.3. By Distribution Channel

        15.4.4. By End-use

    15.5. Market Attractiveness Analysis

        15.5.1. By Country

        15.5.2. By Type

        15.5.3. By Distribution Channel

        15.5.4. By End-use

16. South Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    16.1. Introduction

    16.2. Pricing Analysis

    16.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023

    16.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2024 to 2034

        16.4.1. By Country

            16.4.1.1. India

            16.4.1.2. Thailand

            16.4.1.3. Malaysia

            16.4.1.4. Indonesia

            16.4.1.5. Singapore

            16.4.1.6. Rest of South Asia

        16.4.2. By Type

        16.4.3. By Distribution Channel

        16.4.4. By End-use

    16.5. Market Attractiveness Analysis

        16.5.1. By Country

        16.5.2. By Type

        16.5.3. By Distribution Channel

        16.5.4. By End-use

    16.6. Key Takeaways

17. Oceania Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    17.1. Introduction

    17.2. Pricing Analysis

    17.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023

    17.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2024 to 2034

        17.4.1. By Country

            17.4.1.1. Australia

            17.4.1.2. New Zealand

        17.4.2. By Type

        17.4.3. By Distribution Channel

        17.4.4. By End-use

    17.5. Market Attractiveness Analysis

        17.5.1. By Country

        17.5.2. By Type

        17.5.3. By Distribution Channel

        17.5.4. By End-use

    17.6. Key Takeaways

18. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    18.1. Introduction

    18.2. Pricing Analysis

    18.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023

    18.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2024 to 2034

        18.4.1. By Country

            18.4.1.1. UAE

            18.4.1.2. Saudi Arabia

            18.4.1.3. Other GCC Countries

            18.4.1.4. North Africa

            18.4.1.5. South Africa

            18.4.1.6. Central Africa

        18.4.2. By Type

        18.4.3. By Distribution Channel

        18.4.4. By End-use

    18.5. Market Attractiveness Analysis

        18.5.1. By Country

        18.5.2. By Type

        18.5.3. By Distribution Channel

        18.5.4. By End-use

    18.6. Key Takeaways

19. Country-level Market Analysis

    19.1. United States Market Analysis

        19.1.1. By Type

        19.1.2. By Distribution Channel

        19.1.3. By End-use

    19.2. Canada Market Analysis

        19.2.1. By Type

        19.2.2. By Distribution Channel

        19.2.3. By End-use

    19.3. Brazil Market Analysis

        19.3.1. By Type

        19.3.2. By Distribution Channel

        19.3.3. By End-use

    19.4. Mexico Market Analysis

        19.4.1. By Type

        19.4.2. By Distribution Channel

        19.4.3. By End-use

    19.5. Argentina Market Analysis

        19.5.1. By Type

        19.5.2. By Distribution Channel

        19.5.3. By End-use

    19.6. Germany Market Analysis

        19.6.1. By Type

        19.6.2. By Distribution Channel

        19.6.3. By End-use

    19.7. United Kingdom Market Analysis

        19.7.1. By Type

        19.7.2. By Distribution Channel

        19.7.3. By End-use

    19.8. France Market Analysis

        19.8.1. By Type

        19.8.2. By Distribution Channel

        19.8.3. By End-use

    19.9. Italy Market Analysis

        19.9.1. By Type

        19.9.2. By Distribution Channel

        19.9.3. By End-use

    19.10. Spain Market Analysis

        19.10.1. By Type

        19.10.2. By Distribution Channel

        19.10.3. By End-use

    19.11. BENELUX Market Analysis

        19.11.1. By Type

        19.11.2. By Distribution Channel

        19.11.3. By End-use

    19.12. Nordic Market Analysis

        19.12.1. By Type

        19.12.2. By Distribution Channel

        19.12.3. By End-use

    19.13. Russia Market Analysis

        19.13.1. By Type

        19.13.2. By Distribution Channel

        19.13.3. By End-use

    19.14. Poland Market Analysis

        19.14.1. By Type

        19.14.2. By Distribution Channel

        19.14.3. By End-use

    19.15. China Market Analysis

        19.15.1. By Type

        19.15.2. By Distribution Channel

        19.15.3. By End-use

    19.16. Japan Market Analysis

        19.16.1. By Type

        19.16.2. By Distribution Channel

        19.16.3. By End-use

    19.17. South Korea Market Analysis

        19.17.1. By Type

        19.17.2. By Distribution Channel

        19.17.3. By End-use

    19.18. India Market Analysis

        19.18.1. By Type

        19.18.2. By Distribution Channel

        19.18.3. By End-use

    19.19. Thailand Market Analysis

        19.19.1. By Type

        19.19.2. By Distribution Channel

        19.19.3. By End-use

    19.20. Malaysia Market Analysis

        19.20.1. By Type

        19.20.2. By Distribution Channel

        19.20.3. By End-use

    19.21. Indonesia Market Analysis

        19.21.1. By Type

        19.21.2. By Distribution Channel

        19.21.3. By End-use

    19.22. Vietnam Market Analysis

        19.22.1. By Type

        19.22.2. By Distribution Channel

        19.22.3. By End-use

    19.23. Philippines Market Analysis

        19.23.1. By Type

        19.23.2. By Distribution Channel

        19.23.3. By End-use

    19.24. Singapore Market Analysis

        19.24.1. By Type

        19.24.2. By Distribution Channel

        19.24.3. By End-use

    19.25. Australia Market Analysis

        19.25.1. By Type

        19.25.2. By Distribution Channel

        19.25.3. By End-use

    19.26. New Zealand Market Analysis

        19.26.1. By Type

        19.26.2. By Distribution Channel

        19.26.3. By End-use

    19.27. Turkiye Market Analysis

        19.27.1. By Type

        19.27.2. By Distribution Channel

        19.27.3. By End-use

    19.28. Egypt Market Analysis

        19.28.1. By Type

        19.28.2. By Distribution Channel

        19.28.3. By End-use

    19.29. South Africa Market Analysis

        19.29.1. By Type

        19.29.2. By Distribution Channel

        19.29.3. By End-use

    19.30. GCC Countries Market Analysis

        19.30.1. By Type

        19.30.2. By Distribution Channel

        19.30.3. By End-use

20. Market Structure Analysis

    20.1. Global Market Competition - a Dashboard View

    20.2. Industry Structure Analysis

        20.2.1. % tier 1 market players

        20.2.2. % tier 2 market players

        20.2.3. % tier 3 market players

    20.3. Global Market Company Share Analysis

        20.3.1. For Tier 1 Market Players, 2023

        20.3.2. Company Market Share Analysis of Top 5 Players, By Region

    20.4. Key Participants Market Presence (Intensity Mapping) by Region

21. Competition Analysis

    21.1. Competition Dashboard

    21.2. Competition Benchmarking

    21.3. Competition Deep Dive

        21.3.1. AAK (UK) Limited,

            21.3.1.1. Product Portfolio

            21.3.1.2. Product Claim

            21.3.1.3. Revenue by Market Segments (Product/Channel/Region)

            21.3.1.4. Sales Footprint

            21.3.1.5. Strategy Overview

            21.3.1.6. SWOT Analysis

        21.3.2. Cargill

        21.3.3. ConAgra

        21.3.4. CSM Bakery Solutions

        21.3.5. Fuji Oil Co. Ltd.

        21.3.6. Goodman Fielder

        21.3.7. Premium Vegetable Oils Sdn Bhd

        21.3.8. Unilever

        21.3.9. Wilmar International

22. Assumptions and Acronyms Used

23. Research Methodology

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