Baby Teeth Care Products Market Overview (2022-2032)

[250 Pages Report] The baby teeth care products market is likely to register a CAGR of 2.5% during the forecast period, and is anticipated to reach a market share of US$ 1.71 Bn in 2032, from US$ 1.3 Bn in 2020, due to the increasing awareness to reduce the incidences of early childhood caries (ECC) or baby bottle tooth decay.

Attributes Details
Baby Teeth Care Products Market CAGR 2.5%
Baby Teeth Care Products Market Size (2021) US$ 1.3 Bn
Baby Teeth Care Products Market Size (2032) US$ 1.71 Bn

The biggest concern for newborn dental care is early childhood caries (ECC), also known as baby bottle tooth decay, creating a demand for baby teeth care products. Oral diseases are the most frequent diseases, afflicting half of the world's population.

As by kissing or sharing a spoon, the bacterium that causes tooth decay is passed on to infants. It is vital to care about this issue, which is promoting the sales of baby teeth care products.

The baby teeth care products market is driven by rising parental awareness of baby care products. Baby bottle tooth decay, also known as ECC, is common in newborns and toddlers. This common condition frequently affects children under the age of two (ECC).

Consumers are frequently educated about ECC and how to avoid it by companies like Colgate-Palmolive. As a result, ECC's preventive actions will promote market demand for baby teeth care products.

The care of a baby's teeth begins with the gums, which serve as a placeholder for teeth. Some companies are also developing unique baby wipes in the domain of baby teeth care products, to promote the sales of baby teeth care products.

Due to rising awareness among parents and hospital expansion, areas such as Europe and Oceania are expected to have consistent growth in the global baby tooth care products market share.

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What Drives the Baby Teeth Care Products Market?

Babies under the age of two are more prone to tooth decay and ECC disorders because of their food eating behavior. As a result, there is a high demand for baby teeth care products. Dentists advise using cavity-preventive fluoride toothpaste, which encourages the sales of baby tooth care products.

Moreover, in response to concerns about fluoride-induced enamel fluorosis, some manufacturers introduced low-fluoride "pediatric" toothpaste with less than 600 ppm fluoride.

In general, there are many different baby tooth care products on the market, making it more available and high sales of baby tooth care products. The increased awareness to prevent the rates of early childhood caries (ECC) or baby bottle tooth decay is a significant factor driving the demand for the baby teeth care products.

Sudip Saha
Sudip Saha

Principal Consultant

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Which Region is leading the Baby Teeth Care Products Market?

During the projected period, the baby teeth care products market is expected to develop at a healthy rate across all geographies. The demand for baby teeth care products is projected to be driven by ECC and other dental-related illnesses.

China and India, both rising economies, have a greater population with oral disorders such as tooth decay and periodontal disease in infants, among other things, encouraging the sales of baby teeth care products. Oral disorders impact more than 3 billion individuals worldwide, according to the FDI World Dental Federation, and this number is even higher for children.

Parents are now focusing on baby teeth care products as a preventive strategy, which is fueling the sales of baby teeth care products. Due to its large population, the United States has a large baby teeth care products market share.

How strong is the competition in the Baby Teeth Care Products Market?

Some of the key players operating in the global baby teeth care products market are NUK, Oragel, Baby Banana, Jordan Toothbrush, The Brushies, Colgate, Kiss My Face, Oral-B (P&G), Tom's, Jack n' Jill, Weleda Calendula, Babyganics, Nuby and others holding a substantial baby teeth care products market share.

  • Colgate manufactures baby teeth care products, such as Colgate Smiles Baby Toothpaste, as a maker of oral hygiene goods (0-2Y). The company also contributes to raising public knowledge about the need of baby teeth care and disorders associated with it, driving the sales of baby teeth care products.
  • In 2018, a pediatrician in Tucson, Arizona introduced baby wipes that are designed to prevent cavities, fulfilling the demand for baby teeth care products.

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Report Scope

Report Attribute Details
Growth rate CAGR of 2.5% from 2022 to 2032
Base year for estimation 2021
Historical data 2015 - 2020
Forecast period 2022 - 2032
Quantitative units Revenue in USD billion, volume in kilotons, and CAGR from 2022 to 2032
Report coverage Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, Pricing Analysis,
Segments covered Product type, price range, application, sales channel, region
Regional scope North America; Western Europe, Eastern Europe, Middle East, Africa, ASEAN, South Asia, Rest of Asia, Australia and New Zealand
Country scope U.S.; Canada; Mexico; Germany; U.K.; France; Italy; Spain; Russia; Belgium; Poland; Czech Republic; China; India; Japan; Australia; Brazil; Argentina; Colombia; Saudi Arabia; UAE; Iran; South Africa
Key companies profiled NUK, The Brushies, Baby Banana, Jordan Toothbrush, Colgate, Oral-B (P&G), Oragel, Tom's, Jack n' Jill, Kiss My Face, Weleda Calendula, Babyganics, Nuby and others.
Customization scope Free report customization (equivalent to up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options Avail customized purchase options to meet your exact research needs.

Frequently Asked Questions

What is the Growth Outlook for the Baby Teeth Care Products Market?

The baby teeth care products market is anticipated to register a CAGR of 2.5% during the forecast period.

What is the Share of the Baby Teeth Care Products Market?

The baby teeth care products market share is anticipated to reach US$ 1.71 Bn in 2032.

Which is the Key Driver in the Baby Teeth Care Products Market?

Demand for baby teeth care products is likely to rise, due to the increasing awareness to reduce the incidences of early childhood caries (ECC) or baby bottle tooth decay.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity 

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

4. Global Baby Teeth Care Products Market Analysis 2017-2021 and Forecast, 2022-2032

    4.1. Historical Market Size Value (US$ Mn) & Volume (units) Analysis, 2017-2021

    4.2. Current and Future Market Size Value (US$ Mn) & Volume (units) Projections, 2022-2032

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Baby Teeth Care Products Market Analysis 2017-2021 and Forecast 2022-2032, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Mn) & Volume (units) Analysis By Product Type, 2017-2021

    5.3. Current and Future Market Size Value (US$ Mn) & Volume (units) Analysis and Forecast By Product Type, 2022-2032

        5.3.1. Toothbrush

        5.3.2. Toothpaste

        5.3.3. Others

    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2017-2021

    5.5. Absolute $ Opportunity Analysis By Product Type, 2022-2032

6. Global Baby Teeth Care Products Market Analysis 2017-2021 and Forecast 2022-2032, By Price Range

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Mn) & Volume (units) Analysis By Price Range, 2017-2021

    6.3. Current and Future Market Size Value (US$ Mn) & Volume (units) Analysis and Forecast By Price Range, 2022-2032

        6.3.1. Low

        6.3.2. Economy

        6.3.3. Premium

    6.4. Y-o-Y Growth Trend Analysis By Price Range, 2017-2021

    6.5. Absolute $ Opportunity Analysis By Price Range, 2022-2032

7. Global Baby Teeth Care Products Market Analysis 2017-2021 and Forecast 2022-2032, By Application

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Mn) & Volume (units) Analysis By Application, 2017-2021

    7.3. Current and Future Market Size Value (US$ Mn) & Volume (units) Analysis and Forecast By Application, 2022-2032

        7.3.1. Infant

        7.3.2. Toddler

        7.3.3. Kid

    7.4. Y-o-Y Growth Trend Analysis By Application, 2017-2021

    7.5. Absolute $ Opportunity Analysis By Application, 2022-2032

8. Global Baby Teeth Care Products Market Analysis 2017-2021 and Forecast 2022-2032, By Sales Channels 

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Mn) & Volume (units) Analysis By Sales Channels , 2017-2021

    8.3. Current and Future Market Size Value (US$ Mn) & Volume (units) Analysis and Forecast By Sales Channels , 2022-2032

        8.3.1. Supermarkets & Hypermarkets

    8.4. 8.3.1.9. Supermarkets & Hypermarkets9

        8.4.1. Departmental Stores

        8.4.2. Convenience Stores

        8.4.3. Online

        8.4.4. Others

    8.5. Y-o-Y Growth Trend Analysis By Sales Channels , 2017-2021

    8.6. Absolute $ Opportunity Analysis By Sales Channels , 2022-2032

9. Global Baby Teeth Care Products Market Analysis 2017-2021 and Forecast 2022-2032, By Region

    9.1. Introduction

    9.2. Historical Market Size Value (US$ Mn) & Volume (units) Analysis By Region, 2017-2021

    9.3. Current Market Size Value (US$ Mn) & Volume (units) Analysis and Forecast By Region, 2022-2032

        9.3.1. North America

        9.3.2. Latin America

        9.3.3. Europe

        9.3.4. Asia Pacific

        9.3.5. MEA

    9.4. Market Attractiveness Analysis By Region

10. North America Baby Teeth Care Products Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    10.1. Historical Market Size Value (US$ Mn) & Volume (units) Trend Analysis By Market Taxonomy, 2017-2021

    10.2. Market Size Value (US$ Mn) & Volume (units) Forecast By Market Taxonomy, 2022-2032

        10.2.1. By Country

            10.2.1.1. U.S.

            10.2.1.2. Canada

        10.2.2. By Product Type

        10.2.3. By Price Range

        10.2.4. By Application

        10.2.5. By Sales Channels 

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product Type

        10.3.3. By Price Range

        10.3.4. By Application

        10.3.5. By Sales Channels 

    10.4. Key Takeaways

11. Latin America Baby Teeth Care Products Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    11.1. Historical Market Size Value (US$ Mn) & Volume (units) Trend Analysis By Market Taxonomy, 2017-2021

    11.2. Market Size Value (US$ Mn) & Volume (units) Forecast By Market Taxonomy, 2022-2032

        11.2.1. By Country

            11.2.1.1. Brazil

            11.2.1.2. Mexico

            11.2.1.3. Rest of Latin America

        11.2.2. By Product Type

        11.2.3. By Price Range

        11.2.4. By Application

        11.2.5. By Sales Channels 

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product Type

        11.3.3. By Price Range

        11.3.4. By Application

        11.3.5. By Sales Channels 

    11.4. Key Takeaways

12. Europe Baby Teeth Care Products Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    12.1. Historical Market Size Value (US$ Mn) & Volume (units) Trend Analysis By Market Taxonomy, 2017-2021

    12.2. Market Size Value (US$ Mn) & Volume (units) Forecast By Market Taxonomy, 2022-2032

        12.2.1. By Country

            12.2.1.1. Germany

            12.2.1.2. Italy

            12.2.1.3. France

            12.2.1.4. U.K.

            12.2.1.5. Spain

            12.2.1.6. Russia

            12.2.1.7. BENELUX

            12.2.1.8. Rest of Europe

        12.2.2. By Product Type

        12.2.3. By Price Range

        12.2.4. By Application

        12.2.5. By Sales Channels 

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product Type

        12.3.3. By Price Range

        12.3.4. By Application

        12.3.5. By Sales Channels 

    12.4. Key Takeaways

13. Asia Pacific Baby Teeth Care Products Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    13.1. Historical Market Size Value (US$ Mn) & Volume (units) Trend Analysis By Market Taxonomy, 2017-2021

    13.2. Market Size Value (US$ Mn) & Volume (units) Forecast By Market Taxonomy, 2022-2032

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. Japan

            13.2.1.3. South Korea

            13.2.1.4. India

            13.2.1.5. Rest of Asia Pacific

        13.2.2. By Product Type

        13.2.3. By Price Range

        13.2.4. By Application

        13.2.5. By Sales Channels 

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Product Type

        13.3.3. By Price Range

        13.3.4. By Application

        13.3.5. By Sales Channels 

    13.4. Key Takeaways

14. MEA Baby Teeth Care Products Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    14.1. Historical Market Size Value (US$ Mn) & Volume (units) Trend Analysis By Market Taxonomy, 2017-2021

    14.2. Market Size Value (US$ Mn) & Volume (units) Forecast By Market Taxonomy, 2022-2032

        14.2.1. By Country

            14.2.1.1. GCC

            14.2.1.2. Rest of MEA

        14.2.2. By Product Type

        14.2.3. By Price Range

        14.2.4. By Application

        14.2.5. By Sales Channels 

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Product Type

        14.3.3. By Price Range

        14.3.4. By Application

        14.3.5. By Sales Channels 

    14.4. Key Takeaways

15. Key Countries Baby Teeth Care Products Market Analysis

    15.1. U.S.

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2021

            15.1.2.1. By Product Type

            15.1.2.2. By Price Range

            15.1.2.3. By Application

            15.1.2.4. By Sales Channels 

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2021

            15.2.2.1. By Product Type

            15.2.2.2. By Price Range

            15.2.2.3. By Application

            15.2.2.4. By Sales Channels 

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2021

            15.3.2.1. By Product Type

            15.3.2.2. By Price Range

            15.3.2.3. By Application

            15.3.2.4. By Sales Channels 

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2021

            15.4.2.1. By Product Type

            15.4.2.2. By Price Range

            15.4.2.3. By Application

            15.4.2.4. By Sales Channels 

    15.5. Argentina

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2021

            15.5.2.1. By Product Type

            15.5.2.2. By Price Range

            15.5.2.3. By Application

            15.5.2.4. By Sales Channels 

    15.6. Germany

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2021

            15.6.2.1. By Product Type

            15.6.2.2. By Price Range

            15.6.2.3. By Application

            15.6.2.4. By Sales Channels 

    15.7. Italy

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2021

            15.7.2.1. By Product Type

            15.7.2.2. By Price Range

            15.7.2.3. By Application

            15.7.2.4. By Sales Channels 

    15.8. France

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2021

            15.8.2.1. By Product Type

            15.8.2.2. By Price Range

            15.8.2.3. By Application

            15.8.2.4. By Sales Channels 

    15.9. U.K.

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2021

            15.9.2.1. By Product Type

            15.9.2.2. By Price Range

            15.9.2.3. By Application

            15.9.2.4. By Sales Channels 

    15.10. Spain

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2021

            15.10.2.1. By Product Type

            15.10.2.2. By Price Range

            15.10.2.3. By Application

            15.10.2.4. By Sales Channels 

    15.11. Russia

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2021

            15.11.2.1. By Product Type

            15.11.2.2. By Price Range

            15.11.2.3. By Application

            15.11.2.4. By Sales Channels 

    15.12. BENELUX

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2021

            15.12.2.1. By Product Type

            15.12.2.2. By Price Range

            15.12.2.3. By Application

            15.12.2.4. By Sales Channels 

    15.13. China

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2021

            15.13.2.1. By Product Type

            15.13.2.2. By Price Range

            15.13.2.3. By Application

            15.13.2.4. By Sales Channels 

    15.14. Japan

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2021

            15.14.2.1. By Product Type

            15.14.2.2. By Price Range

            15.14.2.3. By Application

            15.14.2.4. By Sales Channels 

    15.15. South Korea

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2021

            15.15.2.1. By Product Type

            15.15.2.2. By Price Range

            15.15.2.3. By Application

            15.15.2.4. By Sales Channels 

    15.16. India

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2021

            15.16.2.1. By Product Type

            15.16.2.2. By Price Range

            15.16.2.3. By Application

            15.16.2.4. By Sales Channels 

    15.17. GCC Countries

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2021

            15.17.2.1. By Product Type

            15.17.2.2. By Price Range

            15.17.2.3. By Application

            15.17.2.4. By Sales Channels 

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Product Type

        16.3.3. By Price Range

        16.3.4. By Application

        16.3.5. By Sales Channels 

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Proctor and Gamble Ltd (US)

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segment

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

                17.1.1.5.2. Product Strategy

        17.1.2. Pigeon Corporation (India)

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segment

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

                17.1.2.5.2. Product Strategy

        17.1.3. Yunnan Baiyao Group Pvt. Ltd (China)

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segment

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

                17.1.3.5.2. Product Strategy

        17.1.4. Church and Dwight Co. Inc (US)

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segment

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

                17.1.4.5.2. Product Strategy

        17.1.5. GlaxoSmithKline (UK)

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segment

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

                17.1.5.5.2. Product Strategy

        17.1.6. Kao Corporation (Japan)

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segment

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

                17.1.6.5.2. Product Strategy

        17.1.7. LG Household and Healthcare Ltd. (South Korea)

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segment

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

                17.1.7.5.2. Product Strategy

        17.1.8. Hawley and Hazel (Hong Kong)

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segment

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

                17.1.8.5.2. Product Strategy

        17.1.9. Unilever (UK)

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segment

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

                17.1.9.5.2. Product Strategy

        17.1.10. Colgate – Palmolive Company (US)

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segment

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

                17.1.10.5.2. Product Strategy

        17.1.11. Amway Corp (US)

            17.1.11.1. Overview

            17.1.11.2. Product Portfolio

            17.1.11.3. Profitability by Market Segment

            17.1.11.4. Sales Footprint

            17.1.11.5. Strategy Overview

                17.1.11.5.1. Marketing Strategy

                17.1.11.5.2. Product Strategy

        17.1.12. Mamaearth (India)

            17.1.12.1. Overview

            17.1.12.2. Product Portfolio

            17.1.12.3. Profitability by Market Segment

            17.1.12.4. Sales Footprint

            17.1.12.5. Strategy Overview

                17.1.12.5.1. Marketing Strategy

                17.1.12.5.2. Product Strategy

        17.1.13. Mee Mee (India)

            17.1.13.1. Overview

            17.1.13.2. Product Portfolio

            17.1.13.3. Profitability by Market Segment

            17.1.13.4. Sales Footprint

            17.1.13.5. Strategy Overview

                17.1.13.5.1. Marketing Strategy

                17.1.13.5.2. Product Strategy

        17.1.14. Combi Corp (Japan)

            17.1.14.1. Overview

            17.1.14.2. Product Portfolio

            17.1.14.3. Profitability by Market Segment

            17.1.14.4. Sales Footprint

            17.1.14.5. Strategy Overview

                17.1.14.5.1. Marketing Strategy

                17.1.14.5.2. Product Strategy

        17.1.15. Fisher Price (US)

            17.1.15.1. Overview

            17.1.15.2. Product Portfolio

            17.1.15.3. Profitability by Market Segment

            17.1.15.4. Sales Footprint

            17.1.15.5. Strategy Overview

                17.1.15.5.1. Marketing Strategy

                17.1.15.5.2. Product Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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