Baby Teeth Care Products Market Overview (2022-2032)

[250 Pages Report] The baby teeth care products market is likely to register a CAGR of 2.5% during the forecast period, and is anticipated to reach a market share of US$ 1.71 Bn in 2032, from US$ 1.3 Bn in 2020, due to the increasing awareness to reduce the incidences of early childhood caries (ECC) or baby bottle tooth decay.

Attributes Details
Baby Teeth Care Products Market CAGR 2.5%
Baby Teeth Care Products Market Size (2021) US$ 1.3 Bn
Baby Teeth Care Products Market Size (2032) US$ 1.71 Bn

The biggest concern for newborn dental care is early childhood caries (ECC), also known as baby bottle tooth decay, creating a demand for baby teeth care products. Oral diseases are the most frequent diseases, afflicting half of the world's population.

As by kissing or sharing a spoon, the bacterium that causes tooth decay is passed on to infants. It is vital to care about this issue, which is promoting the sales of baby teeth care products.

The baby teeth care products market is driven by rising parental awareness of baby care products. Baby bottle tooth decay, also known as ECC, is common in newborns and toddlers. This common condition frequently affects children under the age of two (ECC).

Consumers are frequently educated about ECC and how to avoid it by companies like Colgate-Palmolive. As a result, ECC's preventive actions will promote market demand for baby teeth care products.

The care of a baby's teeth begins with the gums, which serve as a placeholder for teeth. Some companies are also developing unique baby wipes in the domain of baby teeth care products, to promote the sales of baby teeth care products.

Due to rising awareness among parents and hospital expansion, areas such as Europe and Oceania are expected to have consistent growth in the global baby tooth care products market share.

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What Drives the Baby Teeth Care Products Market?

Babies under the age of two are more prone to tooth decay and ECC disorders because of their food eating behavior. As a result, there is a high demand for baby teeth care products. Dentists advise using cavity-preventive fluoride toothpaste, which encourages the sales of baby tooth care products.

Moreover, in response to concerns about fluoride-induced enamel fluorosis, some manufacturers introduced low-fluoride "pediatric" toothpaste with less than 600 ppm fluoride.

In general, there are many different baby tooth care products on the market, making it more available and high sales of baby tooth care products. The increased awareness to prevent the rates of early childhood caries (ECC) or baby bottle tooth decay is a significant factor driving the demand for the baby teeth care products.

Sudip Saha
Sudip Saha

Principal Consultant

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Which Region is leading the Baby Teeth Care Products Market?

During the projected period, the baby teeth care products market is expected to develop at a healthy rate across all geographies. The demand for baby teeth care products is projected to be driven by ECC and other dental-related illnesses.

China and India, both rising economies, have a greater population with oral disorders such as tooth decay and periodontal disease in infants, among other things, encouraging the sales of baby teeth care products. Oral disorders impact more than 3 billion individuals worldwide, according to the FDI World Dental Federation, and this number is even higher for children.

Parents are now focusing on baby teeth care products as a preventive strategy, which is fueling the sales of baby teeth care products. Due to its large population, the United States has a large baby teeth care products market share.

How strong is the competition in the Baby Teeth Care Products Market?

Some of the key players operating in the global baby teeth care products market are NUK, Oragel, Baby Banana, Jordan Toothbrush, The Brushies, Colgate, Kiss My Face, Oral-B (P&G), Tom's, Jack n' Jill, Weleda Calendula, Babyganics, Nuby and others holding a substantial baby teeth care products market share.

  • Colgate manufactures baby teeth care products, such as Colgate Smiles Baby Toothpaste, as a maker of oral hygiene goods (0-2Y). The company also contributes to raising public knowledge about the need of baby teeth care and disorders associated with it, driving the sales of baby teeth care products.
  • In 2018, a pediatrician in Tucson, Arizona introduced baby wipes that are designed to prevent cavities, fulfilling the demand for baby teeth care products.

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Report Scope

Report Attribute Details
Growth rate CAGR of 2.5% from 2022 to 2032
Base year for estimation 2021
Historical data 2015 - 2020
Forecast period 2022 - 2032
Quantitative units Revenue in USD billion, volume in kilotons, and CAGR from 2022 to 2032
Report coverage Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, Pricing Analysis,
Segments covered Product type, price range, application, sales channel, region
Regional scope North America; Western Europe, Eastern Europe, Middle East, Africa, ASEAN, South Asia, Rest of Asia, Australia and New Zealand
Country scope U.S.; Canada; Mexico; Germany; U.K.; France; Italy; Spain; Russia; Belgium; Poland; Czech Republic; China; India; Japan; Australia; Brazil; Argentina; Colombia; Saudi Arabia; UAE; Iran; South Africa
Key companies profiled NUK, The Brushies, Baby Banana, Jordan Toothbrush, Colgate, Oral-B (P&G), Oragel, Tom's, Jack n' Jill, Kiss My Face, Weleda Calendula, Babyganics, Nuby and others.
Customization scope Free report customization (equivalent to up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options Avail customized purchase options to meet your exact research needs.

Frequently Asked Questions

What is the Growth Outlook for the Baby Teeth Care Products Market?

The baby teeth care products market is anticipated to register a CAGR of 2.5% during the forecast period.

What is the Share of the Baby Teeth Care Products Market?

The baby teeth care products market share is anticipated to reach US$ 1.71 Bn in 2032.

Which is the Key Driver in the Baby Teeth Care Products Market?

Demand for baby teeth care products is likely to rise, due to the increasing awareness to reduce the incidences of early childhood caries (ECC) or baby bottle tooth decay.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity 
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Investment Feasibility Matrix
    3.5. PESTLE and Porter’s Analysis
    3.6. Regulatory Landscape
        3.6.1. By Key Regions
        3.6.2. By Key Countries
4. Global Baby Teeth Care Products Market Analysis 2017-2021 and Forecast, 2022-2032
    4.1. Historical Market Size Value (US$ Mn) & Volume (units) Analysis, 2017-2021
    4.2. Current and Future Market Size Value (US$ Mn) & Volume (units) Projections, 2022-2032
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Baby Teeth Care Products Market Analysis 2017-2021 and Forecast 2022-2032, By Product Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Mn) & Volume (units) Analysis By Product Type, 2017-2021
    5.3. Current and Future Market Size Value (US$ Mn) & Volume (units) Analysis and Forecast By Product Type, 2022-2032
        5.3.1. Toothbrush
        5.3.2. Toothpaste
        5.3.3. Others
    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2017-2021
    5.5. Absolute $ Opportunity Analysis By Product Type, 2022-2032
6. Global Baby Teeth Care Products Market Analysis 2017-2021 and Forecast 2022-2032, By Price Range
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Mn) & Volume (units) Analysis By Price Range, 2017-2021
    6.3. Current and Future Market Size Value (US$ Mn) & Volume (units) Analysis and Forecast By Price Range, 2022-2032
        6.3.1. Low
        6.3.2. Economy
        6.3.3. Premium
    6.4. Y-o-Y Growth Trend Analysis By Price Range, 2017-2021
    6.5. Absolute $ Opportunity Analysis By Price Range, 2022-2032
7. Global Baby Teeth Care Products Market Analysis 2017-2021 and Forecast 2022-2032, By Application
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Mn) & Volume (units) Analysis By Application, 2017-2021
    7.3. Current and Future Market Size Value (US$ Mn) & Volume (units) Analysis and Forecast By Application, 2022-2032
        7.3.1. Infant
        7.3.2. Toddler
        7.3.3. Kid
    7.4. Y-o-Y Growth Trend Analysis By Application, 2017-2021
    7.5. Absolute $ Opportunity Analysis By Application, 2022-2032
8. Global Baby Teeth Care Products Market Analysis 2017-2021 and Forecast 2022-2032, By Sales Channels 
    8.1. Introduction / Key Findings
    8.2. Historical Market Size Value (US$ Mn) & Volume (units) Analysis By Sales Channels , 2017-2021
    8.3. Current and Future Market Size Value (US$ Mn) & Volume (units) Analysis and Forecast By Sales Channels , 2022-2032
        8.3.1. Supermarkets & Hypermarkets
    8.4. 8.3.1.9. Supermarkets & Hypermarkets9
        8.4.1. Departmental Stores
        8.4.2. Convenience Stores
        8.4.3. Online
        8.4.4. Others
    8.5. Y-o-Y Growth Trend Analysis By Sales Channels , 2017-2021
    8.6. Absolute $ Opportunity Analysis By Sales Channels , 2022-2032
9. Global Baby Teeth Care Products Market Analysis 2017-2021 and Forecast 2022-2032, By Region
    9.1. Introduction
    9.2. Historical Market Size Value (US$ Mn) & Volume (units) Analysis By Region, 2017-2021
    9.3. Current Market Size Value (US$ Mn) & Volume (units) Analysis and Forecast By Region, 2022-2032
        9.3.1. North America
        9.3.2. Latin America
        9.3.3. Europe
        9.3.4. Asia Pacific
        9.3.5. MEA
    9.4. Market Attractiveness Analysis By Region
10. North America Baby Teeth Care Products Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    10.1. Historical Market Size Value (US$ Mn) & Volume (units) Trend Analysis By Market Taxonomy, 2017-2021
    10.2. Market Size Value (US$ Mn) & Volume (units) Forecast By Market Taxonomy, 2022-2032
        10.2.1. By Country
            10.2.1.1. U.S.
            10.2.1.2. Canada
        10.2.2. By Product Type
        10.2.3. By Price Range
        10.2.4. By Application
        10.2.5. By Sales Channels 
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Product Type
        10.3.3. By Price Range
        10.3.4. By Application
        10.3.5. By Sales Channels 
    10.4. Key Takeaways
11. Latin America Baby Teeth Care Products Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    11.1. Historical Market Size Value (US$ Mn) & Volume (units) Trend Analysis By Market Taxonomy, 2017-2021
    11.2. Market Size Value (US$ Mn) & Volume (units) Forecast By Market Taxonomy, 2022-2032
        11.2.1. By Country
            11.2.1.1. Brazil
            11.2.1.2. Mexico
            11.2.1.3. Rest of Latin America
        11.2.2. By Product Type
        11.2.3. By Price Range
        11.2.4. By Application
        11.2.5. By Sales Channels 
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Product Type
        11.3.3. By Price Range
        11.3.4. By Application
        11.3.5. By Sales Channels 
    11.4. Key Takeaways
12. Europe Baby Teeth Care Products Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    12.1. Historical Market Size Value (US$ Mn) & Volume (units) Trend Analysis By Market Taxonomy, 2017-2021
    12.2. Market Size Value (US$ Mn) & Volume (units) Forecast By Market Taxonomy, 2022-2032
        12.2.1. By Country
            12.2.1.1. Germany
            12.2.1.2. Italy
            12.2.1.3. France
            12.2.1.4. U.K.
            12.2.1.5. Spain
            12.2.1.6. Russia
            12.2.1.7. BENELUX
            12.2.1.8. Rest of Europe
        12.2.2. By Product Type
        12.2.3. By Price Range
        12.2.4. By Application
        12.2.5. By Sales Channels 
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Product Type
        12.3.3. By Price Range
        12.3.4. By Application
        12.3.5. By Sales Channels 
    12.4. Key Takeaways
13. Asia Pacific Baby Teeth Care Products Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    13.1. Historical Market Size Value (US$ Mn) & Volume (units) Trend Analysis By Market Taxonomy, 2017-2021
    13.2. Market Size Value (US$ Mn) & Volume (units) Forecast By Market Taxonomy, 2022-2032
        13.2.1. By Country
            13.2.1.1. China
            13.2.1.2. Japan
            13.2.1.3. South Korea
            13.2.1.4. India
            13.2.1.5. Rest of Asia Pacific
        13.2.2. By Product Type
        13.2.3. By Price Range
        13.2.4. By Application
        13.2.5. By Sales Channels 
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Product Type
        13.3.3. By Price Range
        13.3.4. By Application
        13.3.5. By Sales Channels 
    13.4. Key Takeaways
14. MEA Baby Teeth Care Products Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    14.1. Historical Market Size Value (US$ Mn) & Volume (units) Trend Analysis By Market Taxonomy, 2017-2021
    14.2. Market Size Value (US$ Mn) & Volume (units) Forecast By Market Taxonomy, 2022-2032
        14.2.1. By Country
            14.2.1.1. GCC
            14.2.1.2. Rest of MEA
        14.2.2. By Product Type
        14.2.3. By Price Range
        14.2.4. By Application
        14.2.5. By Sales Channels 
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Product Type
        14.3.3. By Price Range
        14.3.4. By Application
        14.3.5. By Sales Channels 
    14.4. Key Takeaways
15. Key Countries Baby Teeth Care Products Market Analysis
    15.1. U.S.
        15.1.1. Pricing Analysis
        15.1.2. Market Share Analysis, 2021
            15.1.2.1. By Product Type
            15.1.2.2. By Price Range
            15.1.2.3. By Application
            15.1.2.4. By Sales Channels 
    15.2. Canada
        15.2.1. Pricing Analysis
        15.2.2. Market Share Analysis, 2021
            15.2.2.1. By Product Type
            15.2.2.2. By Price Range
            15.2.2.3. By Application
            15.2.2.4. By Sales Channels 
    15.3. Brazil
        15.3.1. Pricing Analysis
        15.3.2. Market Share Analysis, 2021
            15.3.2.1. By Product Type
            15.3.2.2. By Price Range
            15.3.2.3. By Application
            15.3.2.4. By Sales Channels 
    15.4. Mexico
        15.4.1. Pricing Analysis
        15.4.2. Market Share Analysis, 2021
            15.4.2.1. By Product Type
            15.4.2.2. By Price Range
            15.4.2.3. By Application
            15.4.2.4. By Sales Channels 
    15.5. Argentina
        15.5.1. Pricing Analysis
        15.5.2. Market Share Analysis, 2021
            15.5.2.1. By Product Type
            15.5.2.2. By Price Range
            15.5.2.3. By Application
            15.5.2.4. By Sales Channels 
    15.6. Germany
        15.6.1. Pricing Analysis
        15.6.2. Market Share Analysis, 2021
            15.6.2.1. By Product Type
            15.6.2.2. By Price Range
            15.6.2.3. By Application
            15.6.2.4. By Sales Channels 
    15.7. Italy
        15.7.1. Pricing Analysis
        15.7.2. Market Share Analysis, 2021
            15.7.2.1. By Product Type
            15.7.2.2. By Price Range
            15.7.2.3. By Application
            15.7.2.4. By Sales Channels 
    15.8. France
        15.8.1. Pricing Analysis
        15.8.2. Market Share Analysis, 2021
            15.8.2.1. By Product Type
            15.8.2.2. By Price Range
            15.8.2.3. By Application
            15.8.2.4. By Sales Channels 
    15.9. U.K.
        15.9.1. Pricing Analysis
        15.9.2. Market Share Analysis, 2021
            15.9.2.1. By Product Type
            15.9.2.2. By Price Range
            15.9.2.3. By Application
            15.9.2.4. By Sales Channels 
    15.10. Spain
        15.10.1. Pricing Analysis
        15.10.2. Market Share Analysis, 2021
            15.10.2.1. By Product Type
            15.10.2.2. By Price Range
            15.10.2.3. By Application
            15.10.2.4. By Sales Channels 
    15.11. Russia
        15.11.1. Pricing Analysis
        15.11.2. Market Share Analysis, 2021
            15.11.2.1. By Product Type
            15.11.2.2. By Price Range
            15.11.2.3. By Application
            15.11.2.4. By Sales Channels 
    15.12. BENELUX
        15.12.1. Pricing Analysis
        15.12.2. Market Share Analysis, 2021
            15.12.2.1. By Product Type
            15.12.2.2. By Price Range
            15.12.2.3. By Application
            15.12.2.4. By Sales Channels 
    15.13. China
        15.13.1. Pricing Analysis
        15.13.2. Market Share Analysis, 2021
            15.13.2.1. By Product Type
            15.13.2.2. By Price Range
            15.13.2.3. By Application
            15.13.2.4. By Sales Channels 
    15.14. Japan
        15.14.1. Pricing Analysis
        15.14.2. Market Share Analysis, 2021
            15.14.2.1. By Product Type
            15.14.2.2. By Price Range
            15.14.2.3. By Application
            15.14.2.4. By Sales Channels 
    15.15. South Korea
        15.15.1. Pricing Analysis
        15.15.2. Market Share Analysis, 2021
            15.15.2.1. By Product Type
            15.15.2.2. By Price Range
            15.15.2.3. By Application
            15.15.2.4. By Sales Channels 
    15.16. India
        15.16.1. Pricing Analysis
        15.16.2. Market Share Analysis, 2021
            15.16.2.1. By Product Type
            15.16.2.2. By Price Range
            15.16.2.3. By Application
            15.16.2.4. By Sales Channels 
    15.17. GCC Countries
        15.17.1. Pricing Analysis
        15.17.2. Market Share Analysis, 2021
            15.17.2.1. By Product Type
            15.17.2.2. By Price Range
            15.17.2.3. By Application
            15.17.2.4. By Sales Channels 
16. Market Structure Analysis
    16.1. Competition Dashboard
    16.2. Competition Benchmarking
    16.3. Market Share Analysis of Top Players
        16.3.1. By Regional
        16.3.2. By Product Type
        16.3.3. By Price Range
        16.3.4. By Application
        16.3.5. By Sales Channels 
17. Competition Analysis
    17.1. Competition Deep Dive
        17.1.1. Proctor and Gamble Ltd (US)
            17.1.1.1. Overview
            17.1.1.2. Product Portfolio
            17.1.1.3. Profitability by Market Segment
            17.1.1.4. Sales Footprint
            17.1.1.5. Strategy Overview
                17.1.1.5.1. Marketing Strategy
                17.1.1.5.2. Product Strategy
        17.1.2. Pigeon Corporation (India)
            17.1.2.1. Overview
            17.1.2.2. Product Portfolio
            17.1.2.3. Profitability by Market Segment
            17.1.2.4. Sales Footprint
            17.1.2.5. Strategy Overview
                17.1.2.5.1. Marketing Strategy
                17.1.2.5.2. Product Strategy
        17.1.3. Yunnan Baiyao Group Pvt. Ltd (China)
            17.1.3.1. Overview
            17.1.3.2. Product Portfolio
            17.1.3.3. Profitability by Market Segment
            17.1.3.4. Sales Footprint
            17.1.3.5. Strategy Overview
                17.1.3.5.1. Marketing Strategy
                17.1.3.5.2. Product Strategy
        17.1.4. Church and Dwight Co. Inc (US)
            17.1.4.1. Overview
            17.1.4.2. Product Portfolio
            17.1.4.3. Profitability by Market Segment
            17.1.4.4. Sales Footprint
            17.1.4.5. Strategy Overview
                17.1.4.5.1. Marketing Strategy
                17.1.4.5.2. Product Strategy
        17.1.5. GlaxoSmithKline (UK)
            17.1.5.1. Overview
            17.1.5.2. Product Portfolio
            17.1.5.3. Profitability by Market Segment
            17.1.5.4. Sales Footprint
            17.1.5.5. Strategy Overview
                17.1.5.5.1. Marketing Strategy
                17.1.5.5.2. Product Strategy
        17.1.6. Kao Corporation (Japan)
            17.1.6.1. Overview
            17.1.6.2. Product Portfolio
            17.1.6.3. Profitability by Market Segment
            17.1.6.4. Sales Footprint
            17.1.6.5. Strategy Overview
                17.1.6.5.1. Marketing Strategy
                17.1.6.5.2. Product Strategy
        17.1.7. LG Household and Healthcare Ltd. (South Korea)
            17.1.7.1. Overview
            17.1.7.2. Product Portfolio
            17.1.7.3. Profitability by Market Segment
            17.1.7.4. Sales Footprint
            17.1.7.5. Strategy Overview
                17.1.7.5.1. Marketing Strategy
                17.1.7.5.2. Product Strategy
        17.1.8. Hawley and Hazel (Hong Kong)
            17.1.8.1. Overview
            17.1.8.2. Product Portfolio
            17.1.8.3. Profitability by Market Segment
            17.1.8.4. Sales Footprint
            17.1.8.5. Strategy Overview
                17.1.8.5.1. Marketing Strategy
                17.1.8.5.2. Product Strategy
        17.1.9. Unilever (UK)
            17.1.9.1. Overview
            17.1.9.2. Product Portfolio
            17.1.9.3. Profitability by Market Segment
            17.1.9.4. Sales Footprint
            17.1.9.5. Strategy Overview
                17.1.9.5.1. Marketing Strategy
                17.1.9.5.2. Product Strategy
        17.1.10. Colgate – Palmolive Company (US)
            17.1.10.1. Overview
            17.1.10.2. Product Portfolio
            17.1.10.3. Profitability by Market Segment
            17.1.10.4. Sales Footprint
            17.1.10.5. Strategy Overview
                17.1.10.5.1. Marketing Strategy
                17.1.10.5.2. Product Strategy
        17.1.11. Amway Corp (US)
            17.1.11.1. Overview
            17.1.11.2. Product Portfolio
            17.1.11.3. Profitability by Market Segment
            17.1.11.4. Sales Footprint
            17.1.11.5. Strategy Overview
                17.1.11.5.1. Marketing Strategy
                17.1.11.5.2. Product Strategy
        17.1.12. Mamaearth (India)
            17.1.12.1. Overview
            17.1.12.2. Product Portfolio
            17.1.12.3. Profitability by Market Segment
            17.1.12.4. Sales Footprint
            17.1.12.5. Strategy Overview
                17.1.12.5.1. Marketing Strategy
                17.1.12.5.2. Product Strategy
        17.1.13. Mee Mee (India)
            17.1.13.1. Overview
            17.1.13.2. Product Portfolio
            17.1.13.3. Profitability by Market Segment
            17.1.13.4. Sales Footprint
            17.1.13.5. Strategy Overview
                17.1.13.5.1. Marketing Strategy
                17.1.13.5.2. Product Strategy
        17.1.14. Combi Corp (Japan)
            17.1.14.1. Overview
            17.1.14.2. Product Portfolio
            17.1.14.3. Profitability by Market Segment
            17.1.14.4. Sales Footprint
            17.1.14.5. Strategy Overview
                17.1.14.5.1. Marketing Strategy
                17.1.14.5.2. Product Strategy
        17.1.15. Fisher Price (US)
            17.1.15.1. Overview
            17.1.15.2. Product Portfolio
            17.1.15.3. Profitability by Market Segment
            17.1.15.4. Sales Footprint
            17.1.15.5. Strategy Overview
                17.1.15.5.1. Marketing Strategy
                17.1.15.5.2. Product Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
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