Baby strollers and prams Market

Baby Strollers and Prams Market Snapshot (2022 to 2032)

The global baby strollers and prams market is expected to secure USD 8.31 Billion in 2032, up from USD 4.68 Billion in 2022, reflecting a CAGR of 5.9%. The market valued USD 4.42 Billion in 2021. This rise in market value can be attributed to the increasing demand customers for multi-functional strollers.

Report Attributes	Details
Estimated Base Year Value (2021)	USD 4.42 Billion
Anticipated Market Value (2022)	USD 4.68 Billion
Expected Forecast Value (2032)	USD 8.31 Billion
Projected CAGR (2022 to 2032)	5.9%

The lightweight strollers segment is expected to dominate the market during the forecast period. The product contains lightweight materials and lesser features which is ideal for short travels. The stroller is easily available in the market due to its easy regular use and is relatively cheaper than the other versions of prams. Renowned names around the globe also play a significant role in strengthening the industry in the assessment period. For instance, Emirates Airlines offer a complimentary baby stroller for parents arriving in transit at the Dubai International Airport for easy boarding and disembarkation.

The growing adoption of prams for the safe traveling of babies and increasing travel trends among the expanding population is expected to benefit the market during the forecast period. Players in the market are focusing to manufacture innovative products.

For instance, in 2019, Red Kite rolled out a new product called Kuro. It comprised characteristics such as multi-position seats, reversibility of seats, adjustable handle, freestanding, travel system compatibility, and footrest. Such initiatives are anticipated to augment the market size in the forecast period.

What are the Factors Driving the Baby Strollers and Prams Market?

Developments in baby care products are expected to benefit the market in the coming time. The growing traveling trend among millennials is anticipated to drive market growth in the forecast period. The incorporation of advanced features in the device is expected to widen the customer base in the coming time. For instance, in May 2022, Mercedes-AMG GT launched its limited-edition stroller with Hartan. The design is said to be inspired by AMG cars. The product is anticipated to be similar to the AMG-GT four-door coupe. Such initiatives are expected to strengthen market size in the forecast period.

Integration of smart technologies in the product is expected to offer significant opportunities to the market during the forecast period. For instance, in 2019, CYBEX launched E-Priam. It is an electric pushchair which is the mechanized version of the Cybex Priam Travel System. The product enhances the braking force while sloping down. Such innovations are expected to bolster market growth in the forecast period.

What are the Factors Hampering Baby Strollers and Prams Market?

The inability to afford baby strollers and prams among developing or underdeveloped nations is expected to hamper the market growth in the forecast period.

However, the advent of online retailing and the rising purchasing power of consumers are expected to provide a significant boost to the industry by acting as a potential counter to the hampering factors. Thus, the market is anticipated to grow in market size in the forecast period.

What is the Status of the Baby Strollers and Prams Market in North America?

According to the analysis, the market in North America is anticipated to garner the largest market share during the forecast period. The growth of the market can be attributed to the increasing number of single parents and the rising number of working females. The USA is projected to make the maximum contribution to developing the regional market.

Supportive regulations imposed by the government are projected to be another factor driving the market in the forecast period. The USA Consumer Product Safety Commission (CPSC) has fixed federal safety standards for strollers, which acknowledge the safety of various parts like wheel attachments, parking brakes, hinges, and seat belts. Owing to the aforementioned factors, the market is anticipated to display growth opportunities in the coming time.

How Opportunistic is Asia for Baby Strollers and Prams Market?

Asia is anticipated to be the most lucrative market during the forecast period. Surging birth rates across Asian countries like China, India, and Bangladesh are anticipated to play a key role in developing the regional market during the forecast period. Also, the increasing number of working women across the region is another salient factor boosting efficient baby strollers and prams, thus, benefitting the market in the forecast period.

Players in the region are launching innovative products which are anticipated to benefit the market in the forecast period. For instance, in February 2022, Pegion, Japan-based baby supplies, and stroller manufacturer announced the launch of the Run Fee RB2 stroller. The product has a spacious foot space and other value-added functions. Owing to such initiatives, the market in Asia is expected to flourish in the forecast period.

Competition Analysis

Key players in the global baby strollers and prams market comprise Dorel Industries Inc., Pigeon Corporation, Newell Brands Inc., Summer Infant Inc., Beingmate Group Co. Ltd., Artsana S.p.A., Kolcraft Enterprises Inc., Thule Group AB, Bugaboo International B.V., Phil & Ted Most Excellent Buggy Co. Ltd, Peg Perego S.p.A, Baby Trend Inc, iCandy World Ltd, Mamas and Papas Ltd, Me n Moms Pvt. Ltd, and Bebecar-Utilidades Para CrianÇa, S.A.

• In March 2022, Summer Infant announced that it would be acquired by Kids2 for USD 12 per share in cash. With the acquisition, Kids2 will strengthen its brand platform and add new categories from SUMR’s portfolio to further scale globally. The transaction is likely to be concluded in Q2 of 2022.

Report Scope

Report Attribute	Details
Growth Rate	5.9% CAGR from 2022 to 2032
Market Value in 2022	USD 4.68 Billion
Market Value in 2032`	USD 8.31 Billion
Base Year for Estimation	2021
Historical Data	2017 to 2021
Forecast Period	2022 to 2032
Quantitative Units	USD Million for Value
Report Coverage	Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered	Product Types, Age Group, Sales Channels, Region
Regions Covered	North America; Europe; East Asia; Latin America; South Asia; Oceania; Middle East & Africa
Key Countries Profiled	USA, Canada, Brazil, Mexico, Germany, France, United Kingdom, Italy, Russia, Spain, BENELUX, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, GCC Countries, South Africa, Turkey, Israel, Egypt
Key Companies Profiled	Dorel Industries Inc.; Pigeon Corporation; Newell Brands Inc.; Summer Infant Inc.; Beingmate Group Co. Ltd.; Artsana S.p.A.; Kolcraft Enterprises Inc.; Thule Group AB; Bugaboo International B.V.; Phil & Ted Most Excellent Buggy Co. Ltd; Peg Perego S.p.A; Baby Trend Inc.; iCandy World Ltd; Mamas and Papas Ltd; Me n Moms Pvt. Ltd; Bebecar-Utilidades Para CrianÇa, S.A.
Customization Scope	Available upon Request

Key Segments Profiled in the Global Strollers and Prams Market

By Product:

• Lightweight
• Multi-optional System
• Standard
• Double/Triple
• Jogging

By Age Group:

• 0-6 Month Infants
• 6-12 Month Infants
• 12-36 Month Infants

By Sales Channel:

• Baby Boutiques
• Specialty Stores
• Modern Trade
• Department Stores
• Online Retailers
• Other Sales Channels

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East & Africa

Frequently Asked Questions

What is the expected market value of the global baby strollers and prams industry?

The global baby strollers and prams market is estimated at USD 8.31 Billion by 2032

What is the projected CAGR of the global baby strollers and prams market?

The projected CAGR of the global baby strollers and prams market is 5.9% during the forecast period

Which are the eminent players in the global baby strollers and prams market?

Newell Brands Inc., Summer Infant Inc., Beingmate Group Co. Ltd., and Artsana S.p.A., are some of the known players in the global baby strollers and prams market.