The baby safety products market size is estimated to stand at USD 415.22 billion by 2033. Over the forecast period, the market is assessed to trail at a CAGR of 5.5%. In 2023, the market is expected to reach USD 243.08 billion.
Salient Factors Motivating Forward Market Movement
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Several vendors are trying their hands at developing smart versions of baby safety goods for more convenience. Manufacturers are incorporating automatic control systems in smart infant safety products to elevate their safety profile. Some extra features seen in advanced versions of baby safety products include automated stop controls, emergency stop controls, anti-theft sensors, etc. With these features in place, the use of these systems ensures a high level of connection between parents and their children.
A plenty supply of counterfeit products is causing baby safety products market disruption presently. The existence of such products is rapidly increasing in developed as well as developing countries owing to the growing potential for baby safety products. The robust growth of the e-commerce sector has also played a crucial role in disseminating fake infant products across the globe. Due to their identical features and appearance, it becomes extremely challenging to differentiate between original and counterfeit products. The supply of counterfeit products is anticipated to rise, thereby making an impact on the sales tactics of legitimate sellers.
| Market Value (2023) | USD 243.08 billion |
|---|---|
| Market Forecast Value (2033) | USD 415.22 billion |
| Market CAGR (2023 to 2033) | 5.5% |
Principal Consultant
The baby safety products market generated a revenue of USD 230.41 billion in 2022. Looking forward, the market is set to register a CAGR of 5.5% to reach USD 243.08 billion in 2023. By 2033 end, the market is anticipated to reach a market valuation of USD 415.22 billion.
FMI delves into the market growth opportunities that could drive the adoption of baby safety products in different time frames.
Short Term (2023 to 2026): During this time frame, the market is expected to witness heightened awareness among parents regarding the importance of child safety. Subsequently, demand for products that promote child safety like baby gates and car seats is expected to rise.
As technology is fast being integrated into baby safety products, baby safety product manufacturers are predicted to observe a plethora of new opportunities. Moreover, due to constantly changing parenting trends, demand for products promoting natural or attachment parenting like slings and baby carriers is primed for further growth.
Medium Term (2026 to 2029): Since consumers are seeking environment-friendly products to reduce their carbon footprint, demand for baby safety products that are recyclable or composed of sustainable materials is anticipated to expand. Additionally, due to the increasing ubiquity of baby safety products, opportunities to cover the ground of emerging markets are rising.
Moreover, consumers are becoming design-savvy, due to which there might be a strong demand for baby safety products with aesthetic appeal and functionality in the coming years.
Long Term (2029 to 2033): As per FMI’s market research on baby safety products, only baby safety products with high safety ratings will be available commercially, as safety regulations are constantly becoming tighter and stricter. Thus, creating new opportunities for relevant manufacturers to differentiate themselves in the market.
The baby car seat enjoyed a large market share in the historical period, by capturing 72% of the market revenue share in 2022. The rise in traffic incidents led to heightened demand for infant car seats. For example, Britax convertible car seat has anti-rebound bars, three levels of safety, and a click-tight fitting method to assure kids’ safety.
The monitor segment is expected to expand at a robust pace, assuming a CAGR of 6.9% over the forecast period. The product’s demand is being propelled by the surging number of working parents and the requirement for gadgets to monitor infant(s) activities. Such monitors are equipped with a screen to gain video access to the infant’s activities. This product can be linked to intelligent gadgets using WiFi. In the succeeding years, demand for baby monitors is expected to considerably increase owing to technical advances and simplicity to use.
Offline sales represented 72% of the entire market in 2022. The key vendors of baby safety goods acquired a large proportion of their revenue from offline transactions. The offline purchasing method offers an ample number of benefits like the ability to scan the product prior to purchase, a wide range of options, consultancy from sales representatives regarding the selection of the product, free demonstration, etc. Grocers, hypermarkets, local shops, and convenience stores, all form the offline route. With regard to the offline sales route, First Cry has over 400+ stores in India, making it the largest retailer within the Asia continent.
The large market size of the United States baby safety products has led to its market dominance in the historical period. The market is expected to drive further growth to ensure the future dominance of the country. High disposable income, working parents, technological advances, and government efforts are certain factors that have been augmenting the sales of baby safety goods in the country.
Additionally, the country witnesses 1,400 fatalities on a yearly basis due to sudden infant death syndrome (SIDS). The Centers for Disease Control and Prevention (CDC) initiated a campaign named ‘Protect the Ones You Love’ to educate parents regarding the causes and precautions for SIDS, infant harm, and SUID. This is expected to favor the baby safety products industry.
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The startup culture of the baby safety products market demonstrates diversity and robust growth. As consumers are becoming discerning regarding the importance of baby safety products, startups are tapping onto the budding industry. FMI reflects on key trends and characteristics of the baby safety products’ startup landscape.
| Company Name | Artsana Spa |
|---|---|
| Development | In December 2021, Artsana Spa’s brand Chicco, which is an Italian manufacturer of kid’s clothing and toys, expanded its presence in India, by launching its e-commerce website – www.chicco.in – to make its products available to consumers in every nook and corner of India, 24*7. With this launch, the company aims to deliver experiential purchasing to its customers. |
| Strategy | The company is leveraging on the booming e-commerce sector, post the pandemic, by launching its website in developing countries having high birth rates and increasing discretionary income. Additionally, the company is also constantly collaborating with Baby Research Center and innovation teams consisting of healthcare professionals and researchers, hospitals, universities, and consumer research groups across distinct cultures and countries, to facilitate innovation. To gain customer loyalty for years to come, the company is also actively leveraging its expertise in the innovation of effective and safe solutions. |
| Company Name | Baby Trend Inc. |
|---|---|
| Development | In March 2018, Baby Trend Inc., a leading manufacturer of juvenile products, unveiled the launch of the brand’s mobile app, which is a forward-thinking and disruptive mobile app, and a new line of technology-enhanced products. The app directly links to products from the Connected Gear category of the company. Under the Connected Gear category, the company first launched Secure Snap Fit® 35 Infant Car Seat. This product has a chest clip that observes a child in the car seat and cautions parents/ caregivers in case the child has been left unattended in its seat. The company warns that its app and products should not be considered a replacement for sound parenting practices. However, these items are resourceful for caregivers who wish to take extra safety precautions. |
| Strategy | The company is strategizing to be at the forefront of baby safety, by coming up with simplified baby-care solutions for parents and caregivers across the globe. To gain traction with discerning new-age parents, the company is launching safe, feature-loaded, and dependable products at cost-effective pricing. |
| Company Name | Goodbaby International Holdings Ltd. |
|---|---|
| Development | In November 2021, Goodbaby International Holdings Ltd., a global leader in parenting products, redefined the world of child safety by introducing Anoris T i-Size. The company is setting the bar too high for other competitors in terms of safety. The forward-facing seat delivers 50% more safety compared to traditional rear-facing child seats, owing to its integrated airbag technology. The brand’s product also has enhanced overall performance with regard to passive and active protection. The product is easy to install and offers significantly more comfort, legroom, and easy entry into the seat. |
| Strategy | The company had been investigating and researching to make airbag technology accessible to children for years extending way before the historical period. Having realized the company’s long-term vision to release CYBEX Anoris T i-Size, the airbag integrated product would protect children from dire injuries in case of an accident. Going forward, the company aims to develop products to make living safer for children. These baby safety products are engineered with the highest safety standards, distinctive designs, and smart functionality for the people of tomorrow. |
FMI has laid out different methods in which the baby safety products manufacturers, new or established, can deeply penetrate the market for a large market share.
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD billion for Value |
| Key Regions Covered | North America; Europe; Asia Pacific; Latin America; Middle East and Africa |
| Key Countries Covered | The United States, Canada, Germany, the United Kingdom, France, Italy, NORDICS, Spain, Russia, Poland, BENELUX, China, Japan, India, ASEAN, Oceania, South Korea, Brazil, Mexico, Argentina, GCC Countries, South Africa, Northern Africa, Türkiye |
| Key Segments Covered | Product Type, Distribution Channel, and Region |
| Key Companies Profiled | Artsana Spa; Baby Trend Inc.; BREVI MILANO Spa; Bugaboo North America Inc.; Compass Diversified; Dex Products Inc.; Dorel Industries Inc.; Goodbaby International Holdings Ltd.; Jane Group; KidKusion Inc.; Mommys Helper Inc.; Mothercare in Ltd.; Newell Brands Inc.; North States; Nuna International BV |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The baby safety products market is projected to reach a valuation of USD 415.22 billion by 2033.
Artsana Spa and Baby Trend Inc. are the top players in the baby safety products industry.
The Asia Pacific is expected to witness robust growth throughout the forecast period.
The global baby safety products industry is projected to grow at a CAGR of 5.5%.
A CAGR of 5.5% is estimated throughout 2033.
The market in 2023 is valued at USD 242.08 billion.
Asia Pacific is expected to witness significant growth.
The monitor segment is projected to expand at a 6.9% CAGR until 2033.
Baby Trend Inc, Artsana Spa, and BREVI MILANO Spa are the key players in the market.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Car Seats 5.2. Strollers 5.3. Monitors 5.4. Others 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-user 6.1. Infants 6.2. Toddlers 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 7.1. North America 7.2. Latin America 7.3. Europe 7.4. Asia Pacific 7.5. MEA 8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. Key Countries Market Analysis 14. Market Structure Analysis 15. Competition Analysis 15.1. Artsana Spa 15.2. Baby Trend Inc. 15.3. BREVI MILANO Spa 15.4. Bugaboo North America Inc. 15.5. Compass Diversified 15.6. Dex Products Inc. 15.7. Dorel Industries Inc. 15.8. Goodbaby International Holdings Ltd. 15.9. Jane Group 15.10. KidKusion Inc. 15.11. Mommys Helper Inc. 15.12. Mothercare in Ltd. 15.13. Newell Brands Inc. 16. Assumptions & Acronyms Used 17. Research Methodology
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Baby Safety Products Market
