Baby powder demand in Western Europe is expected to increase at a CAGR of 5.40% through 2034. Baby powder in Western Europe is expected to reach US$ 188.7 million in 2024. Globally, baby healthcare products are becoming increasingly important, contributing to the industry's growth.
Due to its ability to prevent diaper rash irritation, baby powder is beneficial for infants and children. Consumption habits and disposable income are expected to rise, creating demand. Baby powders are also being adopted due to their soothing, moisturizing, and deodorizing properties.
| Attributes | Details |
|---|---|
| Industry Size of Western Europe in 2024 | US$ 188.7 million |
| Expected Industry Size of Western Europe in 2034 | US$ 319.9 million |
| Forecasted CAGR between 2024 to 2034 | 5.40% |
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
Principal Consultant
A growing number of convenience stores in the region will lead to a higher demand for baby powders. Convenient stores are expected to reach a 19.30% industry share by 2024. Accessibility and extended opening hours are two factors that make convenience stores appealing. A growing convenience of picking up products on the go will drive store sales of these products.
The number of store discounts and regular customer discounts will increase in the coming years, which will drive the demand. The presence of various brands and sizes in these stores will likely stimulate the expansion of demand within them. Customers are often attracted to convenience stores through marketing and promotions. In these stores, special offers or promotions may increase baby powder sales.
| Western Europe Baby Powder Based on Solution | Convenience Stores |
|---|---|
| Industry Share in % | 19.30% |
Based on nature, conventional products are expected to dominate the business. Conventional types are expected to hold a 79.60% share. The baby powder is often seen as one of the best ways to prevent irritation to the baby's skin, as it absorbs moisture and keeps the skin dry. Talcum-based powders can achieve a particularly smooth, friction-free surface.
Many baby powders come with a pleasant fragrance, which adds to the product's appeal to consumers. The soft and silky texture of these powders contributes to the feeling of softness and silkiness while also providing a soothing experience for both parents and babies.
| Western Europe Baby Powder Based on Type | Conventional |
|---|---|
| Industry Share in % | 79.60% |
The baby powder industry is expected to be the dominant industry in the United Kingdom. Baby powder in the United Kingdom is expected to expand at a CAGR of 5.60% during the forecast period. Increasing government initiatives and approvals will drive demand over the next few years.
With increasing regulations in the industry, the demand for eco-friendly products will grow more rapidly as manufacturers are pushed to create the eco-friendliest products possible.
Germany is expected to be a major contributor to the demand for baby powder. A CAGR of 4.20% is predicted for the industry in 2034. A rising number of partnerships and increasing e-commerce activity are expected to drive the demand for baby powders.
Increasing concerns over baby skin and diaper rashes will drive German demand for baby powders. A growing awareness of the ingredients in baby powder will further boost the demand for organic baby powder as consumers become more knowledgeable about the contents.
Baby Powder is predicted to lead the industry in France. France is expected to exhibit a 5.90% CAGR during the forecast period. As hygiene and comfort concerns rise, these products are in high demand. France has historically used baby powders as part of its traditional practice. In many families, these practices are passed down from generation to generation, contributing to continued demand.
In addition to providing a fresh scent, baby powders are often scented, contributing to the overall freshness of both baby and parent. The mild fragrance of these products makes them a popular choice among parents. Rising demand for baby skincare routine the demand is expected to grow.
Forecast CAGRs of 2024 to 2034
| Attributes | Details |
|---|---|
| The United Kingdom | 5.60% |
| Germany | 4.20% |
| France | 5.90% |
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need
and save 40%!
Baby powder is still a competitive market for companies with strong manufacturing capabilities. Mergers, acquisitions, and collaborations allow key players to expand their global footprint.
Recent Developments Observed in Western Europe Baby Powder Business
| Attributes | Details |
|---|---|
| Estimated Industry Size in 2024 | US$ 188.7 million |
| Projected Industry Valuation in 2034 | US$ 319.9 million |
| Value-based CAGR 2024 to 2034 | 5.40% |
| Historical Analysis of the Baby Powder in Western Europe | 2019 to 2023 |
| Demand Forecast for Baby Powder in Western Europe | 2024 to 2034 |
| Report Coverage | Industry Size, Industry Trends, Analysis of key Factors Influencing Baby Powder in Western Europe, Insights on Global Players and their Industry Strategy in Western Europe, Ecosystem Analysis of Local and Regional Western Europe Providers |
| Key Cities Analyzed While Studying Opportunities in Baby Powder in Western Europe | Germany, Italy, France, United Kingdom, Spain |
| Key Companies Profiled | Johnson & Johnson; Procter & Gamble; Kimberly-Clark; Beiersdorf AG; Unilever |
Western Europe is expected to generate US$ 188.7 million with regard to baby powder sales in 2024.
Baby powder will generate US$ 319.9 million in Western Europe by 2034.
Baby powder is expected to increase by 5.40% CAGR in Western Europe between 2024 and 2034.
Convenience stores are expected to account for 19.3% of all baby powder sales in Western Europe, making it a highly preferred sales channel.
1. Executive Summary
1.1. Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Industry Analysis and outlook Analysis 2019 to 2023 and Forecast, 2024 to 2034
4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2019 to 2023
4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2024 to 2034
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Industry Analysis and outlook Analysis 2019 to 2023 and Forecast 2024 to 2034, By Ingredient
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Ingredient, 2019 to 2023
5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Ingredient, 2024 to 2034
5.3.1. Talc-based
5.3.2. Corn-starch-based
5.4. Y-o-Y Growth Trend Analysis By Ingredient, 2019 to 2023
5.5. Absolute $ Opportunity Analysis By Ingredient, 2024 to 2034
6. Industry Analysis and outlook Analysis 2019 to 2023 and Forecast 2024 to 2034, By Price
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Price, 2019 to 2023
6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Price, 2024 to 2034
6.3.1. Mass
6.3.2. Premium
6.4. Y-o-Y Growth Trend Analysis By Price, 2019 to 2023
6.5. Absolute $ Opportunity Analysis By Price, 2024 to 2034
7. Industry Analysis and outlook Analysis 2019 to 2023 and Forecast 2024 to 2034, By Nature
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Nature, 2019 to 2023
7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Nature, 2024 to 2034
7.3.1. Conventional
7.3.2. Organic
7.4. Y-o-Y Growth Trend Analysis By Nature, 2019 to 2023
7.5. Absolute $ Opportunity Analysis By Nature, 2024 to 2034
8. Industry Analysis and outlook Analysis 2019 to 2023 and Forecast 2024 to 2034, By Sales Channel
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2019 to 2023
8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2024 to 2034
8.3.1. Direct Sales
8.3.2. Modern Trade
8.3.3. Convenience Stores
8.3.4. Departmental Stores
8.3.5. Specialty Stores
8.3.6. Mono Brand Stores
8.3.7. Online Retailers
8.3.8. Drug Stores
8.3.9. Other Sales Channels
8.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2019 to 2023
8.5. Absolute $ Opportunity Analysis By Sales Channel, 2024 to 2034
9. Industry Analysis and outlook Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
9.1. Introduction
9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Country, 2019 to 2023
9.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Country, 2024 to 2034
9.3.1. UK
9.3.2. Germany
9.3.3. Italy
9.3.4. France
9.3.5. Spain
9.3.6. Rest of Western Europe
9.4. Market Attractiveness Analysis By Country
10. UK Industry Analysis and outlook Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
10.2.1. By Region
10.2.1.1. England
10.2.1.2. Scotland
10.2.1.3. Wales
10.2.1.4. Northern Ireland
10.2.2. By Ingredient
10.2.3. By Price
10.2.4. By Nature
10.2.5. By Sales Channel
10.3. Market Attractiveness Analysis
10.3.1. By Region
10.3.2. By Ingredient
10.3.3. By Price
10.3.4. By Nature
10.3.5. By Sales Channel
10.4. Key Takeaways
11. Germany Industry Analysis and outlook Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
11.2.1. By Region
11.2.1.1. North-east (Germany)
11.2.1.2. North-west (Germany)
11.2.1.3. Central (Germany)
11.2.1.4. South (Germany)
11.2.1.5. Other(Germany)
11.2.2. By Ingredient
11.2.3. By Price
11.2.4. By Nature
11.2.5. By Sales Channel
11.3. Market Attractiveness Analysis
11.3.1. By Region
11.3.2. By Ingredient
11.3.3. By Price
11.3.4. By Nature
11.3.5. By Sales Channel
11.4. Key Takeaways
12. Italy Industry Analysis and outlook Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
12.2.1. By Region
12.2.1.1. North (Italy)
12.2.1.2. Central (Italy)
12.2.1.3. South (Italy)
12.2.1.4. Islands (Italy)
12.2.2. By Ingredient
12.2.3. By Price
12.2.4. By Nature
12.2.5. By Sales Channel
12.3. Market Attractiveness Analysis
12.3.1. By Region
12.3.2. By Ingredient
12.3.3. By Price
12.3.4. By Nature
12.3.5. By Sales Channel
12.4. Key Takeaways
13. France Industry Analysis and outlook Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
13.2.1. By Region
13.2.1.1. Northern (France)
13.2.1.2. Central (France)
13.2.1.3. Southern (France)
13.2.1.4. Eastern (France)
13.2.2. By Ingredient
13.2.3. By Price
13.2.4. By Nature
13.2.5. By Sales Channel
13.3. Market Attractiveness Analysis
13.3.1. By Region
13.3.2. By Ingredient
13.3.3. By Price
13.3.4. By Nature
13.3.5. By Sales Channel
13.4. Key Takeaways
14. Spain Industry Analysis and outlook Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
14.2.1. By Region
14.2.1.1. Basque Country
14.2.1.2. Andalusia
14.2.1.3. Extremadura
14.2.1.4. Catalonia
14.2.1.5. Valencia
14.2.1.6. Rest of Spain
14.2.2. By Ingredient
14.2.3. By Price
14.2.4. By Nature
14.2.5. By Sales Channel
14.3. Market Attractiveness Analysis
14.3.1. By Region
14.3.2. By Ingredient
14.3.3. By Price
14.3.4. By Nature
14.3.5. By Sales Channel
14.4. Key Takeaways
15. Rest of Industry Analysis and outlook Analysis 2019 to 2023 and Forecast 2024 to 2034
15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
15.2.1. By Ingredient
15.2.2. By Price
15.2.3. By Nature
15.2.4. By Sales Channel
15.3. Market Attractiveness Analysis
15.3.1. By Ingredient
15.3.2. By Price
15.3.3. By Nature
15.3.4. By Sales Channel
15.4. Key Takeaways
16. Market Structure Analysis
16.1. Competition Dashboard
16.2. Competition Benchmarking
16.3. Market Share Analysis of Top Players
16.3.1. By Regional
16.3.2. By Ingredient
16.3.3. By Price
16.3.4. By Nature
16.3.5. By Sales Channel
17. Competition Analysis
17.1. Competition Deep Dive
17.1.1. Artsana Group
17.1.1.1. Overview
17.1.1.2. Product Portfolio
17.1.1.3. Profitability by Market Segments
17.1.1.4. Sales Footprint
17.1.1.5. Strategy Overview
17.1.1.5.1. Marketing Strategy
17.1.1.5.2. Product Strategy
17.1.1.5.3. Channel Strategy
17.1.2. Asahi Group Foods Ltd
17.1.2.1. Overview
17.1.2.2. Product Portfolio
17.1.2.3. Profitability by Market Segments
17.1.2.4. Sales Footprint
17.1.2.5. Strategy Overview
17.1.2.5.1. Marketing Strategy
17.1.2.5.2. Product Strategy
17.1.2.5.3. Channel Strategy
17.1.3. The Burt's Bees
17.1.3.1. Overview
17.1.3.2. Product Portfolio
17.1.3.3. Profitability by Market Segments
17.1.3.4. Sales Footprint
17.1.3.5. Strategy Overview
17.1.3.5.1. Marketing Strategy
17.1.3.5.2. Product Strategy
17.1.3.5.3. Channel Strategy
17.1.4. California Baby
17.1.4.1. Overview
17.1.4.2. Product Portfolio
17.1.4.3. Profitability by Market Segments
17.1.4.4. Sales Footprint
17.1.4.5. Strategy Overview
17.1.4.5.1. Marketing Strategy
17.1.4.5.2. Product Strategy
17.1.4.5.3. Channel Strategy
17.1.5. Chattem, Inc.
17.1.5.1. Overview
17.1.5.2. Product Portfolio
17.1.5.3. Profitability by Market Segments
17.1.5.4. Sales Footprint
17.1.5.5. Strategy Overview
17.1.5.5.1. Marketing Strategy
17.1.5.5.2. Product Strategy
17.1.5.5.3. Channel Strategy
17.1.6. Johnson & Johnson
17.1.6.1. Overview
17.1.6.2. Product Portfolio
17.1.6.3. Profitability by Market Segments
17.1.6.4. Sales Footprint
17.1.6.5. Strategy Overview
17.1.6.5.1. Marketing Strategy
17.1.6.5.2. Product Strategy
17.1.6.5.3. Channel Strategy
17.1.7. Kimberly-Clark Corp
17.1.7.1. Overview
17.1.7.2. Product Portfolio
17.1.7.3. Profitability by Market Segments
17.1.7.4. Sales Footprint
17.1.7.5. Strategy Overview
17.1.7.5.1. Marketing Strategy
17.1.7.5.2. Product Strategy
17.1.7.5.3. Channel Strategy
17.1.8. Libero
17.1.8.1. Overview
17.1.8.2. Product Portfolio
17.1.8.3. Profitability by Market Segments
17.1.8.4. Sales Footprint
17.1.8.5. Strategy Overview
17.1.8.5.1. Marketing Strategy
17.1.8.5.2. Product Strategy
17.1.8.5.3. Channel Strategy
17.1.9. Lion Corporation
17.1.9.1. Overview
17.1.9.2. Product Portfolio
17.1.9.3. Profitability by Market Segments
17.1.9.4. Sales Footprint
17.1.9.5. Strategy Overview
17.1.9.5.1. Marketing Strategy
17.1.9.5.2. Product Strategy
17.1.9.5.3. Channel Strategy
17.1.10. Mamaearth
17.1.10.1. Overview
17.1.10.2. Product Portfolio
17.1.10.3. Profitability by Market Segments
17.1.10.4. Sales Footprint
17.1.10.5. Strategy Overview
17.1.10.5.1. Marketing Strategy
17.1.10.5.2. Product Strategy
17.1.10.5.3. Channel Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
Explore Consumer Product Insights
View Reports
Baby Powder Industry Analysis Western Europe
