The baby personal care products market size is projected to be valued at US$ 88.6 billion in 2023 and is expected to rise to US$ 167.9 billion by 2033. The sales of baby personal care products are expected to capture a CAGR of 6.6% during the forecast period.
Baby Personal Care Products Market – Driving Factors
| Attribute | Details |
|---|---|
| Baby Personal Care Products Market Estimated Size (2023) | US$ 88.6 billion |
| Baby Personal Care Products Market CAGR (2023 to 2033) | 6.6% |
| Baby Personal Care Products Market Forecasted Size (2033) | US$ 167.9 billion |
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
Changing Preferences for Premium and Specialized Baby Care Products for Grooming Newborns will Uphold the demand for Baby Care Goods.
The market for infant care personal items is mostly driven by rising birth rates in developing nations, as well as increasing consumer awareness regarding child cleanliness. This is bolstered by rising disposable income and a shift in consumer behavior in developing countries.
Couples who marry and have children in their mid-thirties to mid-forties are also perceived to be more financially stable, resulting in the increased purchasing capacity of baby personal care products. Additionally, the industry is being driven by a rise in working moms throughout the world. This rise is due to increasing purchasing power, which translates to much higher expenditure on baby care goods.
Infant skin care products are preferred by millennial parents because they are more educated and aware, and want to protect their child's skin from the harmful effects of chemical components. This fuels the segment's expansion. The use of premium skincare products is increasing due to the surge in working women and their growing disposable income. Body washes, diaper creams, and baby wipes made from plant-based and organic substances are becoming increasingly popular among parents due to growing concerns about infants' fragile and sensitive skin. These products also provide a variety of benefits that aid in the treatment of skin allergies, pain, rashes, and other skin-related issues. Such occurrences are expected to hasten the market expansion.
Digital and e-commerce platforms have been game changers in the prominently growing baby care market. The increased availability of baby care products on the internet has changed parents' purchasing habits. While online shopping began as a fad during the pandemic, it has since evolved into a standard purchasing practice. With more digital marketplaces, the market segment for key baby care products, particularly toiletries, diapers, toys, and apparel, is growing at a rate of 13-14% per year. While increasing the market accessibility of baby products, digital platforms have also increased brand penetration. Local markets can now gain access to international brands via online platforms.
Principal Consultant
The rise in spending on infant care is fueling the expansion of the baby care products market in the region. Feeding, changing diapers, and taking care of the infant's hygiene are all examples of infant care. Parents are spending more money on baby care products to keep their babies clean and prevent skin infections. According to a CNBC LLC article, American parents with children under the age of five spent more than US$ 42 billion on childcare in January 2020. As a result, increased spending on infant care is propelling the baby care products market.
| United States Market Size (US$ million/billion) by End of Forecast Period (2033) | US$ 25.0 billion |
|---|---|
| United States Market Absolute Dollar Growth (US$ million/billion) | US$ 11.3 billion |
| CAGR % 2017 to 2022 | 5.6% |
| CAGR % 2023 to End of Forecast (2033) | 6.2% |
Increased availability of daycare facilities in the country, as well as government subsidies for child admissions to daycare facilities, is likely to drive up demand for baby care products in the country. On the other hand, as consumers become more aware of the importance of baby care, demand for baby care products, particularly natural and organic baby care products, is increasing. This is one of the primary drivers of growth in the United Kingdom's baby care products market.
| United Kingdom Market Size (US$ million/billion) by End of Forecast Period (2033) | US$ 8.6 billion |
|---|---|
| United Kingdom Market Absolute Dollar Growth (US$ million/billion) | US$ 3.1 billion |
| CAGR % 2017 to 2022 | 5.3% |
| CAGR % 2023 to End of Forecast (2033) | 4.6% |
India is one of Asia's flourishing economies. The country's growing population, rising middle-class population, ongoing increase in awareness about babies' well-being, and changing lifestyle are primarily driving the baby care products market growth.
Furthermore, there is a high demand for natural ingredient-based baby care products in the country. As a result, increasing market players are introducing natural ingredients-based baby care products in the country. For example, Sanosan, a German premium baby care brand, launched Baby Care Soap in India in June 2022. This baby care soap is made from natural ingredients, including the active ingredients of hydrolyzed milk protein and organic olive oil. This trend of natural ingredients-based baby care products in the country is an opportunity for market growth.
| India Market Size (US$ million/billion) by End of Forecast Period (2033) | US$ 16.4 billion |
|---|---|
| India Market Absolute Dollar Growth (US$ million/billion) | US$ 8.8 billion |
| CAGR % 2017 to 2022 | 7.1% |
| CAGR % 2023 to End of Forecast (2033) | 8.0% |
Leading manufacturers in the baby care product market are capitalizing on emerging market opportunities to broaden their consumer base. To mitigate the impact of a single promotion, key players are investing in physical retail and promotions. Return on investment is likely with omnichannel strategies. The market has a diverse product portfolio, which includes organic baby infant nutrition and prebiotics-infused infant nutrition. Nestle SA, with popular brands such as Ceregrow, Lactogen, and Gerber, is one of the leading revenue generators, followed by Procter & Gamble, with Pampers being the most popular brand. Premium baby care products are being introduced by large multinational consumer goods companies as extensions of their core personal care brands.
Latest Developments:
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need
and save 40%!
Colgate-Palmolive Company
The Colgate-Palmolive Company and its affiliates produce and market consumer goods all over the world. It functions through two divisions: oral, home and personal care, and pet nutrition. The oral, personal, and home care division of the corporation is where the Colgate kids' toothbrushes and toothpaste are sold. Pharmaceuticals for dentists and other oral health professionals are also a part of the oral care industry. The business uses retailers, wholesalers, distributors, and online retailers to market and sell its dental, personal, and home care goods.
Procter &Gamble
The business offers consumers across the globe branded consumer packaged goods. Baby, feminine and family care, beauty, fabric and home care, and health care and grooming are its five operating segments. The business sells baby dental care items under the Oral-B kids brand in the healthcare sector. The business further sells its goods to consumers via mass merchandisers, department stores, wholesalers, baby shops, pharmacies, and online retailers.
| Attribute | Details |
|---|---|
| Growth Rate | CAGR of 6.6% from 2023 to 2033 |
| Base Year of Estimation | 2023 |
| Historical Data | 2017 to 2021 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Revenue in US$ billion and Volume in Units and F-CAGR from 2023-2033 |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, growth factors, Trends, and Pricing Analysis |
| Key Segments Covered |
|
| Regions Covered |
|
| Key Countries Profiled |
|
| Key Companies Profiled |
|
| Customization & Pricing | Available upon Request |
The market is estimated to secure a valuation of US$ 88.6 billion in 2023.
The market is projected to expand at a CAGR of 6.6%.
Growing demand for specialized and premium baby care products.
Increasing availability of skin-friendly and organic products.
India is expected to witness massive growth, with a CAGR of 8% through 2033.
1. Executive Summary | Baby Personal Care Products Marke
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. PESTLE and Porter’s Analysis
3.6. Regulatory Landscape
3.6.1. By Key Regions
3.6.2. By Key Countries
3.7. Regional Parent Market Outlook
4. Global Market Analysis 2017 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) Analysis, 2017 to 2022
4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Product Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) Analysis By Product Type, 2017 to 2022
5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Product Type, 2023 to 2033
5.3.1. Skin care
5.3.2. Hair Care
5.3.3. Oral Care
5.3.4. Toiletries
5.3.5. Fragrances
5.3.6. Other Products
5.4. Y-o-Y Growth Trend Analysis By Product Type, 2017 to 2022
5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033
6. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Sales Channel
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) Analysis By Sales Channel, 2017 to 2022
6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Sales Channel, 2023 to 2033
6.3.1. Modern Trade
6.3.2. Speciality Stores
6.3.3. Conveneince stores
6.3.4. Online Retialers
6.3.5. Others
6.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2017 to 2022
6.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033
7. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Price
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) Analysis By Price , 2017 to 2022
7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Price , 2023 to 2033
7.3.1. Premium
7.3.2. Mass
7.4. Y-o-Y Growth Trend Analysis By Price , 2017 to 2022
7.5. Absolute $ Opportunity Analysis By Price , 2023 to 2033
8. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Region
8.1. Introduction
8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2017 to 2022
8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific Excluding Japan
8.3.5. Japan
8.3.6. Middle East and Africa
8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2022
9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
9.2.1. By Country
9.2.1.1. USA
9.2.1.2. Canada
9.2.2. By Product Type
9.2.3. By Sales Channel
9.2.4. By Price
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Product Type
9.3.3. By Sales Channel
9.3.4. By Price
9.4. Key Takeaways
10. Latin America Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2022
10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Country
10.2.1.1. Mexico
10.2.1.2. Brazil
10.2.1.3. Argentina
10.2.1.4. Rest of Latin America
10.2.2. By Product Type
10.2.3. By Sales Channel
10.2.4. By Price
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Product Type
10.3.3. By Sales Channel
10.3.4. By Price
10.4. Key Takeaways
11. Europe Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2022
11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. Germany
11.2.1.2. United Kingdom
11.2.1.3. France
11.2.1.4. Spain
11.2.1.5. Italy
11.2.1.6. Nordic
11.2.1.7. Rest of Europe
11.2.2. By Product Type
11.2.3. By Sales Channel
11.2.4. By Price
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Product Type
11.3.3. By Sales Channel
11.3.4. By Price
11.4. Key Takeaways
12. Asia Pacific Excluding Japan Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2022
12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. China
12.2.1.2. India
12.2.1.3. Malaysia
12.2.1.4. Thailand
12.2.1.5. Singapore
12.2.1.6. Australia
12.2.1.7. Rest of Asia Pacific Excluding Japan
12.2.2. By Product Type
12.2.3. By Sales Channel
12.2.4. By Price
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Product Type
12.3.3. By Sales Channel
12.3.4. By Price
12.4. Key Takeaways
13. Japan Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2022
13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Country
13.2.2. By Product Type
13.2.3. By Sales Channel
13.2.4. By Price
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Product Type
13.3.3. By Sales Channel
13.3.4. By Price
13.4. Key Takeaways
14. Middle East and Africa Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2022
14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Country
14.2.1.1. GCC Countries
14.2.1.2. South Africa
14.2.1.3. Nigeria
14.2.1.4. Israel
14.2.1.5. Rest of Middle East and Africa
14.2.2. By Product Type
14.2.3. By Sales Channel
14.2.4. By Price
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Product Type
14.3.3. By Sales Channel
14.3.4. By Price
14.4. Key Takeaways
15. Key Countries Market Analysis
15.1. USA
15.1.1. Pricing Analysis
15.1.2. Market Share Analysis, 2022
15.1.2.1. By Product Type
15.1.2.2. By Sales Channel
15.1.2.3. By Price
15.2. Canada
15.2.1. Pricing Analysis
15.2.2. Market Share Analysis, 2022
15.2.2.1. By Product Type
15.2.2.2. By Sales Channel
15.2.2.3. By Price
15.3. Mexico
15.3.1. Pricing Analysis
15.3.2. Market Share Analysis, 2022
15.3.2.1. By Product Type
15.3.2.2. By Sales Channel
15.3.2.3. By Price
15.4. Brazil
15.4.1. Pricing Analysis
15.4.2. Market Share Analysis, 2022
15.4.2.1. By Product Type
15.4.2.2. By Sales Channel
15.4.2.3. By Price
15.5. Argentina
15.5.1. Pricing Analysis
15.5.2. Market Share Analysis, 2022
15.5.2.1. By Product Type
15.5.2.2. By Sales Channel
15.5.2.3. By Price
15.6. Germany
15.6.1. Pricing Analysis
15.6.2. Market Share Analysis, 2022
15.6.2.1. By Product Type
15.6.2.2. By Sales Channel
15.6.2.3. By Price
15.7. United Kingdom
15.7.1. Pricing Analysis
15.7.2. Market Share Analysis, 2022
15.7.2.1. By Product Type
15.7.2.2. By Sales Channel
15.7.2.3. By Price
15.8. France
15.8.1. Pricing Analysis
15.8.2. Market Share Analysis, 2022
15.8.2.1. By Product Type
15.8.2.2. By Sales Channel
15.8.2.3. By Price
15.9. Spain
15.9.1. Pricing Analysis
15.9.2. Market Share Analysis, 2022
15.9.2.1. By Product Type
15.9.2.2. By Sales Channel
15.9.2.3. By Price
15.10. Italy
15.10.1. Pricing Analysis
15.10.2. Market Share Analysis, 2022
15.10.2.1. By Product Type
15.10.2.2. By Sales Channel
15.10.2.3. By Price
15.11. Nordic
15.11.1. Pricing Analysis
15.11.2. Market Share Analysis, 2022
15.11.2.1. By Product Type
15.11.2.2. By Sales Channel
15.11.2.3. By Price
15.12. China
15.12.1. Pricing Analysis
15.12.2. Market Share Analysis, 2022
15.12.2.1. By Product Type
15.12.2.2. By Sales Channel
15.12.2.3. By Price
15.13. India
15.13.1. Pricing Analysis
15.13.2. Market Share Analysis, 2022
15.13.2.1. By Product Type
15.13.2.2. By Sales Channel
15.13.2.3. By Price
15.14. Malaysia
15.14.1. Pricing Analysis
15.14.2. Market Share Analysis, 2022
15.14.2.1. By Product Type
15.14.2.2. By Sales Channel
15.14.2.3. By Price
15.15. Thailand
15.15.1. Pricing Analysis
15.15.2. Market Share Analysis, 2022
15.15.2.1. By Product Type
15.15.2.2. By Sales Channel
15.15.2.3. By Price
15.16. Singapore
15.16.1. Pricing Analysis
15.16.2. Market Share Analysis, 2022
15.16.2.1. By Product Type
15.16.2.2. By Sales Channel
15.16.2.3. By Price
15.17. Australia
15.17.1. Pricing Analysis
15.17.2. Market Share Analysis, 2022
15.17.2.1. By Product Type
15.17.2.2. By Sales Channel
15.17.2.3. By Price
15.18. Japan
15.18.1. Pricing Analysis
15.18.2. Market Share Analysis, 2022
15.18.2.1. By Product Type
15.18.2.2. By Sales Channel
15.18.2.3. By Price
15.19. GCC Countries
15.19.1. Pricing Analysis
15.19.2. Market Share Analysis, 2022
15.19.2.1. By Product Type
15.19.2.2. By Sales Channel
15.19.2.3. By Price
15.20. South Africa
15.20.1. Pricing Analysis
15.20.2. Market Share Analysis, 2022
15.20.2.1. By Product Type
15.20.2.2. By Sales Channel
15.20.2.3. By Price
15.21. Nigeria
15.21.1. Pricing Analysis
15.21.2. Market Share Analysis, 2022
15.21.2.1. By Product Type
15.21.2.2. By Sales Channel
15.21.2.3. By Price
15.22. Israel
15.22.1. Pricing Analysis
15.22.2. Market Share Analysis, 2022
15.22.2.1. By Product Type
15.22.2.2. By Sales Channel
15.22.2.3. By Price
16. Market Structure Analysis
16.1. Competition Dashboard
16.2. Competition Benchmarking
16.3. Market Share Analysis of Top Players
16.3.1. By Regional
16.3.2. By Product Type
16.3.3. By Sales Channel
16.3.4. By Price
17. Competition Analysis
17.1. Competition Deep Dive
17.1.1. Hindustan Unilever Group
17.1.1.1. Overview
17.1.1.2. Product Portfolio
17.1.1.3. Profitability by Market Segments
17.1.1.4. Sales Footprint
17.1.1.5. Strategy Overview
17.1.1.5.1. Marketing Strategy
17.1.2. Proctor & Gamble
17.1.2.1. Overview
17.1.2.2. Product Portfolio
17.1.2.3. Profitability by Market Segments
17.1.2.4. Sales Footprint
17.1.2.5. Strategy Overview
17.1.2.5.1. Marketing Strategy
17.1.3. Kimberley Clark
17.1.3.1. Overview
17.1.3.2. Product Portfolio
17.1.3.3. Profitability by Market Segments
17.1.3.4. Sales Footprint
17.1.3.5. Strategy Overview
17.1.3.5.1. Marketing Strategy
17.1.4. Johnson & Johnson
17.1.4.1. Overview
17.1.4.2. Product Portfolio
17.1.4.3. Profitability by Market Segments
17.1.4.4. Sales Footprint
17.1.4.5. Strategy Overview
17.1.4.5.1. Marketing Strategy
17.1.5. Colgate-Palmolive
17.1.5.1. Overview
17.1.5.2. Product Portfolio
17.1.5.3. Profitability by Market Segments
17.1.5.4. Sales Footprint
17.1.5.5. Strategy Overview
17.1.5.5.1. Marketing Strategy
17.1.6. The Clorox Company
17.1.6.1. Overview
17.1.6.2. Product Portfolio
17.1.6.3. Profitability by Market Segments
17.1.6.4. Sales Footprint
17.1.6.5. Strategy Overview
17.1.6.5.1. Marketing Strategy
17.1.7. Me n Moms Pvt. Ltd.
17.1.7.1. Overview
17.1.7.2. Product Portfolio
17.1.7.3. Profitability by Market Segments
17.1.7.4. Sales Footprint
17.1.7.5. Strategy Overview
17.1.7.5.1. Marketing Strategy
17.1.8. Weleda AG
17.1.8.1. Overview
17.1.8.2. Product Portfolio
17.1.8.3. Profitability by Market Segments
17.1.8.4. Sales Footprint
17.1.8.5. Strategy Overview
17.1.8.5.1. Marketing Strategy
17.1.9. Marks & Spencer PLC
17.1.9.1. Overview
17.1.9.2. Product Portfolio
17.1.9.3. Profitability by Market Segments
17.1.9.4. Sales Footprint
17.1.9.5. Strategy Overview
17.1.9.5.1. Marketing Strategy
17.1.10. Nivea
17.1.10.1. Overview
17.1.10.2. Product Portfolio
17.1.10.3. Profitability by Market Segments
17.1.10.4. Sales Footprint
17.1.10.5. Strategy Overview
17.1.10.5.1. Marketing Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
Explore Consumer Product Insights
View Reports
Baby Personal Care Products Market
