The baby personal care products market size is projected to be valued at US$ 88.6 billion in 2023 and is expected to rise to US$ 167.9 billion by 2033. The sales of baby personal care products are expected to capture a CAGR of 6.6% during the forecast period.
Baby Personal Care Products Market – Driving Factors
| Attribute | Details |
|---|---|
| Baby Personal Care Products Market Estimated Size (2023) | US$ 88.6 billion |
| Baby Personal Care Products Market CAGR (2023 to 2033) | 6.6% |
| Baby Personal Care Products Market Forecasted Size (2033) | US$ 167.9 billion |
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
Changing Preferences for Premium and Specialized Baby Care Products for Grooming Newborns will Uphold the demand for Baby Care Goods.
The market for infant care personal items is mostly driven by rising birth rates in developing nations, as well as increasing consumer awareness regarding child cleanliness. This is bolstered by rising disposable income and a shift in consumer behavior in developing countries.
Couples who marry and have children in their mid-thirties to mid-forties are also perceived to be more financially stable, resulting in the increased purchasing capacity of baby personal care products. Additionally, the industry is being driven by a rise in working moms throughout the world. This rise is due to increasing purchasing power, which translates to much higher expenditure on baby care goods.
Baby Personal Care Products Market:
| Attributes | Baby Personal Care Products Market |
|---|---|
| CAGR (2023 to 2033) | 6.6% |
| Market Value (2026) | US$ 107.33 billion |
| Growth Factor | The market is expanding as a result of parents having significantly more discretionary income and being more aware of the commercial availability of diverse organic products. |
| Opportunity | The high availability of organic and skin-friendly products is likely to provide ample opportunities for market growth. |
| Key Trends | Globally, rising female labor-force participation, changing parenting preferences, growing independence, and increased spending capacity are expected to drive market growth. |
Baby Personal Care Market:
| Attributes | Baby Personal Care Market |
|---|---|
| CAGR (2023 to 2033) | 5.00% |
| Market Value (2026) | US$ 7.05 billion |
| Growth Factor | The market for baby care personal items is primarily driven by rising birthrates in emerging nations as well as growing consumer awareness about infant hygiene. |
| Opportunity | The industry is also being driven by growth in working mothers around the world. This expansion is linked to rising purchasing power and the correspondingly significant increase in spending on baby care items. |
| Key Trends | Couples who get married and start a family in their mid-thirties to mid-forties are seen to be financially secure, which increases their ability to spend on infant care items. |
Baby Bath and Shower Products Market:
| Attributes | Baby Bath and Shower Products Market |
|---|---|
| CAGR (2023 to 2033) | 6.5% |
| Market Value (2026) | US$ 3.07 billion |
| Growth Factor | Growing consumers believe that reliable brand names have the greatest impact on their decision to make a purchase. |
| Opportunity | Companies that make baby personal care products are becoming cautious with the substances they utilize. |
| Key Trends | Parents are familiar with the baby's raggedness when engaging in play and its ramifications. Consumers sensibly choose reputable brand items with various smells and sorts to combat such realities and provide hygienic environments. |
Principal Consultant
Infant skin care products are preferred by millennial parents because they are more educated and aware, and want to protect their child's skin from the harmful effects of chemical components. This fuels the segment's expansion. The use of premium skincare products is increasing due to the surge in working women and their growing disposable income. Body washes, diaper creams, and baby wipes made from plant-based and organic substances are becoming increasingly popular among parents due to growing concerns about infants' fragile and sensitive skin. These products also provide a variety of benefits that aid in the treatment of skin allergies, pain, rashes, and other skin-related issues. Such occurrences are expected to hasten the market expansion.
Digital and e-commerce platforms have been game changers in the prominently growing baby care market. The increased availability of baby care products on the internet has changed parents' purchasing habits. While online shopping began as a fad during the pandemic, it has since evolved into a standard purchasing practice. With more digital marketplaces, the market segment for key baby care products, particularly toiletries, diapers, toys, and apparel, is growing at a rate of 13-14% per year. While increasing the market accessibility of baby products, digital platforms have also increased brand penetration. Local markets can now gain access to international brands via online platforms.
The rise in spending on infant care is fueling the expansion of the baby care products market in the region. Feeding, changing diapers, and taking care of the infant's hygiene are all examples of infant care. Parents are spending more money on baby care products to keep their babies clean and prevent skin infections. According to a CNBC LLC article, American parents with children under the age of five spent more than US$ 42 billion on childcare in January 2020. As a result, increased spending on infant care is propelling the baby care products market.
| United States Market Size (US$ million/billion) by End of Forecast Period (2033) | US$ 25.0 billion |
|---|---|
| United States Market Absolute Dollar Growth (US$ million/billion) | US$ 11.3 billion |
| CAGR % 2017 to 2022 | 5.6% |
| CAGR % 2023 to End of Forecast (2033) | 6.2% |
Increased availability of daycare facilities in the country, as well as government subsidies for child admissions to daycare facilities, is likely to drive up demand for baby care products in the country. On the other hand, as consumers become more aware of the importance of baby care, demand for baby care products, particularly natural and organic baby care products, is increasing. This is one of the primary drivers of growth in the United Kingdom's baby care products market.
| United Kingdom Market Size (US$ million/billion) by End of Forecast Period (2033) | US$ 8.6 billion |
|---|---|
| United Kingdom Market Absolute Dollar Growth (US$ million/billion) | US$ 3.1 billion |
| CAGR % 2017 to 2022 | 5.3% |
| CAGR % 2023 to End of Forecast (2033) | 4.6% |
India is one of Asia's flourishing economies. The country's growing population, rising middle-class population, ongoing increase in awareness about babies' well-being, and changing lifestyle are primarily driving the baby care products market growth.
Furthermore, there is a high demand for natural ingredient-based baby care products in the country. As a result, increasing market players are introducing natural ingredients-based baby care products in the country. For example, Sanosan, a German premium baby care brand, launched Baby Care Soap in India in June 2022. This baby care soap is made from natural ingredients, including the active ingredients of hydrolyzed milk protein and organic olive oil. This trend of natural ingredients-based baby care products in the country is an opportunity for market growth.
| India Market Size (US$ million/billion) by End of Forecast Period (2033) | US$ 16.4 billion |
|---|---|
| India Market Absolute Dollar Growth (US$ million/billion) | US$ 8.8 billion |
| CAGR % 2017 to 2022 | 7.1% |
| CAGR % 2023 to End of Forecast (2033) | 8.0% |
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need
and save 40%!
Leading manufacturers in the baby care product market are capitalizing on emerging market opportunities to broaden their consumer base. To mitigate the impact of a single promotion, key players are investing in physical retail and promotions. Return on investment is likely with omnichannel strategies. The market has a diverse product portfolio, which includes organic baby infant nutrition and prebiotics-infused infant nutrition. Nestle SA, with popular brands such as Ceregrow, Lactogen, and Gerber, is one of the leading revenue generators, followed by Procter & Gamble, with Pampers being the most popular brand. Premium baby care products are being introduced by large multinational consumer goods companies as extensions of their core personal care brands.
Latest Developments:
Colgate-Palmolive Company
The Colgate-Palmolive Company and its affiliates produce and market consumer goods all over the world. It functions through two divisions: oral, home and personal care, and pet nutrition. The oral, personal, and home care division of the corporation is where the Colgate kids' toothbrushes and toothpaste are sold. Pharmaceuticals for dentists and other oral health professionals are also a part of the oral care industry. The business uses retailers, wholesalers, distributors, and online retailers to market and sell its dental, personal, and home care goods.
Procter &Gamble
The business offers consumers across the globe branded consumer packaged goods. Baby, feminine and family care, beauty, fabric and home care, and health care and grooming are its five operating segments. The business sells baby dental care items under the Oral-B kids brand in the healthcare sector. The business further sells its goods to consumers via mass merchandisers, department stores, wholesalers, baby shops, pharmacies, and online retailers.
| Attribute | Details |
|---|---|
| Growth Rate | CAGR of 6.6% from 2023 to 2033 |
| Base Year of Estimation | 2023 |
| Historical Data | 2017 to 2021 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Revenue in US$ billion and Volume in Units and F-CAGR from 2023-2033 |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, growth factors, Trends, and Pricing Analysis |
| Key Segments Covered |
|
| Regions Covered |
|
| Key Countries Profiled |
|
| Key Companies Profiled |
|
| Customization & Pricing | Available upon Request |
The market is estimated to secure a valuation of US$ 88.6 billion in 2023.
The market is projected to expand at a CAGR of 6.6%.
Growing demand for specialized and premium baby care products.
Increasing availability of skin-friendly and organic products.
India is expected to witness massive growth, with a CAGR of 8% through 2033.
1. Executive Summary | Baby Personal Care Products Marke 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Investment Feasibility Matrix 3.5. PESTLE and Porter’s Analysis 3.6. Regulatory Landscape 3.6.1. By Key Regions 3.6.2. By Key Countries 3.7. Regional Parent Market Outlook 4. Global Market Analysis 2017 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) Analysis, 2017 to 2022 4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) Analysis By Product Type, 2017 to 2022 5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Product Type, 2023 to 2033 5.3.1. Skin care 5.3.2. Hair Care 5.3.3. Oral Care 5.3.4. Toiletries 5.3.5. Fragrances 5.3.6. Other Products 5.4. Y-o-Y Growth Trend Analysis By Product Type, 2017 to 2022 5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033 6. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Sales Channel 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) Analysis By Sales Channel, 2017 to 2022 6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Sales Channel, 2023 to 2033 6.3.1. Modern Trade 6.3.2. Speciality Stores 6.3.3. Conveneince stores 6.3.4. Online Retialers 6.3.5. Others 6.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2017 to 2022 6.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033 7. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Price 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) Analysis By Price , 2017 to 2022 7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Price , 2023 to 2033 7.3.1. Premium 7.3.2. Mass 7.4. Y-o-Y Growth Trend Analysis By Price , 2017 to 2022 7.5. Absolute $ Opportunity Analysis By Price , 2023 to 2033 8. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2017 to 2022 8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033 8.3.1. North America 8.3.2. Latin America 8.3.3. Europe 8.3.4. Asia Pacific Excluding Japan 8.3.5. Japan 8.3.6. Middle East and Africa 8.4. Market Attractiveness Analysis By Region 9. North America Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2022 9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. USA 9.2.1.2. Canada 9.2.2. By Product Type 9.2.3. By Sales Channel 9.2.4. By Price 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Product Type 9.3.3. By Sales Channel 9.3.4. By Price 9.4. Key Takeaways 10. Latin America Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2022 10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Mexico 10.2.1.2. Brazil 10.2.1.3. Argentina 10.2.1.4. Rest of Latin America 10.2.2. By Product Type 10.2.3. By Sales Channel 10.2.4. By Price 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Product Type 10.3.3. By Sales Channel 10.3.4. By Price 10.4. Key Takeaways 11. Europe Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2022 11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. United Kingdom 11.2.1.3. France 11.2.1.4. Spain 11.2.1.5. Italy 11.2.1.6. Nordic 11.2.1.7. Rest of Europe 11.2.2. By Product Type 11.2.3. By Sales Channel 11.2.4. By Price 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Product Type 11.3.3. By Sales Channel 11.3.4. By Price 11.4. Key Takeaways 12. Asia Pacific Excluding Japan Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2022 12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. China 12.2.1.2. India 12.2.1.3. Malaysia 12.2.1.4. Thailand 12.2.1.5. Singapore 12.2.1.6. Australia 12.2.1.7. Rest of Asia Pacific Excluding Japan 12.2.2. By Product Type 12.2.3. By Sales Channel 12.2.4. By Price 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Product Type 12.3.3. By Sales Channel 12.3.4. By Price 12.4. Key Takeaways 13. Japan Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2022 13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.2. By Product Type 13.2.3. By Sales Channel 13.2.4. By Price 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Product Type 13.3.3. By Sales Channel 13.3.4. By Price 13.4. Key Takeaways 14. Middle East and Africa Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2022 14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. GCC Countries 14.2.1.2. South Africa 14.2.1.3. Nigeria 14.2.1.4. Israel 14.2.1.5. Rest of Middle East and Africa 14.2.2. By Product Type 14.2.3. By Sales Channel 14.2.4. By Price 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Product Type 14.3.3. By Sales Channel 14.3.4. By Price 14.4. Key Takeaways 15. Key Countries Market Analysis 15.1. USA 15.1.1. Pricing Analysis 15.1.2. Market Share Analysis, 2022 15.1.2.1. By Product Type 15.1.2.2. By Sales Channel 15.1.2.3. By Price 15.2. Canada 15.2.1. Pricing Analysis 15.2.2. Market Share Analysis, 2022 15.2.2.1. By Product Type 15.2.2.2. By Sales Channel 15.2.2.3. By Price 15.3. Mexico 15.3.1. Pricing Analysis 15.3.2. Market Share Analysis, 2022 15.3.2.1. By Product Type 15.3.2.2. By Sales Channel 15.3.2.3. By Price 15.4. Brazil 15.4.1. Pricing Analysis 15.4.2. Market Share Analysis, 2022 15.4.2.1. By Product Type 15.4.2.2. By Sales Channel 15.4.2.3. By Price 15.5. Argentina 15.5.1. Pricing Analysis 15.5.2. Market Share Analysis, 2022 15.5.2.1. By Product Type 15.5.2.2. By Sales Channel 15.5.2.3. By Price 15.6. Germany 15.6.1. Pricing Analysis 15.6.2. Market Share Analysis, 2022 15.6.2.1. By Product Type 15.6.2.2. By Sales Channel 15.6.2.3. By Price 15.7. United Kingdom 15.7.1. Pricing Analysis 15.7.2. Market Share Analysis, 2022 15.7.2.1. By Product Type 15.7.2.2. By Sales Channel 15.7.2.3. By Price 15.8. France 15.8.1. Pricing Analysis 15.8.2. Market Share Analysis, 2022 15.8.2.1. By Product Type 15.8.2.2. By Sales Channel 15.8.2.3. By Price 15.9. Spain 15.9.1. Pricing Analysis 15.9.2. Market Share Analysis, 2022 15.9.2.1. By Product Type 15.9.2.2. By Sales Channel 15.9.2.3. By Price 15.10. Italy 15.10.1. Pricing Analysis 15.10.2. Market Share Analysis, 2022 15.10.2.1. By Product Type 15.10.2.2. By Sales Channel 15.10.2.3. By Price 15.11. Nordic 15.11.1. Pricing Analysis 15.11.2. Market Share Analysis, 2022 15.11.2.1. By Product Type 15.11.2.2. By Sales Channel 15.11.2.3. By Price 15.12. China 15.12.1. Pricing Analysis 15.12.2. Market Share Analysis, 2022 15.12.2.1. By Product Type 15.12.2.2. By Sales Channel 15.12.2.3. By Price 15.13. India 15.13.1. Pricing Analysis 15.13.2. Market Share Analysis, 2022 15.13.2.1. By Product Type 15.13.2.2. By Sales Channel 15.13.2.3. By Price 15.14. Malaysia 15.14.1. Pricing Analysis 15.14.2. Market Share Analysis, 2022 15.14.2.1. By Product Type 15.14.2.2. By Sales Channel 15.14.2.3. By Price 15.15. Thailand 15.15.1. Pricing Analysis 15.15.2. Market Share Analysis, 2022 15.15.2.1. By Product Type 15.15.2.2. By Sales Channel 15.15.2.3. By Price 15.16. Singapore 15.16.1. Pricing Analysis 15.16.2. Market Share Analysis, 2022 15.16.2.1. By Product Type 15.16.2.2. By Sales Channel 15.16.2.3. By Price 15.17. Australia 15.17.1. Pricing Analysis 15.17.2. Market Share Analysis, 2022 15.17.2.1. By Product Type 15.17.2.2. By Sales Channel 15.17.2.3. By Price 15.18. Japan 15.18.1. Pricing Analysis 15.18.2. Market Share Analysis, 2022 15.18.2.1. By Product Type 15.18.2.2. By Sales Channel 15.18.2.3. By Price 15.19. GCC Countries 15.19.1. Pricing Analysis 15.19.2. Market Share Analysis, 2022 15.19.2.1. By Product Type 15.19.2.2. By Sales Channel 15.19.2.3. By Price 15.20. South Africa 15.20.1. Pricing Analysis 15.20.2. Market Share Analysis, 2022 15.20.2.1. By Product Type 15.20.2.2. By Sales Channel 15.20.2.3. By Price 15.21. Nigeria 15.21.1. Pricing Analysis 15.21.2. Market Share Analysis, 2022 15.21.2.1. By Product Type 15.21.2.2. By Sales Channel 15.21.2.3. By Price 15.22. Israel 15.22.1. Pricing Analysis 15.22.2. Market Share Analysis, 2022 15.22.2.1. By Product Type 15.22.2.2. By Sales Channel 15.22.2.3. By Price 16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By Product Type 16.3.3. By Sales Channel 16.3.4. By Price 17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. Hindustan Unilever Group 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segments 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.2. Proctor & Gamble 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segments 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.3. Kimberley Clark 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segments 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.4. Johnson & Johnson 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segments 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.5. Colgate-Palmolive 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segments 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.6. The Clorox Company 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segments 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.7. Me n Moms Pvt. Ltd. 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segments 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.8. Weleda AG 17.1.8.1. Overview 17.1.8.2. Product Portfolio 17.1.8.3. Profitability by Market Segments 17.1.8.4. Sales Footprint 17.1.8.5. Strategy Overview 17.1.8.5.1. Marketing Strategy 17.1.9. Marks & Spencer PLC 17.1.9.1. Overview 17.1.9.2. Product Portfolio 17.1.9.3. Profitability by Market Segments 17.1.9.4. Sales Footprint 17.1.9.5. Strategy Overview 17.1.9.5.1. Marketing Strategy 17.1.10. Nivea 17.1.10.1. Overview 17.1.10.2. Product Portfolio 17.1.10.3. Profitability by Market Segments 17.1.10.4. Sales Footprint 17.1.10.5. Strategy Overview 17.1.10.5.1. Marketing Strategy 18. Assumptions & Acronyms Used 19. Research Methodology
Recommendations
Explore Consumer Product Insights
View Reports
Baby Personal Care Products Market
