The B2B sports nutrition market is projected to achieve a value of US$ 4.06 billion in 2023. It is expected to hit US$ 8.25 billion by 2033, with a CAGR of 7.35%.
The increased demand for nutrition goods among athletes and recreational fitness enthusiasts is stimulating the business-to-business sports nutrition market.
Gyms and fitness centers have increased due to a growing customer preference for a healthy and physically active lifestyle, which is positively promoting market growth. The increased interest in living a healthy lifestyle, as well as the expanding awareness of sports nutrition products, is stimulating the market to expand globally.
| Attributes | Details |
|---|---|
| B2B Sports Nutrition Market CAGR (From 2018 to 2022) | 6.4% |
| B2B Sports Nutrition Market CAGR (From 2023 to 2033) | 7.35% |
| B2B Sports Nutrition Market Size (2022) | US$ 3.78 billion |
| B2B Sports Nutrition Market Size (2023) | US$ 4.06 billion |
| B2B Sports Nutrition Market Size (2033) | US$ 8.25 billion |
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
It is anticipated that more customers utilize sports nutrition products to satisfy their daily nutritional needs rather than for physical activity. Moreover, the growing retail market may increase consumer access to sports nutrition products and foster Business-to-Business sports nutrition industry growth.
In recent years, gyms have promoted a variety of sports nutrition products while also providing users with counseling services before purchase. Collaborations between well-known gyms and sports nutrition companies to fulfill the dietary needs of their members are positively affecting category growth.
Bodybuilders, non-athletes, and athletes who want to lead healthy lifestyles in the growing consumer base influence business-to-business sports nutrition market growth.
This B2B sports nutrition market recorded a CAGR of 6.4% from 2018 to 2022. B2B sports nutrition sales increased because of people's increased awareness of their health and wellness due to the global lockdown.
The multitude of exercise enthusiasts has never been higher since COVID-19. As a result, more and more customers are choosing to live healthier lifestyles. B2B sports nutrition sales are being driven by consumers' preference for vegan and plant-based sports drinks and energy bars.
According to FMI, the growing popularity of foods and beverages made with soy protein is boosting sales of sports nutrition in developed countries, particularly in North America and Europe. North America currently dominates the market with a B2B sports nutrition market share of roughly 47.2% in the worldwide industry due to increased demand for B2B sports nutrition.
The rise of online sales channels and social media platforms has provided important players with lucrative expansion potential. As businesses all around the world seek refuge in digital media marketing. Important players are focused on new marketing tactics to promote their brands, particularly in developing economies.
With attractive potential abounding throughout Asia Pacific, leading firms are developing eco-friendly and organic products to meet rising business-to-business sports nutrition demand.
Principal Consultant
An Increase in Teenagers Adopting Sports Activity
A steady increase in young people selecting sports as a career. Growing market proficiency in research and development is influenced by greater disease knowledge, elevated risk of harm, and assimilation of nutrient-rich foods high in fiber. The emergence of e-commerce platforms, particularly in developing countries supports the B2B sports nutrition and physical activity in general.
As awareness has improved, people are becoming more mindful of their physical fitness. Social media is a haven for photos of sculpted bodies posted by young people and celebrities, and as a result, the B2B sports nutrition industry has seen significant growth.
With a 24.0% revenue share, the recovery category took the lead in the B2B sports nutrition industry in 2023. The increased awareness of the significance of living a healthy, physically fit lifestyle, as well as the broad availability of commercial sports recovery goods on shop shelves and online, are the primary factors impacting the market.
Another key factor influencing the category's growth is the proliferation of fitness facilities and gyms. The increased endorsement of nutritional and dietary supplements by gyms and fitness facilities is a key factor in category growth.
Growing self-diagnosis among consumers and rising health consciousness among consumers are racing up the B2B sports nutrition demand. To accelerate market expansion, businesses are concentrating on product innovation and are continually strengthening their ingredient pipeline.
A B2B sports nutrition industry leader in 2020 with a 68.2% revenue share, gyms dominated the industry. The main element propelling the segment is the rise in gym memberships. Gym-goers are becoming more health-conscious, which is affecting the demand for items that are used for sports nutrition.
In recent years, gyms have endorsed a wide range of sports nutrition products and have also offered consulting services to customers before their purchases. Collaborations between well-known gyms and sports nutrition businesses to meet the nutritional requirements of their members are aiding the segment's expansion.
Over the forecast years, the fitness studio segment is anticipated to grow at a profitable CAGR. The popularity of fitness studios, which offer a variety of sporting and fitness activities to coincide with members' health and fitness goals, is to blame for this gradual development over the next years. These fitness studios offer individualized and tailored nutrition plans, coaching, and one-on-one training to members in order to assist their fitness journey.
The demand for nutritional guidance and an increase in healthcare spending by members of fitness studios are pushing the segment's expansion. These fitness centers were driven to come up with novel ideas for revising their revenue sources through online lessons and outdoor training activities.
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need
and save 40%!
The B2B sports nutrition market was dominated by North America in 2023, accounting for 62.4% of total revenue. A rise in demand is being fuelled by the rise in government initiatives aimed at encouraging sports in the United States.
The population in North America is becoming more inclined to live a healthy, active lifestyle and is becoming more aware of the value of sports nutrition products. Both of which are expected to have a positive impact on the expansion of the business-to-business sports nutrition market.
The business-to-business sports nutrition market expansion is being fueled by numerous gyms and fitness facilities across North America. The B2B sports nutrition market is driven by several critical factors, including an increase in product releases and the presence of prominent competitors.
Due to a growing understanding of the value of leading a healthy lifestyle throughout the region, the B2B sports nutrition industry is expanding quickly. In Europe, there are more athletes and recreational sports fans, which are helping to enhance the B2B sports nutrition demand.
B2B sports nutrition market demand for sports nutrition products is anticipated to increase in Europe due to the surge in interest in cutting-edge, ground-breaking, and scientifically validated substances that help increase endurance and build muscle.
The business-to-business sports nutrition market in the region to flourish rapidly as online sales channels become more accessible and practical for consumers. It is anticipated that the European business-to-business sports nutrition market can be fueled by the expanding trend of outdoor athletic activities.
The market is being driven by the actions that B2B sports nutrition manufacturers are doing, such as the introduction of new products and ongoing innovation of new formulas.
The business-to-business sports nutrition market is expanding due to a surge in mergers and acquisitions that are taking place. The B2B sports nutrition manufacturers are coming up with several plans to broaden their product lines, combine their skills and resources, and increase their global reach.
The B2B sports nutrition manufacturers launch comparable goods in that area by capitalizing on the rising trend of consumers choosing vegan or plant-based items.
Profound Innovations and Developments
Launch
Expansion
Partnership
Acquisition
The market is valued at US$ 4.06 billion in 2023.
The market is anticipated to be worth US$ 8.25 billion by 2033.
The market is expected to develop at a 7.35% CAGR until 2033.
From 2018 to 2022, the market secured a 6.4% CAGR.
Post Holdings, Inc., Science in Sport, PepsiCo are the top market players.
1. Executive Summary | B2B Sports Nutrition Market
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. PESTLE and Porter’s Analysis
3.6. Regulatory Landscape
3.6.1. By Key Regions
3.6.2. By Key Countries
3.7. Regional Parent Market Outlook
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) Analysis By Application, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application, 2023 to 2033
5.3.1. Endurance
5.3.2. Strength Training
5.3.3. Muscle Growth
5.3.4. Recovery
5.3.5. Energy
5.3.6. Weight Management
5.3.7. Immunity Enhancement
5.3.8. Cognitive Repairment
5.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) Analysis By Distribution Channel, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Distribution Channel, 2023 to 2033
6.3.1. Gyms
6.3.2. Fitness Studio
6.3.3. Sports Academies
6.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Distribution Channel, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
7.1. Introduction
7.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022
7.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033
7.3.1. North America
7.3.2. Latin America
7.3.3. Europe
7.3.4. Asia Pacific
7.3.5. MEA
7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
8.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
8.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
8.2.1. By Country
8.2.1.1. The USA
8.2.1.2. Canada
8.2.2. By Application
8.2.3. By Distribution Channel
8.3. Market Attractiveness Analysis
8.3.1. By Country
8.3.2. By Application
8.3.3. By Distribution Channel
8.4. Key Takeaways
9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
9.2.1. By Country
9.2.1.1. Brazil
9.2.1.2. Mexico
9.2.1.3. Rest of Latin America
9.2.2. By Application
9.2.3. By Distribution Channel
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Application
9.3.3. By Distribution Channel
9.4. Key Takeaways
10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Country
10.2.1.1. Germany
10.2.1.2. United Kingdom
10.2.1.3. France
10.2.1.4. Spain
10.2.1.5. Italy
10.2.1.6. Rest of Europe
10.2.2. By Application
10.2.3. By Distribution Channel
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Application
10.3.3. By Distribution Channel
10.4. Key Takeaways
11. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. China
11.2.1.2. Japan
11.2.1.3. South Korea
11.2.1.4. Singapore
11.2.1.5. Thailand
11.2.1.6. Indonesia
11.2.1.7. Australia
11.2.1.8. New Zealand
11.2.1.9. Rest of Asia Pacific
11.2.2. By Application
11.2.3. By Distribution Channel
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Application
11.3.3. By Distribution Channel
11.4. Key Takeaways
12. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. GCC Countries
12.2.1.2. South Africa
12.2.1.3. Israel
12.2.1.4. Rest of MEA
12.2.2. By Application
12.2.3. By Distribution Channel
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Application
12.3.3. By Distribution Channel
12.4. Key Takeaways
13. Key Countries Market Analysis
13.1. USA
13.1.1. Pricing Analysis
13.1.2. Market Share Analysis, 2022
13.1.2.1. By Application
13.1.2.2. By Distribution Channel
13.2. Canada
13.2.1. Pricing Analysis
13.2.2. Market Share Analysis, 2022
13.2.2.1. By Application
13.2.2.2. By Distribution Channel
13.3. Brazil
13.3.1. Pricing Analysis
13.3.2. Market Share Analysis, 2022
13.3.2.1. By Application
13.3.2.2. By Distribution Channel
13.4. Mexico
13.4.1. Pricing Analysis
13.4.2. Market Share Analysis, 2022
13.4.2.1. By Application
13.4.2.2. By Distribution Channel
13.5. Germany
13.5.1. Pricing Analysis
13.5.2. Market Share Analysis, 2022
13.5.2.1. By Application
13.5.2.2. By Distribution Channel
13.6. United Kingdom
13.6.1. Pricing Analysis
13.6.2. Market Share Analysis, 2022
13.6.2.1. By Application
13.6.2.2. By Distribution Channel
13.7. France
13.7.1. Pricing Analysis
13.7.2. Market Share Analysis, 2022
13.7.2.1. By Application
13.7.2.2. By Distribution Channel
13.8. Spain
13.8.1. Pricing Analysis
13.8.2. Market Share Analysis, 2022
13.8.2.1. By Application
13.8.2.2. By Distribution Channel
13.9. Italy
13.9.1. Pricing Analysis
13.9.2. Market Share Analysis, 2022
13.9.2.1. By Application
13.9.2.2. By Distribution Channel
13.10. China
13.10.1. Pricing Analysis
13.10.2. Market Share Analysis, 2022
13.10.2.1. By Application
13.10.2.2. By Distribution Channel
13.11. Japan
13.11.1. Pricing Analysis
13.11.2. Market Share Analysis, 2022
13.11.2.1. By Application
13.11.2.2. By Distribution Channel
13.12. South Korea
13.12.1. Pricing Analysis
13.12.2. Market Share Analysis, 2022
13.12.2.1. By Application
13.12.2.2. By Distribution Channel
13.13. Singapore
13.13.1. Pricing Analysis
13.13.2. Market Share Analysis, 2022
13.13.2.1. By Application
13.13.2.2. By Distribution Channel
13.14. Thailand
13.14.1. Pricing Analysis
13.14.2. Market Share Analysis, 2022
13.14.2.1. By Application
13.14.2.2. By Distribution Channel
13.15. Indonesia
13.15.1. Pricing Analysis
13.15.2. Market Share Analysis, 2022
13.15.2.1. By Application
13.15.2.2. By Distribution Channel
13.16. Australia
13.16.1. Pricing Analysis
13.16.2. Market Share Analysis, 2022
13.16.2.1. By Application
13.16.2.2. By Distribution Channel
13.17. New Zealand
13.17.1. Pricing Analysis
13.17.2. Market Share Analysis, 2022
13.17.2.1. By Application
13.17.2.2. By Distribution Channel
13.18. GCC Countries
13.18.1. Pricing Analysis
13.18.2. Market Share Analysis, 2022
13.18.2.1. By Application
13.18.2.2. By Distribution Channel
13.19. South Africa
13.19.1. Pricing Analysis
13.19.2. Market Share Analysis, 2022
13.19.2.1. By Application
13.19.2.2. By Distribution Channel
13.20. Israel
13.20.1. Pricing Analysis
13.20.2. Market Share Analysis, 2022
13.20.2.1. By Application
13.20.2.2. By Distribution Channel
14. Market Structure Analysis
14.1. Competition Dashboard
14.2. Competition Benchmarking
14.3. Market Share Analysis of Top Players
14.3.1. By Regional
14.3.2. By Application
14.3.3. By Distribution Channel
15. Competition Analysis
15.1. Competition Deep Dive
15.1.1. Glanbia Plc.
15.1.1.1. Overview
15.1.1.2. Product Portfolio
15.1.1.3. Profitability by Market Segments
15.1.1.4. Sales Footprint
15.1.1.5. Strategy Overview
15.1.1.5.1. Marketing Strategy
15.1.1.5.2. Product Strategy
15.1.1.5.3. Channel Strategy
15.1.2. Abbott
15.1.2.1. Overview
15.1.2.2. Product Portfolio
15.1.2.3. Profitability by Market Segments
15.1.2.4. Sales Footprint
15.1.2.5. Strategy Overview
15.1.2.5.1. Marketing Strategy
15.1.2.5.2. Product Strategy
15.1.2.5.3. Channel Strategy
15.1.3. PepsiCo
15.1.3.1. Overview
15.1.3.2. Product Portfolio
15.1.3.3. Profitability by Market Segments
15.1.3.4. Sales Footprint
15.1.3.5. Strategy Overview
15.1.3.5.1. Marketing Strategy
15.1.3.5.2. Product Strategy
15.1.3.5.3. Channel Strategy
15.1.4. The Hut Group
15.1.4.1. Overview
15.1.4.2. Product Portfolio
15.1.4.3. Profitability by Market Segments
15.1.4.4. Sales Footprint
15.1.4.5. Strategy Overview
15.1.4.5.1. Marketing Strategy
15.1.4.5.2. Product Strategy
15.1.4.5.3. Channel Strategy
15.1.5. Cardiff Limited
15.1.5.1. Overview
15.1.5.2. Product Portfolio
15.1.5.3. Profitability by Market Segments
15.1.5.4. Sales Footprint
15.1.5.5. Strategy Overview
15.1.5.5.1. Marketing Strategy
15.1.5.5.2. Product Strategy
15.1.5.5.3. Channel Strategy
15.1.6. Iovate Health Sciences
15.1.6.1. Overview
15.1.6.2. Product Portfolio
15.1.6.3. Profitability by Market Segments
15.1.6.4. Sales Footprint
15.1.6.5. Strategy Overview
15.1.6.5.1. Marketing Strategy
15.1.6.5.2. Product Strategy
15.1.6.5.3. Channel Strategy
15.1.7. MUSCLEPHARM
15.1.7.1. Overview
15.1.7.2. Product Portfolio
15.1.7.3. Profitability by Market Segments
15.1.7.4. Sales Footprint
15.1.7.5. Strategy Overview
15.1.7.5.1. Marketing Strategy
15.1.7.5.2. Product Strategy
15.1.7.5.3. Channel Strategy
15.1.8. General Nutrition Centres, Inc.
15.1.8.1. Overview
15.1.8.2. Product Portfolio
15.1.8.3. Profitability by Market Segments
15.1.8.4. Sales Footprint
15.1.8.5. Strategy Overview
15.1.8.5.1. Marketing Strategy
15.1.8.5.2. Product Strategy
15.1.8.5.3. Channel Strategy
15.1.9. The Bountiful Company
15.1.9.1. Overview
15.1.9.2. Product Portfolio
15.1.9.3. Profitability by Market Segments
15.1.9.4. Sales Footprint
15.1.9.5. Strategy Overview
15.1.9.5.1. Marketing Strategy
15.1.9.5.2. Product Strategy
15.1.9.5.3. Channel Strategy
15.1.10. Post Holdings, Inc.
15.1.10.1. Overview
15.1.10.2. Product Portfolio
15.1.10.3. Profitability by Market Segments
15.1.10.4. Sales Footprint
15.1.10.5. Strategy Overview
15.1.10.5.1. Marketing Strategy
15.1.10.5.2. Product Strategy
15.1.10.5.3. Channel Strategy
15.1.11. Herbalife International of America, Inc.
15.1.11.1. Overview
15.1.11.2. Product Portfolio
15.1.11.3. Profitability by Market Segments
15.1.11.4. Sales Footprint
15.1.11.5. Strategy Overview
15.1.11.5.1. Marketing Strategy
15.1.11.5.2. Product Strategy
15.1.11.5.3. Channel Strategy
15.1.12. The Bountiful Company
15.1.12.1. Overview
15.1.12.2. Product Portfolio
15.1.12.3. Profitability by Market Segments
15.1.12.4. Sales Footprint
15.1.12.5. Strategy Overview
15.1.12.5.1. Marketing Strategy
15.1.12.5.2. Product Strategy
15.1.12.5.3. Channel Strategy
15.1.13. Clif Bar & Company
15.1.13.1. Overview
15.1.13.2. Product Portfolio
15.1.13.3. Profitability by Market Segments
15.1.13.4. Sales Footprint
15.1.13.5. Strategy Overview
15.1.13.5.1. Marketing Strategy
15.1.13.5.2. Product Strategy
15.1.13.5.3. Channel Strategy
16. Assumptions & Acronyms Used
17. Research Methodology
Explore Food and Beverage Insights
View Reports
B2B Sports Nutrition Market
