The B2B sports nutrition market is projected to achieve a value of USD 4.06 billion in 2023. It is expected to hit USD 8.25 billion by 2033, with a CAGR of 7.35%.
The increased demand for nutrition goods among athletes and recreational fitness enthusiasts is stimulating the business-to-business sports nutrition market.
Gyms and fitness centers have increased due to a growing customer preference for a healthy and physically active lifestyle, which is positively promoting market growth. The increased interest in living a healthy lifestyle, as well as the expanding awareness of sports nutrition products, is stimulating the market to expand globally.
| Attributes | Details |
|---|---|
| B2B Sports Nutrition Market CAGR (From 2018 to 2022) | 6.4% |
| B2B Sports Nutrition Market CAGR (From 2023 to 2033) | 7.35% |
| B2B Sports Nutrition Market Size (2022) | USD 3.78 billion |
| B2B Sports Nutrition Market Size (2023) | USD 4.06 billion |
| B2B Sports Nutrition Market Size (2033) | USD 8.25 billion |
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It is anticipated that more customers utilize sports nutrition products to satisfy their daily nutritional needs rather than for physical activity. Moreover, the growing retail market may increase consumer access to sports nutrition products and foster Business-to-Business sports nutrition industry growth.
In recent years, gyms have promoted a variety of sports nutrition products while also providing users with counseling services before purchase. Collaborations between well-known gyms and sports nutrition companies to fulfill the dietary needs of their members are positively affecting category growth.
Bodybuilders, non-athletes, and athletes who want to lead healthy lifestyles in the growing consumer base influence business-to-business sports nutrition market growth.
This B2B sports nutrition market recorded a CAGR of 6.4% from 2018 to 2022. B2B sports nutrition sales increased because of people's increased awareness of their health and wellness due to the global lockdown.
The multitude of exercise enthusiasts has never been higher since COVID-19. As a result, more and more customers are choosing to live healthier lifestyles. B2B sports nutrition sales are being driven by consumers' preference for vegan and plant-based sports drinks and energy bars.
According to FMI, the growing popularity of foods and beverages made with soy protein is boosting sales of sports nutrition in developed countries, particularly in North America and Europe. North America currently dominates the market with a B2B sports nutrition market share of roughly 47.2% in the worldwide industry due to increased demand for B2B sports nutrition.
The rise of online sales channels and social media platforms has provided important players with lucrative expansion potential. As businesses all around the world seek refuge in digital media marketing. Important players are focused on new marketing tactics to promote their brands, particularly in developing economies.
With attractive potential abounding throughout Asia Pacific, leading firms are developing eco-friendly and organic products to meet rising business-to-business sports nutrition demand.
Principal Consultant
An Increase in Teenagers Adopting Sports Activity
A steady increase in young people selecting sports as a career. Growing market proficiency in research and development is influenced by greater disease knowledge, elevated risk of harm, and assimilation of nutrient-rich foods high in fiber. The emergence of e-commerce platforms, particularly in developing countries supports the B2B sports nutrition and physical activity in general.
As awareness has improved, people are becoming more mindful of their physical fitness. Social media is a haven for photos of sculpted bodies posted by young people and celebrities, and as a result, the B2B sports nutrition industry has seen significant growth.
With a 24.0% revenue share, the recovery category took the lead in the B2B sports nutrition industry in 2023. The increased awareness of the significance of living a healthy, physically fit lifestyle, as well as the broad availability of commercial sports recovery goods on shop shelves and online, are the primary factors impacting the market.
Another key factor influencing the category's growth is the proliferation of fitness facilities and gyms. The increased endorsement of nutritional and dietary supplements by gyms and fitness facilities is a key factor in category growth.
Growing self-diagnosis among consumers and rising health consciousness among consumers are racing up the B2B sports nutrition demand. To accelerate market expansion, businesses are concentrating on product innovation and are continually strengthening their ingredient pipeline.
A B2B sports nutrition industry leader in 2020 with a 68.2% revenue share, gyms dominated the industry. The main element propelling the segment is the rise in gym memberships. Gym-goers are becoming more health-conscious, which is affecting the demand for items that are used for sports nutrition.
In recent years, gyms have endorsed a wide range of sports nutrition products and have also offered consulting services to customers before their purchases. Collaborations between well-known gyms and sports nutrition businesses to meet the nutritional requirements of their members are aiding the segment's expansion.
Over the forecast years, the fitness studio segment is anticipated to grow at a profitable CAGR. The popularity of fitness studios, which offer a variety of sporting and fitness activities to coincide with members' health and fitness goals, is to blame for this gradual development over the next years. These fitness studios offer individualized and tailored nutrition plans, coaching, and one-on-one training to members in order to assist their fitness journey.
The demand for nutritional guidance and an increase in healthcare spending by members of fitness studios are pushing the segment's expansion. These fitness centers were driven to come up with novel ideas for revising their revenue sources through online lessons and outdoor training activities.
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The B2B sports nutrition market was dominated by North America in 2023, accounting for 62.4% of total revenue. A rise in demand is being fuelled by the rise in government initiatives aimed at encouraging sports in the United States.
The population in North America is becoming more inclined to live a healthy, active lifestyle and is becoming more aware of the value of sports nutrition products. Both of which are expected to have a positive impact on the expansion of the business-to-business sports nutrition market.
The business-to-business sports nutrition market expansion is being fueled by numerous gyms and fitness facilities across North America. The B2B sports nutrition market is driven by several critical factors, including an increase in product releases and the presence of prominent competitors.
Due to a growing understanding of the value of leading a healthy lifestyle throughout the region, the B2B sports nutrition industry is expanding quickly. In Europe, there are more athletes and recreational sports fans, which are helping to enhance the B2B sports nutrition demand.
B2B sports nutrition market demand for sports nutrition products is anticipated to increase in Europe due to the surge in interest in cutting-edge, ground-breaking, and scientifically validated substances that help increase endurance and build muscle.
The business-to-business sports nutrition market in the region to flourish rapidly as online sales channels become more accessible and practical for consumers. It is anticipated that the European business-to-business sports nutrition market can be fueled by the expanding trend of outdoor athletic activities.
The market is being driven by the actions that B2B sports nutrition manufacturers are doing, such as the introduction of new products and ongoing innovation of new formulas.
The business-to-business sports nutrition market is expanding due to a surge in mergers and acquisitions that are taking place. The B2B sports nutrition manufacturers are coming up with several plans to broaden their product lines, combine their skills and resources, and increase their global reach.
The B2B sports nutrition manufacturers launch comparable goods in that area by capitalizing on the rising trend of consumers choosing vegan or plant-based items.
Profound Innovations and Developments
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The market is valued at USD 4.06 billion in 2023.
The market is anticipated to be worth USD 8.25 billion by 2033.
The market is expected to develop at a 7.35% CAGR until 2033.
From 2018 to 2022, the market secured a 6.4% CAGR.
Post Holdings, Inc., Science in Sport, PepsiCo are the top market players.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 5.1. Endurance 5.2. Strength Training 5.3. Muscle Growth 5.4. Recovery 5.5. Energy 5.6. Weight Management 5.7. Immunity Enhancement 5.8. Cognitive Repairment 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel 6.1. Gyms 6.2. Fitness Studio 6.3. Sports Academies 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 7.1. North America 7.2. Latin America 7.3. Europe 7.4. Asia Pacific 7.5. MEA 8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. Key Countries Market Analysis 14. Market Structure Analysis 15. Competition Analysis 15.1. Glanbia Plc. 15.2. Abbott 15.3. PepsiCo 15.4. The Hut Group 15.5. Cardiff Limited 15.6. Iovate Health Sciences 15.7. MUSCLEPHARM 15.8. General Nutrition Centres, Inc. 15.9. The Bountiful Company 15.10. Post Holdings, Inc. 15.11. Herbalife International of America, Inc. 15.12. The Bountiful Company 15.13. Clif Bar & Company 16. Assumptions & Acronyms Used 17. Research Methodology
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B2B Sports Nutrition Market
