Ayurvedic Supplement Market Outlook

The global ayurvedic supplement market is valued at US$ 1,831.8 million in 2024 and is expected to reach US$ 4,708.2 million by 2034. The market is predicted to grow at a healthy rate of 9.9% from 2024 to 2034.

Market Outlook:

Data Points Market Insights
Market Value 2023 US$ 1,708.5 million
Market Value 2024 US$ 1,831.8 million
Market Value 2034 US$ 4,708.2 million
CAGR 2024 to 2034 9.9%

Originating in India, ayurveda is growing in popularity worldwide as consumers seek more natural and potentially inexpensive remedies. The vast scope of natural herbs and the relationship shared by the human body with nature are expected to lead ayurvedic medicine to new heights. As a result, there is ever-increasing potential for ayurvedic supplements.

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Sales Analysis of Ayurvedic Supplements from 2019 to 2023 Vs Market Outlook for 2024 to 2034

The sales of ayurvedic supplements expanded at a CAGR of 5.4% from 2019 to 2023. The 2019 market value was US$ 1,314.6 million, while the 2023 value was tipped to US$ 1,708.5 million.

There has been a constant increase in chronic health issues and obesity among people globally in recent times. According to WHO, around 422 million individuals with diabetes are present globally, and diabetes is directly responsible for 1.5 million fatalities annually. The prevalence of the disease is further rising steadily. As a result, underlying health conditions stimulate people to adopt consumables with functional benefits to boost immunity. Thus, the deteriorating health conditions of individuals are leading to a growth in the consumption of dietary supplements.

Data Points Market Insights
Market Value 2023 US$ 1,708.5 million
Market Value 2019 US$ 1,314.6 million
CAGR 2019 to 2023 5.4%

Furthermore, ayurvedic supplements contain herbal extracts from plants and are safe for the human body compared to conventional medicines, which contain chemicals. Therefore, the ayurvedic supplement market is growing due to its health-effective factors. With increased demand for natural and plant-based products, organic skincare products are achieving new heights in the market. Moreover, skin and hair supplements with ayurvedic ingredients are predicted to drive market growth.

The popularity of ayurvedic products increased rapidly during the COVID-19 pandemic. People have adopted ayurvedic products and medicines worldwide to boost their immune systems. Additionally, the pandemic has changed the lifestyle of consumers and increased the adoption of preventive healthcare solutions. With this, the demand for immunity-boosting supplements has also increased, which is propelling the market.

Thus, owing to the factors above, the global market is expected to grow 9.9% during the forecast period.

Opportunities in the Ayurvedic Supplement Market

The demand for ayurvedic immune-boosting drugs and supplements is rising. Government agencies and industry players are also developing fresh approaches to boost market expansion. Additionally, the rise in investments in new research and other initiatives will help the market to grow.

Ayurvedic supplements are still blooming in developing regions and Western countries. Countries such as Argentina, Canada, and Peru still need to be tapped for the market. Creating awareness about ayurvedic products and supplements in unexplored areas is a lucrative opportunity for market players. Furthermore, increasing awareness about ayurvedic medicines in countries like India and Indonesia is slated to create opportunities for ayurvedic products in the coming years.

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Sabyasachi Ghosh

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Factors Restraining Demand for Ayurvedic Supplements

More knowledge about ayurvedic products in countries like the United States is a restraint to the market growth of ayurvedic supplements. The use of alternative products is further hampering the market for ayurvedic supplements.

The use of ayurvedic medications has grown recently among people worldwide. But ayurvedic remedies are reputed to consume a lot of time for recovery, because of which people prefer conventional medicine, which shows rapid results. Further, it is anticipated that in the approaching years, the growth opportunities in the worldwide market will be constrained by the Western world’s need for more knowledge of the scientific documentation of Ayurveda.

Thus, the overall effects of all the restraints cumulatively propose a negative impact on the growth of the ayurvedic supplement market.

Country-wise Insights

Countries CAGR (2024 to 2034)
United States 7.9%
Japan 9.1%
Germany 6.6%
India 8.1%
China 8.8%

India’s Awareness of the Benefits of Ayurvedic Medicine is Making the Market Grow

India, being the birthplace of ayurveda, is slated for promising growth in the market. For the forecast period, the CAGR for India is predicted to be 8.1%.

The key factor driving the Indian market is the growing popularity of plant-based medicines. As people in India know the benefits of ayurvedic medicines, the demand for ayurvedic supplements is high. Moreover, the rising distaste for the side effects of conventional medication is further propelling the preference for ayurvedic supplements.

Additionally, the Indian government is helping matters by encouraging the use of ayurvedic products through various initiatives. For instance, the Ministry of Ayush has prioritized research and education in homeopathy and ayurveda. To achieve a healthy nation, the Indian government has outlined the objective to make AYUSH practices and lifestyles the standard.

Successful Marketing Strategies Have Seen Ayurvedic Medicine and Supplements Find Acceptance in Japan

The market for ayurvedic supplements is expanding rapidly in Japan, with a CAGR of 9.1% for the forecast period.

Marketing strategies have ensured that the Japanese people are more accepting of ayurvedic medicine and supplements. Traditional Japanese medicine is based heavily on herbs and plants. Ayurvedic supplement brands, too, have pronounced the plant-based nature of the product. Thus, Japan is a significant country for the ayurvedic supplement market.

Preference for Plant-based and Organic Treatment is Helping the Market in China

China is another Asian country with potential for the market. For the forecast period, the CAGR for China is projected to be 8.8%.

The shift from Korean and Chinese beauty products to ayurveda-inspired beauty products has become a new trend in China. The Chinese population has gradually shifted towards plant-based and organic skincare supplements. The popularity of ayurveda is indicative that younger Chinese consumers are interested in well-being on more than just a surface level. Therefore, the market for ayurvedic supplements in China is being driven forward.

Rise in Ayurvedic Centres and Research Institutes Propels the Market in Germany

Germany is one of the swiftly-growing countries in Europe for ayurveda. For the forecast period, the CAGR for Germany is anticipated to be an encouraging 6.6%.

The market for ayurvedic supplements in Germany is expanding due to the increasing popularity of ayurvedic medicines and growing ayurvedic centers and research institutes. Mark Rosenberg, founder of the European Academy of Ayurveda, Germany, has quoted that there has been an increase in treatment centers and more than a thousand wellness centers for patients to receive advice on ayurveda. Thus, the market has a positive outlook in Germany.

Adoption of Traditional Indian Practices Paving the Way for the Market in the United States

A large segment of the United States population is adopting traditional Indian practices like yoga. The groundwork is laid for other Indian practices in the country, such as ayurveda. Thus, ayurvedic supplements are progressing positively in the country. The CAGR for the United States over the forecast period is pegged at 7.9%.

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Category-wise Insights

Desire to Boost Immunity Keeps the Demand Flowing for Nutritional Supplements

Nutritional supplements are expected to progress at a CAGR of 11.5% in the projected period, with a leading market share by product type of 28.9% anticipated in 2024. The rising demand for immunity booster supplements among people worldwide has created a large market for nutritional supplements. Additionally, the population suffering from chronic diseases and obesity is increasing day by day, and people are adopting a healthy lifestyle. Thus, there is the growth of nutritional ayurvedic supplements.

Attributes Details
Top Product Type Nutritional Supplements
Market Share in 2024 28.9%

Consumers prefer ease Provided by Capsules/Tablets

The capsules/tablets segment is expected to progress at a CAGR of 10.0% over the forecast period. Meanwhile, the market share by form in 2024 for capsules/tablets is pegged at 35.9%. As capsules and tablets are easy to consume, the products are highly preferred by people across the globe. Therefore, the sale of ayurvedic supplements in the form of capsules is high.

Attributes Details
Top Form Capsules/Tablets
Market Share in 2024 35.9%

Online Revolution has Led to a Significant Shift in the Sale of Ayurvedic Supplements

E-commerce is projected to hold a leading market share by distribution channel of 33.9% in 2024, with an expected CAGR of 8.3% until 2034. The availability of novel products on different online sites and increasing accessibility across other regions is expanding the market for ayurvedic supplements. Thus, the sale of ayurvedic supplements is predominantly moving online.

Attributes Details
Top Distribution Channel E-commerce
Market Share in 2024 33.9%

Competitive Landscape

The market participants for ayurvedic supplements are implementing various strategies to increase sales and generate income. Ayurvedic supplement market players are engaging in actions like new product launches to meet consumer demand and grow.

Recent Developments

  • In March 2023, Gencor launched a new ayurvedic dietary supplement focused on liver health.
  • In December 2021, Himalaya Drug Company established a wellness division. The new division has created over-the-counter medications that target conditions like immunity, joint care, women's health, and vitality, and the products are made from single herb formulations.
  • In February 2021, Lupin, a consumer healthcare company, launched the health supplement Be One. It is an ayurvedic wellness supplement for men.

Key Companies Profiled

  • Maharishi Ayurveda India Products Private Limited
  • Surya Herbal Ltd
  • Gynoveda Femtech Private Ltd.
  • Herbal Health Solutions
  • Dabur India Limited
  • ‎ Emami Limited.
  • Veloce Herbals Pvt. Ltd.
  • Riaan Wellness Pvt. Ltd.
  • Global Healthfit Retail India LLP
  • ‎ Pharma Science
  • The Himalaya Drug Co.
  • Tactus Nutrascience
  • ‎ Relevium
  • ‎Organic Dehydrated Foods Pvt. Ltd.
  • BACFO PHARMACEUTICALS (India) Ltd.
  • Herbolab India Pvt Ltd
  • Green Cross Health Innovation
  • ManSure
  • Banyan Botanicals

Key Market Segments Covered in Ayurvedic Supplements Industry Research

By Product:

  • Dietary Supplements
  • Nutritional Supplements
  • Men and Women Health Supplements
  • Ayurvedic Skin Supplements
  • Others

By Form:

  • Capsules/Tablets
  • Powder
  • Syrups
  • Oil and Ointment
  • Other

By Distribution Channel:

  • Hospital Pharmacies
  • Retail Pharmacies
  • Mail Order Pharmacies
  • E-commerce

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • The Middle East and Africa (MEA)

Frequently Asked Questions

How much is the Ayurvedic Supplement Market worth in 2024?

The global ayurvedic supplement market is anticipated to be worth US$ 1,831.8 million in 2024.

What is the Sales Forecast for the Ayurvedic Supplement Market through 2034?

The ayurvedic supplement market is expected to reach US$ 4,708.2 million by 2034.

What are the Key Trends Shaping the Ayurvedic Supplements Industry?

The key trends are growing awareness about ayurvedic supplements among people and increasing demand for cost-effective medical solutions.

What is the Outlook for the Ayurvedic Supplement Market in Germany?

The ayurvedic supplement market is expected to grow 6.6% in Germany over the forecast period.

Who are the Key Players in the Ayurvedic Supplement Market Sphere?

Maharishi Ayurveda India Products Private Limited, Surya Herbal Ltd, Gynoveda Femtech Private Ltd., and Herbal Health Solutions.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand Side Trends

    1.3. Supply Side Trends

    1.4. Market Round Offs

    1.5. FMI Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

    2.3. Inclusions/Exclusions

3. Brand Mapping Analysis

    3.1. Price v/s Product

    3.2. Value for Money

    3.3. Top of Mind Ayurvedic Supplements Brands

    3.4. Brand Portfolio-by Key Players

    3.5. Brand Loyalty Mapping

    3.6. Usage Pattern Overview

    3.7. Branded vs Unbranded-Market Mix

4. Distribution Channel Wise Key Brand Positioning

    4.1. Global Top Retailers and their Brand Offerings

        4.1.1. Ecommerce

        4.1.2. Retail Pharmacies

        4.1.3. Mail Order Pharmacies

        4.1.4. Hospital Pharmacies

    4.2. Retail Pricing Strategies

5. Consumer Buying Behavior Analysis

    5.1. Functionality and Product Demand

        5.1.1. Dietary Supplements

        5.1.2. Nutritional Supplements

        5.1.3. Men and Women Health Supplements

        5.1.4. Ayurvedic Skin Supplements

        5.1.5. Others

    5.2. What factors do you consider when deciding to purchase ayurvedic supplements?

    5.3. How important are product certifications when choosing ayurvedic supplements?

    5.4. How important is the brand reputation and recognition when selecting ayurvedic supplements products?

    5.5. What marketing channels do you prefer for learning about new products?

    5.6. How often do you purchase new ayurvedic supplements?

        5.6.1. Once or More Every Month

        5.6.2. Once Every 2 months

        5.6.3. Once Every 6 Months

        5.6.4. Once a Year

        5.6.5. Less Than Once A Year

6. Market Trends & Dynamics

    6.1. Per capita spending on ayurvedic supplement

    6.2. Key Trends Impacting the Market

    6.3. Product Innovation / Development Trends

        6.3.1. Latest Trends and Demands

        6.3.2. Latest Innovations and New Launches

    6.4. Future Prospects of Organic Cosmetics Industry

    6.5. Market Dynamics

        6.5.1. Drivers

        6.5.2. Restraints

        6.5.3. Opportunity Analysis

7. Value Added Insights

    7.1. Product Features/ USPs Analysis

    7.2. Product Adoption / Usage Analysis

    7.3. Key Promotional Strategies, By Key Manufacturers

    7.4. Pipeline Assessment

    7.5. Regulatory Landscape

    7.6. PESTLE Analysis

    7.7. Porter’s Analysis

8. Market Background

    8.1. Macro-Economic Factors

        8.1.1. Global GDP Growth Outlook

        8.1.2. Global Healthcare Expenditure

        8.1.3. Global Ayurvedic Products Market Overview

    8.2. Forecast Factors - Relevance & Impact

        8.2.1. Key Player’s Historic Growth

        8.2.2. Market Consolidation Activities

        8.2.3. New Product Launches / Approvals

        8.2.4. Rising demand for Ayurvedic Products

        8.2.5. Availability of Products

        8.2.6. Cost of Products

        8.2.7. Regulatory Scenario

9. Global Market Demand Analysis 2017 to 2022 and Forecast, 2023 to 2033

    9.1. Historical Market Volume (Units) Analysis, 2017 to 2022

    9.2. Current and Future Market Volume (Units) Projections, 2023 to 2033

        9.2.1. Y-o-Y Growth Trend Analysis *Per Capita Consumption

10. Global Market - Pricing Analysis

    10.1. Regional Pricing Analysis By Product

    10.2. Global Average Pricing Analysis Benchmark

    10.3. Pricing Assumptions

11. Global Market Demand (in Value or Size in US$ Million) Analysis 2017 to 2022 and Forecast, 2023 to 2033

    11.1. Historical Market Value (US$ Million) Analysis, 2017 to 2022

    11.2. Current and Future Market Value (US$ Million) Projections, 2023 to 2033

        11.2.1. Y-o-Y Growth Trend Analysis

        11.2.2. Absolute $ Opportunity Analysis

12. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, by Product

    12.1. Introduction / Key Findings

    12.2. Historical Market Size (US$ Million) and Volume (Units) Analysis By Product, 2017 to 2022

    12.3. Current and Future Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Product, 2023 to 2033

        12.3.1. Dietary Supplements

        12.3.2. Nutritional Supplements

        12.3.3. Men and Women Health Supplements

        12.3.4. Ayurvedic Skin Supplements

        12.3.5. Others

    12.4. Market Attractiveness Analysis By Product

13. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Form

    13.1. Introduction / Key Findings

    13.2. Historical Market Size (US$ Million) Analysis By Form, 2017 to 2022

    13.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Form, 2023 to 2033

        13.3.1. Capsules/Tablets

        13.3.2. Powder

        13.3.3. Syrups

        13.3.4. Oil and Ointment

        13.3.5. Other

    13.4. Market Attractiveness Analysis By Form

14. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Distribution Channel

    14.1. Introduction / Key Findings

    14.2. Historical Market Size (US$ Million) Analysis By Distribution Channel, 2017 to 2022

    14.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Distribution Channel, 2023 to 2033

        14.3.1. Ecommerce

        14.3.2. Retail Pharmacies

        14.3.3. Mail Order Pharmacies

        14.3.4. Hospital Pharmacies

    14.4. Market Attractiveness Analysis By Distribution Channel

15. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, by Region

    15.1. Introduction

    15.2. Historical Market Size (US$ Million) Analysis By Region, 2017 to 2022

    15.3. Current and Future Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Region, 2023 to 2033

        15.3.1. North America

        15.3.2. Latin America

        15.3.3. Europe

        15.3.4. South Asia

        15.3.5. East Asia

        15.3.6. Oceania

        15.3.7. Middle East & Africa

    15.4. Market Attractiveness Analysis By Region

16. North America Market Analysis 2017 to 2022 and Forecast 2023 to 2033

    16.1. Introduction

    16.2. Historical Market Size (US$ Million) and Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2022

    16.3. Current and Future Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Market Taxonomy, 2023 to 2033

        16.3.1. By Country

            16.3.1.1. USA

            16.3.1.2. Canada

        16.3.2. By Product

        16.3.3. By Form

        16.3.4. By Distribution Channel

    16.4. Market Attractiveness Analysis

        16.4.1. By Country

        16.4.2. By Modality

        16.4.3. By Form

        16.4.4. By Distribution Channel

    16.5. Market Trends

    16.6. Market Drivers & Restraints – Intensity Mapping

    16.7. Country Level Analysis & Forecast

        16.7.1. USA Market

            16.7.1.1. Introduction

            16.7.1.2. Market Analysis and Forecast by Market Taxonomy

                16.7.1.2.1. By Product Type

                16.7.1.2.2. By Form

                16.7.1.2.3. By Distribution Channel

        16.7.2. Canada Market

            16.7.2.1. Introduction

            16.7.2.2. Market Analysis and Forecast by Market Taxonomy

                16.7.2.2.1. By Product Type

                16.7.2.2.2. By Form

                16.7.2.2.3. By Distribution Channel

17. Latin America Market Analysis 2017 to 2022 and Forecast 2023 to 2033

    17.1. Introduction

    17.2. Historical Market Size (US$ Million) and Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2022

    17.3. Current and Future Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Market Taxonomy, 2023 to 2033

        17.3.1. By Country

            17.3.1.1. Brazil

            17.3.1.2. Mexico

            17.3.1.3. Argentina

            17.3.1.4. Rest of LATAM

        17.3.2. By Product

        17.3.3. By Form

        17.3.4. By Distribution Channel

    17.4. Market Attractiveness Analysis

        17.4.1. By Country

        17.4.2. By Product

        17.4.3. By Form

        17.4.4. By Distribution Channel

    17.5. Market Trends

    17.6. Market Drivers & Restraints – Intensity Mapping

    17.7. Country Level Analysis & Forecast

        17.7.1. Brazil Market

            17.7.1.1. Introduction

            17.7.1.2. Market Analysis and Forecast by Market Taxonomy

                17.7.1.2.1. By Product Type

                17.7.1.2.2. By Form

                17.7.1.2.3. By Distribution Channel

        17.7.2. Mexico Market

            17.7.2.1. Introduction

            17.7.2.2. Market Analysis and Forecast by Market Taxonomy

                17.7.2.2.1. By Product Type

                17.7.2.2.2. By Form

                17.7.2.2.3. By Distribution Channel

        17.7.3. Argentina Market

            17.7.3.1. Introduction

            17.7.3.2. Market Analysis and Forecast by Market Taxonomy

                17.7.3.2.1. By Product Type

                17.7.3.2.2. By Form

                17.7.3.2.3. By Distribution Channel

18. Europe Market Analysis 2017 to 2022 and Forecast 2023 to 2033

    18.1. Introduction

    18.2. Historical Market Size (US$ Million) and Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2022

    18.3. Current and Future Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Market Taxonomy, 2023 to 2033

        18.3.1. By Country

            18.3.1.1. UK

            18.3.1.2. Germany

            18.3.1.3. France

            18.3.1.4. Italy

            18.3.1.5. Spain

            18.3.1.6. BENELUX

            18.3.1.7. Russia

            18.3.1.8. Rest of Europe

        18.3.2. By Product

        18.3.3. By Form

        18.3.4. By Distribution Channel

    18.4. Market Attractiveness Analysis

        18.4.1. By Country

        18.4.2. By Product

        18.4.3. By Form

        18.4.4. By Distribution Channel

    18.5. Market Trends

    18.6. Market Drivers & Restraints – Intensity Mapping

    18.7. Country Level Analysis & Forecast

        18.7.1. UK Market

            18.7.1.1. Introduction

            18.7.1.2. Market Analysis and Forecast by Market Taxonomy

                18.7.1.2.1. By Product Type

                18.7.1.2.2. By Form

                18.7.1.2.3. By Distribution Channel

        18.7.2. Germany Market

            18.7.2.1. Introduction

            18.7.2.2. Market Analysis and Forecast by Market Taxonomy

                18.7.2.2.1. By Product Type

                18.7.2.2.2. By Form

                18.7.2.2.3. By Distribution Channel

        18.7.3. France Market

            18.7.3.1. Introduction

            18.7.3.2. Market Analysis and Forecast by Market Taxonomy

                18.7.3.2.1. By Product Type

                18.7.3.2.2. By Form

                18.7.3.2.3. By Distribution Channel

        18.7.4. Spain Market

            18.7.4.1. Introduction

            18.7.4.2. Market Analysis and Forecast by Market Taxonomy

                18.7.4.2.1. By Product Type

                18.7.4.2.2. By Form

                18.7.4.2.3. By Distribution Channel

        18.7.5. Italy Market

            18.7.5.1. Introduction

            18.7.5.2. Market Analysis and Forecast by Market Taxonomy

                18.7.5.2.1. By Product Type

                18.7.5.2.2. By Form

                18.7.5.2.3. By Distribution Channel

        18.7.6. BENELUX Market

            18.7.6.1. Introduction

            18.7.6.2. Market Analysis and Forecast by Market Taxonomy

                18.7.6.2.1. By Product Type

                18.7.6.2.2. By Form

                18.7.6.2.3. By Distribution Channel

        18.7.7. Russia Market

            18.7.7.1. Introduction

            18.7.7.2. Market Analysis and Forecast by Market Taxonomy

                18.7.7.2.1. By Product Type

                18.7.7.2.2. By Form

                18.7.7.2.3. By Distribution Channel

19. East Asia Market Analysis 2017 to 2022 and Forecast 2023 to 2033

    19.1. Introduction

    19.2. Historical Market Size (US$ Million) and Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2022

    19.3. Current and Future Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Market Taxonomy, 2023 to 2033

        19.3.1. By Country

            19.3.1.1. China

            19.3.1.2. Japan

            19.3.1.3. South Korea

        19.3.2. By Product

        19.3.3. By Form

        19.3.4. By Distribution Channel

    19.4. Market Attractiveness Analysis

        19.4.1. By Country

        19.4.2. By Product

        19.4.3. By Form

        19.4.4. By Distribution Channel

    19.5. Market Trends

    19.6. Market Drivers & Restraints – Intensity Mapping

    19.7. Country Level Analysis & Forecast

        19.7.1. China Market

            19.7.1.1. Introduction

            19.7.1.2. Market Analysis and Forecast by Market Taxonomy

                19.7.1.2.1. By Product Type

                19.7.1.2.2. By Form

                19.7.1.2.3. By Distribution Channel

        19.7.2. Japan Market

            19.7.2.1. Introduction

            19.7.2.2. Market Analysis and Forecast by Market Taxonomy

                19.7.2.2.1. By Product Type

                19.7.2.2.2. By Form

                19.7.2.2.3. By Distribution Channel

        19.7.3. South Korea Market

            19.7.3.1. Introduction

            19.7.3.2. Market Analysis and Forecast by Market Taxonomy

                19.7.3.2.1. By Product Type

                19.7.3.2.2. By Form

                19.7.3.2.3. By Distribution Channel

20. South Asia Market Analysis 2017 to 2022 and Forecast 2023 to 2033

    20.1. Introduction

    20.2. Historical Market Size (US$ Million) and Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2022

    20.3. Current and Future Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Market Taxonomy, 2023 to 2033

        20.3.1. By Country

            20.3.1.1. India

            20.3.1.2. Indonesia

            20.3.1.3. Thailand

            20.3.1.4. Malaysia

            20.3.1.5. Rest of South Asia

        20.3.2. By Product

        20.3.3. By Form

        20.3.4. By Distribution Channel

    20.4. Market Attractiveness Analysis

        20.4.1. By Country

        20.4.2. By Product

        20.4.3. By Form

        20.4.4. By Distribution Channel

    20.5. Market Trends

    20.6. Market Drivers & Restraints – Intensity Mapping

    20.7. Country Level Analysis & Forecast

        20.7.1. India Market

            20.7.1.1. Introduction

            20.7.1.2. Market Analysis and Forecast by Market Taxonomy

                20.7.1.2.1. By Product Type

                20.7.1.2.2. By Form

                20.7.1.2.3. By Distribution Channel

        20.7.2. Indonesia Market

            20.7.2.1. Introduction

            20.7.2.2. Market Analysis and Forecast by Market Taxonomy

                20.7.2.2.1. By Product Type

                20.7.2.2.2. By Form

                20.7.2.2.3. By Distribution Channel

        20.7.3. Thailand Market

            20.7.3.1. Introduction

            20.7.3.2. Market Analysis and Forecast by Market Taxonomy

                20.7.3.2.1. By Product Type

                20.7.3.2.2. By Form

                20.7.3.2.3. By Distribution Channel

        20.7.4. Malaysia Market

            20.7.4.1. Introduction

            20.7.4.2. Market Analysis and Forecast by Market Taxonomy

                20.7.4.2.1. By Product Type

                20.7.4.2.2. By Form

                20.7.4.2.3. By Distribution Channel

21. Oceania Market Analysis 2017 to 2022 and Forecast 2023 to 2033

    21.1. Introduction

    21.2. Historical Market Size (US$ Million) and Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2022

    21.3. Current and Future Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Market Taxonomy, 2023 to 2033

        21.3.1. By Country

            21.3.1.1. Australia

            21.3.1.2. New Zealand

        21.3.2. By Product

        21.3.3. By Form

        21.3.4. By Distribution Channel

    21.4. Market Attractiveness Analysis

        21.4.1. By Country

        21.4.2. By Product

        21.4.3. By Form

        21.4.4. By Distribution Channel

    21.5. Market Trends

    21.6. Market Drivers & Restraints – Intensity Mapping

    21.7. Country Level Analysis & Forecast

        21.7.1. Australia Market

            21.7.1.1. Introduction

            21.7.1.2. Market Analysis and Forecast by Market Taxonomy

                21.7.1.2.1. By Product Type

                21.7.1.2.2. By Form

                21.7.1.2.3. By Distribution Channel

        21.7.2. New Zealand Market

            21.7.2.1. Introduction

            21.7.2.2. Market Analysis and Forecast by Market Taxonomy

                21.7.2.2.1. By Product Type

                21.7.2.2.2. By Form

                21.7.2.2.3. By Distribution Channel

22. Middle East & Africa Market Analysis 2017 to 2022 and Forecast 2023 to 2033

    22.1. Introduction

    22.2. Historical Market Size (US$ Million) and Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2022

    22.3. Current and Future Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Market Taxonomy, 2023 to 2033

        22.3.1. By Country

            22.3.1.1. GCC Countries

            22.3.1.2. Türkiye

            22.3.1.3. South Africa

            22.3.1.4. North Africa

            22.3.1.5. Rest of MEA

        22.3.2. By Product

        22.3.3. By Form

        22.3.4. By Distribution Channel

    22.4. Market Attractiveness Analysis

        22.4.1. By Country

        22.4.2. By Product

        22.4.3. By Form

        22.4.4. By Distribution Channel

    22.5. Market Trends

    22.6. Market Drivers & Restraints – Intensity Mapping

    22.7. Country Level Analysis & Forecast

        22.7.1. GCC Countries Market

            22.7.1.1. Introduction

            22.7.1.2. Market Analysis and Forecast by Market Taxonomy

                22.7.1.2.1. By Product Type

                22.7.1.2.2. By Form

                22.7.1.2.3. By Distribution Channel

        22.7.2. Türkiye Market

            22.7.2.1. Introduction

            22.7.2.2. Market Analysis and Forecast by Market Taxonomy

                22.7.2.2.1. By Product Type

                22.7.2.2.2. By Form

                22.7.2.2.3. By Distribution Channel

        22.7.3. South Africa Market

            22.7.3.1. Introduction

            22.7.3.2. Market Analysis and Forecast by Market Taxonomy

                22.7.3.2.1. By Product Type

                22.7.3.2.2. By Form

                22.7.3.2.3. By Distribution Channel

        22.7.4. North Africa Market

            22.7.4.1. Introduction

            22.7.4.2. Market Analysis and Forecast by Market Taxonomy

                22.7.4.2.1. By Product Type

                22.7.4.2.2. By Form

                22.7.4.2.3. By Distribution Channel

23. Market Structure Analysis

    23.1. Market Analysis by Tier of Companies

    23.2. Market Share Analysis of Top Players

    23.3. Market Presence Analysis

24. Competition Analysis

    24.1. Competition Dashboard

    24.2. Branding and Promotional Strategies, By Key Players

    24.3. Key Development Analysis

    24.4. Competition Deep Dive

        24.4.1. Maharishi Ayurveda India Products Private Limited

            24.4.1.1. Overview

            24.4.1.2. Product Portfolio

            24.4.1.3. Key Financials

            24.4.1.4. Sales Footprint

            24.4.1.5. Strategy Overview

                24.4.1.5.1. Marketing Strategy

                24.4.1.5.2. Component Type Strategy

                24.4.1.5.3. Channel Strategy

        24.4.2. Surya Herbal Ltd

        24.4.3. Gynoveda Femtech Private Ltd.

        24.4.4. Herbal Health Solutions

        24.4.5. Dabur India Limited

        24.4.6. ‎ Emami Limited.

        24.4.7. Veloce Herbals Pvt. Ltd.

        24.4.8. Riaan Wellness Pvt. Ltd.

        24.4.9. Global Healthfit Retail India LLP

        24.4.10. ‎ Pharma Science

        24.4.11. The Himalaya Drug Co.

        24.4.12. Tactus Nutrascience

        24.4.13. ‎ Relevium

        24.4.14. ‎ Organic Dehydated Foods Pvt. Ltd.

        24.4.15. BACFO PHARMACEUTICALS (India) Ltd.

        24.4.16. Herbolab India Pvt Ltd

        24.4.17. Green Cross Health Innovation

        24.4.18. ManSure

        24.4.19. Banyan Botanicals

        24.4.20. Maharishi Ayurveda.

25. Assumptions and Acronyms Used

26. Research Methodology

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