The global ayurvedic supplement market is valued at USD 1,831.8 million in 2024 and is expected to reach USD 4,708.2 million by 2034. The market is predicted to grow at a healthy rate of 9.9% from 2024 to 2034.
Market Outlook:
| Data Points | Market Insights |
|---|---|
| Market Value 2023 | USD 1,708.5 million |
| Market Value 2024 | USD 1,831.8 million |
| Market Value 2034 | USD 4,708.2 million |
| CAGR 2024 to 2034 | 9.9% |
Originating in India, ayurveda is growing in popularity worldwide as consumers seek more natural and potentially inexpensive remedies. The vast scope of natural herbs and the relationship shared by the human body with nature are expected to lead ayurvedic medicine to new heights. As a result, there is ever-increasing potential for ayurvedic supplements.
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The sales of ayurvedic supplements expanded at a CAGR of 5.4% from 2019 to 2023. The 2019 market value was USD 1,314.6 million, while the 2023 value was tipped to USD 1,708.5 million.
There has been a constant increase in chronic health issues and obesity among people globally in recent times. According to WHO, around 422 million individuals with diabetes are present globally, and diabetes is directly responsible for 1.5 million fatalities annually. The prevalence of the disease is further rising steadily. As a result, underlying health conditions stimulate people to adopt consumables with functional benefits to boost immunity. Thus, the deteriorating health conditions of individuals are leading to a growth in the consumption of dietary supplements.
| Data Points | Market Insights |
|---|---|
| Market Value 2023 | USD 1,708.5 million |
| Market Value 2019 | USD 1,314.6 million |
| CAGR 2019 to 2023 | 5.4% |
Furthermore, ayurvedic supplements contain herbal extracts from plants and are safe for the human body compared to conventional medicines, which contain chemicals. Therefore, the ayurvedic supplement market is growing due to its health-effective factors. With increased demand for natural and plant-based products, organic skincare products are achieving new heights in the market. Moreover, skin and hair supplements with ayurvedic ingredients are predicted to drive market growth.
The popularity of ayurvedic products increased rapidly during the COVID-19 pandemic. People have adopted ayurvedic products and medicines worldwide to boost their immune systems. Additionally, the pandemic has changed the lifestyle of consumers and increased the adoption of preventive healthcare solutions. With this, the demand for immunity-boosting supplements has also increased, which is propelling the market.
Thus, owing to the factors above, the global market is expected to grow 9.9% during the forecast period.
The demand for ayurvedic immune-boosting drugs and supplements is rising. Government agencies and industry players are also developing fresh approaches to boost market expansion. Additionally, the rise in investments in new research and other initiatives will help the market to grow.
Ayurvedic supplements are still blooming in developing regions and Western countries. Countries such as Argentina, Canada, and Peru still need to be tapped for the market. Creating awareness about ayurvedic products and supplements in unexplored areas is a lucrative opportunity for market players. Furthermore, increasing awareness about ayurvedic medicines in countries like India and Indonesia is slated to create opportunities for ayurvedic products in the coming years.
More knowledge about ayurvedic products in countries like the United States is a restraint to the market growth of ayurvedic supplements. The use of alternative products is further hampering the market for ayurvedic supplements.
The use of ayurvedic medications has grown recently among people worldwide. But ayurvedic remedies are reputed to consume a lot of time for recovery, because of which people prefer conventional medicine, which shows rapid results. Further, it is anticipated that in the approaching years, the growth opportunities in the worldwide market will be constrained by the Western world’s need for more knowledge of the scientific documentation of Ayurveda.
Thus, the overall effects of all the restraints cumulatively propose a negative impact on the growth of the ayurvedic supplement market.
| Countries | CAGR (2024 to 2034) |
|---|---|
| United States | 7.9% |
| Japan | 9.1% |
| Germany | 6.6% |
| India | 8.1% |
| China | 8.8% |
India, being the birthplace of ayurveda, is slated for promising growth in the market. For the forecast period, the CAGR for India is predicted to be 8.1%.
The key factor driving the Indian market is the growing popularity of plant-based medicines. As people in India know the benefits of ayurvedic medicines, the demand for ayurvedic supplements is high. Moreover, the rising distaste for the side effects of conventional medication is further propelling the preference for ayurvedic supplements.
Additionally, the Indian government is helping matters by encouraging the use of ayurvedic products through various initiatives. For instance, the Ministry of Ayush has prioritized research and education in homeopathy and ayurveda. To achieve a healthy nation, the Indian government has outlined the objective to make AYUSH practices and lifestyles the standard.
The market for ayurvedic supplements is expanding rapidly in Japan, with a CAGR of 9.1% for the forecast period.
Marketing strategies have ensured that the Japanese people are more accepting of ayurvedic medicine and supplements. Traditional Japanese medicine is based heavily on herbs and plants. Ayurvedic supplement brands, too, have pronounced the plant-based nature of the product. Thus, Japan is a significant country for the ayurvedic supplement market.
China is another Asian country with potential for the market. For the forecast period, the CAGR for China is projected to be 8.8%.
The shift from Korean and Chinese beauty products to ayurveda-inspired beauty products has become a new trend in China. The Chinese population has gradually shifted towards plant-based and organic skincare supplements. The popularity of ayurveda is indicative that younger Chinese consumers are interested in well-being on more than just a surface level. Therefore, the market for ayurvedic supplements in China is being driven forward.
Germany is one of the swiftly-growing countries in Europe for ayurveda. For the forecast period, the CAGR for Germany is anticipated to be an encouraging 6.6%.
The market for ayurvedic supplements in Germany is expanding due to the increasing popularity of ayurvedic medicines and growing ayurvedic centers and research institutes. Mark Rosenberg, founder of the European Academy of Ayurveda, Germany, has quoted that there has been an increase in treatment centers and more than a thousand wellness centers for patients to receive advice on ayurveda. Thus, the market has a positive outlook in Germany.
A large segment of the United States population is adopting traditional Indian practices like yoga. The groundwork is laid for other Indian practices in the country, such as ayurveda. Thus, ayurvedic supplements are progressing positively in the country. The CAGR for the United States over the forecast period is pegged at 7.9%.
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Nutritional supplements are expected to progress at a CAGR of 11.5% in the projected period, with a leading market share by product type of 28.9% anticipated in 2024. The rising demand for immunity booster supplements among people worldwide has created a large market for nutritional supplements. Additionally, the population suffering from chronic diseases and obesity is increasing day by day, and people are adopting a healthy lifestyle. Thus, there is the growth of nutritional ayurvedic supplements.
| Attributes | Details |
|---|---|
| Top Product Type | Nutritional Supplements |
| Market Share in 2024 | 28.9% |
The capsules/tablets segment is expected to progress at a CAGR of 10.0% over the forecast period. Meanwhile, the market share by form in 2024 for capsules/tablets is pegged at 35.9%. As capsules and tablets are easy to consume, the products are highly preferred by people across the globe. Therefore, the sale of ayurvedic supplements in the form of capsules is high.
| Attributes | Details |
|---|---|
| Top Form | Capsules/Tablets |
| Market Share in 2024 | 35.9% |
E-commerce is projected to hold a leading market share by distribution channel of 33.9% in 2024, with an expected CAGR of 8.3% until 2034. The availability of novel products on different online sites and increasing accessibility across other regions is expanding the market for ayurvedic supplements. Thus, the sale of ayurvedic supplements is predominantly moving online.
| Attributes | Details |
|---|---|
| Top Distribution Channel | E-commerce |
| Market Share in 2024 | 33.9% |
The market participants for ayurvedic supplements are implementing various strategies to increase sales and generate income. Ayurvedic supplement market players are engaging in actions like new product launches to meet consumer demand and grow.
Recent Developments
The global ayurvedic supplement market is anticipated to be worth USD 1,831.8 million in 2024.
The ayurvedic supplement market is expected to reach USD 4,708.2 million by 2034.
The key trends are growing awareness about ayurvedic supplements among people and increasing demand for cost-effective medical solutions.
The ayurvedic supplement market is expected to grow 6.6% in Germany over the forecast period.
Maharishi Ayurveda India Products Private Limited, Surya Herbal Ltd, Gynoveda Femtech Private Ltd., and Herbal Health Solutions.
| Estimated Market Size (2024E) | USD 7,524.6 million |
|---|---|
| Projected Market Value (2034F) | USD 23,874.5 million |
| Value-based CAGR (2024 to 2034) | 11.2% |
| Estimated Market Size (2024E) | USD 74.3 billion |
|---|---|
| Projected Market Valuation (2034F) | USD 170.1 billion |
| Value-based CAGR (2024 to 2034) | 9.5% |
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