Automotive Wheel Coating Market Outlook from 2023 to 2033

The automotive wheel coating market is set for significant expansion, with an anticipated valuation of USD  759.6 million by 2023. The market displays a considerable trend, featuring a noteworthy CAGR of 3.10%, expected to endure until 2033. The consistent growth forecasts indicate that the global automotive wheel coating market will likely attain a valuation of USD 1,163.83 million by 2033.

Key Market Trends and Highlights:

  • The steady growth of the automotive industry, particularly the production of passenger cars, light commercial vehicles (LCVs), and heavy commercial vehicles (HCVs), drives the demand for automotive wheel coatings. These coatings are essential for preserving the durability and appearance of wheels, especially in changing environmental conditions.
  • Automotive wheel coatings are not just about protection; they also enhance the aesthetics of vehicles. Innovative wheel designs with attractive colors are gaining popularity, particularly among younger generations like millennials and Gen Z. This trend is boosting the demand for luxury and decorative coatings in the market.
  • Many two-wheelers and passenger car owners, especially the younger demographic, prefer alloy rims and metallic-coated wheels to enhance their vehicle appearance. These accessories are often considered extensions of one personality and status symbols. Consequently, auto accessory shops are stocked with metallic wheel coatings to meet the rising consumer demand. Manufacturers have responded by introducing user-friendly wheel coating sprays, making it easier for consumers to use these products independently.
Attributes Key Insights
Market Estimated Size in 2023 USD 759.6 million
Projected Market Size in 2033 USD 1,163.83 million
Value-based CAGR from 2023 to 2033 3.1%

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Historical Analysis of Automotive Wheel Coating Market Forecast Projections

Stating that from 2018 to 2022, automotive wheel coating market demand experienced a noteworthy uptake. The market witnessed steady growth, with the value increasing from USD 737.62 million to USD 759.6 million in 2023. During this period, several factors contributed to this growth trend.

Market Value in 2022 USD 737.62 million
Market Value in 2023 USD 759.6 million

The automotive wheel coatings market experienced substantial growth, attracting significant investments worldwide in the initial period. The robust demand from the automotive industry primarily drove this expansion.

As economies flourished, consumers showed a keen interest in upgrading their vehicles with alloy rims and metallic-coated wheels to enhance their appearance. The market value during this phase witnessed consistent growth, reflecting the surge in automotive production and the popularity of wheel coatings.

During the forecast period from 2023 to 2033, the market is anticipated to experience steady growth. A pivotal factor behind this growth is the increasing demand for decorative and performance coatings manufactured using sustainable technologies and environmentally friendly materials. These coatings protect wheels and contribute to a vehicle aesthetics.

As eco-consciousness continues to rise, manufacturers are shifting towards sustainable practices, aligning with the global push for environmentally responsible solutions. Consequently, the market value is projected to reach USD 759.6 million in 2023, reflecting this upward trajectory

The evolution mirrors the automotive industry transition towards more sustainable and eco-friendly solutions, catering to aesthetic and performance-driven demands in the coming decade.

Automotive Wheel Coating Market Shaping Trends

  • The increasing frequency of changing environmental conditions, particularly in regions with high salt content and harsh winters, has increased demand for all-weather automotive wheel coatings. These coatings act as a protective shield against corrosion and wear, ensuring the longevity and performance of wheels, especially in challenging climates.
  • Industries such as automotive and construction have witnessed notable growth in demand for all-weather coatings. The adverse effects of harsh environmental conditions, including corrosion and wear-and-tear on wheel substrates, have emphasized the need for robust and effective layers. The trend is particularly prominent in North American and Atlantic countries, where extreme weather conditions necessitate durable protective solutions.
  • As wheels and rims are exposed to some of the most challenging conditions on vehicles, consumers and manufacturers are increasingly prioritizing coatings that can withstand these rigors. Ensuring the longevity of wheels and preventing salt-induced corrosion has become a paramount concern, driving the adoption of all-weather automotive wheel coatings.

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Automotive Wheel Coating Market Restraining Factors

  • Economic downturns in various countries, fluctuating fuel prices, traffic congestion, and the rise of rental cab services have contributed to declining car sales worldwide. The reduction in vehicle sales, particularly evident after the 2020 pandemic crisis, negatively affects the automotive wheel coatings market as demand for automobiles and associated accessories wanes.
  • The paints and coatings industry, including automotive wheel coatings, faces increasing scrutiny and stringent regulations from government and regulatory bodies.
  • These regulations are primarily aimed at curbing the environmental and health hazards associated with chemicals used in coatings. Such regulatory actions targeting raw materials in automotive wheel coatings can challenge market growth, necessitating compliance and innovation to meet evolving standards.

Country-wise Insights

The table below showcases the CAGR values from the five countries spearheaded by the United States, Germany, Japan, China, and India.

CAGRs from 2023 to 2033

The United States 2.80%
Germany 3.10%
Japan 2.80%
China 3.60%
India 4.40%

The Dominance of China in Automotive Manufacturing

China has risen as a dominant force in the global chemical manufacturing industry with a CAGR of 3.60% over the past few decades, fueled by several key factors. These include a large labor force, substantial investments, flexible government regulations, extensive supply chains, and abundant access to raw materials.

China has thus positioned itself as the world largest producer and consumer of raw materials, driving significant growth in various end-use industries.

One industry that has greatly benefited from China expansive manufacturing process is the automotive sector, making it the most significant global producer of automobiles and their associated components, including wheels.

The substantial presence has attracted numerous automotive wheel original equipment manufacturers (OEMs), turning China into a massive marketplace for automotive wheel coatings. The unique ecosystem, marked by extensive production capacity and the presence of leading manufacturers, positions China at the forefront of the automotive wheel coatings market.

The United States secures a prominent Position in the Automotive Wheel Coating Domain

The United States automotive wheel coatings sector is expected to incline at a CAGR of 2.80%. Demand is being stimulated from manufacturers of wheels and rims for heavy commercial vehicles (HCVs).

Notably, the construction, agriculture, and transportation sectors in the United States are experiencing substantial expansion, resulting in increased sales of both light commercial vehicles (LCVs) and HCVs.

Unlike passenger cars, these commercial vehicles are equipped with more than four wheels and often endure harsh operating conditions that can potentially lead to damage to the wheel drums. For these vehicles, the longevity and resilience of wheels are critical factors.

In this context, automotive wheel coatings are expected to play a pivotal role in imparting the robustness, strength, and durability required to withstand these commercial vehicles' demanding conditions.

The underlines the significance of automotive wheel coatings in ensuring wheels extended performance and longevity, particularly in commercial and heavy-duty vehicles.

Expanding Automotive Wheel Coatings Market in India

India, in particular, is witnessing substantial growth in the automotive wheel coating market, with a CAGR of 4.40% attributed to the increased production of passenger and commercial vehicles. Furthermore, there is a notable trend of repairing and replacing automotive wheels within the vehicle resale market. The trend presents new growth opportunities for key industry players.

In South Asia countries like India, there is a distinct preference for cost-effective yet beautiful coatings. These factors are anticipated to fuel the growth of the automotive wheel coatings market in the region.

As the demand for automobiles continues to surge and government initiatives favor the sector, South Asia is poised for further developments in the automotive and automotive coatings industries.

Automotive Wheel Coating Market in Germany

The automotive wheel coating market in Germany showcases notable growth and innovation, primarily driven by the country’s automotive industry. A CAGR of 3.10% is expected for this market.

German automakers are known for producing high-quality vehicles, and as a result, there is a strong emphasis on the performance, aesthetics, and durability of automotive wheels.

The market in Germany is characterized by a preference for advanced coatings that offer exceptional protection against environmental factors such as corrosion and wear. German consumers and manufacturers prioritize quality, making this market a hub for cutting-edge wheel coatings technology.

Environmental considerations and sustainability have gained importance in Germany, encouraging the development of eco-friendly and low-VOC coatings in the automotive sector. The trend aligns with Germany commitment to green technologies and environmentally responsible practices.

Automotive Wheel Coating Market in Japan

A fusion of tradition and innovation marks Japan automotive wheel coating market. Japan automakers have a global reputation for precision engineering and technological advancement, which extends to their approach to automotive wheel coatings and expands at a CAGR of 2.80%.

The market in Japan reflects a balance between traditional craftsmanship and modern technology. There is a growing demand for coatings that protect wheels and enhance their appearance. In Japan, aesthetics and performance go hand in hand.

Japan focuses on quality control, and attention to detail contributes to developing coatings that meet the strictest standards for durability and longevity. The precision-oriented approach is crucial in an industry where the wheels are exposed to various environmental challenges, including snow in northern regions.

In summary, both Germany and Japan exhibit dynamic automotive wheel coating markets, each with its unique focus on quality, innovation, and environmental sustainability, aligned with the broader ethos of their respective automotive industries.

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Category-wise Insights

The table below highlights how steel is projected to lead the substrate type, expanding at a market share of 44.6% in 2023. The table further details how the acrylic lacquer is anticipated to witness a market share of 19% in 2023.

Category Market Share in 2033
Steel by Substrate Type 44.6%
Acrylic Lacquer by Material Type 19%

Advantages of Acrylic Lacquer Coatings in Automotive Wheel Protection

Acrylic lacquer coatings are known for their durability and ability to protect automotive wheels and are said to hold a market share of 19% in 2023. They form a complex and resilient layer that shields the wheels from environmental factors such as moisture, UV radiation, and road debris.

The protection is essential in maintaining the appearance and integrity of the wheels, especially in harsh conditions.

Acrylic lacquer coatings can be easier to repair and maintain than other coating types. This is crucial in the automotive market, as wheels may occasionally damage or wear over time. The ability to touch up or refinish the coating can extend the life and appearance of the wheels.

Surface Preparation and Coating Options for Steel Wheels

Steel wheels require proper surface preparation before the application of coatings. This typically involves cleaning, degreasing, and, in some cases, abrasive blasting to ensure a clean and smooth surface for coating adhesion. The quality of surface preparation significantly influences the effectiveness of the coating.

Steel serves as the substrate onto which various coatings are applied holding a market share of 44.6%. These coatings provide protection against environmental factors, enhance aesthetics, and offer other functional benefits. The choice of coating type can depend on factors such as the wheel intended use, appearance preferences, and cost considerations.

Steel wheels can be coated with various colors and finishes to meet aesthetic preferences. Coatings can provide a glossy or matte appearance, and custom colors can match the vehicle design or the customer preferences.

Competitive landscape

Many automotive wheel coating key manufacturers are inclined to invest significantly in innovation, research, and development practices to uncover increased applications of automotive wheel coating. With technology, players are also focusing on ensuring safety, quality, and customer satisfaction to captivate an increased customer base. Some of the latest developments include

  • AkzoNobel N.V. AKZOY, a leading global paints and coatings company, took steps to improve its North America industrial operations and deliver innovative solutions to customers in the region. The company latest investments include a state-of-the-art pilot manufacturing plant in Huron, OH, and a new regional research and development center in High Point, NC.
  • BASF invested a double-digit million euro in a new fermentation plant for biological and biotechnology-based crop protection products at its Ludwigshafen site. The plant will manufacture products that bring value to farmers, including natural fungicides and physical seed treatment.

Report Scope

Attributes Details
Estimated Market Size in 2023 USD 759.6 million
Projected Market Valuation in 2033 USD 1,163.83 million
CAGR Share from 2023 to 2033 3.1%
Forecast Period 2023 to 2033
Historical Data Available for Textile Flooring 2018 to 2022
Market Analysis Value in USD million
Key Regions Covered North America; Latin America; Western Europe; Eastern Europe; South Asia and Pacific; East Asia; The Middle East and Africa
Key Market Segments Covered Material Type, Substrate, Product Type, Vehicle Type, Sales Channel, Region
Key Countries Profiled The United States, Canada, Brazil, Mexico, Germany, The United Kingdom, France, Spain, Italy, Russia, Poland, Czech Republic, Romania, India, Bangladesh, Australia, New Zealand, China, Japan, South Korea, GCC countries, South Africa, Israel
Key Companies Profiled Akzo Nobel N.V.; Kansai Paint Co. Ltd.; PPG Industries Inc.; Axalta Coating Systems; BASF SE; Emil Frei Gmbh and Co. KG; Lankwitzer Premium Coatings; TIGER Coatings GmbH and Co. KG; Arsonsisi; Helios Coatings
Table of Content
  • 1. Executive Summary
  • 2. Market Overview
  • 3. Market Background
  • 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
  • 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Material Type
    • 5.1. Acrylic Enamel
    • 5.2. Acrylic Urethane
    • 5.3. Acrylic Lacquer
    • 5.4. Zinc Phosphate
    • 5.5. Epoxy
    • 5.6. Epoxy Polyester
    • 5.7. Polyester
    • 5.8. Polyurethane
  • 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Substrate
    • 6.1. Aluminum
    • 6.2. Steel
    • 6.3. Others
  • 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type
    • 7.1. Primers
      • 7.1.1. Powder
      • 7.1.2. Solvent Borne
      • 7.1.3. Water Borne
    • 7.2. Base Coat
      • 7.2.1. Powder
      • 7.2.2. Solvent Borne
      • 7.2.3. Water Borne
    • 7.3. Clear Coat/Topcoat
      • 7.3.1. Powder
      • 7.3.2. Solvent Borne
      • 7.3.3. Water Borne
  • 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Vehicle Type
    • 8.1. Passenger Cars
      • 8.1.1. Compact
      • 8.1.2. Mid-Size
      • 8.1.3. SUVs
      • 8.1.4. Luxury
    • 8.2. LCVs
    • 8.3. HCVs
  • 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
    • 9.1. OEMs
    • 9.2. Aftersales
  • 10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    • 10.1. North America
    • 10.2. Latin America
    • 10.3. Western Europe
    • 10.4. Eastern Europe
    • 10.5. South Asia and Pacific
    • 10.6. East Asia
    • 10.7. Middle East and Africa
  • 11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 13. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 14. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 15. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 16. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 17. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 18. Key Countries Market Analysis
  • 19. Market Structure Analysis
  • 20. Competition Analysis
    • 20.1. Akzo Nobel N.V.
    • 20.2. Kansai Paint Co. Ltd.
    • 20.3. PPG Industries Inc.
    • 20.4. Axalta Coating Systems
    • 20.5. BASF SE
    • 20.6. Emil Frei GmbH & Co. KG
    • 20.7. Lankwitzer Premium Coating
    • 20.8. TIGER Coating GmbH & Co. KG
    • 20.9. Arsonsisi
    • 20.10. Helios Coating
  • 21. Assumptions & Acronyms Used
  • 22. Research Methodology

Automotive Wheel Coatings Market Outlook by Category

By Material Type:

  • Acrylic Enamel
  • Acrylic Urethane
  • Acrylic Lacquer
  • Zinc Phosphate
  • Epoxy
  • Epoxy Polyester
  • Polyester
  • Polyurethane

By Substrate:

  • Aluminum
  • Steel
  • Others

By Product Type:

  • Primers
    • Powder
    • Solvent Borne
    • Water Borne
  • Base Coat
    • Powder
    • Solvent Borne
    • Water Borne
  • Clear Coat/Topcoat
    • Powder
    • Solvent Borne
    • Water Borne

By Vehicle Type:

  • Passenger Cars
    • Compact
    • Mid-Size
    • SUVs
    • Luxury
  • LCVs
  • HCVs

By Sales Channel:

  • OEMs
  • Aftermarket

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia and Pacific
  • East Asia
  • The Middle East and Africa

Frequently Asked Questions

How big is the Automotive Wheel Coating Market expected to be in 2023?

The automotive wheel coating market is expected to reach a valuation of USD 759.6 million in 2023.

What is Germany’s Market Outlook?

Germany expanded at a CAGR of 3.10% by 2033.

What is the Projected CAGR for the Automotive Wheel Coating Market through 2033?

The automotive wheel coating market is set to expand by a CAGR of 3.10% by 2033.

How much Valuation is Projected for the Automotive Wheel Coating Market in 2033?

The automotive wheel coating market is forecasted to reach USD 1,163.83 million by 2033.

Which is the Leading Material Type in the Automotive Wheel Coating market?

Acrylic lacquer is preferred and expected to rise at a market share of 19% in 2023.

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