Automotive Washer System Market Outlook (2023 to 2033)

The global automotive washer system market size was valued at USD 23.521 billion in 2022 and is likely to reach a valuation of USD 24.674 billion in 2023. With the rapid expansion of the automotive industry, the overall demand for automotive washer systems is projected to record a CAGR of 5.2% between 2023 and 2033, totaling USD 40.963 billion by 2033.

By component, the wiper motor segment accounts for more than 45.0% of the global automotive washer system industry and is likely to continue its dominance during the forecast period.

Rising production and sales of vehicles across the globe are one of the factors accelerating the automotive washer system business. The development of the transportation industry and increasing demand for light commercial vehicles are anticipated to boost the growth of the automotive washer system market during the forecast period. Significant growth in the automotive industry and increasing demand for advanced safety features are expected to positively impact the growth of the automotive washer system business over the coming years.

Currently, the automotive washer system market forms 4% to 7% of its parent market, i.e., the automotive parts and accessories market. Regionally, North America is anticipated to dominate the global automotive washer system market in terms of revenue in 2023 and is anticipated to grow throughout the forecast period. Factors such as an increase in vehicle production and sales, the strong presence of key manufacturers, the growing popularity of premium automobiles, increasing research activity, and rising investments in product development provide the appealing potential for automotive washer system sales in the region.

Within North America, the United States may remain the most lucrative market and is projected to hold a 16% global market share. The United States automotive washer system industry is likely to reach USD 3,772.9 million in 2023.

Automotive Washer System Industry (2018 to 2022)

CAGR 4.9%
Market Size - 2018 USD 19.451 billion
Market Size - 2022 USD 23.521 billion

Automotive Washer System Industry (2023 to 2033)

CAGR 5.2%
Market Size - 2023 USD 24.674 billion
Market Size - 2033 USD 40.963 billion

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From Growth to Boom: Contrasting the Market between 2018 to 2022 and 2023 to 2033

The global automotive washer system industry recorded a CAGR of 3.1% during the historical period of 2018 and 2022. With rising production and sales of vehicles, the overall automotive washer system market is anticipated to expand at 5.2% CAGR between 2023 and 2033.

The automotive washer system is a crucial component of the vehicle safety system and provides good visibility of other moving cars to reduce the risk of an accident. It is a basic safety system provided in every vehicle. It consists of several components such as nozzles, reservoirs, hose & connectors, pumps, windshield wipers, and wiper motors. These components work together to remove the water and dirt from the windscreen.

The strong aftermarket demand for washer system components and rising new vehicle sales are key factors expected to fuel the growth of the global automotive washer system business.

Similarly, market demand is fueled by the integration of smart technologies, expanding use of rear camera washer systems, growing usage of headlamp washer systems in semi-luxury and mid-sized automobiles, and improvements in wiper blade and nozzle design. As per FMI, the growth of the automotive washer systems market is anticipated to grow by 1.8x in 2033 as compared to 2023.

What are the Key Trends Boosting the Global Automotive Washer System Market?

Increasing Adoption of Automotive Headlamp and Camera Washer Systems in Premium Vehicles to Surge Growth

The electrically powered rotary pump that sprays water or cleaning fluid at high pressure to clean the vehicle's glass of the headlight and on the camera is a part of the vehicle safety system. This generally means clear visibility even when driving in rain, dust, or snow. The increasing automotive production in developing countries and the adoption of headlamps and camera washer systems in premium vehicles are ongoing trends in the automotive industry.

The demand for high-end and luxury vehicles has witnessed steady growth in countries such as China, India, and Japan. These vehicles are equipped with a headlamp and camera washer system. Also, the increasing replacement of the headlamp washer system in these vehicles is boosting market growth.

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Rising Sales of Automotive Washer Systems Through Online Platforms to Boost Market Growth

Component manufacturers' focus has been drawn by the proliferation of online shopping platforms. Automotive washer system manufacturers are collaborating with e-commerce businesses to introduce their products online. Customers and their pattern of online shopping are going to have a big impact on the marketing strategy of automotive component manufacturers. Customer feedback and reviews may help manufacturers formulate astute strategies for targeting customers.

Automotive Washer System Market Dynamics

Attributes Automotive Washer System Market
Driver Growing demand for vehicles spurs the washer system market.
Opportunity Advanced technology and safety concerns fuel washer system adoption.
Trends Water efficiency and sustainability gain importance.

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Category-wise Outlook

Segment Technology
Segment Name Mechanical
Segment Share 24.40%
Segment Components
Segment Name Nozzles
Segment Share 14.50%

Which Sales Channel Has the Significant Growth Potential in the Automotive Washer System Market?

OEM Segment to Witness Swift Growth in the Automotive Washer Systems Market

By sales channel, OEM may dominate the market through the forecast period, accounting for more than 65% share on a value basis in 2023.

A significant share is contributed by the Europe region in the OEM segment. Leading OEM partners with prominent automotive component manufacturers to achieve significant profitability and ease of business.

The aftermarket segment is also anticipated to garner stable market revenue owing to the washer system getting damaged after a while. The minimum aftermarket costs of components can drive segment growth over the forecast period. Moreover, the short shelf life of washer systems and a great replacement rate is also anticipated to drive the segment's revenue share.

The Essential Role of Windshield Wipers in Vehicle Maintenance

Throughout the projected timeframe, windshield wipers are projected to hold a substantial market share and exhibit a growth rate of 3.3% in terms of CAGR. The aftermarket demand for windshield wipers is significant due to their frequent replacement.

These wipers play a vital role in removing dust, rain, and debris from the front window of vehicles. The windshield washer system is a necessity for all types of vehicles, including passenger cars (PC), light commercial vehicles (LCV), and heavy commercial vehicles (HCV). As automobile sales rise, the demand for automotive washer systems is also expected to increase during the forecast period.

Regional Outlook

Country Market CAGR (From 2023 to 2033)
China 5.80%
India 5.50%
United Kingdom 5.30%

Where Does Germany Stand in the Automotive Washer System Market?

Booming Automotive Sector Pushing Automotive Washer System Market Growth in Germany

Germany accounts for around 6.0% of the global automotive washer system market in 2023, and this number is expected to increase further during the assessment period owing to the flourishing automotive sector.

The economic climate in Europe is favorable, and several European countries score highly on the World Bank's ‘Doing Business’ index, with Germany, the United Kingdom, and France placing in the top 30.

Germany is renowned for having a world-class automobile sector and superior engineering. Owing to the favorable impression among OEMs, the automobile parts and accessories market in Germany is robust. Overall, sentiment and perception toward European suppliers of parts and components are still favorable.

The significant developments in the European automobile sector owing to the increased investment in research and development and collaboration with tech firms are fueling the market growth for automotive washer systems. As Germany is known as the automotive hub, the market for vehicle washing systems is expanding significantly in this country.

What is the Growth Outlook for Automotive Washer System Market in Japan?

Rise in Automotive Component Suppliers to Propel Demand in Japan

Japan is estimated to account for around 8.2% share of the global automotive washer system market in 2023, and it is likely to grow at a steady pace during the assessment period.

With Japanese manufacturers producing and selling sizable vehicles across the world, the Japanese automotive sector is still thriving at a robust pace. This may continue to generate lucrative opportunities for automotive washer system manufacturers in the country during the forecast period.

Similarly, due to increased automobile production in the nation, the Japanese automotive component manufacturing industry is anticipated to be among the most opportunistic after the United States and Germany. The rise in passenger and commercial vehicles in Japan has led to an increase in automobile manufacturers as well as automotive component suppliers.

Country Market Share (2023)
United States 21.20%
Germany 14.50%
Japan 11.40%
Australia 7.70%

What Marketing Tactics Can Manufacturers Utilize to Promote Automotive Washer System Market?

  • Leverage targeted online advertising campaigns to reach potential customers in the automotive industry.
  • Offer special discounts and promotions to attract new customers and encourage repeat business.
  • Collaborate with automotive influencers and enthusiasts to create engaging content and generate buzz.
  • Participate in industry trade shows and exhibitions to showcase the washer system's features and benefits.
  • Provide comprehensive product demonstrations and training sessions to highlight the system's efficiency and ease of use.

Competitive Landscape

The global automotive washer system market is gaining momentum with the presence of several big, medium, and small-scale system developers, manufacturers, and service providers. Prominent automotive washer system manufacturers are launching new products as well as collaborating and partnering with vehicle manufacturers for better market opportunities.

Robert Bosch and Denso Corporation: Companies Ruling Automotive Washer System Space Through Strategic Mergers & Acquisitions

Automotive washer system manufacturers are working towards various business strategies to boost their position in this space. Through mergers & acquisitions, new product development, and the opening of new manufacturing units, the players are focusing on consolidating their position. One such key player is Robert Bosch GmbH.

Robert Bosch GmbH is continuously focusing on expanding its global footprint by adopting strategies such as new product launches, facility expansions, mergers, acquisitions, and partnerships.

  • The company announced in Feb 2022 that it may be investing over 2,000 cr in India over the next five years. The investments may be primarily in advanced automotive technologies and digital mobility space.

The company is also focusing on cost-cutting to ensure it is investing only in domains where there is a good scope for profitability.

  • For instance, it decided to end its joint venture with Mitsubishi, known as Nippon Injector Corporation, by 2025 and dissolve the company.

It is estimated that the demand for fuel injectors for combustion engines may be declining in the future, so the company has decided to end this collaboration and instead focus on its manufacturing facility in Thailand. Bosch may provide supplies from their Thailand factory, which is expected to be the main factory in Asia for port fuel injectors for gasoline engines in the future.

Denso Corporation, another leading automotive washer system manufacturer, is focusing on mergers and acquisitions. For instance, it announced a collaboration with Foretellix to use its platforms for ADAS solutions. The focus of this strategic collaboration is to reduce development costs and time-to-market for its line of Advanced Driver Assistance Systems (ADAS) and autonomous driving solutions while also adding to the extensive safety measures already in place.

To unlock new possibilities in new vehicles and mobility technologies, particularly in the fields of electrification and autonomous driving, Denso is aggressively going after sustainability initiatives.

  • For instance, the company is investing in solar projects that may help power its Maryville, Tennessee, facility.

Through an innovative collaboration with the local utility City of Maryville Electric Department, the Tennessee Valley Authority (TVA), and Silicon Ranch Corporation, DENSO may receive a portion of the renewable energy generated by four solar power plants, starting with one located on DENSO’s Maryville campus.

The company is committed to providing new and advanced automotive washer system solutions to its customers.

  • For instance, in 2018, Denso launched two new updated wiper blades and motorcycle spark plug catalogs.

Key Players

  • Robert Bosch GmbH
  • Denso Corporation
  • Valeo SA
  • Continental AG
  • HELLA KGaA Hueck & Co.
  • Ningbo Joyson Electronic Corp
  • Mitsuba Corporation
  • Mergon Group
  • Trico Products Corporation
  • Kautex Textron GmbH & Co. KG.

Newest Developments

Company Valeo
Strategy Valeo Launches Next-Generation Wiper Motors
Details In 2020, Valeo, the world's leader, and specialist in wiper systems, launched a new range of wiper motors that support drivers and their need for clear visibility when driving.
Company Denso Corporation
Strategy Denso Corporation Announces Merger of Nippon Blade and Asahi Manufacturing to Form Denso Wiper Systems, Inc.
Details In 2019 Denso Corporation announced that its two subsidiaries, i.e., Nippon Blade Co., Ltd. and Asahi Manufacturing Co., Ltd., may merge to make a new start as Denso Wiper Systems, Inc.

Key Segments

By Technology:

  • Electrical
  • Mechanical

By Sales Channel:

  • OEM
  • Aftermarket

By Component:

  • Nozzles
  • Reservoirs
  • Hose & Connectors
  • Pumps
  • Windshield Wipers
  • Wiper Motor

By Vehicle Type:

  • Passenger Cars
  • LCV
  • HCV

By Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America

Frequently Asked Questions

How Big is the Automotive Washer System Market?

The market is estimated to be valued at USD 24.674 billion in 2023.

Who are the Key Automotive Washer System Players?

Key players include Robert Bosch, Denso Corporation, and Valeo SA.

Which is the Key Segment by Product Type?

The wiper motor segment is a key automotive washer system market component.

Which is the Go-to Market Strategy?

Manufacturers can leverage targeted online advertising campaigns and collaborate with automotive influencers.

Which are the Key Asian Countries in the Automotive Washer System Market?

China, India, Japan, and Australia are the key Asian countries in the market.

Table of Content
	1. Executive Summary
	2. Market Overview
	3. Market Background
	4. Global Analysis 2018 to 2022 and Forecast, 2023 to 2033
	5. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Technology
		5.1. Electrical
		5.2. Mechanical
	6. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
		6.1. OEM
		6.2. Aftermarket
	7. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Component
		7.1. Nozzles
		7.2. Reservoirs
		7.3. Hose & Connectors
		7.4. Pumps
		7.5. Windshield Wipers
		7.6. Wiper Motor
	8. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Vehicle Type
		8.1. Passenger Cars
		8.2. LCV
		8.3. HCV
	9. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
		9.1. North America
		9.2. Latin America
		9.3. Western Europe
		9.4. Eastern Europe
		9.5. South Asia and Pacific
		9.6. East Asia
		9.7. Middle East and Africa
	10. North America Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	11. Latin America Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	12. Western Europe Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	13. Eastern Europe Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	14. South Asia and Pacific Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	15. East Asia Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	16. Middle East and Africa Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	17. Key Countries Analysis
	18. Market Structure Analysis
	19. Competition Analysis
		19.1. Robert Bosch GmbH
		19.2. Denso Corporation
		19.3. Valeo SA
		19.4. Continental AG
		19.5. HELLA KGaA Hueck & Co.
		19.6. Ningbo Joyson Electronic Corp
		19.7. Mitsuba Corporation
		19.8. Mergon Group
		19.9. Trico Products Corporation
		19.10. Kautex Textron GmbH & Co. KG
	20. Assumptions & Acronyms Used
	21. Research Methodology
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