Automotive TCU Market Snapshot (2023 to 2033)

The global automotive TCU market is poised to grow at 5.1% CAGR from 2023 to 2033, with an overall valuation expected to reach US$ 13.66 billion in 2023. Future Market Insights (FMI) forecasts market to surpass US$ 22.47 billion by the end of 2033.

Attribute Details
Base Year (2022) Automotive TCU Market Value US$ 13 billion
Projected Year (2033) Automotive TCU Market Value US$ 22.47 billion
CAGR% (2023 to 2033) 5.1%

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Automotive TCU Market: Key Dynamics

The automotive TCU market went through a negative phase amid the spread of the COVID-19 crisis. The sales level in this market witnessed a downturn creating potential losses for global manufacturers. As the condition is normalizing in 2021 due to strong and stringent government efforts, the top manufacturers are trying to recuperate the losses incurred through product diversifications and innovations.

In terms of growth, the North American region is projected to dominate the market during the forecast period owing to the government’s initiatives to develop the technological industry. The Asia Pacific and European regions are expected to be lucrative owing to the emergence of new players.

All the other key regions are driving the market growth and opening various opportunities for manufacturers to retain their position throughout the course of the forecast period.

Country-wise Analysis

Why is the Demand for Automotive TCU increasing in the United States?

The United States Remains a Key Market for DCT Adoption

North America is expected to witness the maximum trend of DCT technology in the automotive TCU market. Magna, one of the prominent manufacturers of TCU in the automotive TCU market in North America, has signed a joined venture with Dongfeng GETRAG Transmission Co. Ltd., particularly for the production of dual clutch transmission systems and to meet the growing demand from consumers in the market.

North America’s AT market is forecasted to stay the strongest with a market value of just under US$ 6 billion by the end of 2033. Yet the DCT market in the region is expected to witness growth at a CAGR of over 4% in terms of value.

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Category-wise Insights

Which Application Segment to Dominate the Industry?

DCT and CVT Preference Growing Among End-users

While the AT application segment is expected to lead the global automotive TCU market with the maximum market share currently, the research report gives a surprising outcome for the coming years as the DCT and CVT segments are expected to take over the market share of the AT segment during the forecast period.

DCT or Dual Clutch Technology provides two manual transmissions, providing a different torque path for each, whereas CVT is Continuous Variable Transmission technology. There are various benefits of DCT that are contributing to its popularity such as emission control, fuel efficiency, and enhanced performance.

Currently, DCT is the most expensive technology among other technologies but in terms of riding quality, it is considered to be the best. DCT and CVT are considered the best technologies in high performance vehicles and also the technologies of the future. Although DCT technology was introduced in the 1980s, it acquired recognition in the last 10 years as many automotive OEMs have started investing in this technology to increase fuel efficiency and reduce CO2 emissions.

According to the market forecast presented in this report, the DCT segment will experience exceptional growth in the coming years due to factors such as an increase in the production of high speed DCTs for passenger cars and commercial vehicles and also small size passenger cars.

Why Will Automatic Transmission (AT) segment Lead the Market?

Demand for AT Accounts for Over 50% Revenue Share

The global automotive TCU market deploys various technologies such as Manual, Automatic, Dual Clutch, and CVT, which are the main types of transmission technologies. The normal vehicles nowadays have manual gear changing technology that does not include any kind of automation in the transmission. With the rise in inclination towards automation and technological advancements in the global automotive market, there is remarkable growth in the current AT market.

The Automatic Transmission (AT) segment is expected to lead the global automotive TCU market with the maximum market share during the forecast period. The segment is anticipated to grow at a steady CAGR of around 5.6% in terms of value during the forecast period. Many factors are responsible for the lucrative growth of the AT application segment – one of the top factors being an increasing demand from people for luxury vehicles. The current global market for luxury vehicles includes mostly automatic transmission vehicles.

Competitive Landscape

Leading corporations including Bosch, Continental, Delphi Automotive, Denso Corporation, General Motors Company, Hitachi Automotive System, Magna International, Magneti Marelli SpA, Mitsubishi Electric Corporation, ZF Friedrichshafen, and others are making high investments in the establishment of research institutes in different regions to come up with improvements in their offerings.

They are adopting business strategies such as sales contracts, strategic alliances, acquiring technical expertise, product approvals, patents and events, joint ventures, partnership agreements, collaborations, digital marketing, mergers and acquisitions, capacity utilisations, technological advancements, etc. to lead the global automotive TCU market with largest market share.

  • In 2020, Samsung Electronics Co. Ltd announced its partnership with BMW to showcase its new approach to enhance its mobility by leveraging its first commercialized 5G TCU. Moreover, in October 2020, BorgWarner completed the acquisition of Delphi Technologies.
  • The acquisition leads to the strengthening of Electronics and Power Electronics Products, Capabilities, and Scale, positions BorgWarner for Greater Growth, and enhances Key Combustion.
  • Customers will globally benefit from the extensive portfolio of BorgWarner and Delphi Technologies OE-quality aftermarket parts, services, diagnostic tools, and test equipment. In addition to this, Magna announced the launch of its new eBeam technology known for its scalability and for giving automakers the ability to electrify their trucks without sacrificing utility and functionality.
  • HARMAN confirmed an agreement with the American Centre for Mobility (ACM) to evaluate real-world use cases of road-ready technology during the MWC Barcelona 2023 in February 2023. This improves visibility, decreases driver anxiety, and boosts safety while allowing the host vehicle to undertake a safe overtake manoeuvre with the help of the HARMAN 5G TCU and HARMAN Savari MECWAVE.

Hitachi Astemo, Ltd. ("Hitachi Astemo"), Trend Micro Inc. ("Trend Micro"), and its subsidiary VicOne Inc. ("VicOne") broadened their relationship in January 2023 to develop safety measures for connected cars, with the goal of commercialisation by 2025. The partnership will integrate Hitachi Astemo's Edge-SIEM*3 automotive security technology with Trend Micro and VicOne's xCarbon*4 embedded security solution.

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Report Scope

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis US$ Million for Value
Key Regions Covered
  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa
Key Countries Covered
  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • United Kingdom
  • France
  • Spain
  • Italy
  • India
  • Malaysia
  • Singapore
  • Thailand
  • China
  • Japan
  • South Korea
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa
  • Israel
Key Segments Covered
  • Application
  • Vehicle Type
  • Region
Key Companies Profiled
  • Robert Bosch GmbH
  • Continental AG
  • Aptiv PLC
  • LG Electronics Inc.
  • Denso Corporation
  • Harman International Industries Inc.
  • Visteon Corporation
  • Valeo SA
  • Panasonic Corporation
  • Magneti Marelli S.p.A
Customization & Pricing Available upon Request

Segmentation of the Global Automotive TCU Market

By Application:

  • AT (Automatic Transmission)
  • CVT (Continuous Variable Transmission)
  • DCT (Dual Clutch Transmission)

By Vehicle Type:

  • Passenger Car
  • LCV (Light Commercial Vehicle)
  • HCV (Heavy Commercial Vehicle)

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

Frequently Asked Questions

How Big is the Automotive TCU Market?

The market is valued at US$ 13.66 billion in 2023.

Who are the Key Automotive TCU Market Players?

Bosch, Continental, and Delphi Automotive are key market players.

Which Industry is the Key Consumer of the Automotive TCU Market?

The automotive industry is the key consumer of the automotive TCU market.

How Big Will the Automotive TCU Market by 2033?

The market is estimated to reach US$ 22.47 billion by 2033.

What is the Growth Forecast for the Automotive TCU Market?

The market is forecast to register a CAGR of 5.1% through 2033.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Application, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Application, 2023 to 2033

        5.3.1. AT (Automatic Transmission)

        5.3.2. CVT (Continuous Variable Transmission)

        5.3.3. DCT (Dual Clutch Transmission)

    5.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Vehicle Type

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Vehicle Type, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Vehicle Type, 2023 to 2033

        6.3.1. Passenger Car

        6.3.2. LCV (Light Commercial Vehicle)

        6.3.3. HCV (Heavy Commercial Vehicle)

    6.4. Y-o-Y Growth Trend Analysis By Vehicle Type, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Vehicle Type, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022

    7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Europe

        7.3.4. South Asia

        7.3.5. East Asia

        7.3.6. Oceania

        7.3.7. MEA

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        8.2.1. By Country

            8.2.1.1. U.S.

            8.2.1.2. Canada

        8.2.2. By Application

        8.2.3. By Vehicle Type

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Application

        8.3.3. By Vehicle Type

    8.4. Key Takeaways

9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Application

        9.2.3. By Vehicle Type

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Application

        9.3.3. By Vehicle Type

    9.4. Key Takeaways

10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. U.K.

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Europe

        10.2.2. By Application

        10.2.3. By Vehicle Type

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Application

        10.3.3. By Vehicle Type

    10.4. Key Takeaways

11. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. India

            11.2.1.2. Malaysia

            11.2.1.3. Singapore

            11.2.1.4. Thailand

            11.2.1.5. Rest of South Asia

        11.2.2. By Application

        11.2.3. By Vehicle Type

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Application

        11.3.3. By Vehicle Type

    11.4. Key Takeaways

12. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. China

            12.2.1.2. Japan

            12.2.1.3. South Korea

        12.2.2. By Application

        12.2.3. By Vehicle Type

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Application

        12.3.3. By Vehicle Type

    12.4. Key Takeaways

13. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. Australia

            13.2.1.2. New Zealand

        13.2.2. By Application

        13.2.3. By Vehicle Type

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Application

        13.3.3. By Vehicle Type

    13.4. Key Takeaways

14. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. South Africa

            14.2.1.3. Israel

            14.2.1.4. Rest of MEA

        14.2.2. By Application

        14.2.3. By Vehicle Type

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Application

        14.3.3. By Vehicle Type

    14.4. Key Takeaways

15. Key Countries Market Analysis

    15.1. U.S.

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2022

            15.1.2.1. By Application

            15.1.2.2. By Vehicle Type

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2022

            15.2.2.1. By Application

            15.2.2.2. By Vehicle Type

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2022

            15.3.2.1. By Application

            15.3.2.2. By Vehicle Type

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2022

            15.4.2.1. By Application

            15.4.2.2. By Vehicle Type

    15.5. Germany

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2022

            15.5.2.1. By Application

            15.5.2.2. By Vehicle Type

    15.6. U.K.

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2022

            15.6.2.1. By Application

            15.6.2.2. By Vehicle Type

    15.7. France

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2022

            15.7.2.1. By Application

            15.7.2.2. By Vehicle Type

    15.8. Spain

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2022

            15.8.2.1. By Application

            15.8.2.2. By Vehicle Type

    15.9. Italy

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2022

            15.9.2.1. By Application

            15.9.2.2. By Vehicle Type

    15.10. China

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2022

            15.10.2.1. By Application

            15.10.2.2. By Vehicle Type

    15.11. Japan

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2022

            15.11.2.1. By Application

            15.11.2.2. By Vehicle Type

    15.12. South Korea

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2022

            15.12.2.1. By Application

            15.12.2.2. By Vehicle Type

    15.13. Singapore

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2022

            15.13.2.1. By Application

            15.13.2.2. By Vehicle Type

    15.14. Thailand

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2022

            15.14.2.1. By Application

            15.14.2.2. By Vehicle Type

    15.15. Indonesia

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2022

            15.15.2.1. By Application

            15.15.2.2. By Vehicle Type

    15.16. Australia

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2022

            15.16.2.1. By Application

            15.16.2.2. By Vehicle Type

    15.17. New Zealand

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2022

            15.17.2.1. By Application

            15.17.2.2. By Vehicle Type

    15.18. GCC Countries

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2022

            15.18.2.1. By Application

            15.18.2.2. By Vehicle Type

    15.19. South Africa

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2022

            15.19.2.1. By Application

            15.19.2.2. By Vehicle Type

    15.20. Israel

        15.20.1. Pricing Analysis

        15.20.2. Market Share Analysis, 2022

            15.20.2.1. By Application

            15.20.2.2. By Vehicle Type

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Application

        16.3.3. By Vehicle Type

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Robert Bosch GmbH

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

                17.1.1.5.2. Product Strategy

                17.1.1.5.3. Channel Strategy

        17.1.2. Continental AG

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

                17.1.2.5.2. Product Strategy

                17.1.2.5.3. Channel Strategy

        17.1.3. Aptiv PLC

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

                17.1.3.5.2. Product Strategy

                17.1.3.5.3. Channel Strategy

        17.1.4. LG Electronics Inc.

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

                17.1.4.5.2. Product Strategy

                17.1.4.5.3. Channel Strategy

        17.1.5. Denso Corporation

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

                17.1.5.5.2. Product Strategy

                17.1.5.5.3. Channel Strategy

        17.1.6. Harman International Industries, Inc.

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

                17.1.6.5.2. Product Strategy

                17.1.6.5.3. Channel Strategy

        17.1.7. Visteon Corporation

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

                17.1.7.5.2. Product Strategy

                17.1.7.5.3. Channel Strategy

        17.1.8. Valeo SA

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

                17.1.8.5.2. Product Strategy

                17.1.8.5.3. Channel Strategy

        17.1.9. Panasonic Corporation

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

                17.1.9.5.2. Product Strategy

                17.1.9.5.3. Channel Strategy

        17.1.10. Magneti Marelli S.p.A.

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

                17.1.10.5.2. Product Strategy

                17.1.10.5.3. Channel Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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