Automotive TCU Market Snapshot (2023 to 2033)

The global automotive TCU market is poised to grow at 5.1% CAGR from 2023 to 2033, with an overall valuation expected to reach US$ 13.66 billion in 2023. Future Market Insights (FMI) forecasts market to surpass US$ 22.47 billion by the end of 2033.

Attribute Details
Base Year (2022) Automotive TCU Market Value US$ 13 billion
Projected Year (2033) Automotive TCU Market Value US$ 22.47 billion
CAGR% (2023 to 2033) 5.1%

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Automotive TCU Market: Key Dynamics

The automotive TCU market went through a negative phase amid the spread of the COVID-19 crisis. The sales level in this market witnessed a downturn creating potential losses for global manufacturers. As the condition is normalizing in 2021 due to strong and stringent government efforts, the top manufacturers are trying to recuperate the losses incurred through product diversifications and innovations.

In terms of growth, the North American region is projected to dominate the market during the forecast period owing to the government’s initiatives to develop the technological industry. The Asia Pacific and European regions are expected to be lucrative owing to the emergence of new players.

All the other key regions are driving the market growth and opening various opportunities for manufacturers to retain their position throughout the course of the forecast period.

Country-wise Analysis

Why is the Demand for Automotive TCU increasing in the United States?

The United States Remains a Key Market for DCT Adoption

North America is expected to witness the maximum trend of DCT technology in the automotive TCU market. Magna, one of the prominent manufacturers of TCU in the automotive TCU market in North America, has signed a joined venture with Dongfeng GETRAG Transmission Co. Ltd., particularly for the production of dual clutch transmission systems and to meet the growing demand from consumers in the market.

North America’s AT market is forecasted to stay the strongest with a market value of just under US$ 6 billion by the end of 2033. Yet the DCT market in the region is expected to witness growth at a CAGR of over 4% in terms of value.

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Category-wise Insights

Which Application Segment to Dominate the Industry?

DCT and CVT Preference Growing Among End-users

While the AT application segment is expected to lead the global automotive TCU market with the maximum market share currently, the research report gives a surprising outcome for the coming years as the DCT and CVT segments are expected to take over the market share of the AT segment during the forecast period.

DCT or Dual Clutch Technology provides two manual transmissions, providing a different torque path for each, whereas CVT is Continuous Variable Transmission technology. There are various benefits of DCT that are contributing to its popularity such as emission control, fuel efficiency, and enhanced performance.

Currently, DCT is the most expensive technology among other technologies but in terms of riding quality, it is considered to be the best. DCT and CVT are considered the best technologies in high performance vehicles and also the technologies of the future. Although DCT technology was introduced in the 1980s, it acquired recognition in the last 10 years as many automotive OEMs have started investing in this technology to increase fuel efficiency and reduce CO2 emissions.

According to the market forecast presented in this report, the DCT segment will experience exceptional growth in the coming years due to factors such as an increase in the production of high speed DCTs for passenger cars and commercial vehicles and also small size passenger cars.

Why Will Automatic Transmission (AT) segment Lead the Market?

Demand for AT Accounts for Over 50% Revenue Share

The global automotive TCU market deploys various technologies such as Manual, Automatic, Dual Clutch, and CVT, which are the main types of transmission technologies. The normal vehicles nowadays have manual gear changing technology that does not include any kind of automation in the transmission. With the rise in inclination towards automation and technological advancements in the global automotive market, there is remarkable growth in the current AT market.

The Automatic Transmission (AT) segment is expected to lead the global automotive TCU market with the maximum market share during the forecast period. The segment is anticipated to grow at a steady CAGR of around 5.6% in terms of value during the forecast period. Many factors are responsible for the lucrative growth of the AT application segment – one of the top factors being an increasing demand from people for luxury vehicles. The current global market for luxury vehicles includes mostly automatic transmission vehicles.

Competitive Landscape

Leading corporations including Bosch, Continental, Delphi Automotive, Denso Corporation, General Motors Company, Hitachi Automotive System, Magna International, Magneti Marelli SpA, Mitsubishi Electric Corporation, ZF Friedrichshafen, and others are making high investments in the establishment of research institutes in different regions to come up with improvements in their offerings.

They are adopting business strategies such as sales contracts, strategic alliances, acquiring technical expertise, product approvals, patents and events, joint ventures, partnership agreements, collaborations, digital marketing, mergers and acquisitions, capacity utilisations, technological advancements, etc. to lead the global automotive TCU market with largest market share.

  • In 2020, Samsung Electronics Co. Ltd announced its partnership with BMW to showcase its new approach to enhance its mobility by leveraging its first commercialized 5G TCU. Moreover, in October 2020, BorgWarner completed the acquisition of Delphi Technologies.
  • The acquisition leads to the strengthening of Electronics and Power Electronics Products, Capabilities, and Scale, positions BorgWarner for Greater Growth, and enhances Key Combustion.
  • Customers will globally benefit from the extensive portfolio of BorgWarner and Delphi Technologies OE-quality aftermarket parts, services, diagnostic tools, and test equipment. In addition to this, Magna announced the launch of its new eBeam technology known for its scalability and for giving automakers the ability to electrify their trucks without sacrificing utility and functionality.
  • HARMAN confirmed an agreement with the American Centre for Mobility (ACM) to evaluate real-world use cases of road-ready technology during the MWC Barcelona 2023 in February 2023. This improves visibility, decreases driver anxiety, and boosts safety while allowing the host vehicle to undertake a safe overtake manoeuvre with the help of the HARMAN 5G TCU and HARMAN Savari MECWAVE.

Hitachi Astemo, Ltd. ("Hitachi Astemo"), Trend Micro Inc. ("Trend Micro"), and its subsidiary VicOne Inc. ("VicOne") broadened their relationship in January 2023 to develop safety measures for connected cars, with the goal of commercialisation by 2025. The partnership will integrate Hitachi Astemo's Edge-SIEM*3 automotive security technology with Trend Micro and VicOne's xCarbon*4 embedded security solution.

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Report Scope

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis US$ Million for Value
Key Regions Covered
  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa
Key Countries Covered
  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • United Kingdom
  • France
  • Spain
  • Italy
  • India
  • Malaysia
  • Singapore
  • Thailand
  • China
  • Japan
  • South Korea
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa
  • Israel
Key Segments Covered
  • Application
  • Vehicle Type
  • Region
Key Companies Profiled
  • Robert Bosch GmbH
  • Continental AG
  • Aptiv PLC
  • LG Electronics Inc.
  • Denso Corporation
  • Harman International Industries Inc.
  • Visteon Corporation
  • Valeo SA
  • Panasonic Corporation
  • Magneti Marelli S.p.A
Customization & Pricing Available upon Request

Segmentation of the Global Automotive TCU Market

By Application:

  • AT (Automatic Transmission)
  • CVT (Continuous Variable Transmission)
  • DCT (Dual Clutch Transmission)

By Vehicle Type:

  • Passenger Car
  • LCV (Light Commercial Vehicle)
  • HCV (Heavy Commercial Vehicle)

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

Frequently Asked Questions

How Big is the Automotive TCU Market?

The market is valued at US$ 13.66 billion in 2023.

Who are the Key Automotive TCU Market Players?

Bosch, Continental, and Delphi Automotive are key market players.

Which Industry is the Key Consumer of the Automotive TCU Market?

The automotive industry is the key consumer of the automotive TCU market.

How Big Will the Automotive TCU Market by 2033?

The market is estimated to reach US$ 22.47 billion by 2033.

What is the Growth Forecast for the Automotive TCU Market?

The market is forecast to register a CAGR of 5.1% through 2033.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Application, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Application, 2023 to 2033
        5.3.1. AT (Automatic Transmission)
        5.3.2. CVT (Continuous Variable Transmission)
        5.3.3. DCT (Dual Clutch Transmission)
    5.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Vehicle Type
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Vehicle Type, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Vehicle Type, 2023 to 2033
        6.3.1. Passenger Car
        6.3.2. LCV (Light Commercial Vehicle)
        6.3.3. HCV (Heavy Commercial Vehicle)
    6.4. Y-o-Y Growth Trend Analysis By Vehicle Type, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By Vehicle Type, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    7.1. Introduction
    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022
    7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033
        7.3.1. North America
        7.3.2. Latin America
        7.3.3. Europe
        7.3.4. South Asia
        7.3.5. East Asia
        7.3.6. Oceania
        7.3.7. MEA
    7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        8.2.1. By Country
            8.2.1.1. U.S.
            8.2.1.2. Canada
        8.2.2. By Application
        8.2.3. By Vehicle Type
    8.3. Market Attractiveness Analysis
        8.3.1. By Country
        8.3.2. By Application
        8.3.3. By Vehicle Type
    8.4. Key Takeaways
9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        9.2.1. By Country
            9.2.1.1. Brazil
            9.2.1.2. Mexico
            9.2.1.3. Rest of Latin America
        9.2.2. By Application
        9.2.3. By Vehicle Type
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Application
        9.3.3. By Vehicle Type
    9.4. Key Takeaways
10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        10.2.1. By Country
            10.2.1.1. Germany
            10.2.1.2. U.K.
            10.2.1.3. France
            10.2.1.4. Spain
            10.2.1.5. Italy
            10.2.1.6. Rest of Europe
        10.2.2. By Application
        10.2.3. By Vehicle Type
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Application
        10.3.3. By Vehicle Type
    10.4. Key Takeaways
11. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        11.2.1. By Country
            11.2.1.1. India
            11.2.1.2. Malaysia
            11.2.1.3. Singapore
            11.2.1.4. Thailand
            11.2.1.5. Rest of South Asia
        11.2.2. By Application
        11.2.3. By Vehicle Type
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Application
        11.3.3. By Vehicle Type
    11.4. Key Takeaways
12. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Country
            12.2.1.1. China
            12.2.1.2. Japan
            12.2.1.3. South Korea
        12.2.2. By Application
        12.2.3. By Vehicle Type
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Application
        12.3.3. By Vehicle Type
    12.4. Key Takeaways
13. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        13.2.1. By Country
            13.2.1.1. Australia
            13.2.1.2. New Zealand
        13.2.2. By Application
        13.2.3. By Vehicle Type
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Application
        13.3.3. By Vehicle Type
    13.4. Key Takeaways
14. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        14.2.1. By Country
            14.2.1.1. GCC Countries
            14.2.1.2. South Africa
            14.2.1.3. Israel
            14.2.1.4. Rest of MEA
        14.2.2. By Application
        14.2.3. By Vehicle Type
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Application
        14.3.3. By Vehicle Type
    14.4. Key Takeaways
15. Key Countries Market Analysis
    15.1. U.S.
        15.1.1. Pricing Analysis
        15.1.2. Market Share Analysis, 2022
            15.1.2.1. By Application
            15.1.2.2. By Vehicle Type
    15.2. Canada
        15.2.1. Pricing Analysis
        15.2.2. Market Share Analysis, 2022
            15.2.2.1. By Application
            15.2.2.2. By Vehicle Type
    15.3. Brazil
        15.3.1. Pricing Analysis
        15.3.2. Market Share Analysis, 2022
            15.3.2.1. By Application
            15.3.2.2. By Vehicle Type
    15.4. Mexico
        15.4.1. Pricing Analysis
        15.4.2. Market Share Analysis, 2022
            15.4.2.1. By Application
            15.4.2.2. By Vehicle Type
    15.5. Germany
        15.5.1. Pricing Analysis
        15.5.2. Market Share Analysis, 2022
            15.5.2.1. By Application
            15.5.2.2. By Vehicle Type
    15.6. U.K.
        15.6.1. Pricing Analysis
        15.6.2. Market Share Analysis, 2022
            15.6.2.1. By Application
            15.6.2.2. By Vehicle Type
    15.7. France
        15.7.1. Pricing Analysis
        15.7.2. Market Share Analysis, 2022
            15.7.2.1. By Application
            15.7.2.2. By Vehicle Type
    15.8. Spain
        15.8.1. Pricing Analysis
        15.8.2. Market Share Analysis, 2022
            15.8.2.1. By Application
            15.8.2.2. By Vehicle Type
    15.9. Italy
        15.9.1. Pricing Analysis
        15.9.2. Market Share Analysis, 2022
            15.9.2.1. By Application
            15.9.2.2. By Vehicle Type
    15.10. China
        15.10.1. Pricing Analysis
        15.10.2. Market Share Analysis, 2022
            15.10.2.1. By Application
            15.10.2.2. By Vehicle Type
    15.11. Japan
        15.11.1. Pricing Analysis
        15.11.2. Market Share Analysis, 2022
            15.11.2.1. By Application
            15.11.2.2. By Vehicle Type
    15.12. South Korea
        15.12.1. Pricing Analysis
        15.12.2. Market Share Analysis, 2022
            15.12.2.1. By Application
            15.12.2.2. By Vehicle Type
    15.13. Singapore
        15.13.1. Pricing Analysis
        15.13.2. Market Share Analysis, 2022
            15.13.2.1. By Application
            15.13.2.2. By Vehicle Type
    15.14. Thailand
        15.14.1. Pricing Analysis
        15.14.2. Market Share Analysis, 2022
            15.14.2.1. By Application
            15.14.2.2. By Vehicle Type
    15.15. Indonesia
        15.15.1. Pricing Analysis
        15.15.2. Market Share Analysis, 2022
            15.15.2.1. By Application
            15.15.2.2. By Vehicle Type
    15.16. Australia
        15.16.1. Pricing Analysis
        15.16.2. Market Share Analysis, 2022
            15.16.2.1. By Application
            15.16.2.2. By Vehicle Type
    15.17. New Zealand
        15.17.1. Pricing Analysis
        15.17.2. Market Share Analysis, 2022
            15.17.2.1. By Application
            15.17.2.2. By Vehicle Type
    15.18. GCC Countries
        15.18.1. Pricing Analysis
        15.18.2. Market Share Analysis, 2022
            15.18.2.1. By Application
            15.18.2.2. By Vehicle Type
    15.19. South Africa
        15.19.1. Pricing Analysis
        15.19.2. Market Share Analysis, 2022
            15.19.2.1. By Application
            15.19.2.2. By Vehicle Type
    15.20. Israel
        15.20.1. Pricing Analysis
        15.20.2. Market Share Analysis, 2022
            15.20.2.1. By Application
            15.20.2.2. By Vehicle Type
16. Market Structure Analysis
    16.1. Competition Dashboard
    16.2. Competition Benchmarking
    16.3. Market Share Analysis of Top Players
        16.3.1. By Regional
        16.3.2. By Application
        16.3.3. By Vehicle Type
17. Competition Analysis
    17.1. Competition Deep Dive
        17.1.1. Robert Bosch GmbH
            17.1.1.1. Overview
            17.1.1.2. Product Portfolio
            17.1.1.3. Profitability by Market Segments
            17.1.1.4. Sales Footprint
            17.1.1.5. Strategy Overview
                17.1.1.5.1. Marketing Strategy
                17.1.1.5.2. Product Strategy
                17.1.1.5.3. Channel Strategy
        17.1.2. Continental AG
            17.1.2.1. Overview
            17.1.2.2. Product Portfolio
            17.1.2.3. Profitability by Market Segments
            17.1.2.4. Sales Footprint
            17.1.2.5. Strategy Overview
                17.1.2.5.1. Marketing Strategy
                17.1.2.5.2. Product Strategy
                17.1.2.5.3. Channel Strategy
        17.1.3. Aptiv PLC
            17.1.3.1. Overview
            17.1.3.2. Product Portfolio
            17.1.3.3. Profitability by Market Segments
            17.1.3.4. Sales Footprint
            17.1.3.5. Strategy Overview
                17.1.3.5.1. Marketing Strategy
                17.1.3.5.2. Product Strategy
                17.1.3.5.3. Channel Strategy
        17.1.4. LG Electronics Inc.
            17.1.4.1. Overview
            17.1.4.2. Product Portfolio
            17.1.4.3. Profitability by Market Segments
            17.1.4.4. Sales Footprint
            17.1.4.5. Strategy Overview
                17.1.4.5.1. Marketing Strategy
                17.1.4.5.2. Product Strategy
                17.1.4.5.3. Channel Strategy
        17.1.5. Denso Corporation
            17.1.5.1. Overview
            17.1.5.2. Product Portfolio
            17.1.5.3. Profitability by Market Segments
            17.1.5.4. Sales Footprint
            17.1.5.5. Strategy Overview
                17.1.5.5.1. Marketing Strategy
                17.1.5.5.2. Product Strategy
                17.1.5.5.3. Channel Strategy
        17.1.6. Harman International Industries, Inc.
            17.1.6.1. Overview
            17.1.6.2. Product Portfolio
            17.1.6.3. Profitability by Market Segments
            17.1.6.4. Sales Footprint
            17.1.6.5. Strategy Overview
                17.1.6.5.1. Marketing Strategy
                17.1.6.5.2. Product Strategy
                17.1.6.5.3. Channel Strategy
        17.1.7. Visteon Corporation
            17.1.7.1. Overview
            17.1.7.2. Product Portfolio
            17.1.7.3. Profitability by Market Segments
            17.1.7.4. Sales Footprint
            17.1.7.5. Strategy Overview
                17.1.7.5.1. Marketing Strategy
                17.1.7.5.2. Product Strategy
                17.1.7.5.3. Channel Strategy
        17.1.8. Valeo SA
            17.1.8.1. Overview
            17.1.8.2. Product Portfolio
            17.1.8.3. Profitability by Market Segments
            17.1.8.4. Sales Footprint
            17.1.8.5. Strategy Overview
                17.1.8.5.1. Marketing Strategy
                17.1.8.5.2. Product Strategy
                17.1.8.5.3. Channel Strategy
        17.1.9. Panasonic Corporation
            17.1.9.1. Overview
            17.1.9.2. Product Portfolio
            17.1.9.3. Profitability by Market Segments
            17.1.9.4. Sales Footprint
            17.1.9.5. Strategy Overview
                17.1.9.5.1. Marketing Strategy
                17.1.9.5.2. Product Strategy
                17.1.9.5.3. Channel Strategy
        17.1.10. Magneti Marelli S.p.A.
            17.1.10.1. Overview
            17.1.10.2. Product Portfolio
            17.1.10.3. Profitability by Market Segments
            17.1.10.4. Sales Footprint
            17.1.10.5. Strategy Overview
                17.1.10.5.1. Marketing Strategy
                17.1.10.5.2. Product Strategy
                17.1.10.5.3. Channel Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
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