The automotive radar market is anticipated to flourish at a steady CAGR of 13.2% between 2023 and 2033. The market is expected to hold a market share of US$ 18.0 billion by 2033, while the market is likely to reach a value of US$ 5.2 billion in 2023.
The growing emphasis on active safety to minimize road accidents has shifted OEMs' attention to developing and incorporating new and advanced automotive radar systems. According to the 'Association for Safe International Road Travel (ASIRT), nearly 3,287 people are killed in road accidents every day around the world.
The advancement of automotive technology, as well as the desire to prevent traffic accidents, has raised expectations for advanced systems in vehicles, such as automotive radar, to improve vehicle safety. These systems transmit electromagnetic (EM) waves at microwave frequencies and gather information about obstructions in the vehicle's vicinity using an electronic control unit.
Attributes | Details |
---|---|
Automotive Radar Market CAGR (2023 to 2033) | 13.2% |
Automotive Radar Market Size (2023) | US$ 5.2 billion |
Automotive Radar Market Size (2033) | US$ 18.0 billion |
According to a survey by the 'Insurance Institute for Highway Safety,' using a radar system in a vehicle can save one out of every three lives. Implementation of automotive radar systems in passenger and commercial vehicles began in the early 1990s, but due to technological constraints, evolution has slowed over time.
However, in the last decade, influential safety technology has emerged as a key research hotspot, bringing automotive radar systems into the spotlight. Smaller, higher-frequency devices are being implemented to serve various applications.
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As per Future Market Insights, the global demand for automotive radars is anticipated to record a healthy CAGR of 13.2% during the forecast period between 2023 and 2033, in comparison to the 12.9% CAGR registered from 2018 to 2022.
Leading automakers are attempting to develop next-generation vehicle models featuring up to ten radar sensors. This permits a 360-degree surround view, which is obligatory for semi-autonomous operation and sophisticated driver assistance. As a result of the automotive industry's consumption of multi-functional systems, research and development in the field of these radar systems has accelerated.
For example, Huawei increased investments in its optoelectronics research and development center in Wuhan, China, in August 2020, with a concentration on creating low-cost LiDAR technology and radar sensors. As a result, elevated investments in strengthening the sensor and functionality capabilities of automotive radar, as well as minimizing the expenses of this technology, are expected to fuel market growth.
Consumers' rising concerns about vehicle safety have prompted a rise in demand for features like cruise control and blind-spot detection that can aid drivers and decrease collisions. Furthermore, the alarming rise in fatalities as a result of vehicular accidents has obliged various governments to impose strict regulations and assertively promote the development of vehicle safety protocols. As a result, the utilization of radar-based technology in automobiles is anticipated during the forecast period as a means of improving vehicle safety.
Country-wise Revenue Share
Country | United States |
---|---|
Revenue Share % (2022) | 27.8% |
Country | Germany |
---|---|
Revenue Share % (2022) | 14.7% |
Country | Japan |
---|---|
Revenue Share % (2022) | 7.0% |
Country | Australia |
---|---|
Revenue Share % (2022) | 3.1% |
Country-wise CAGR
Country | China |
---|---|
CAGR % (2023 to 2033) | 11.9% |
Country | India |
---|---|
CAGR % (2023 to 2033) | 14.3% |
Country | United Kingdom |
---|---|
CAGR % (2023 to 2033) | 10.7% |
During the forthcoming years, Asia Pacific is expected to expand at a rapid pace, creating new opportunities for the industry. Moderate manufacturing costs, combined with rising automotive sales, are expected to spur the expansion of the Asia Pacific automotive radar market.
The Asia Pacific market was worth US$ 1.3 billion in 2020 and is anticipated to expand rapidly over the next few years. The Asia Pacific region is distinguished by rising disposable income, which has resulted in a surge in automobile sales in recent years, particularly in India and China.
The surge in vehicle accidents and elevated emphasis has been placed on driving assistance features such as brake assist, and collision warning systems are sparking the growth of automotive radars in this region. As a result of these factors, Asia Pacific is expected to dominate this market over the forecast period.
Europe is expected to emerge as the most promising region in terms of regions owing to the presence of large OEMs. Furthermore, the European Commission's 79 GHz project to use relatively brief radar equipment for European countries aided in the invasion of automotive radar systems in the European market. Europe accounts for a market share of 25% of the global automotive radar market.
Early adoption of sophisticated driver assistance technologies in countries such as Germany and the United Kingdom describes the European market. Furthermore, the government's implementation of stringent vehicle safety regulations in comparison to other regions is expected to positively influence demand for advanced radar-based systems. For example, in 2020, Euro NCAP may ascertain the functionality of AEB car-to-car systems using a specially designed testing system known as the global vehicle target. As a result, these factors are to be held responsible for the significant growth of the market in this region.
North America is also predicted to experience significant market growth. Factors including strong demand for hybrid vehicles and constricting vehicle safety regulations may drive the region's market growth. From 2023 to 2033, the North American automotive radar market is predicted to expand at a 15.08% CAGR. As of 2022, the market is slated to accumulate a market share of 34%.
As the level 2+ vehicles on the road develop, so does the demand for advanced and more accurate automotive radar sensors. This is an enormous opportunity for OEMs to sell entry-level radar sensors. North America is accounting for a market share of 34% of the global automotive radar market.
For example, Xilinx and Continental announced the first commercially available 4D imaging radar. In theory, 4D imaging radar captures a 3D space using echolocation and the time-of-flight measurement principle. Furthermore, these radar systems are created to accommodate the imaging necessities of a fast-moving automobile or a zooming drone. As a result, the fourth dimension ensures better accuracy in a self-driving system.
The 4D imaging radar altimeter in all weather and environmental conditions, including fog, darkness, and heavy rains. Many firms are investing in Research and Development to launch such advanced radar-based imaging technologies and capture a significant share of the North American automotive radar market.
Category | By Type |
---|---|
Leading Segment | Short and Medium Range Radar |
Market Share% (2022) | 47.3% |
Category | By Application |
---|---|
Leading Segment | FCWS |
Market Share% (2022) | 29.8% |
The market is expected to be led by the short-range radar segment throughout the forecast period. By frequency, 24 GHz dominated the market in 2019, but 77 GHz is expected to have the highest market share by 2032.
The market is divided into four applications: adaptive cruise control (ACC), intelligent park assistance, forward-collision warning system (FCWS), blind spot detection (BSD), and autonomous emergency braking (AEB). Due to the early adoption of this feature in passenger cars in countries such as Germany and the USA, ACC held the largest market share in 2020.
The FCWS segment is projected to expand at a rapid CAGR during the forecast period. The segment held a market share of 29.8% in 2022. The positive perspective of this segment is attributed to the widespread adoption of cars in countries such as China and India as a consequence of the rise in traffic accidents.
Manufacturers are adopting various marketing strategies such as new product launches, geographical expansion, mergers and acquisitions, partnerships, and collaboration to identify the interest of potential buyers and create a larger customer base. For instance,
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These key Automotive Radar system providers are adopting various strategies, such as new product launches and approvals, partnerships, collaborations, acquisitions, mergers, etc., to increase their sales and gain a competitive edge in the global market.
Recent Developments
Key Players
The growth potential of this market is 13.2% through 2033.
North America is projected to emerge as a lucrative market.
From 2018 to 2022, the market expands at 12.9% CAGR.
Europe accounts for a market share of 25%.
Rising focus on safety drives OEMs for creating advanced automotive radars.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Type, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Type, 2023 to 2033 5.3.1. Long Range RADAR (LRR) 5.3.2. Short & Medium Range RADAR (S&MRR) 5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Technology 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Technology, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Technology, 2023 to 2033 6.3.1. Millimeter Wave Radar 6.3.2. Ultrasonic Radar 6.3.3. LiDAR (Light Detection and Ranging) 6.3.4. Camera 6.4. Y-o-Y Growth Trend Analysis By Technology, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Technology, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Frequency 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Frequency, 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Frequency, 2023 to 2033 7.3.1. 24 GHz 7.3.2. 77 GHz 7.3.3. 79 GHz 7.4. Y-o-Y Growth Trend Analysis By Frequency, 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Frequency, 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Application, 2018 to 2022 8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Application, 2023 to 2033 8.3.1. Adaptive Cruise Control (ACC) 8.3.2. Autonomous Emergency Braking (AEB) 8.3.3. Blind Spot Detection (BSD) 8.3.4. Forward Collision Warning System 8.3.5. Intelligent Park Assist 8.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022 8.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 9.1. Introduction 9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022 9.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033 9.3.1. North America 9.3.2. Latin America 9.3.3. Western Europe 9.3.4. Eastern Europe 9.3.5. South Asia and Pacific 9.3.6. East Asia 9.3.7. Middle East and Africa 9.4. Market Attractiveness Analysis By Region 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. U.S. 10.2.1.2. Canada 10.2.2. By Type 10.2.3. By Technology 10.2.4. By Frequency 10.2.5. By Application 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Type 10.3.3. By Technology 10.3.4. By Frequency 10.3.5. By Application 10.4. Key Takeaways 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Brazil 11.2.1.2. Mexico 11.2.1.3. Rest of Latin America 11.2.2. By Type 11.2.3. By Technology 11.2.4. By Frequency 11.2.5. By Application 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Type 11.3.3. By Technology 11.3.4. By Frequency 11.3.5. By Application 11.4. Key Takeaways 12. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. Germany 12.2.1.2. U.K. 12.2.1.3. France 12.2.1.4. Spain 12.2.1.5. Italy 12.2.1.6. Rest of Western Europe 12.2.2. By Type 12.2.3. By Technology 12.2.4. By Frequency 12.2.5. By Application 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Type 12.3.3. By Technology 12.3.4. By Frequency 12.3.5. By Application 12.4. Key Takeaways 13. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. Poland 13.2.1.2. Russia 13.2.1.3. Czech Republic 13.2.1.4. Romania 13.2.1.5. Rest of Eastern Europe 13.2.2. By Type 13.2.3. By Technology 13.2.4. By Frequency 13.2.5. By Application 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Type 13.3.3. By Technology 13.3.4. By Frequency 13.3.5. By Application 13.4. Key Takeaways 14. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. India 14.2.1.2. Bangladesh 14.2.1.3. Australia 14.2.1.4. New Zealand 14.2.1.5. Rest of South Asia and Pacific 14.2.2. By Type 14.2.3. By Technology 14.2.4. By Frequency 14.2.5. By Application 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Type 14.3.3. By Technology 14.3.4. By Frequency 14.3.5. By Application 14.4. Key Takeaways 15. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 15.2.1. By Country 15.2.1.1. China 15.2.1.2. Japan 15.2.1.3. South Korea 15.2.2. By Type 15.2.3. By Technology 15.2.4. By Frequency 15.2.5. By Application 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Type 15.3.3. By Technology 15.3.4. By Frequency 15.3.5. By Application 15.4. Key Takeaways 16. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 16.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 16.2.1. By Country 16.2.1.1. GCC Countries 16.2.1.2. South Africa 16.2.1.3. Israel 16.2.1.4. Rest of MEA 16.2.2. By Type 16.2.3. By Technology 16.2.4. By Frequency 16.2.5. By Application 16.3. Market Attractiveness Analysis 16.3.1. By Country 16.3.2. By Type 16.3.3. By Technology 16.3.4. By Frequency 16.3.5. By Application 16.4. Key Takeaways 17. Key Countries Market Analysis 17.1. U.S. 17.1.1. Pricing Analysis 17.1.2. Market Share Analysis, 2022 17.1.2.1. By Type 17.1.2.2. By Technology 17.1.2.3. By Frequency 17.1.2.4. By Application 17.2. Canada 17.2.1. Pricing Analysis 17.2.2. Market Share Analysis, 2022 17.2.2.1. By Type 17.2.2.2. By Technology 17.2.2.3. By Frequency 17.2.2.4. By Application 17.3. Brazil 17.3.1. Pricing Analysis 17.3.2. Market Share Analysis, 2022 17.3.2.1. By Type 17.3.2.2. By Technology 17.3.2.3. By Frequency 17.3.2.4. By Application 17.4. Mexico 17.4.1. Pricing Analysis 17.4.2. Market Share Analysis, 2022 17.4.2.1. By Type 17.4.2.2. By Technology 17.4.2.3. By Frequency 17.4.2.4. By Application 17.5. Germany 17.5.1. Pricing Analysis 17.5.2. Market Share Analysis, 2022 17.5.2.1. By Type 17.5.2.2. By Technology 17.5.2.3. By Frequency 17.5.2.4. By Application 17.6. U.K. 17.6.1. Pricing Analysis 17.6.2. Market Share Analysis, 2022 17.6.2.1. By Type 17.6.2.2. By Technology 17.6.2.3. By Frequency 17.6.2.4. By Application 17.7. France 17.7.1. Pricing Analysis 17.7.2. Market Share Analysis, 2022 17.7.2.1. By Type 17.7.2.2. By Technology 17.7.2.3. By Frequency 17.7.2.4. By Application 17.8. Spain 17.8.1. Pricing Analysis 17.8.2. Market Share Analysis, 2022 17.8.2.1. By Type 17.8.2.2. By Technology 17.8.2.3. By Frequency 17.8.2.4. By Application 17.9. Italy 17.9.1. Pricing Analysis 17.9.2. Market Share Analysis, 2022 17.9.2.1. By Type 17.9.2.2. By Technology 17.9.2.3. By Frequency 17.9.2.4. By Application 17.10. Poland 17.10.1. Pricing Analysis 17.10.2. Market Share Analysis, 2022 17.10.2.1. By Type 17.10.2.2. By Technology 17.10.2.3. By Frequency 17.10.2.4. By Application 17.11. Russia 17.11.1. Pricing Analysis 17.11.2. Market Share Analysis, 2022 17.11.2.1. By Type 17.11.2.2. By Technology 17.11.2.3. By Frequency 17.11.2.4. By Application 17.12. Czech Republic 17.12.1. Pricing Analysis 17.12.2. Market Share Analysis, 2022 17.12.2.1. By Type 17.12.2.2. By Technology 17.12.2.3. By Frequency 17.12.2.4. By Application 17.13. Romania 17.13.1. Pricing Analysis 17.13.2. Market Share Analysis, 2022 17.13.2.1. By Type 17.13.2.2. By Technology 17.13.2.3. By Frequency 17.13.2.4. By Application 17.14. India 17.14.1. Pricing Analysis 17.14.2. Market Share Analysis, 2022 17.14.2.1. By Type 17.14.2.2. By Technology 17.14.2.3. By Frequency 17.14.2.4. By Application 17.15. Bangladesh 17.15.1. Pricing Analysis 17.15.2. Market Share Analysis, 2022 17.15.2.1. By Type 17.15.2.2. By Technology 17.15.2.3. By Frequency 17.15.2.4. By Application 17.16. Australia 17.16.1. Pricing Analysis 17.16.2. Market Share Analysis, 2022 17.16.2.1. By Type 17.16.2.2. By Technology 17.16.2.3. By Frequency 17.16.2.4. By Application 17.17. New Zealand 17.17.1. Pricing Analysis 17.17.2. Market Share Analysis, 2022 17.17.2.1. By Type 17.17.2.2. By Technology 17.17.2.3. By Frequency 17.17.2.4. By Application 17.18. China 17.18.1. Pricing Analysis 17.18.2. Market Share Analysis, 2022 17.18.2.1. By Type 17.18.2.2. By Technology 17.18.2.3. By Frequency 17.18.2.4. By Application 17.19. Japan 17.19.1. Pricing Analysis 17.19.2. Market Share Analysis, 2022 17.19.2.1. By Type 17.19.2.2. By Technology 17.19.2.3. By Frequency 17.19.2.4. By Application 17.20. South Korea 17.20.1. Pricing Analysis 17.20.2. Market Share Analysis, 2022 17.20.2.1. By Type 17.20.2.2. By Technology 17.20.2.3. By Frequency 17.20.2.4. By Application 17.21. GCC Countries 17.21.1. Pricing Analysis 17.21.2. Market Share Analysis, 2022 17.21.2.1. By Type 17.21.2.2. By Technology 17.21.2.3. By Frequency 17.21.2.4. By Application 17.22. South Africa 17.22.1. Pricing Analysis 17.22.2. Market Share Analysis, 2022 17.22.2.1. By Type 17.22.2.2. By Technology 17.22.2.3. By Frequency 17.22.2.4. By Application 17.23. Israel 17.23.1. Pricing Analysis 17.23.2. Market Share Analysis, 2022 17.23.2.1. By Type 17.23.2.2. By Technology 17.23.2.3. By Frequency 17.23.2.4. By Application 18. Market Structure Analysis 18.1. Competition Dashboard 18.2. Competition Benchmarking 18.3. Market Share Analysis of Top Players 18.3.1. By Regional 18.3.2. By Type 18.3.3. By Technology 18.3.4. By Frequency 18.3.5. By Application 19. Competition Analysis 19.1. Competition Deep Dive 19.1.1. Delphi Automotive LLP 19.1.1.1. Overview 19.1.1.2. Product Portfolio 19.1.1.3. Profitability by Market Segments 19.1.1.4. Sales Footprint 19.1.1.5. Strategy Overview 19.1.1.5.1. Marketing Strategy 19.1.1.5.2. Product Strategy 19.1.1.5.3. Channel Strategy 19.1.2. Autoliv Inc. 19.1.2.1. Overview 19.1.2.2. Product Portfolio 19.1.2.3. Profitability by Market Segments 19.1.2.4. Sales Footprint 19.1.2.5. Strategy Overview 19.1.2.5.1. Marketing Strategy 19.1.2.5.2. Product Strategy 19.1.2.5.3. Channel Strategy 19.1.3. Denso Corp. 19.1.3.1. Overview 19.1.3.2. Product Portfolio 19.1.3.3. Profitability by Market Segments 19.1.3.4. Sales Footprint 19.1.3.5. Strategy Overview 19.1.3.5.1. Marketing Strategy 19.1.3.5.2. Product Strategy 19.1.3.5.3. Channel Strategy 19.1.4. OmniVision Technologies, Inc. 19.1.4.1. Overview 19.1.4.2. Product Portfolio 19.1.4.3. Profitability by Market Segments 19.1.4.4. Sales Footprint 19.1.4.5. Strategy Overview 19.1.4.5.1. Marketing Strategy 19.1.4.5.2. Product Strategy 19.1.4.5.3. Channel Strategy 19.1.5. Robert Bosch GmbH 19.1.5.1. Overview 19.1.5.2. Product Portfolio 19.1.5.3. Profitability by Market Segments 19.1.5.4. Sales Footprint 19.1.5.5. Strategy Overview 19.1.5.5.1. Marketing Strategy 19.1.5.5.2. Product Strategy 19.1.5.5.3. Channel Strategy 19.1.6. Texas Instruments Inc. 19.1.6.1. Overview 19.1.6.2. Product Portfolio 19.1.6.3. Profitability by Market Segments 19.1.6.4. Sales Footprint 19.1.6.5. Strategy Overview 19.1.6.5.1. Marketing Strategy 19.1.6.5.2. Product Strategy 19.1.6.5.3. Channel Strategy 19.1.7. Valeo Group 19.1.7.1. Overview 19.1.7.2. Product Portfolio 19.1.7.3. Profitability by Market Segments 19.1.7.4. Sales Footprint 19.1.7.5. Strategy Overview 19.1.7.5.1. Marketing Strategy 19.1.7.5.2. Product Strategy 19.1.7.5.3. Channel Strategy 19.1.8. ZF TRY 19.1.8.1. Overview 19.1.8.2. Product Portfolio 19.1.8.3. Profitability by Market Segments 19.1.8.4. Sales Footprint 19.1.8.5. Strategy Overview 19.1.8.5.1. Marketing Strategy 19.1.8.5.2. Product Strategy 19.1.8.5.3. Channel Strategy 19.1.9. SaberTek, Inc. 19.1.9.1. Overview 19.1.9.2. Product Portfolio 19.1.9.3. Profitability by Market Segments 19.1.9.4. Sales Footprint 19.1.9.5. Strategy Overview 19.1.9.5.1. Marketing Strategy 19.1.9.5.2. Product Strategy 19.1.9.5.3. Channel Strategy 19.1.10. Analog Devices, Inc. 19.1.10.1. Overview 19.1.10.2. Product Portfolio 19.1.10.3. Profitability by Market Segments 19.1.10.4. Sales Footprint 19.1.10.5. Strategy Overview 19.1.10.5.1. Marketing Strategy 19.1.10.5.2. Product Strategy 19.1.10.5.3. Channel Strategy 20. Assumptions & Acronyms Used 21. Research Methodology
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