The global Automotive Head-up Display Market is expected to attain a valuation of USD 1.3 billion in 2023 and is projected to reach USD 6.4 billion by 2033, trailing a CAGR of 17.2% during the forecast period.
The demand for automotive head-up display (HUD) systems is expected to rise due to the popularity of high-end luxury and mid-size cars equipped with advanced safety features, including head-up displays. Further, the increasing usage of smartphones and navigation systems also contributes to the market growth.
Stringent government regulations on safety, decreasing prices of head-up displays, technological advancements, and organic growth in automobile production are expected to further drive market growth in forthcoming years.
Automobile manufacturers and HUD market players are focused on enhancing the current head-up display systems. These systems feature GPS capabilities and can display warning and error messages on the windshield.
The implementation of stringent safety regulations by governments, coupled with the growing sales of luxury cars, has led to increased adoption of HUDs in these vehicles as part of the driver and passenger safety systems. This trend presents key opportunities for market players.
Emerging projection technologies, such as micro mirror-based devices utilizing electromechanical systems, are entering the market. These technologies enable bright displays with a wide color range. The market growth of display systems is driven by the affordability and innovation offered by these display technologies.
Head-up displays were previously mainly found in luxury cars; however, OEMs have started considering and making them standard even in economy cars. In 2022, Maruti Suzuki, a manufacturer in Japan, introduced an updated version of the Baleno model with a large windshield HUD in India’s market.
| Report Attribute | Details |
|---|---|
| Expected Market Value (2023) | USD 1.3 billion |
| Anticipated Forecast Value (2033) | USD 6.4 billion |
| Projected Growth Rate (2023 to 2033) | CAGR 17.2% |
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The automotive head-up display market was worth USD 0.7 billion in 2018. It accumulated a market value of USD 1.1 billion in 2022 while expanding at a CAGR of 12% during the historical period.
Driven by increasing efforts toward reducing accident-related fatalities and increasing awareness regarding vehicle and passenger safety among consumers, the automotive head-up display (HUD) market is predicted to expand at 17.2% CAGR between 2023 and 2033.
The automotive HUD industry is experiencing impressive growth owing to the increasing demand for luxury and electric vehicles across the globe.
World Health Organization reports that road traffic-related injuries are responsible for 1.3 million deaths annually. More than 90% of these deaths occur in low- and middle-income countries. Rising motorization and lack of proper actions might lead to catastrophic results in the next ten years. These fatalities can be avoided by replacing the in-vehicle displays with head-up displays.
HUDs are paced in the line of sight and are capable of providing all the critical information on the windshield. This is also going to eliminate the constant readjustment of vision while reading instrument clusters and navigating the road. These benefits might fuel the demand for automotive head-up displays.
Prominent manufacturers are investing in research & development activities for the development of advanced HUD systems to maximize revenue and provide the HUD in economic and midsize vehicles.
In January 2021, Panasonic Automotive launched its latest augmented-reality HUD capable of displaying lane edges, objects on the road, and other information important to drivers. The HUD runs on artificial intelligence and shares information with the driver. Further, the new HUD can determine on itself whether the barrier is a vehicle, pedestrian, or trash can.
In September 2020, DigiLens unveiled its Ultra-Compact CrystalClear™ AR HUD compatible with any auto dashboard. The CrystalClear™ AR HUD has around 15° x 5° field-of-view and is expected to open the gateway for holographic-assisted navigation to any vehicle.
The imposition of strict regulations about the safety of passengers might boost the adoption of automotive HUDs across developing and developed regions.
Automobile manufacturers and HUD market players are working toward improving the present head-up display system. Present HUDs are equipped with a geological positioning system (GPS) that can display warning and error messages on the windshield.
Technological advancement is making HUD cheap to manufacturers without compromising the quality of the display. Integrating micro mirror-based devices based on electromechanical systems with automation and augmented reality-based techniques resulted in the development of an ultra-thin augmented reality HUD system that displays bright and vivid images on the windshield.
The development of holographic projection techniques and HUD products for automated vehicles and electric cars is going to aid in creating bright displays with the usage of many colors. These factors are expected to drive the head-up display market.
HUDs were generally available in luxury cars however; OEMs are focusing on introducing HUDs in economy cars. Toyota recently launched Toyota Camry equipped with the large windshield HUD available in the market. The vehicle is equipped with a 10-inch HUD and is considered to be the best windshield HUD in the world.
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Advanced HUDs with modern features like augmented reality functions are expensive and only available in premium and luxury automobiles. Market players are finding it difficult to introduce the latest HUDs in the economy and mid-segment vehicles as the integration of new display systems with augmented reality features increases the overall cost of the vehicle.
Regulatory authorities are pushing toward making these systems a standard feature in the next few years. Thus OEMs are focusing on reducing the cost of these products to overcome the cost barrier.
Reduced demand for premium vehicles and a decline in new vehicle sales due to the pandemic might stop OEMs from utilizing expensive automotive systems in the vehicles. These factors are likely to hinder the demand for HUDs.
The windshield HUDs consume a considerable amount of automotive cockpit space. This requires redesigning the automotive cockpit by OEMs.
Ultra-thin HUD is compact, requires less space, and provides a sharp and better image with all the relevant information. It helps in making driving safe and comfortable by superimposing relevant images in front of the vehicles.
The large space required for embedding a windshield head-up display in the automotive cockpit and the high cost of ultra-thin HUD is key restraints for the automotive HUD market growth.
The automotive HUD market in the United States is projected to expand in the forthcoming years due to the rising use of HUD in pick-up trucks and growing awareness regarding driver and passenger safety. Moreover, increasing cases of car accidents are fuelling the adoption of head-up displays in the United States automotive industry. The region’s market is projected to expand with a CAGR of 16.8% from 2023 to 2033.
As per the United States Department of Transportation, more than 36,096 motor vehicle crash-related deaths were registered in 2019. This resulted in 11 deaths per 100,000 people. As such, the need for safety devices is ever-increasing for preventing such fatal car accidents and related death rates.
Automotive manufacturers are advocating for using head-up displays in pick-up trucks, as they are more effective in providing safety to the driver than in midsize cars. Utilization of HUD in pickup trucks provides detailed navigation details, and important information regarding route change, road closure, and nearby pit-stop locations. Further, these features are likely to assist in reducing driver distraction.
Increasing sales of pickup trucks and development in HUD technology are a few other crucial factors expected to propel the market growth in the upcoming years.
As per the report by the China Association of Automobile Manufacturers (CAAM), around 1.56 million units of passenger cars and 440,000 units of commercial vehicles were sold in June 2021. China is considered to be the big auto market as it houses more than 17% of the world’s population. Additionally, the demand for automotive HUD in China is predicted to expand with a significant CAGR of 17.1% in the future period.
OEMs in China are offering premium technology in entry-level and mid-level vehicle segments to compete with German OEMs. This is possible for OEMs in China due to their strong in-sourcing of products and technologies.
In July 2021, New Vision Automotive Electronics entered into a strategic collaboration with Sunny Optical for developing modern head-up display products and offer better driving experience to automotive users.
Many OEMs like Haval and BAIC are following similar strategies and are offering premium services in all their trims as standard models to get ahead of the competition in terms of technological advancement and adoption rate.
Increasing research and development toward optimizing HUDs and developing cheap augmented reality (AR) HUDs might positively influence market growth in China.
German Association of the Automotive Industry reported, in 2019, luxury car production in Germany reached around 224,009 units while 227,466 units were produced in 2018. Increasing production of luxury cars and the presence of top HUD manufacturers in Germany is expected to drive the demand for HUD in the country. Further, the demand for automotive HUD in the region is anticipated to expand with a CAGR of 17% during the forecast period.
Implementation of strict safety regulations by the government coupled with increasing sales of luxury cars, the adoption of HUD in luxury vehicles is on the rise as a part of the driver and passenger safety system.
BMW offers HUD in its 15 models and all the head-up displays are controlled by BMW iDrive Controller. BMW I-Drive system projects an image on the windshield with the help of a system of projectors and mirrors.
As per the report of the Federal Motor Transport Authority (KBA), in 2020 nearly 394,940 electric vehicles were registered in Germany. The rising popularity of electric vehicles and increasing demand for modern vehicles with advanced driver-assistance systems and automation is expected to boost the growth of the automotive head-up display market over the forecast period.
Increased consumer spending on luxury cars due to a rise in per capita income and growing emphasis on safety might boost the automotive HUD market growth in India throughout the assessment period. India is expected to dominate Asia Pacific market by accumulating over 42% of the regional share by the end of the forecast period. Moreover, the market in India is projected to capture a promising CAGR of 17.5% from 2023 to 2033.
The automotive head-up display market is in its infancy phase as it is considered an ultra-premium feature. Most mid and high-end cars are not equipped with HUD and is only found in high-end, imported, and luxury vehicles in India.
Favorable foreign direct investment policies are attracting many original equipment manufacturers to launch new technologies in automotive HUD. Moreover, these policies are also promoting the luxury cars manufacturers like Mercedes, BMW, and AUDI to set up their manufacturing and assembly plants in India. This could emerge as an important growth driver for the automotive HUD market in India.
In November 2020, Mercedes-Benz announced to boost its car assembly rate in India as a part of the Make-In-India initiative, to benefit from low tax rates and improve sales of luxury vehicles.
Growing emphasis on driver safety and increasing demand for driver assistance features are expected to promote India’s car manufacturing giants like Tata and Mahindra to provide HUD systems in their high-end models over the forecast period.
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By vehicle type, luxury vehicles are expected to lead the automotive HUD market over the forecast period. The demand from this segment is anticipated to expand with an impressive CAGR of 18.1% during the forecast period.
Artificial reality head-up-display is introduced in luxury cars as they experience limited price fluctuations and offer high profits. Many automakers are offering HUD as a default feature in high-end models.
Car enthusiasts are willing to pay additional amounts for HUD and other safety features thus, boosting the demand in the luxury car segment. High demand for luxury vehicles with modern safety features and increasing production of such vehicles in Germany and other countries of Europe are expected to positively influence the market growth of this segment.
The 3-D head-up-display technology is gaining popularity across the globe owing to its compactness and independence from eye tracking. The 3-dimensional segment is expected to generate demand with a CAGR of 19.6% in the forthcoming years. They provide a deep field of view and project image a few meters ahead of the windshield causing less distraction.
The modern artificial intelligence integrated 3-D head-up displays are capable of adjusting the projection distance of display information depending upon the driving speed. With the help of micromirror sensors, any object in the pathway can be detected alerting the driver to take control of the vehicle.
Many market players are investing in developing 3D HUDs to cater to the rising demand. Recent launches in this category might also aid the overall growth. For instance,
In August 2019, Bosch announced that it is developing new 3D display systems for vehicle dashboards which are estimated to project the images from the instrument cluster into the user's line of sight when needed. These factors might drive the growth of the 3-D head-up-display segment.
By product type, windshield HUD is likely to expand at an impressive CAGR of 17.7% between 2023 and 2033. Windshield HUD offers superior safety and a plethora of new features like lane departure warning systems, blind spot detection, and navigation metrics to make the experience luxurious and safe. Further, these features are set in the driver’s field of view to avoid distraction and enhance focus.
Rapid technological development toward making windshield HUD cost-effective and integrating it with advanced driver assistance systems and autonomous vehicles might boost market growth.
Based on technology, augmented reality head-up-display is anticipated to expand at a high rate due to increasing research and development and the rising necessity of advanced safety systems.
The demand from this segment is expected to rise with a CAGR of 20% during the forecast period. Moreover, it is risky for drivers to monitor multiple functions while simultaneously driving which may lead to accidents and fatalities.
The augmented reality-based head-up display makes driving safe by reducing distraction and by providing real-time traffic assistance on the windshield within the driver’s eyesight. Furthermore, easy access to the driver information and attention management services of AR is going to further accelerate the market growth.
The OEM segment is expected to offer significant growth opportunities throughout the forecast period. The OEM segment is projected to flourish at a CAGR of 17.4% during the forecast period. OEM is expected to dominate the market by accumulating over 65% segment share by the end of the forecast period.
Growing emphasis on developing cost-effective head-up-display (HUD) and increasing collaboration between the HUD manufacturers and automakers is anticipated to boost sales across the OEM segment.
Increasing demand for midsize vehicles, high vehicle production rate, and rising focus on driver safety are the factors that are predicted to promote market players to release advanced virtual reality and 3D head-up-display to cater to such demand. Hence, the OEM segment is expected to grow significantly over the assessment period.
Start-ups play a vital role in identifying growth opportunities. With their ability to efficiently convert inputs into outputs and adapt to market uncertainties, start-ups contribute significantly to the expansion of the industry. Additionally, some of the startups involved in manufacturing and providing services in the automotive head-up display market are:
The market for automotive head-up displays is highly competitive, with numerous prominent industry players making substantial investments in increasing their manufacturing capabilities.
The key industry players working in the market are Continental AG, Denso Corporation, Nippon Seiki Co., Ltd., Visteon Corporation, Delphi Automotive LLP, Garmin Ltd., MicroVision, Inc., LG Display Co., Ltd., Hyundai Mobis, KYOCERA Corporation, Harman International, Panasonic Corporation, Robert Bosch GmbH, Valeo, JVCKENWOOD Corporation.
Recent Developments in the Automotive Head-up Display Market
| Report Attribute | Details |
|---|---|
| Market Value in 2023 | USD 1.3 billion |
| Market Value in 2033 | USD 6.4 billion |
| Growth Rate | CAGR of 17.2% from 2023 to 2033 |
| Base Year for Estimation | 2022 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Revenue in USD billion and CAGR from 2023 to 2033 |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
| Segments Covered | By product type, By technology, By vehicle type, By dimension, By sales channel, By region |
| Regions Covered | North America; Latin America; Western Europe; Eastern Europe; South Asia and Pacific; East Asia; The Middle East and Africa |
| Key Countries Profiled | The United States of America, Canada, Brazil, Mexico, Germany, The United Kingdom, France, Spain, Italy, India, China, Japan, Malaysia, Singapore, Thailand, South Korea, Australia, New Zealand, South Africa, Israel |
| Key Companies Profiled | Continental AG; Denso Corporation; Nippon Seiki Co., Ltd.; Visteon Corporation; Delphi Automotive LLP; Garmin Ltd.; MicroVision, Inc.; LG Display Co., Ltd.; Hyundai Mobis; KYOCERA Corporation; Harman International; Panasonic Corporation; Robert Bosch GmbH; Valeo; JVCKENWOOD Corporation; Others. |
| Customization | Available Upon Request |
A rise in passenger cars is growing the demand in China.
Suring demand for automobile sector is diving the sales of automotive head-up display.
Booming machine learning technology has necessitated automotive head-up display.
The United States held a CAGR of 16.8% in 2023.
North America region to witness a substantial growth through 2033.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Windshield 5.2. Combine 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Technology 6.1. Augmented Reality 6.2. Conventional 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Vehicle Type 7.1. Midsize 7.2. Luxury 7.3. Sports Utility Vehicle 7.4. Commercial Vehicle 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Dimension 8.1. 2D 8.2. 3D 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 9.1. Original Equipment Manufacturers (OEM) 9.2. Aftermarket 10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 10.1. North America 10.2. Latin America 10.3. Western Europe 10.4. Eastern Europe 10.5. South Asia and Pacific 10.6. East Asia 10.7. Middle East and Africa 11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 17. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 18. Key Countries Market Analysis 19. Market Structure Analysis 20. Competition Analysis 20.1. Continental AG 20.2. Denso Corporation 20.3. Nippon Seiki Co., Ltd. 20.4. Visteon Corporation 20.5. Delphi Automotive LLP 20.6. Garmin Ltd. 20.7. MicroVision, Inc. 20.8. LG Display Co., Ltd. 20.9. Hyundai Mobis 20.10. KYOCERA Corporation 20.11. Harman International 20.12. Panasonic Corporation 20.13. Robert Bosch GmbH 20.14. Valeo 20.15. JVCKENWOOD Corporation 21. Assumptions & Acronyms Used 22. Research Methodology
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Automotive Head-up Display Market
