Automotive Glass Film Market Outlook for 2023 to 2033

Global automotive glass film sales witnessed a 3.9% year-on-year growth in 2022, resulting in a market valuation of USD 4,494.0 million. Over the forecast period, global demand for automotive glass films is predicted to rise at 4.6% CAGR. The global automotive glass film market size is projected to expand from USD 4,677.5 million in 2023 to USD 7,315.7 million by 2033.

Key Market Highlights:

Market to Expand Over 1.6X through 2033

The global automotive glass film market is expected to expand 1.6X through 2033, amid a 1.0% increase in predicted CAGR compared to the historical one. This is attributable to booming automotive industry, rising need for improving vehicles aesthetics & comfort, growing and focus on enhancing passenger & vehicle safety.

Ceramic Films to Retain Dominance While Metalized Films will Thrive Rapidly

As per the latest automotive glass film market analysis, ceramic films segment is anticipated to retain its market dominance during the forecast period. This is due to their durability, adequate UV protection, high clarity, and excellent heat rejection properties. These films are also in high demand since they provide superior protection against heat and UV rays without interfering with GPS and radio reception.

The ceramic films segment is forecast to thrive at 4.4% CAGR, holding around 37.0% market share by 2033. Car owners prioritizing high performance, clarity, and durability will likely invest in ceramic films. Hence, top automotive glass film manufacturers seek to upgrade their ceramic film portfolios for maximum profits.

On the other hand, metalized films are expected to witness a high demand during the forecast period. This is due to their ability to provide best heat rejection and UV protection. The target segment is set to thrive at 5.3% CAGR. Growing popularity of metalized films is expected to play a key role in boosting market revenue.

East Asia Region to Account for around 33% of Global Sales Revenue by 2033

As per the latest report, East Asia will likely retain its dominance over the automotive glass film market during the forecast period. It will likely hold a market share of around 33% by 2033. Growth in East Asia automotive glass film market is driven by factors like,

Presence of world’s leading automotive giants in nations like China and Japan: East Asia is home to several leading automotive manufacturing companies that are constantly increasing their production capacities. As a result, vehicle production and sales in the region are rising rapidly, creating growth prospects for the automotive glass film market.

China is becoming the hotbed for automotive glass film manufacturers in East Asia. This is due to rising vehicle production, which reached 2.14 million in 2021, as per the World Population Review, and presence of leading domestic car manufacturers, known as the traditional “Big Four”, (SAIC Motor, FAW, Dongfeng, and Chang’an)

Growing Popularity of Electric vehicles: Countries like China and Japan are rapidly transitioning towards electric vehicles due to growing environmental concerns and rising fuel prices. This is expected to create high demand for automotive glass films.

Electric vehicles use batteries to power the vehicle and its accessories, including air conditioning systems. Automotive glass films have the ability to reduce the energy consumption of the air conditioner system, thereby extending their energy efficiency and performance.

Aesthetic Customization: Car owners across East Asia are looking for ways to customize the appearance of their vehicles. This is anticipated to fuel demand for automotive glass films. These films come in a wide range of colors and shades, allowing customers to personalize the look of their vehicles.

Attributes Key Insights
Automotive Glass Film Market Size (2022A) USD 4,494.0 million
Estimated Automotive Glass Film Market Size (2023E) USD 4,677.5 million
Projected Automotive Glass Film Market Value (2033F) USD 7,315.7 million
Automotive Glass Film Market Value CAGR (2023 to 2033) 4.6%
Collective Value Share: Top 3 Regions (2023E) 70 to 75%

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Advancements in Film Technology Becoming Prime Focus of Manufacturers

Continuous advancements in film technology, especially the development of advanced ceramic films and other high-performance materials, are expanding the capabilities of automotive glass films. This is expected to foster the automotive glass film market growth through 2033.

Leading automotive glass film companies are focusing on developing advanced automotive glass film products to woo customers. For instance, they are looking to develop automotive glass films that can provide excellent UV protection, improve fuel efficiency of vehicles, and reduce the need for air conditioning.

Overview of the Automotive Glass Films Industry

Automotive films are gaining immense popularity, especially among car enthusiasts who seek to customize and improve safety, comfort, and energy efficiency of their vehicles. This is expected to drive sales in the market and create growth opportunities for manufacturers.

Automotive films effectively minimize the amount of heat entering the cabin from sunlight, contributing to a lower cabin temperature. As a result, they are becoming ideal solutions for customers residing in equatorial and tropical climates that receive an abundance of sunlight, IR radiation and experience high humidity.

Automotive glass film aids in creating a cooler environment inside the vehicle due to their ability to block a significant amount of incoming infrared (IR) radiation. This has led to high demand for the material from car enthusiasts as it reduces the need for excessive air conditioning usage, lowering energy consumption. The energy-saving aspect translates into minimized fuel usage and reduced greenhouse gas emissions. This makes automotive glass films an environmentally friendly choice for consumers and OEMs.

Advancements in nanotechnology have revolutionized the production of glass films. They enable the creation of films with enhanced heat reduction, optical clarity, and tensile strength. A key trend from manufacturers has been incorporating nano-ceramic particles or coatings into the films, significantly improving their ability to block heat while maintaining high visible light transmission levels. These nanotech-infused films offer exceptional heat reduction capabilities without compromising style or visibility.

Another intriguing development in the automotive glass film industry is the integration of intelligent elements. Smart films equipped with sensors and control systems allow them to automatically adjust tint levels in response to changing environmental conditions, such as the intensity of sunlight.

The new innovative technology enables the film to adapt dynamically, providing optimal visibility and temperature management. As a result, occupants experience enhanced comfort and convenience while driving or riding in the vehicle. These new developments are expected to boost the worldwide automotive glass film industry through 2033.

Nikhil Kaitwade
Nikhil Kaitwade

Principal Consultant

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Historical Performance vs. Automotive Glass Film Market Forecast

From 2018 to 2022, the global automotive glass film market expanded at a CAGR of 3.6%. It attained a total valuation of USD 4,494.0 million at the end of 2033. Over the assessment period, global sales of automotive glass films are set to rise at a value CAGR of 4.6%.

Historical CAGR (2018 to 2022) 3.6%
Forecast CAGR (2023 to 2033) 4.6%

The global automotive glass film market exhibited slow growth during the historical period. This was primarily due to the COVID-19 impact that halted growth of the automotive industry and disrupted global supply chains.

In the forecast period, the worldwide automotive glass film market is set to progress at a steady CAGR. This is due to several factors, including,

Rising Production and Sales of Vehicles

With rapid economic growth and rising vehicle ownership, global vehicle production and sales are increasing rapidly. This, in turn, is expected to create growth prospects for the global automotive glass film market.

Growing Focus on Improving Comfort and UV Protection

Rising inclination of car owners towards enhanced comfort and protection from heat & UV rays is acting as a catalyst triggering automotive glass film sales. This is because these films offer effective heat rejection and UV protection, thereby contributing to a more comfortable driving experience.

Increasing Need for Improving Safety and Energy Efficiency of Vehicles

With car owners becoming more conscious of energy efficiency, demand for automotive glass films is expected to rise steadily. These films significantly reduce the need for air conditioning by blocking heat and UV rays from the sun and contribute to energy savings. As a result, they are becoming an ideal means for improving energy efficiency of vehicles.

Automotive glass films also help reduce glare, thereby improving visibility and reducing eye strain. This makes them suitable for enhancing the safety of vehicles and passengers. Growing adoption of automotive safety window film will likely boost the target market.

Surging Awareness of Automotive Glass Film’s Benefits

Automotive glass films offer several benefits, including UV protection, heat reduction, privacy, and enhanced aesthetics. As people across developing regions become more aware of these benefits, sales of automotive glass films are expected to increase significantly.

Burgeoning Demand for Premium and Luxury Vehicles

Increasing demand for premium and luxury vehicles is anticipated to create opportunities for automotive glass film manufacturers. This is because luxury vehicles are often equipped with automotive glass film as a standard or optional feature.

Favorable Government Regulations

Several governments are implementing regulations that require using automotive glass films on certain types of vehicles like school buses. These regulations will uplift demand for automotive glass films during the assessment period.

Expansion of Related Markets

Rapid expansion of related markets like the car window tinting film market and vehicle glass coating industry is expected to create lucrative opportunities for automotive glass film manufacturers. Similarly, the broader availability of window fill installation services and the rise of auto glass privacy tinting sector will bode well for the target market.

Key Automotive Glass Film Market Trends Shaping Growth

Development of Specialized Products

A notable trend in the automotive glass film market is the introduction of specialized products tailored for specific purposes. For instance, several companies are introducing new products specifically for passenger cars, while others are focusing on commercial vehicles. This approach allows companies to target specific market segments and increase their market share.

Leading manufacturers of automotive glass films are introducing new products for specific uses to meet various customer demands. These products may offer features such as enhanced scratch resistance, improved safety in accidents, reduced glare for drivers, and more.

By catering to the specific needs of customers, these manufacturers can effectively serve their target markets and expand their presence in the industry. This strategy is particularly relevant for off-roading vehicles, where robust and scratch-resistant glass films are often required.

By introducing new products tailored for commercial vehicles, companies can meet the unique requirements of these customers and strengthen their market position. This will boost their revenue and foster growth of the automotive glass film market.

Rising Trends of Customizing Vehicles

Automotive glass films are becoming a popular way to modify or customize vehicles and make them stand out from the crowd. Thanks to availability of a wide range of films in different tints, shades, and patterns, car owners can choose any specific type to suit their taste.

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Key Challenges for the Automotive Glass Film Market

Regulatory Constraints

Several countries have restrictions for limiting the usage of dark and reflective automotive glass films. This is limiting the expansion of the market.

Expensive Nature of High-quality Automotive Glass Films

High-quality automotive glass films like ceramic films are quite expensive. This cost factor may reduce the adoption of these films and impede for market growth.

Country-wise Insights

The table below highlights key countries’ automotive glass film revenue. China, Japan, and the United States are forecast to remain the prominent markets for automotive glass film manufacturers, with expected valuations of USD 1,939.2 million, USD 322.9 million, and USD 1,132.6 million, respectively, in 2033.

Countries Market Value (2033)
United States USD 1,132.6 million
Germany USD 285.4 million
United Kingdom USD 245.8 million
China USD 1,939.2 million
Japan USD 322.9 million
South Korea USD 140.1 million

Below table shows the estimated automotive glass film market growth rates of top countries. South Korea, Japan, and China are set to experience higher CAGRs of 5.5%, 4.9%, and 4.3%, respectively, through 2033.

Countries Projected Automotive Glass Film Market CAGR (2023 to 2033)
United States 3.4%
Germany 2.9%
United Kingdom 3.3%
China 4.3%
Japan 4.9%
South Korea 5.5%

Rising Demand for Luxury Vehicles Boosting the United States Market

The United States automotive glass film market size is forecast to reach USD 1,132.6 million by 2033. Over the assessment period, demand for automotive glass films in the country is projected to rise at 3.4% CAGR.

Several factors are anticipated to boost the United States automotive glass film industry. These include high automotive production, rising need for enhanced vehicle aesthetics and comfort, growing demand for luxury vehicles, and expansion of the automotive window film market.

Car owners' rising focus on improving vehicle aesthetics and comfort is a key factor driving automotive glass film demand in the United States. Automotive glass films improve driver comfort by reducing glare and heat inside vehicles. They also offer several aesthetic benefits, including a more stylish and darker vehicle appearance.

Surging popularity of luxury vehicles is anticipated to bolster sales of automotive glass films in the country. This is because luxury vehicles are often equipped with automotive glass film as a standard or an optional feature.

Booming Automotive Industry Triggering Sales in China

China automotive glass film market is expected to thrive at a CAGR of 4.3% during the forecast period. By 2033, automotive glass film sales revenue in China is set to total USD 1,939.2 million.

Several factors contribute to the positive outlook for the Chinese automotive glass industry. These include booming automotive industry, favorable government support, surging popularity of colored automotive films, and rising awareness of the benefits of automotive films.

China is the leading automotive market globally. The demand for automotive glass films is expected to rise significantly with rising vehicle production and sales. Increasing awareness of the benefits of automotive glass films, such as heat reduction, UV protection, and enhanced privacy, will likely drive sales in China.

Growing concerns for energy efficiency and environmental sustainability will encourage adoption of automotive glass films. This is because these films can reduce the need for excessive air conditioning and lower carbon emissions.

China government's initiatives to promote energy-saving and emission reduction in the automotive sector will further improve the country’s automotive glass film market share. Implementing regulations and standards related to vehicle safety and environmental protection encourages using automotive glass films that comply with these requirements.

Need for Improving Energy Efficiency Driving Demand in the United Kingdom

The United Kingdom automotive glass film market value is predicted to total USD 245.8 million by 2033. It is poised to exhibit a CAGR of 3.3% during the forecast period. This is attributable to increasing number of vehicle registrations and rising need to improve the energy efficiency of vehicles.

Growing need for improving vehicle’s energy efficiency is prompting car owners across the United States to install window films. This is because these films reduce the need for air conditioning by blocking heat from the sun, thereby contributing to energy savings.

Increasing popularity of electric vehicles is predicted to fuel automotive glass film sales in the United Kingdom. As the United Kingdom automotive industry transitions to electric vehicles, the importance of automotive glass films will increase rapidly, contributing to market growth.

Rising Awareness about Benefits of Automotive Films Driving Demand in Korea

As per the latest automotive glass film market analysis, South Korea is expected to emerge as a highly lucrative market for automotive glass films during the forecast period. This is due to rising demand for electric vehicles and SUVs and growing awareness about the benefits of automotive glass films.

South Korea automotive glass film market is forecast to register a CAGR of 5.5% during the assessment period. It will likely attain a valuation of USD 140.1 million by 2033.

Consumers across Korea are becoming aware of the benefits of automotive glass films, including their ability to reduce glare and heat, enhance privacy, and improve fuel efficiency. This is expected to drive demand for automotive glass films in the country through 2033.

Surging demand for premium vehicles and strong manufacturing capabilities are also improving South Korea automotive glass film market share. Subsequently, rising export of automotive glass films is expected to boost revenue in Korea.

South Korea is home to leading automotive glass film manufacturers like Hanwha L&C Llumar. These companies have a good reputation for producing high-quality automotive films and are constantly innovating to develop novel solutions. This will boost the target market.

Technological Advancements in Automotive Glass Films to Boost Germany

Germany automotive glass film market is anticipated to expand at a CAGR of 2.9% over the forecast period. Sales revenue in the country is projected to reach USD 285.4 million by 2033. The outlook for the automotive glass film market in Germany is positive, with several factors contributing to its growth potential.

Firstly, Germany is known for its robust automotive industry with a high vehicle demand. This creates a significant market for automotive glass films as vehicle owners seek to enhance their functionality, comfort, and aesthetics.

Secondly, German consumers are growing aware of the benefits of automotive glass films. Car owners in the country are driving sales of these films due to their advantages, such as heat reduction, UV protection, glare reduction, and enhanced privacy.

Technological advancements, such as the development of nanotechnology-infused films and smart films with automatic tint adjustment, are expected to drive innovation. It is anticipated to attract consumers looking for advanced features and functionalities. This will further boost Germany market.

Overall, the German automotive glass film market is poised to grow strongly. This is due to the strong automotive industry, increasing consumer awareness, government support for sustainability, and technological advancements.

As the demand for automotive glass films continues to rise, manufacturers and suppliers in Germany have significant opportunities to expand their market presence and cater to the evolving needs of vehicle owners. Hence, it will remain a dominant market across Europe.

Category-wise Insights

The below section predicts the ceramic films segment to hold a prominent share in terms of film type. It is poised to exhibit a CAGR of 4.4% between 2023 and 2033. Based on application, the windshield segment is set to dominate the automotive glass film market. It will likely progress at 4.4% CAGR during the forecast period.

Ability to Provide Superior Protection Driving Demand for Ceramic Films

Top Segment (Film Type) Ceramic Films
Value CAGR (2023 to 2033) 4.4

Based on film type, the ceramics film segment is expected to account for around 37% of market value share during the forecast period. It is projected to attain a valuation of USD 2,703.0 million by 2033. Ceramic automotive glass film sales will likely thrive at 4.4% CAGR through 2033.

Ceramic films are witnessing high demand due to their ability to provide excellent protection from heat and UV rays. These automotive glass films offer high heat rejection without needing darker shades. They are also preferred for their durability and negligible interference with GPS and radio reception.

Growing focus on improving performance and aesthetics of vehicles is expected to drive demand for ceramic films during the forecast period. Subsequently, car owners' rising inclination towards improving their vehicles' safety will likely boost ceramic film sales.

Ceramic window films can hold shattered glass together during collisions, reducing the risk of injury to occupants. This makes them ideal for improving safety of passengers and vehicles.

Windshield Application to Generate Significant Revenue in the Market

Top Segment (Application) Windshield
Predicted Value (2033) 4.4% CAGR

Based on application, the windshield segment is expected to hold around 30% market value share by 2033. It is poised to exhibit a CAGR of 4.4% during the forecast period, obtaining a valuation of USD 2,268.1 million by 2033.

Automotive glass films or windshield tints are increasingly applied to the windshields of vehicles for functional and aesthetic purposes. These films can help reject a portion of solar heat, making the vehicle interior more comfortable and reducing the need for excessive air conditioning.

Windshield film solutions reduce glare from the sun and headlights of other vehicles, driving its sales among consumers seeking a comfortable driving experience. Its benefits are equally applicable for both, daytime and night-time. This is expected to drive its popularity among commercial truckers and long-haulers since they often embark on extended journeys during the night. Enhanced safety is another key feature driving its renown in this consumer segment. It is also highly preferred for its ability to improve privacy by limiting the ingress of external light.

Car enthusiasts are increasingly applying windshield films like ceramic ones in their vehicles for their multiple advantages, including enhanced safety. This is likely to boost sales of automotive glass films during the forecast period.

Rising demand for windshields with advanced safety features like head-up display (HUD) and ADAS is another key factor that will boost the target segment. This is because automotive glass films can be used to enhance the performance of these features.

Competitive Landscape

Top manufacturers of automotive glass films are focusing on introducing novel solutions with enhanced features. They are also adopting strategies like acquisitions, mergers, partnerships, alliances, facility expansions, etc., to strengthen their market positions.

Recent Automotive Glass Film Market Developments:

  • In February 2023, Eastman acquired Dalian Ai-Red Technology. This acquisition showcases Eastman's dedication to fostering growth in the Performance Films sector and the markets for paint protection and window films. It reinforces the company's commitment to delivering consistent and exceptional value as a specialty materials company.
  • In October 2021, Eastman completed acquisition of the business of Matrix Films. The successful finalization of this acquisition represents Eastman's ongoing dedication to establishing itself as a prominent innovator and trusted service provider for professional installers in the paint protection and window film industry.
  • In March 2023, HPO and Eastman announced launch of High Energy Visible Light Filtering Film in the Transportation Space. The aim of this collaboration between Eastman, HPO, and Frontier was to develop a solution that offers HEVL protection to a wide range of individuals globally. After years of testing and refining the chemistry, the launch of LLumar® ATR BLB and LLumar® AIR BLB and window films in China in February 2023 marks a significant milestone in achieving this goal.
  • In January 2021, Eastman Chemical Company exhibited its new Saflex Advanced Interlayers for automotive laminated glass.

Scope of Report

Attribute Details
Estimated Market Value (2023) USD 4,677.5 million
Projected Market Value (2033) USD 7,315.7 million
Anticipated Growth Rate (2023 to 2033) 4.6% CAGR
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis USD Million for Value and Units for Volume
Key Regions Covered North America; Latin America; Western Europe; Eastern Europe; East Asia; South Asia and Pacific; and Middle East & Africa.
Key Countries Covered United States of America, Canada, Mexico, Brazil, Argentina, Germany, Italy, France, United Kingdom, Spain, BENELUX, NORDICS, Poland, Hungary, Romania, Czech Republic, China, Japan, South Korea, India, ASEAN, Australia , New Zealand, KSA, United Arab Emirates, Turkiye and Israel.
Key Segments Covered Film Type, Application and Region
Key Companies Profiled 3M; Eastman Chemical Company; Xpel Inc.; Johnson Window Films; Garware Suncontrol; American Standard Window Film; Decorative Films LLC; Protint Window Tinting; Huper Optik USA; Geoshield Window Films; Armolan Window Films; Global Window Films
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Automotive Glass Film Market Segmentation

Automotive Glass Film Market by Film Type:

  • Dyed Films
    • Solar Control Films
    • Decorative Films
    • Antiglare Films
    • Others
  • Metalized Films
    • Solar Control Films
    • Safety and Security Films
    • Decorative Films
    • Antiglare Films
    • Others
  • Ceramic Films
    • Solar Control Films
    • Safety and Security Films
    • Decorative Films
    • Others
  • Nano-Ceramic Films
    • Solar Control Films
    • Safety and Security Films
    • Decorative Films
    • Others
  • Others

Automotive Glass Film Market by Application:

  • Windshield
  • Back Glass (Safety Window)
  • Door Glass (Side Window)
  • Quarter Glass
  • Vent Glass
  • Moon/Sun Roof

Automotive Glass Film Market by Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • East Asia
  • South Asia and Pacific
  • Middle East & Africa

Frequently Asked Questions

How big is the automotive glass film market?

The global automotive glass film market is set to reach USD 4,677.5 million in 2023.

What is the demand outlook for the automotive glass film market?

Demand for automotive glass films is expected to increase at 4.6% through 2033.

What is the predicted size of the automotive glass film market?

The global automotive glass film market size is set to reach USD 7,315.7 million by 2033.

What is the best brand of automotive window tint?

3M, Huper Optik, and Llumer are top automotive window tint brands.

Which car film is best?

With an estimated market share of around 37%, ceramic films segment is set to lead the market.

Which are the key window film companies?

3M, Eastman Chemical Company, Saint Gobain, SA and others are key companies.

Table of Content
	1. Executive Summary
	2. Market Overview
	3. Key Market Trends
	4. Key Success Factors
	5. Global Market Demand Analysis 2018 to 2022 and Forecast, 2023 to 2033
	6. Global Market - Pricing Analysis
	7. Global Market Demand (in Value or Size in USD Million) Analysis 2018 to 2022 and Forecast
	8. Market Background
	9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Film Type
		9.1. Dyed Films
		9.2. Metalized Films
		9.3. Ceramic Films
		9.4. Nano-Ceramic Films
		9.5. Others
	10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application
		10.1. Windshield
		10.2. Back Glass (Safety Window)
		10.3. Door Glass (Side Window)
		10.4. Quarter Glass
		10.5. Vent Glass
		10.6. Moon/Sun Roof
	11. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
		11.1. North America
		11.2. Latin America
		11.3. Western Europe
		11.4. Eastern Europe
		11.5. South Asia and Pacific
		11.6. East Asia
		11.7. Middle East and Africa (MEA)
	12. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033
	13. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033
	14. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033
	15. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033
	16. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033
	17. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033
	18. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033
	19. Country-wise Market Analysis
	20. Market Structure Analysis
	21. Competition Analysis
		21.1. 3M
		21.2. Eastman Chemical Company
		21.3. Saint-Gobain S.A.
		21.4. Avery Dennison Corporation
		21.5. Llumar Window Film
		21.6. Hanita Coatings
		21.7. Johnson Window Films
		21.8. Madico, Inc.
		21.9. SunTek Films
		21.10. Hüper Optik USA
		21.11. Geoshield Window Film
		21.12. Xpel, Inc.
		21.13. Armolan Window Films
		21.14. Global Window Films
		21.15. Garware Suncontrol
		21.16. American Standard Window Film
		21.17. Decorative Films, LLC
		21.18. Vista Window Films
		21.19. Protint Window
	22. Assumptions and Acronyms Used
	23. Research Methodology
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