[256 Pages Report] The global automation testing market is expected to register a CAGR of 14.3% by garnering a market value of USD 93.6 Billion by the end of 2032.
The COVID-19 pandemic affected the automation testing market in the initial quarter of the lockdown. On the other hand, the quick digitalization of end-user sectors created an urgent need for automation testing owing to most companies depending on mobile applications. Moreover, the changing nature of work models is contributing to the growth of the market.
The increasing development of mobile applications that cater to a wide range of end-user sectors dealing with hospitality, customer service, or technology is driving the growth of the automation testing market.
The use of automation testing is not only limited to large or medium-scale enterprises but also has extended to small-scale enterprises. Lower rates of data packs along with easy affordability and convenience of using automation testing are shaping the market.
| Attributes | Details |
|---|---|
| Automation Testing Market CAGR (2022 to 2032) | 14.3% |
| Automation Testing Market (2022) | USD 24.7 Billion |
| Automation Testing Market (2032) | USD 93.6 Billion |
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The technological sector in the Asia Pacific region is booming. Countries like China, Japan, Australia, and India are the largest contributors to the demand for automation testing. Not are technological sectors maximizing the use of artificial intelligence or machine learning but also government authorities are supporting the growth of the same by launching initiatives.
Future Market Insights states that China is expected to register a CAGR of 14% for the automation testing market. this is owing to the increasing adoption of internet of things (IoT) devices along with the usage of artificial intelligence, especially in mobile applications.
India is undergoing a digital transformation which has increased the dependency on automation testing in the region. All these factors are making the Asia Pacific a lucrative region for the growth of the automation testing market.
The increasing penetration of smartphones along with the establishment of 5G services in certain geographical locations has made automation testing services easy. In addition, most end-user sectors that range from food and beverages to automotive are largely relying on the internet and web-based applications that make tasks easier and more agile.
The changing nature of end-user sectors and digitization of the same is helping industries to adapt to web-based software that helps in managing workload. In addition, mobile applications have opened doors of opportunities for testing automation in more ways than one.
The development of mobile applications is supporting treatment and refusal of automation testing owing to its ability to minimize the time during testing. With digital transformation being at the forefront of transformation, the use of automation testing is expected to grow in the upcoming years.
The rise in the adoption of artificial intelligence and machine learning in automation testing is an essential factor that is expected to accelerate market growth.
Factors such as the growth in the demand for automation of the testing process and solutions for seamless customer experience and rising usage of AI-enabled cutting-edge technologies for software testing environments are expected to propel the market growth during the forecast period.
The major factor that is expected to propel the growth of the Automation Testing Market during the forecast period includes the rapid adoption of advanced technologies.
Other major factors such as the growth in the demand for automation of the testing process and solutions for seamless customer experience and rising usage of AI-enabled cutting-edge technologies for software testing environments are expected to propel the market growth over the analysis period.
In addition, the integration of machine learning and artificial intelligence in the cloud-based automation testing tools is easing tool usage significantly which is also set to assist the market growth.
Stringent government rules and regulations are expected to hinder the growth of the Automation Testing Market during the forecast period. Moreover, the increasing complexity of implementing the transition from manual to automated testing is likely to hinder the growth of the market in the forthcoming years.
The market’s growth is further restricted by the high demand for specialized testers with the desired testing skills for test automation. While using the software, several bugs are detected. Hence, the user needs to debug the whole process before starting the operations. This procedure is lengthy. Furthermore, the automation test software needs to be operated by skilled personnel with proper training. Hence, the demand for such software is expected to be low in developing regions significantly.
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Increasing adoption of mobile and web-based applications is one of the key trends that is expected to boost the market growth during the analysis period. Smartphones and the use of the internet have become indispensable components of daily life. One of the most rapidly increasing categories in the mobile and web business is software applications.
The affordability of smartphones, availability of numerous web-based applications, lower data prices, and more end-user spending power contribute to this growth of the market.
End-users download programs depending on treatment and refusal, two factors that are closely related to application performance. Furthermore, compared to other applications, the development phase and life cycle of mobile applications are quicker.
As a result, automation testing on mobile applications plays a significant part in developing the life cycle of mobile apps. Companies may enhance testing productivity, improve regression test cases, and minimize time by automating mobile application testing.
The Automation Testing Market can be segmented on the basis of Component, Endpoint Interface, Organization Size, Vertical, and region. On the basis of the Component, the market can be segmented into the following: Testing Type, and Services.
By Component, the Testing Type is further sub-segmented into the following: Static Testing, and Dynamic Testing. The Testing Type of the Automation Testing Market is expected to grow at the highest CAGR of 13.9% during the forecast period.
On the other hand, the Services Type is further sub-segmented into the following: Advisory and Consulting, Planning and Development, Support and Maintenance, Documentation and Training, Implementation, Managed Services, and Others. By Service, the Implementation services segment to dominate the market during the forecast period, owing to its capability of facilitating the integration of automation into the existing software testing infrastructure.
According to FMI, on the basis of Endpoint Interface, the market can be segmented into the following: Mobile, Web, Desktop, and Embedded Software. By Organization Size, the market is segmented into the following: Small and Medium-Sized Enterprises, and Large Enterprises.
By Organization Size, the Large Enterprises segment is to have a higher growth during the forecast period, as Automation testing services are required for enterprises to establish the smooth functioning of their business operations. These automation services are also useful to reduce operational costs and enhance customer satisfaction.
On the basis of Vertical, the market can be segmented into the following: Banking, Financial Services, and Insurance, Automotive, Defense and Aerospace, Healthcare and Lifesciences, Retail, Telecom and IT, Manufacturing, Logistics and Transportation, Energy and Utilities, Media and Entertainment, and Other Verticals.
Based on Vertical, the Banking, Financial Services, and Insurance (BFSI) sector holds a significant share and is expected to reach a CAGR of 14.2%. The adoption of digitalization in the BFSI sector is creating an important demand for automation testing of application software. However, the retail sector is set to witness the highest growth rate owing to the growing penetration of e-commerce.
The global automation testing market is divided into North America, Latin America, Europe, Asia Pacific, the Middle East, and Africa based on geography. The Asia Pacific is the most promising region as it has major economies, such as Australia, Japan, Singapore, China, New Zealand, and Hong Kong, which offer significant growth opportunities for automation testing vendors.
The region is expected to grow at the highest rate during the forecast period. This region comprises major economies like India, and China which have a very large customer base. Further, governments are taking initiatives for the rapid adoption of new technologies like AI and ML, automation, IoT, mobile and web-based applications, cloud-based services, and other technologies.
Sales of automation testing equipment in the USA are projected to reach a valuation of USD 32.5 Billion by 2032, expanding at a CAGR of 14.2%. China is expected to reach a market size of USD 5.4 Billion in 2032, representing a CAGR of 14.0%, over the forecast period. Japan and the UK are expected to reach the same market size of USD 4.7 Billion and USD 4.6 Billion in 2032, representing growth forecasts of 13.4% and 13.8% respectively, throughout the forecast period. South Korea, on the other hand, is expected to reach a market size of USD 3.4 Billion in 2032, representing a CAGR of 13.1% during the forecast period.
IBM Corporation, Micro Focus International plc., Capgemini SE, Tricentis USA Corp, SmartBear Software Inc., Parasoft Corporation, Cigniti Technologies Limited, Keysight Technologies Inc., Invensis Technologies Pvt Ltd., Sauce Labs Inc., among others are the top companies in the global automation testing market.
With a sizable automation testing market share, these main firms are concentrating on growing their consumer base in new countries. These businesses are making use of strategic collaboration initiatives to grow their market share and profits.
Mid-size and smaller businesses, on the other hand, are expanding their market presence by gaining new contracts and entering new markets, thanks to technical developments and product innovations.
As of 2021, the market for Automation Testing was valued at USD 20.7 Billion, as per FMI
By 2022 end, the automation testing will likely close at a value of USD 24.7 Billion
From 2015 to 2021, automation testing demand expanded at a CAGR of 23.8%
From 2022 to 2032, Automation Testing sales are expected to flourish at a CAGR of 14.3%
By 2032, the market value of automation testing is expected to reach USD 93.6 Billion.
From 2022 to 2032, automation testing demand in the US is expected to surge at a CAGR of 14.3%
By component, the Testing Type constitutes the bulk of market share with a CAGR of 13.9%.
By vertical, the Banking, Finance, Services and Insurance (BFSI) category is expected to dominate the market with a CAGR of 14.2%.
| Estimated Size, 2025 | USD 19833.8 million |
|---|---|
| Projected Size, 2035 | USD 52864.2 million |
| Value-based CAGR (2025 to 2035) | 10.3% |
| Market Size - 2023 | USD 12,608.8 million |
|---|---|
| Market Size - 2033 | USD 24,648.8 million |
| Market CAGR (2023 to 2033) | 6.9% |
| Market Size (2023) | USD 2.1 billion |
|---|---|
| Market Size (2033) | USD 5.5 billion |
| Market CAGR (2022 to 2032) | 10.1% |
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Automation Testing Market
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