Automated Breast Ultrasound Systems Market Outlook

The automated breast ultrasound systems market is estimated to capture a valuation of US$ 1.95 billion in 2023 and is projected to reach US$ 7.23 billion by 2033. The market is estimated to secure a CAGR of 14% by 2033.

Attribute Details
Market CAGR (2023 to 2033) 14%
Market Valuation (2023) US$ 1.95 billion
Market Valuation (2033) US$ 7.23 billion

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How is the Launch of Novel Technologies Affecting ABUS Market?

The rising necessity of accurate diagnosis of breast lesions, especially during the early stages of cancer, and the lack of skilled radiologists to operate the conventional ultrasound system is promoting major manufacturing companies towards developing modern, precise, and automated diagnosis systems.

Implementing high-frequency sound waves to map the entire breast and create 3D monochromatic images of tissues and breast structures has fueled the market demand. The surging incidence of breast cancer is also attributed to an increasing preference towards a sedentary lifestyle and obesity.

According to World Health Organization, more than 50% of women in Latin America are suffering from obesity. Several leading organizations invest in research and development to offer novel technologies for timely diagnosis.

For instance, GE Healthcare launched a new automated breast ultrasound system named "Invenia" in the United States in October 2018. The system's main function is to identify the presence of mammographically occult cancer, especially in women with dense tissues.

Integrating an automated breast ultrasound system with other digital cancer screening operations and procedures yields a more accurate prognosis and promotes ABUS's rapid adoption in diagnostics laboratories.

According to a report by the National Library of Medicine, integrating mammography with an automated breast ultrasound system increased the system's sensitivity to 99.1%. The combination drastically improves the cancer detection rate among dense-breasted women and reduces the interpretation time.

Studies highlighting the benefits of automated breast ultrasound systems create attractive opportunities for the market in the coming years.

What are the Major Challenges Hindering the Automated Breast Ultrasound Systems Market?

A radiologist with expertise in ABUS is required to correctly interpret the volumetric 3D images and identify the region of the breast lesion. The lack of skilled radiologists and the increased cost of standardized training hamper the market growth.

Lack of awareness in emerging economies regarding breast cancer and underdeveloped healthcare infrastructure in underdeveloped countries are also hindering the market growth.

According to Winship Cancer Institute, breast ultrasound is more susceptible to producing false positives than mammography. The breast ultrasound system is also not equipped to indicate whether the tumor is benign or cancerous. The inability to display calcification among women above 45 years is a major concern among the market players.

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Health and Medical Microalgae Market, 2018 to 2022 Historical Sales, Compared to 2023 to 2033 Future Outlook

As per Future Market Insights (FMI), the global market captured a valuation of US$ 1.01 billion in 2018 and US$ 1.71 billion in 2022.

According to the report by Future Market Insights, the demand for automated breast ultrasound systems [ABUS] has been increasing significantly with the rising prevalence of breast cancer across the globe. According to a report published by the American Society of Clinical Oncology, In India, 162,468 new breast cancer cases were reported in 2018. Also, breast cancer accounted for 11% of all cancer deaths in India, according to the study.

Major progress has been witnessed with the 3D automated breast ultrasound systems, especially when complemented with full-field digital screening mammography (FFDSM), owing to relatively higher accuracy in invasive breast cancer diagnosis and faster recall features.

A slight drop in demand was observed in the initial half of 2020, attributed to the imposition of stringent lockdowns amid the COVID-19 pandemic. The pandemic compelled doctors to limit breast ultrasound procedures to urgent and critical patients only.

The steps were taken to break the transmission chain of the virus. The skilled professionals were allocated towards tending the COVID patients, thus restricting the market demand. However, strong recovery is underway as breast cancer cases are surging globally.

In the future, the market is poised to grow significantly, as the majority of diagnostics centers are switching towards automated breast ultrasound systems from radiology and MRI techniques. India and the United Kingdom are likely to yield highly opportunistic prospects, contributing towards the market's overall expansion.

Category-wise Insights

Which End User Exhibit Higher Application of Automated Breast Ultrasound Systems?

Hospitals and related services are anticipated to generate higher demand throughout the forecast period. A growing pool of patients and faster accessibility of medical tools and equipment, and the presence of skilled personnel is estimated to elevate the demand in Hospitals.

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Country-wise Analysis

How is the Automated Breast Ultrasound Systems Market expanding in the United States?

The market in the United States is anticipated to grow exponentially during the forecast period due to the growing prevalence of breast cancer across the country.

According to the American Society of Cancer, in 2021, nearly 281,550 new breast cancer cases were detected in women, with 43,600 dying of breast cancer.

The rising incidence of breast cancer is estimated to fuel the demand for advanced breast imaging technologies and promote effective treatments. Increasing government campaigns to spread awareness and educate women about breast cancer and the importance of screening is estimated to boost the ABUS market in the United States.

Awareness initiatives undertaken by various foundations in the United States include National Breast Cancer Awareness (NBCA) month by the American Society of Cancer, awareness campaigns run by the National Breast Cancer Foundation, and the Susan Komen Foundation. These positively influence the demand for automated breast ultrasound systems to screen breast cancer in dense breast tissue.

Why is the United Kingdom expected to be a Highly Lucrative Market?

Presence of developed healthcare infrastructure and increased consumer spending on healthcare is a key automated breast ultrasound systems market in the United Kingdom. According to Cancer Research United Kingdom, in 2017, approximately 54,700 new breast cancer cases were detected in women. Growing instances of cancer is estimated to boost the demand for advanced non-invasive breast imaging technologies.

Increasing mortality rates due to breast cancer is estimated to fuel the demand for developing modern cancer screening technology. The rising prevalence of obesity and growing alcohol abuse propels breast cancer cases, accelerating product demand. With ABUS's improved efficiency and effectiveness in mammography systems, steady market growth is expected during the forecast period.

Why is the Demand for Automated Breast Ultrasound Systems Market Surging In Germany?

According to the German Center for Cancer Registry Data, breast cancer is the most common form of cancer in Germany, with approximately 67,000 new cases of breast cancer observed in women in 2017.

The presence of market leaders like Siemens and modern healthcare systems boost the ABUS market in Germany during the forecast period. High per capita income and increased awareness regarding breast cancer screening positively influence the demand for automated breast ultrasound systems.

Market players are working towards optimizing the automated breast ultrasound market in compliance with Germany's strict government regulations and policies.

How Lucrative is the Opportunity in Saudi Arabia?

Rapid urbanization and the increasing spending power of consumers in Saudi Arabia offer novel market growth opportunities. Establishing state-of-the-art cancer diagnostics centers like King Abdullah Medical City-Oncology Center is estimated to positively influence the demand for the automated breast ultrasound system market.

Increasing government and private funding and favorable insurance policies are estimated to boost ABUS market sales. According to Global Cancer Observatory, breast cancer comprised nearly 14.2% of total new cancer incidences in Saudi Arabia in 2020.

The increasing prevalence of breast cancer is estimated to promote the research and development of ABUS technology, providing further momentum to market growth.

What Is Driving Adoption Of Cancer Diagnostics In India?

Market growth in India is expected to happen at a faster rate. Breast Cancer India has reported that in 2018, about 27.7% of all new cancer cases diagnosed in women were breast cancers.

The rising population and increasing per capita income are estimated to provide a favorable climate for the automated breast ultrasound systems market. The report also states that in 2018, India had the second higher breast cancer mortality rate, with 87,090 women losing their lives to breast cancer.

These numbers indicate huge market penetration potential in India. Growing government initiatives to spread awareness regarding breast cancer among women and campaigns to reduce the mortality rate are estimated to be key factors driving growth in the market.

Automated Breast Ultrasound Systems - Competitive Landscape

Key market players in the automated breast ultrasound system market are focusing on installing ABUS in hospitals and diagnostics centers to expand their global footprint. They are also working towards developing the accuracy of automated breast ultrasound systems for faster cancer screening assessment and getting government approval for their products.

Key players are investing heavily in research and development activities to develop essential and improved products. These players are adopting various market methodologies such as mergers, acquisitions, product launches, collaborations, and partnerships. They are distributing their products with local and international suppliers to reach relevant audiences to increase sales volume.

Other Essential Players in the Global Market are:

  • GE Healthcare
  • Hitachi Ltd
  • SonoCine Inc
  • Philips Healthcare
  • Siemens Healthineers
  • Supersonic Imagine
  • Toshiba Corporation
  • QT Ultrasound LLC
  • Adaltis S.r.l.
  • Volpara Health Technologies
  • Delphinus Medical Technologies, Inc
  • General Electric Company
  • Hologic, Inc
  • Telemed Systems, Inc

Recent Developments in the Global Market are:

  • Hitachi being the global leader in smart life & eco-friendly systems launched its latest automated breast ultrasound system “SOFIA” capable of scanning and acquiring images of the complete breast.
  • Koninklijke launched Philips EPIQ and Affiniti ultrasound systems as a part of its automated breast ultrasound system product range. Philips EPIQ is laced with an integrated eL18-4 transducer and employs anatomical intelligence for accurate imaging of the breast with high tissue density.
  • Siemens Healthineers AG introduced a new automated breast ultrasound system “ACUSON S2000 ABVS” as a part of its imaging, diagnostics segment with a 3D imaging feature required to find the lesions in fatty and dense breast tissue.

Automated breast ultrasound system named “AWBUS” made by SonoCiné is capable of providing repeated scans of the whole breast with the same consistency and accuracy necessary for the accurate detection of cancer.

Scope of Report

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis US$ billion for Value
Key Countries Covered United States, United Kingdom, Japan, India, China, Australia, Germany
Key Segments Covered End Use Application, Region
Key Companies Profiled GE Healthcare; Hitachi Ltd; SonoCine Inc; Philips Healthcare; Siemens Healthineers; Supersonic Imagine; Toshiba Corporation; QT Ultrasound LLC; Adaltis S.r.l.; Volpara Health Technologies; Delphinus Medical Technologies, Inc; General Electric Company; Hologic, Inc; Telemed Systems, Inc
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Automated Breast Ultrasound Systems Market by Category

By End User:

  • Hospitals
  • Diagnostic Imaging Laboratories

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

Frequently Asked Questions

What is the Automated Breast Ultrasound Systems Market Size in 2023?

The market is valued at US$ 1.9 billion in 2023.

Which are the key Market players?

GE Healthcare, Hitachi Ltd., and SonoCine Inc. are key market players.

What will the market size be in 2033?

The market will reach US$ 7.2 billion by 2033.

What drives the market growth?

Rising incidence of breast cancer will drive the market prospects.

Which is the key segment by end user?

Hospitals segment is likely to remain preferred through 2033.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product, 2023 to 2033

        5.3.1. Automated Breast Ultrasound System

        5.3.2. Automated Breast Volume Scanner

    5.4. Y-o-Y Growth Trend Analysis By Product, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Product, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End User

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By End User, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By End User, 2023 to 2033

        6.3.1. Healthcare Providers

        6.3.2. Diagnostic Imaging Centres

    6.4. Y-o-Y Growth Trend Analysis By End User, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By End User, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022

    7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Europe

        7.3.4. Asia Pacific

        7.3.5. MEA

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        8.2.1. By Country

            8.2.1.1. The USA

            8.2.1.2. Canada

        8.2.2. By Product

        8.2.3. By End User

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Product

        8.3.3. By End User

    8.4. Key Takeaways

9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Product

        9.2.3. By End User

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Product

        9.3.3. By End User

    9.4. Key Takeaways

10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. United Kingdom

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Europe

        10.2.2. By Product

        10.2.3. By End User

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product

        10.3.3. By End User

    10.4. Key Takeaways

11. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. China

            11.2.1.2. Japan

            11.2.1.3. South Korea

            11.2.1.4. Singapore

            11.2.1.5. Thailand

            11.2.1.6. Indonesia

            11.2.1.7. Australia

            11.2.1.8. New Zealand

            11.2.1.9. Rest of Asia Pacific

        11.2.2. By Product

        11.2.3. By End User

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product

        11.3.3. By End User

    11.4. Key Takeaways

12. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. GCC Countries

            12.2.1.2. South Africa

            12.2.1.3. Israel

            12.2.1.4. Rest of MEA

        12.2.2. By Product

        12.2.3. By End User

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product

        12.3.3. By End User

    12.4. Key Takeaways

13. Key Countries Market Analysis

    13.1. USA

        13.1.1. Pricing Analysis

        13.1.2. Market Share Analysis, 2022

            13.1.2.1. By Product

            13.1.2.2. By End User

    13.2. Canada

        13.2.1. Pricing Analysis

        13.2.2. Market Share Analysis, 2022

            13.2.2.1. By Product

            13.2.2.2. By End User

    13.3. Brazil

        13.3.1. Pricing Analysis

        13.3.2. Market Share Analysis, 2022

            13.3.2.1. By Product

            13.3.2.2. By End User

    13.4. Mexico

        13.4.1. Pricing Analysis

        13.4.2. Market Share Analysis, 2022

            13.4.2.1. By Product

            13.4.2.2. By End User

    13.5. Germany

        13.5.1. Pricing Analysis

        13.5.2. Market Share Analysis, 2022

            13.5.2.1. By Product

            13.5.2.2. By End User

    13.6. United Kingdom

        13.6.1. Pricing Analysis

        13.6.2. Market Share Analysis, 2022

            13.6.2.1. By Product

            13.6.2.2. By End User

    13.7. France

        13.7.1. Pricing Analysis

        13.7.2. Market Share Analysis, 2022

            13.7.2.1. By Product

            13.7.2.2. By End User

    13.8. Spain

        13.8.1. Pricing Analysis

        13.8.2. Market Share Analysis, 2022

            13.8.2.1. By Product

            13.8.2.2. By End User

    13.9. Italy

        13.9.1. Pricing Analysis

        13.9.2. Market Share Analysis, 2022

            13.9.2.1. By Product

            13.9.2.2. By End User

    13.10. China

        13.10.1. Pricing Analysis

        13.10.2. Market Share Analysis, 2022

            13.10.2.1. By Product

            13.10.2.2. By End User

    13.11. Japan

        13.11.1. Pricing Analysis

        13.11.2. Market Share Analysis, 2022

            13.11.2.1. By Product

            13.11.2.2. By End User

    13.12. South Korea

        13.12.1. Pricing Analysis

        13.12.2. Market Share Analysis, 2022

            13.12.2.1. By Product

            13.12.2.2. By End User

    13.13. Singapore

        13.13.1. Pricing Analysis

        13.13.2. Market Share Analysis, 2022

            13.13.2.1. By Product

            13.13.2.2. By End User

    13.14. Thailand

        13.14.1. Pricing Analysis

        13.14.2. Market Share Analysis, 2022

            13.14.2.1. By Product

            13.14.2.2. By End User

    13.15. Indonesia

        13.15.1. Pricing Analysis

        13.15.2. Market Share Analysis, 2022

            13.15.2.1. By Product

            13.15.2.2. By End User

    13.16. Australia

        13.16.1. Pricing Analysis

        13.16.2. Market Share Analysis, 2022

            13.16.2.1. By Product

            13.16.2.2. By End User

    13.17. New Zealand

        13.17.1. Pricing Analysis

        13.17.2. Market Share Analysis, 2022

            13.17.2.1. By Product

            13.17.2.2. By End User

    13.18. GCC Countries

        13.18.1. Pricing Analysis

        13.18.2. Market Share Analysis, 2022

            13.18.2.1. By Product

            13.18.2.2. By End User

    13.19. South Africa

        13.19.1. Pricing Analysis

        13.19.2. Market Share Analysis, 2022

            13.19.2.1. By Product

            13.19.2.2. By End User

    13.20. Israel

        13.20.1. Pricing Analysis

        13.20.2. Market Share Analysis, 2022

            13.20.2.1. By Product

            13.20.2.2. By End User

14. Market Structure Analysis

    14.1. Competition Dashboard

    14.2. Competition Benchmarking

    14.3. Market Share Analysis of Top Players

        14.3.1. By Regional

        14.3.2. By Product

        14.3.3. By End User

15. Competition Analysis

    15.1. Competition Deep Dive

        15.1.1. General Electric Company (GE Healthcare)

            15.1.1.1. Overview

            15.1.1.2. Product Portfolio

            15.1.1.3. Profitability by Market Segments

            15.1.1.4. Sales Footprint

            15.1.1.5. Strategy Overview

                15.1.1.5.1. Marketing Strategy

                15.1.1.5.2. Product Strategy

                15.1.1.5.3. Channel Strategy

        15.1.2. Siemens Healthineers AG

            15.1.2.1. Overview

            15.1.2.2. Product Portfolio

            15.1.2.3. Profitability by Market Segments

            15.1.2.4. Sales Footprint

            15.1.2.5. Strategy Overview

                15.1.2.5.1. Marketing Strategy

                15.1.2.5.2. Product Strategy

                15.1.2.5.3. Channel Strategy

        15.1.3. Koninklijke Philips N.V.

            15.1.3.1. Overview

            15.1.3.2. Product Portfolio

            15.1.3.3. Profitability by Market Segments

            15.1.3.4. Sales Footprint

            15.1.3.5. Strategy Overview

                15.1.3.5.1. Marketing Strategy

                15.1.3.5.2. Product Strategy

                15.1.3.5.3. Channel Strategy

        15.1.4. Hitachi, Ltd.

            15.1.4.1. Overview

            15.1.4.2. Product Portfolio

            15.1.4.3. Profitability by Market Segments

            15.1.4.4. Sales Footprint

            15.1.4.5. Strategy Overview

                15.1.4.5.1. Marketing Strategy

                15.1.4.5.2. Product Strategy

                15.1.4.5.3. Channel Strategy

        15.1.5. SonoCiné Inc.

            15.1.5.1. Overview

            15.1.5.2. Product Portfolio

            15.1.5.3. Profitability by Market Segments

            15.1.5.4. Sales Footprint

            15.1.5.5. Strategy Overview

                15.1.5.5.1. Marketing Strategy

                15.1.5.5.2. Product Strategy

                15.1.5.5.3. Channel Strategy

        15.1.6. Telemed Medical Systems

            15.1.6.1. Overview

            15.1.6.2. Product Portfolio

            15.1.6.3. Profitability by Market Segments

            15.1.6.4. Sales Footprint

            15.1.6.5. Strategy Overview

                15.1.6.5.1. Marketing Strategy

                15.1.6.5.2. Product Strategy

                15.1.6.5.3. Channel Strategy

        15.1.7. Hologic, Inc.

            15.1.7.1. Overview

            15.1.7.2. Product Portfolio

            15.1.7.3. Profitability by Market Segments

            15.1.7.4. Sales Footprint

            15.1.7.5. Strategy Overview

                15.1.7.5.1. Marketing Strategy

                15.1.7.5.2. Product Strategy

                15.1.7.5.3. Channel Strategy

        15.1.8. Fujifilm Holdings Corporation

            15.1.8.1. Overview

            15.1.8.2. Product Portfolio

            15.1.8.3. Profitability by Market Segments

            15.1.8.4. Sales Footprint

            15.1.8.5. Strategy Overview

                15.1.8.5.1. Marketing Strategy

                15.1.8.5.2. Product Strategy

                15.1.8.5.3. Channel Strategy

        15.1.9. Canon Medical Systems Corporation

            15.1.9.1. Overview

            15.1.9.2. Product Portfolio

            15.1.9.3. Profitability by Market Segments

            15.1.9.4. Sales Footprint

            15.1.9.5. Strategy Overview

                15.1.9.5.1. Marketing Strategy

                15.1.9.5.2. Product Strategy

                15.1.9.5.3. Channel Strategy

        15.1.10. Mindray Medical International Limited

            15.1.10.1. Overview

            15.1.10.2. Product Portfolio

            15.1.10.3. Profitability by Market Segments

            15.1.10.4. Sales Footprint

            15.1.10.5. Strategy Overview

                15.1.10.5.1. Marketing Strategy

                15.1.10.5.2. Product Strategy

                15.1.10.5.3. Channel Strategy

16. Assumptions & Acronyms Used

17. Research Methodology

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