Auto Ventilated Seats Market

Auto Ventilated Seats Market Outlook (2023 to 2033)

The auto ventilated seats market size is projected to be valued at USD 8,560.1 million in 2023 and is expected to rise to USD 18,429.3 million by 2033. The sales of auto ventilated seats market are expected to grow at a significant CAGR of 8.0% during the forecast period.

The auto-ventilated seats market is being driven by the rising popularity of premium vehicles, the increasing popularity of powered auto seats in mid-segment cars and SUVs, and the growing popularity of aftermarket seating solutions.

The rising demand for automobiles is a major factor in the expansion of the auto industry in Asia Oceania countries like China, Japan, and India. China is expected to be the region's fastest-growing auto-ventilated seats market due to rising vehicle production and sales. As the market for mid and upper-tier SUVs expands, so is the need for motorized and heated seating in this part of the world.

Key benefits of vented auto seats include evaporation of perspiration between the seat and the occupant's back, temperature reduction in hot weather, and even when the car is parked. When the temperature outside gets too hot, turn on the auto-ventilated seat fans instead of the air conditioning. These high-tech features are primarily seen in high-priced cars and electric vehicles. This is leading to increased demand for auto-ventilated seats. Moreover, the market for auto-ventilated seat fans is expanding as the number of people worried about the environmental impact of car air conditioners continues to rise.

Attribute	Details
Auto Ventilated Seats Market Estimated Size (2023)	USD 8,560.1 million
Auto Ventilated Seats Market CAGR (2023 to 2033)	8.0%
Auto Ventilated Seats Market Forecasted Size (2033)	USD 18,429.3 million

Post Pandemic Global Auto Ventilated Seats Market Outlook

The aftereffects of Covid 19 are still prevalent in the auto-ventilated seats market. The pandemic has had a devastating effect on countries like China, Japan, Germany, and the United Kingdom, which are all major producers of vehicles. The demand for auto-ventilated seats dropped in 2020 because of the pandemic. However, the introduction of new safety measures has been noted with the goal of increasing vehicle sales.

As an example, Geely Motors of China has unveiled an N95-certified Intelligent Air Purification System to keep germs out of its vehicles. In order to eradicate germs, bacteria, and viruses, Jaguar Land Rover (JLR) is developing unique ultraviolet (UV-C) light sanitization units for future HVAC systems. Many countries reopened their factories and construction sites in the third quarter of 2021, signaling the return to full production and sales. In turn, this is expected to increase demand for auto-ventilated seats as the production of automobiles begins to improve.

What are the Key Drivers and Restraints in the Auto Ventilated Seats Market?

The auto-ventilated seat market is anticipated to be driven by factors such as rising demand for comfortable & luxurious seats, an increase in ventilated seats in mid-segment vehicles as well as entry-level vehicles, a surge in sales of passenger vehicles, and an increase in per capita revenue.

The sales of auto-ventilated seats are predicted to slow due to the high price of technologically advanced seats. The global auto-ventilated seats market is anticipated to benefit from technological advancements, increasing urbanization, readily available affordable financing alternatives, and seat innovations.

Attribute	Details
Drivers	The auto-ventilated seats market is expected to grow during the forecast period on the back of rising consumer demand for comfortable seating and rising consumer affordability of advanced and elegant seating. The growing rate of adoption of auto-ventilated seats is projected to be led by the growing demand for automobiles in emerging nations such as Asia Pacific and Latin America, as well as by the rising purchasing power of its residents. The premium car market, which had previously been dominated by the developed regions of North America and Europe, saw extraordinary growth in the Asia Pacific. The auto-ventilated seats market is expected to grow worldwide as the demand for premium and luxury vehicles rises.
Restraints	Seats with ventilation systems are quite rare in entry-level and mid-range automobiles because of their high price. One of the main obstacles to the widespread adoption of auto-ventilated seats is the additional expense of fan ventilation components and the seamless design of seats to integrate the same.

Category-wise Insights of Auto Ventilated Seats

With a market share of more than 31.2%, the Axial Fan segment commands the Auto Ventilated Seats market.

Axial fans are integral components of the auto ventilated seats market, playing a vital role in ensuring effective airflow and ventilation within the seats. These fans are essential for maintaining a comfortable seating experience by regulating temperature and humidity levels. By drawing air from the surrounding environment and directing it towards the seat surface, axial fans facilitate proper circulation and cooling. Compact, lightweight, and energy-efficient designs make them ideal for auto ventilated seats, providing quiet and efficient operation. The inclusion of axial fans in the seat ventilation system enhances air circulation, reduces moisture accumulation, and creates a pleasant seating environment, particularly during warm weather or long periods of sitting.

Which is the Most Preferred Type of Vehicle?

By vehicle type, the mid-size car segment is anticipated to remain at the forefront with a value share of 26.7% in the auto ventilated seats market during the forthcoming years.

As consumers seek enhanced comfort features in their vehicles, the mid-size car segment has witnessed a growing demand for auto ventilated seats. Auto ventilated seats are increasingly being offered as a standard or optional feature in mid-size car models from various manufacturers. These seats provide improved airflow and temperature control, adding to the overall comfort of the driving and passenger experience. The mid-size car segment's share in the auto ventilated seats market is driven by the popularity of mid-size cars among consumers looking for a balance between spaciousness, fuel efficiency, and advanced features. As automotive manufacturers continue to cater to customer preferences and expand their offerings, the mid-size car segment is expected to maintain its significant share in the auto ventilated seats market.

Regional Analysis of Auto Ventilated Seats Market

Why is United States Emerging as an Opportunistic Auto Ventilated Seats Market?

The United States holds a prominent share of 15.1% in the auto ventilated seats market, reflecting its strong presence in the automotive industry and consumer demand for enhanced comfort features. As a leading market for automobiles, the United States has witnessed a growing adoption of auto ventilated seats in vehicles across various segments, including luxury and premium cars. The demand is driven by consumer preferences for advanced comfort and convenience, especially in regions with diverse climates. The United States market for auto ventilated seats benefits from the presence of prominent automotive manufacturers and their focus on integrating innovative technologies to enhance the overall driving experience.

How is Germany Contributing to the Growth of the Auto Ventilated Seats Market?

Germany to contribute 11.2% value share in the European auto ventilated seats market. The demand for auto ventilated seats in Germany is driven by consumer preferences for advanced comfort features and innovative technologies in automobiles. German automotive manufacturers are known for their emphasis on high-quality craftsmanship and cutting-edge engineering, which extends to the inclusion of ventilated seats in their vehicle models. The German market benefits from a combination of factors such as a strong economy, a culture that values comfort and sophistication, and a well-developed automotive infrastructure. As a result, Germany is expected to maintain a significant share in the auto ventilated seats market as the demand for enhanced comfort experiences in automobiles continues to grow.

China is One of the Lucrative Markets, Witnessing a Growth Trajectory of 9.0%

In 2021, China is expected to export around 285,000 commercial vehicles and 725,000 passenger cars. For some time now, China has been the largest producer of automobiles in the world. Greater than the European Union's share, China produced almost a quarter of the world's passenger autos in 2018. Chinese auto brands offer significant savings over their foreign-made counterparts in international markets. Auto production is on the rise in the region, which should help fuel demand. Vehicle exports from China are significantly impacted by the global economy and environmental regulations. This is significantly impacting the global demand for auto-ventilated seats.

Competitive Landscape

Numerous large companies, like Lear Corporation, Adient PLC, Faurecia, Toyota Boshoku Corporation, Magna International, etc., dominate the auto-ventilated seats market. Collaborations with car manufacturers and OEMs, as well as technical and financial partnerships for technology development, are the primary means by which major companies generate money.

Recent Developments

Faurecia opened its Hanover Marienwerder Technology & Customer Center in March 2022. Former Faurecia Seating R&D in Stadthagen and Faurecia Interiors R&D in Peine, along with all German Faurecia Holding services, have been relocated to a new building in Hanover's Science Area 30X. (Faurecia Automotive GmbH). Over eight hundred and fifty individuals are employed at this location.

The redesigned LEXUS LX, introduced by Toyota Motor Corporation in January 2022, features ventilated seats and door trims, which were created by Toyota Boshoku Corporation in March 2022.

Lear Corporation, in October 2021, announced that it has signed a definitive agreement to acquire Kongsberg Automotive's Interior Comfort Systems (ICS) business segment in its entirety. The ICS division of Kongsberg Automotive is an industry pioneer in the expansion of massage, lumbar, heated, and ventilated seats, as well as other comfortable seating options.

The Next Generation of Temperature Control in Vehicles Is Here, Owing to Ventilated Seats

Ventilated Seats Are Changing the Auto Experience

Those who live in locations where the sun is always scorching must have suffered terrible burns from sitting on the superheated upholstery of a car that has been running all day. However, having seats that are ventilated can elevate your travel experience by ensuring your comfort even in hot weather. Unlike traditional HVAC systems, which force everyone to sit at the same comfortable temperature, the cooled chairs are individually controlled. Because the cooled auto seats blow cold air straight on your body, the driver and passengers don't have to fret over unsightly perspiration stains. Those who would rather not use the cooled seat option can still benefit from the ventilated seat's cooling effect without turning on the air conditioner. Vehicles with ventilated seats are also useful because they reduce the likelihood of unnecessary outlays.

Future Developments in Auto Ventilated Seats

Seats with Moisture-Sensing Technology

Ford has been granted a patent for a system that monitors the amount of moisture present in a vehicle's seats using liquid-permeable seat covers and adjusts the air conditioning or heating accordingly. When the moisture sensor in the seat detects moisture, the ventilation system is expected to adjust the seat to a dry and comfortable setting automatically. The existence of a wet-seat state is detected because of the many liquid-permeable openings in the seat cover, which trickle liquid onto the sensor below. When the temperature outside is particularly high, the seat is likely to detect that the person is beginning to perspire and is expected to activate the ventilation system. If you leave the door open on a snowy day and snow falls on the seat, the heating system will reactivate the ventilation system to dry the seat.

Liquid-Cooled and Heated Seats

Electricity-free heating and cooling may soon be a reality, thanks to a patent application filed by Tesla, which describes liquid-infused chairs. Tesla has envisioned liquid that cools and heats seats, which might save a significant amount of power compared to vented auto seats, which require power in electric cars to run fans that push air out to offer the cooling effect. The driver sits on the top layer of the new design, while the second layer contains an intermediate fluid that is pumped around to distribute air equally throughout the seat's base and back. As a precaution against the intermediate layer being burst by auto seats and potential leaking, Tesla has planned to include conduits and supports throughout the system. Passengers would enjoy an increased level of comfort, and the cooling systems would run more silently, thanks to the new technology. As a bonus, the new technology significantly reduces energy use.

Seats That Give You a Massage

Since massaging auto seats is more of a luxury feature, they can only be found in high-end vehicles like the Mercedes-Benz S-Class, the Ford F-150, etc. This cutting-edge car seat technology can help the driver and passengers feel less tired and achy after long trips. Thousands of commuter cars produced annually by companies like Honda, Toyota, and Ford feature massage chairs. However, the expense of repairs for a massaging car seat could become a problem.

Scope of the Report

Attribute	Details
Growth Rate	CAGR of 8.0% from 2023 to 2033
Base Year of Estimation	2022
Historical Data	2018 to 2022
Forecast Period	2023 to 2033
Quantitative Units	Revenue in USD Million and Volume in Units and F-CAGR from 2022 to 2032
Report Coverage	Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, growth factors, Trends and Pricing Analysis
Key Segments Covered	Vehicle, End User, Type
Regions Covered	North America; Latin America; Europe; East Asia; South Asia; Middle East & Africa; Oceania
Key Countries Profiled	USA, Canada, Brazil, Mexico, Germany, Italy, France, UK, Spain, Russia, China, Japan, India, GCC Countries, Australia
Key Companies Profiled	Lear Corporation; Adient Plc; Magna International Inc.; Toyota Boshoku Corporation; Dura Automotive Systems; Gentherm; TS Tech Co., Ltd; Faurecia SA; Brose Fahrzeugteile GmbH and Co.; NHK Spring Co. Ltd.; Continental AG; Grammer AG; Hyundai Transys
Customization & Pricing	Available upon Request

Key Segments Covered in the Auto Ventilated Seats Market Report

By Vehicle Type:

• Economy Cars
• Mid-size Cars
• Luxury Cars

By End User:

• OEMs
• Aftermarket

By Fan Type:

• Axial Fan
• Radial Fan

By Region:

• North America
• Latin America
• Western Europe
• Eastern Europe
• Asia Pacific excluding Japan (APEJ)
• Japan
• Middle East & Africa (MEA)

Frequently Asked Questions

Which Countries Dominate the Global Market?

The United States, Japan, and China dominate the global market.

What is the Growth Forecast for Auto Ventilated Seats Market?

The market is forecast to register a CAGR of 8.0% through 2033.

How is the Historical Performance of the Market?

From 2018 to 2022, the market recorded a CAGR of 7.5%.

Which is the Top Trend in the Auto Ventilated Seats Market?

Demand for comfortable and luxurious seat is driving the market growth.

What is the Projected Size of the Market by 2033?

The global market size is to reach USD 18,429.3 million by 2033.