The current Augmented And Virtual Reality In Education Market valuation is estimated at US$ 20.1 billion. The market is expected to register a healthy CAGR of 16.2% from 2023 to 2033. The market is likely to reach a valuation of US$ 90 billion by 2033.
| Attributes | Key Statistics |
|---|---|
| Expected Base Year Value (2023) | US$ 20.1 billion |
| Anticipated Forecast Value (2033) | US$ 90 billion |
| Estimated Growth (2023 to 2033) | 16.2% CAGR |
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Augmented and Virtual Reality in Education Market Soars Amidst Pandemic-induced Changes
With the continuous innovation and expansion of augmented reality (AR) and virtual reality (VR) technology, education is taking a giant leap forward. The visualization and practical application of AR and VR concepts enhance students' understanding and engagement levels. Additionally, incorporating these technologies in education ensures that students have the necessary skills and knowledge to excel in their future careers.
The augmented and virtual reality market in education has grown significantly in recent years. Many educational institutions are now utilizing AR and VR technologies to offer their students immersive and interactive learning experiences. Technological advancements have facilitated this expansion, including user-friendly hardware that is more readily available.
Advances in AR and VR open new doors in the Education market
Virtual reality technology has gained widespread recognition and acceptance during the pandemic. Recent technological advancements in the education sector have led to the emergence of VR businesses and an increased adoption of learning experiences at leading schools, colleges, and universities.
Virtual reality has become an essential tool in the education sector. It allows students to immerse themselves in an interactive experience while learning complex topics. Students can interact with 3D simulations and objects by entering a realistic virtual world, making decisions, and communicating with others. The impact of these applications has led to a surge in demand for virtual reality in education.
In recent years, the education sector’s augmented reality (AR) and virtual reality (VR) market has experienced rapid expansion. The way students study and interact with content has changed significantly due to AR and VR technologies in educational settings. The primary focus of research and development efforts is the creation of educational simulations, programs, and virtual environments that cater to different subjects and learning styles. However, there is still a need for evidence-based research to demonstrate how well AR and VR can improve learning outcomes, and problems with cost and technology limitations persist. Nevertheless, the market is still developing rapidly, thanks to continued investments, partnerships between technology companies and academic institutions, and the creation of standards and regulations to ensure quality and accessibility.
| Attributes | Key Statistics |
|---|---|
| Expected Base Year Value (2022) | US$ 17 billion |
| Final Value (2023) | US$ 20.1 million |
| Estimated Growth (2018 to 2022) | 20.7% CAGR |
Principal Consultant
The market for augmented and virtual reality in education is classified by deployment mode into two categories, namely cloud and on-premises, whereas, in terms of application, the market is segmented as K-12, higher education, and vocational training.
The cloud segment holds the leading share among the deployment mode segment in the global augmented and virtual reality in education market. Cloud deployment offers augmented and virtual reality solutions in education using cloud-based infrastructure and services. Scalability, flexibility, and accessibility are some benefits of cloud-based deployment. Educational institutions can access AR/VR applications and materials through online browsers or specialized applications, eliminating expensive on-site infrastructure requirements. Educational institutions widely use cloud deployment for seamless upgrades, maintenance, and data storage.
Virtual and augmented reality have become valuable tools in K-12 education, enabling teachers to engage students more effectively and help them retain knowledge. As the cost of virtual reality systems continues to decrease and public interest in this technology grows, there is an anticipated increase in the adoption of VR systems in the education sector. This sensation is expected to be conducted by various factors, including the ability of VR technology to offer immersive and engaging educational experiences that can help enhance student learning outcomes.
The use of VR systems in education is anticipated to grow in the coming years as educators continue to explore new ways of integrating technology into the classroom and leveraging its benefits to support student learning and development.
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The North American market is experiencing growth due to the increasing demand for innovative learning solutions and the availability of funding from both government and private organizations. The need for creative education and distance learning drives the development.
| Region | North America |
|---|---|
| Value Share in 2023 | 4.7% |
In 2022, VR devices held the leading AR and VR education market share. AR and VR learning device providers are anticipated to create lucrative growth opportunities by expanding product launches in the coming decade. Using immersive augmented and virtual reality technologies to transform corporate training will also likely create profitable opportunities for the players of AR and VR education.
European countries such as the United Kingdom, France, and Germany are known for their education systems worldwide. In such a scenario, the requirement for augmented and virtual reality platforms in the country is likely to experience an upsurge in recent times. Augmented and virtual reality products and platforms mainly find prominent applications in these sectors.
| Region | Europe |
|---|---|
| Value Share in 2023 | 4.0% |
Personalized education curriculum, gaining momentum worldwide, is another driver of customized and personalized knowledge systems designed for individual students. As personalized education curriculum continues to gain momentum in Europe, the prospects for growth in the augmented and virtual reality market are very high.
The United States is predicted to be one of the leading VR markets globally, with many companies advancing the technology based in the country. The region's high level of exposure to technology and the prevalence of smart devices have helped establish a strong VR market. Additionally, the United States is emerging in terms of startups that are focused on developing innovative VR technologies for various industries.
| Country | The United States |
|---|---|
| Value Share in 2023 | 3.5% |
The Asia Pacific region is expected to experience a rapid growth rate during the forecast period due to the local companies' availability of virtual reality devices in China. Furthermore, integrating fifth-generation (5G) technology with VR is one of the key drivers of market growth in the region. As a result, many countries are investing in VR and Metaverse, boosting the demand for virtual reality in education.
| Country | China |
|---|---|
| Value Share in 2023 | 3.1% |
The availability of VR devices and the integration of 5G technology with VR contribute to the rising demand for VR in China. As a result, the demand for VR in education is also rising.
Japan's regulatory framework is more streamlined than other developed nations, allowing for more innovations like these. The Japanese market has been actively developing augmented reality platforms featuring popular characters from manga and anime, driving the demand for AR and VR devices in the educational market.
| Country | Japan |
|---|---|
| Value Share in 2023 | 1.9% |
South Korea's leading position in the regional augmented and virtual reality market stems from its robust ecosystem of universities, research institutions, and tech companies focused on augmented and virtual reality advancements. The market for augmented and virtual reality in South Korea is expected to exhibit significant growth in the upcoming decade, from 2023 to 2033, with a CAGR of 16.9%. For the branding of the AR and VR platforms in the market, the influencers have represented several companies to boost the platform's market.
| Country | South Korea |
|---|---|
| Value Share in 2023 | 1.1% |
The education sector in the United Kingdom has been going through a sensational transformation in recent decades. The market welcomes breakthroughs, including virtual reality products such as personalized education plans, virtual labs, practical workshops, etc.
| Country | United Kingdom |
|---|---|
| Value Share in 2023 | 0.6% |
The competitive landscape encompasses notable players' market ranking, new service or product launches, partnerships, business expansions, and acquisitions within the past five years. The market is characterized by the presence of several regional and local providers, both domestic and international, who are continuously striving to gain a significant global market share.
Notably, the education market's global augmented and virtual reality comprises several regional and local providers. These providers and several domestic, regional, and international players are actively expanding their market share. These players have made significant strides in the augmented and virtual reality education market by leveraging their core competencies and exploring new opportunities.
Recent Developments in the Augmented and Virtual Reality in Education Market
The market is expected to reach nearly US$ 20.1 billion in 2023.
The Japan crop micronutrient market is expected to register a 1.9% CAGR from 2023 to 2033.
The demand for AR and VR in education is expected to grow at 3.1% by 2033 in China.
The United States is expected to dominate the market with a share of 3.5%.
Avantis Systems Ltd, Blippar.Com Limited, and DAQRI LLC are leading firms in the market.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. PESTLE and Porter’s Analysis
3.6. Regulatory Landscape
3.6.1. By Key Regions
3.6.2. By Key Countries
3.7. Regional Parent Market Outlook
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Offering
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) Analysis By Offering, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Offering, 2023 to 2033
5.3.1. Solutions
5.3.2. Services
5.3.3. Hardware
5.4. Y-o-Y Growth Trend Analysis By Offering, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Offering, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Deployment Mode
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) Analysis By Deployment Mode, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Deployment Mode, 2023 to 2033
6.3.1. Cloud
6.3.2. On-Premises
6.4. Y-o-Y Growth Trend Analysis By Deployment Mode, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Deployment Mode, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) Analysis By Application , 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application , 2023 to 2033
7.3.1. K-12
7.3.2. Higher Education
7.3.3. Vocational Training
7.4. Y-o-Y Growth Trend Analysis By Application , 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Application , 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
8.1. Introduction
8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022
8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033
8.3.1. North America
8.3.2. Latin America
8.3.3. Western Europe
8.3.4. Eastern Europe
8.3.5. South Asia and Pacific
8.3.6. East Asia
8.3.7. Middle East and Africa
8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
9.2.1. By Country
9.2.1.1. USA
9.2.1.2. Canada
9.2.2. By Offering
9.2.3. By Deployment Mode
9.2.4. By Application
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Offering
9.3.3. By Deployment Mode
9.3.4. By Application
9.4. Key Takeaways
10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Country
10.2.1.1. Brazil
10.2.1.2. Mexico
10.2.1.3. Rest of Latin America
10.2.2. By Offering
10.2.3. By Deployment Mode
10.2.4. By Application
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Offering
10.3.3. By Deployment Mode
10.3.4. By Application
10.4. Key Takeaways
11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. Germany
11.2.1.2. UK
11.2.1.3. France
11.2.1.4. Spain
11.2.1.5. Italy
11.2.1.6. Rest of Western Europe
11.2.2. By Offering
11.2.3. By Deployment Mode
11.2.4. By Application
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Offering
11.3.3. By Deployment Mode
11.3.4. By Application
11.4. Key Takeaways
12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. Poland
12.2.1.2. Russia
12.2.1.3. Czech Republic
12.2.1.4. Romania
12.2.1.5. Rest of Eastern Europe
12.2.2. By Offering
12.2.3. By Deployment Mode
12.2.4. By Application
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Offering
12.3.3. By Deployment Mode
12.3.4. By Application
12.4. Key Takeaways
13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Country
13.2.1.1. India
13.2.1.2. Bangladesh
13.2.1.3. Australia
13.2.1.4. New Zealand
13.2.1.5. Rest of South Asia and Pacific
13.2.2. By Offering
13.2.3. By Deployment Mode
13.2.4. By Application
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Offering
13.3.3. By Deployment Mode
13.3.4. By Application
13.4. Key Takeaways
14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Country
14.2.1.1. China
14.2.1.2. Japan
14.2.1.3. South Korea
14.2.2. By Offering
14.2.3. By Deployment Mode
14.2.4. By Application
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Offering
14.3.3. By Deployment Mode
14.3.4. By Application
14.4. Key Takeaways
15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
15.2.1. By Country
15.2.1.1. GCC Countries
15.2.1.2. South Africa
15.2.1.3. Israel
15.2.1.4. Rest of MEA
15.2.2. By Offering
15.2.3. By Deployment Mode
15.2.4. By Application
15.3. Market Attractiveness Analysis
15.3.1. By Country
15.3.2. By Offering
15.3.3. By Deployment Mode
15.3.4. By Application
15.4. Key Takeaways
16. Key Countries Market Analysis
16.1. USA
16.1.1. Pricing Analysis
16.1.2. Market Share Analysis, 2022
16.1.2.1. By Offering
16.1.2.2. By Deployment Mode
16.1.2.3. By Application
16.2. Canada
16.2.1. Pricing Analysis
16.2.2. Market Share Analysis, 2022
16.2.2.1. By Offering
16.2.2.2. By Deployment Mode
16.2.2.3. By Application
16.3. Brazil
16.3.1. Pricing Analysis
16.3.2. Market Share Analysis, 2022
16.3.2.1. By Offering
16.3.2.2. By Deployment Mode
16.3.2.3. By Application
16.4. Mexico
16.4.1. Pricing Analysis
16.4.2. Market Share Analysis, 2022
16.4.2.1. By Offering
16.4.2.2. By Deployment Mode
16.4.2.3. By Application
16.5. Germany
16.5.1. Pricing Analysis
16.5.2. Market Share Analysis, 2022
16.5.2.1. By Offering
16.5.2.2. By Deployment Mode
16.5.2.3. By Application
16.6. UK
16.6.1. Pricing Analysis
16.6.2. Market Share Analysis, 2022
16.6.2.1. By Offering
16.6.2.2. By Deployment Mode
16.6.2.3. By Application
16.7. France
16.7.1. Pricing Analysis
16.7.2. Market Share Analysis, 2022
16.7.2.1. By Offering
16.7.2.2. By Deployment Mode
16.7.2.3. By Application
16.8. Spain
16.8.1. Pricing Analysis
16.8.2. Market Share Analysis, 2022
16.8.2.1. By Offering
16.8.2.2. By Deployment Mode
16.8.2.3. By Application
16.9. Italy
16.9.1. Pricing Analysis
16.9.2. Market Share Analysis, 2022
16.9.2.1. By Offering
16.9.2.2. By Deployment Mode
16.9.2.3. By Application
16.10. Poland
16.10.1. Pricing Analysis
16.10.2. Market Share Analysis, 2022
16.10.2.1. By Offering
16.10.2.2. By Deployment Mode
16.10.2.3. By Application
16.11. Russia
16.11.1. Pricing Analysis
16.11.2. Market Share Analysis, 2022
16.11.2.1. By Offering
16.11.2.2. By Deployment Mode
16.11.2.3. By Application
16.12. Czech Republic
16.12.1. Pricing Analysis
16.12.2. Market Share Analysis, 2022
16.12.2.1. By Offering
16.12.2.2. By Deployment Mode
16.12.2.3. By Application
16.13. Romania
16.13.1. Pricing Analysis
16.13.2. Market Share Analysis, 2022
16.13.2.1. By Offering
16.13.2.2. By Deployment Mode
16.13.2.3. By Application
16.14. India
16.14.1. Pricing Analysis
16.14.2. Market Share Analysis, 2022
16.14.2.1. By Offering
16.14.2.2. By Deployment Mode
16.14.2.3. By Application
16.15. Bangladesh
16.15.1. Pricing Analysis
16.15.2. Market Share Analysis, 2022
16.15.2.1. By Offering
16.15.2.2. By Deployment Mode
16.15.2.3. By Application
16.16. Australia
16.16.1. Pricing Analysis
16.16.2. Market Share Analysis, 2022
16.16.2.1. By Offering
16.16.2.2. By Deployment Mode
16.16.2.3. By Application
16.17. New Zealand
16.17.1. Pricing Analysis
16.17.2. Market Share Analysis, 2022
16.17.2.1. By Offering
16.17.2.2. By Deployment Mode
16.17.2.3. By Application
16.18. China
16.18.1. Pricing Analysis
16.18.2. Market Share Analysis, 2022
16.18.2.1. By Offering
16.18.2.2. By Deployment Mode
16.18.2.3. By Application
16.19. Japan
16.19.1. Pricing Analysis
16.19.2. Market Share Analysis, 2022
16.19.2.1. By Offering
16.19.2.2. By Deployment Mode
16.19.2.3. By Application
16.20. South Korea
16.20.1. Pricing Analysis
16.20.2. Market Share Analysis, 2022
16.20.2.1. By Offering
16.20.2.2. By Deployment Mode
16.20.2.3. By Application
16.21. GCC Countries
16.21.1. Pricing Analysis
16.21.2. Market Share Analysis, 2022
16.21.2.1. By Offering
16.21.2.2. By Deployment Mode
16.21.2.3. By Application
16.22. South Africa
16.22.1. Pricing Analysis
16.22.2. Market Share Analysis, 2022
16.22.2.1. By Offering
16.22.2.2. By Deployment Mode
16.22.2.3. By Application
16.23. Israel
16.23.1. Pricing Analysis
16.23.2. Market Share Analysis, 2022
16.23.2.1. By Offering
16.23.2.2. By Deployment Mode
16.23.2.3. By Application
17. Market Structure Analysis
17.1. Competition Dashboard
17.2. Competition Benchmarking
17.3. Market Share Analysis of Top Players
17.3.1. By Regional
17.3.2. By Offering
17.3.3. By Deployment Mode
17.3.4. By Application
18. Competition Analysis
18.1. Competition Deep Dive
18.1.1. Veative Group
18.1.1.1. Overview
18.1.1.2. Product Portfolio
18.1.1.3. Profitability by Market Segments
18.1.1.4. Sales Footprint
18.1.1.5. Strategy Overview
18.1.1.5.1. Marketing Strategy
18.1.2. Schell Games
18.1.2.1. Overview
18.1.2.2. Product Portfolio
18.1.2.3. Profitability by Market Segments
18.1.2.4. Sales Footprint
18.1.2.5. Strategy Overview
18.1.2.5.1. Marketing Strategy
18.1.3. Google LLC
18.1.3.1. Overview
18.1.3.2. Product Portfolio
18.1.3.3. Profitability by Market Segments
18.1.3.4. Sales Footprint
18.1.3.5. Strategy Overview
18.1.3.5.1. Marketing Strategy
18.1.4. Avantis Systems Ltd.
18.1.4.1. Overview
18.1.4.2. Product Portfolio
18.1.4.3. Profitability by Market Segments
18.1.4.4. Sales Footprint
18.1.4.5. Strategy Overview
18.1.4.5.1. Marketing Strategy
18.1.5. Immersion VR
18.1.5.1. Overview
18.1.5.2. Product Portfolio
18.1.5.3. Profitability by Market Segments
18.1.5.4. Sales Footprint
18.1.5.5. Strategy Overview
18.1.5.5.1. Marketing Strategy
18.1.6. EON Reality
18.1.6.1. Overview
18.1.6.2. Product Portfolio
18.1.6.3. Profitability by Market Segments
18.1.6.4. Sales Footprint
18.1.6.5. Strategy Overview
18.1.6.5.1. Marketing Strategy
18.1.7. Alchemy Immersive
18.1.7.1. Overview
18.1.7.2. Product Portfolio
18.1.7.3. Profitability by Market Segments
18.1.7.4. Sales Footprint
18.1.7.5. Strategy Overview
18.1.7.5.1. Marketing Strategy
18.1.8. Mursion
18.1.8.1. Overview
18.1.8.2. Product Portfolio
18.1.8.3. Profitability by Market Segments
18.1.8.4. Sales Footprint
18.1.8.5. Strategy Overview
18.1.8.5.1. Marketing Strategy
18.1.9. Unimersiv
18.1.9.1. Overview
18.1.9.2. Product Portfolio
18.1.9.3. Profitability by Market Segments
18.1.9.4. Sales Footprint
18.1.9.5. Strategy Overview
18.1.9.5.1. Marketing Strategy
18.1.10. zSpace
18.1.10.1. Overview
18.1.10.2. Product Portfolio
18.1.10.3. Profitability by Market Segments
18.1.10.4. Sales Footprint
18.1.10.5. Strategy Overview
18.1.10.5.1. Marketing Strategy
18.1.11. VRSim
18.1.11.1. Overview
18.1.11.2. Product Portfolio
18.1.11.3. Profitability by Market Segments
18.1.11.4. Sales Footprint
18.1.11.5. Strategy Overview
18.1.11.5.1. Marketing Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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Augmented and Virtual Reality in Education Market
