Athletic Footwear Market Outlook for 2024 to 2034

The Athletic Footwear Market is projected to be valued at USD 46.16 billion in 2024. The market is anticipated to report a CAGR of 4.80% for the forecast period to slingshot to USD 73.98 billion by 2034. The sports and fitness products sector is gaining momentum due to rising fashion influence, endorsements, health benefits, and technological improvements.

Consumption Analysis of the Athletic Footwear Market

  • The athletic footwear experiencing a steady growth driven by fitness awareness, growing disposable income, and spending on products that enhance self-esteem. Some of the emerging trends and product developments include smart footwear that helps calculate calories burned, which is expected to further boost sales of athletic shoes.
  • Novel athleisure trends prompt consumer preference for designer athletic shoes, particularly for women, as they cater to various age groups and fitness activities.
  • Athletic footwear featuring higher flexibility and durability is earning favor, with companies continuously incorporating elements for enhanced comfort.
  • Consumer preference for comfort over price drives demand for luxurious athletic footwear. Celebrity endorsements and IoT integration influence the industry, enhancing distribution and product development.
  • Popularity of fitness centers and gyms and the eCommerce industry propel demand for aerobic footwear despite potential challenges from uncertain raw material prices and competition.
  • Competitive sports footwear market involves regional and global players vying for product offerings, price, quality, and marketing strategies, with eCommerce becoming a preferred channel.
Attributes Details
Market Value for 2024 USD 46.16 billion
Market Value for 2034 USD 73.98 billion
Market Forecast CAGR for 2024 to 2034 4.80%

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2019 to 2023 Historical Analysis vs. 2024 to 2034 Market Forecast Projection

The demand historically developed at a CAGR of 4.20%. However, sales are slated to increase at a prompter pace, displaying a CAGR of 4.80% from 2024 to 2034.

Attributes Details
Market Historical CAGR for 2019 to 2023 4.20%

Environmental concerns and government measures are anticipated to impede the growth of the athletic footwear market, as the industry contributes to the pollution of rivers, with brands such as Puma and Adidas labeled as 'Dirty Laundry.' The increasing competition in the sports footwear industry leads to growth plummeting.

Consumers increasingly seek versatile, comfortable footwear for various settings, making it difficult for companies to differentiate themselves and maintain brand loyalty. Consumers are shifting to casual, lifestyle footwear for style and fashion, seeking personalized features, challenging companies to scale and innovate, potentially affecting the market's growth.

Consumers prefer designer athletic shoes that blend sports design with athleisure trends. The increasing popularity of fitness activities compels the global demand for cycling and running footwear. Women, particularly those participating in sports, are buying more athletic footwear. Athleisure influences millennial parents' choices, making athletic footwear for children popular as well.

Key Trends Influencing the Athletic Footwear Market

Consumers Desire Sneakers with Athletic Flare

The demand for sneakers is growing due to the affinity for comfortable, stylish footwear, among consumers.

  • Sneakers are a comfortable and flexible sports shoe style that conforms to the foot's contour, allowing customers to feel like they are walking on clouds without needing trainers.
  • Breathing-friendly sneakers such as mesh offer superior value for money, preventing fungi and bacteria growth, and ensuring comfortable feet, thus earning the confidence of consumers.
  • Sneakers’ multi-functionality is endearing them to consumers, making them suitable for multiple settings such as the workplace, bars, raves, and weddings.

Popularity of Eco-friendly Footwear Runs with Prompt Pace

  • The market of sport and athletic footwear is increasing continuously due to incorporation of eco-friendly materials in production and packaging processes, which attempt to reduce the carbon footprint and increase the sale of products among environmentally aware consumers.
  • The athletic footwear brands focuses on product innovation, and provision of better comfort and durability by bringing forth low-carbon options with ethically sourced faux leather and other synthetic material. Nike, with its Move to Zero initiative, wants to bring down the market's carbon footprint by recycling old shoes.

Celebrity Endorsement Snowballs the Sales of Athletic Shoes

Consumers' purchasing decisions are influenced by celebrities' and athletes' fashion choices

  • Footwear companies that use brand ambassadors based on the popularity of such in other countries. For instance, Nike and Puma contracted the likes of Justin Timberlake and Selena Gomez, respectively, to influence the perception of the customers to boost the sale of athleisure wear products.
  • The athleisure trend is driving a spurt in consumer demand for athletically designed shoes from designers propelled by a boom in sports and music events, especially by Gen-Z and millennial parents' influence on their children's sporting footwear choices.

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Category-wise Insights

An in-depth segmental analysis of the athletic footwear market indicates that sports shoes are in significant demand. Similarly, there is an emergent demand for rubber material.

Demand for Sports Shoes Covers Around 28.3% of Market Share

Attributes Details
Top Product Type Sports Shoes
Market Share in 2024 28.3%

The demand for sports shoes is significant in 2024, predicted to account for a market share of 28.3%. Sports shoes designed for active exercise offer flexibility, stability, and traction, with demand growing due to increased participation in sports tournaments and disciplines such as football, baseball, and hockey.

The emerging health-conscious urban populations, gyms, and sports infrastructure in developing countries compel demand for sports shoes. The growing awareness of health and fitness has led to a surge in physical activity and sports participation, indicating positive demand growth of sports shoes. The development of lightweight options is enticing more consumers to buy sports shoes.

Rubber Shoes Kick Up Around 26.3% of Market Share

Attributes Details
Top Material Type Rubber
Market share in 2024 26.3%

The demand for rubber athletic shoes is anticipated to acquire almost 26.3% market share in 2024. Rubber's durability, grippy, waterproof, and lightweight properties have led to its increased use in athletic shoe manufacturing.

Rubber shoes offer shock absorption, protection, and cushioning while giving consideration to strength due to the thickness of their soles. Perhaps this is why the sports consumer base of rubber shoes has been increasingly growing.

Thermoplastic rubber soles in footwear offer flexibility and elasticity with the addition of synthetic rubber supplements, which enhance the durability and water-resistant properties of the soles, leading to increased demand from shoe manufacturers.

Country-wise Insights

The following section explains the demand for athletic footwear in various countries. Spanish and French industries are in line to experience intermediate growth in the upcoming decade. Italy and Japan are also progressing favorably in the sports footwear market.

Countries CAGR from 2024 to 2034
Spain 6.8%
Japan 5.5%
Italy 5.7%
India 5.2%
France 6.5%

Demand for Comfortable Shoes Hits the Roof in India

Athletic footwear are mainly designed for games like cricket, hockey, and gymnastics. The material used in the making of these shoes is flexible with rubbery soles.

Indian manufacturers have tailor-made these athletic shoes to fit the different games, thus catching the attention of most youths due to good performance apart from the basic necessity in the gear of the player.

Athletic shoes offer cushioning, flexibility, stability, traction, and durability for various sports, reducing impact force. Market growth in India is predicted due to rising awareness of health benefits from fitness activities. The Indian sector is anticipated to mature at a CAGR of 5.2% through 2034.

Demand for Athletic Shoes Escalates in Japan

Consumer lifestyles, rising disposable income, and Japanese retail e-commerce propel market expansion in sports shoes

Rising fashion trends in branded athletic footwear boost market growth in the Japanese audience, especially among young people. The demand in Japan is foreseen to register a CAGR of 5.5% from 2024 to 2034.

Functionality of Running Shoes Boost Demand in Spain

The market expansion of the running shoe industry in Spain is anticipated due to the promotion of advanced running, road running, training, and racing.

Spain is forecasted to accommodate the sports shoes market from 2024 to 2034, with a CAGR of 6.8%. Spanish consumers favor athleisure-inspired designer athletic shoes as suiting their active lifestyles. Increased women's participation in sports and fitness activities in Spain compels demand for attractive, comfortable footwear and benefits the market.

France Handles the Torch for Cycling and Running Shoes

The demand for sport shoes especially cycling and running shoes in the France market is predicting to grow at CAGR of 6%. The market for sports footwear in the country is steadily increasing due to the rising occurrences of sports events such as Tour de France, Paris Marathon and Roland Garros. The French athletic shoes industry is growing progressively because of increasing trend of the participation of youths in sports and various fitness related activities which has been driven by the Health consciousness factor.

Italian Cross-training Activities Dab the Demand for Athletic Shoes

The Italian market is projected to grow with a CAGR of 5.7% during the forecast period till 2034. This will be driven by demand from motorsports events and cross-training exercises.

Cross-training exercises refer to strength-building and endurance-increasing exercises like weight lifting, cycling, rowing, and yoga exercises-all these appeal to people of all age groups, thus increasing the demand for athletic shoes in Italy.

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Players Shaping the Outlook of the Global Athletic Footwear Market

Key athletic footwear manufacturers dominate the global market through successful branding, partnerships, and advertising campaigns.

Progressive shoe brands utilize digital marketing techniques to fulfill the demand for athletic footwear. They offer innovative, customizable products like limited edition sneakers. These brands continuously innovate and enhance their offerings to stay competitive and meet their diverse customer base's needs.

Quality remains paramount, prompting manufacturers to invest in Research and Development for durable sports footwear. Design gains significance as athletic footwear evolves into a fashion statement, driving manufacturers to create stylish and trendy offerings.

Recent Developments in the Athletic Footwear Market

  • In March 2022, Lululemon, introduced Blissfeel, the first-ever running shoe for ladies, with Nike and Adidas.
  • In February 2022, Mayasheel Retail India entered into an agreement with Columbus Shoes to manufacture and sell sports shoes in the Indian market. The agreement is intended to strengthen Bazar India's in-house retail operations, broaden its product offering within the footwear category, and include low-end sportswear and accessories
  • The company offers a pre-order of Saysh One sneakers and a lifetime membership to the Saysh Collective. Felix raised USD 3 million in seed money.
  • In June 2021: Allyson Felix, female track-and-field Olympian great, launched lifestyle brand for women called Saysh. Company offers pre-orders of its first-ever sneakers - Saysh One - and lifetime membership to Saysh Collective with Felix raising USD 3 million of seed money.

Key Companies in the Athletic Footwear Market

  • Nike, Inc.
  • Adidas AG
  • Puma SE
  • Under Armour, Inc.
  • ASICS Corporation
  • New Balance Athletics, Inc.
  • Skechers USA, Inc.
  • FILA, Inc.
  • Brooks Sports, Inc.
  • Reebok International Limited
  • Converse Inc.
  • Li Ning Company Limited
  • Salomon S.A.
  • Mizuno Corporation
  • Anta Sports Products Limited

Key Coverage in the Athletic Footwear Market Report

  • Sales Analysis of Athletic Footwear in the United States
  • Growth Analysis of the Demand for Sports Shoes
  • Emerging Trends in Sneakers and their Market Impact
  • Growth Overview of Statement Footwear in the United States
  • Market Dynamics of Athletic Footwear Industry
Table of Content
  • 1. Executive Summary
  • 2. Market Overview
  • 3. Market Background
  • 4. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034
  • 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type
    • 5.1. Running Shoes
    • 5.2. Sport Shoes
    • 5.3. Trekking/ Hiking Shoes
    • 5.4. Others
  • 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Material Type
    • 6.1. Polymer
    • 6.2. Plastic
    • 6.3. Rubber
    • 6.4. Carbon Fiber
    • 6.5. Silicone
  • 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Size (US) (% of Demand)
    • 7.1. 4-5 Size
    • 7.2. 6-7 Size
    • 7.3. 8-9 Size
    • 7.4. 10-11 Size
    • 7.5. 12-13 Size
  • 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Consumer Orientation
    • 8.1. Men
    • 8.2. Women
    • 8.3. Kids
  • 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Sales Channel
    • 9.1. Direct
    • 9.2. Indirect
      • 9.2.1. Hypermarkets/Supermarkets
      • 9.2.2. Departmental Stores
      • 9.2.3. Speciality Stores
      • 9.2.4. Multi-Brand Stores
      • 9.2.5. Exclusive Stores/Franchised Stores
      • 9.2.6. Online Retailers
      • 9.2.7. Other Sales Channel
  • 10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
    • 10.1. North America
    • 10.2. Latin America
    • 10.3. Western Europe
    • 10.4. Eastern Europe
    • 10.5. South Asia and Pacific
    • 10.6. East Asia
    • 10.7. Middle East and Africa
  • 11. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
  • 12. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
  • 13. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
  • 14. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
  • 15. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
  • 16. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
  • 17. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
  • 18. Key Countries Market Analysis
  • 19. Market Structure Analysis
  • 20. Competition Analysis
    • 20.1. Puma SE
    • 20.2. Adidas AG
    • 20.3. Nike, Inc.
    • 20.4. Asics Corporation
    • 20.5. Under Armour
    • 20.6. Skechers
    • 20.7. Fila
    • 20.8. VF Corporations
    • 20.9. Wolverine World Wide Inc.
    • 20.10. K Swiss
  • 21. Assumptions & Acronyms Used
  • 22. Research Methodology

Key Segments

By Product Type:

  • Running Shoes
  • Sport Shoes
  • Trekking or Hiking Shoes
  • Others

By Material Type:

  • Polymer
  • Plastic
  • Rubber
  • Carbon Fiber
  • Silicone

By Size (USA) (% of Demand):

  • 4 to 5 Size
  • 6 to 7 Size
  • 8 to 9 Size
  • 10 to 11 Size
  • 12 to 13 Size

By Consumer Orientation:

  • Men
  • Women
  • Kids

By Sales Channel:

  • Direct
  • Indirect
    • Hypermarkets or Supermarkets
    • Departmental Stores
    • Specialty Stores
    • Multi-brand Stores
    • ExclusiveStores or Franchised Stores
    • Online Retailers
    • Other Sales Channel

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa

Frequently Asked Questions

How Big is the Athletic Footwear Market?

The market is set to be valued at USD 46.16 billion in 2024.

What is the Market Worth Predicted for 2034?

The market is in line to be valued at USD 73.98 billion by 2034.

What is the Forecast for the Athletic Shoes Market?

The market is set to register a CAGR of 4.80% from 2024 to 2034.

Which Product is in Significant Demand for Athletic Footwear in 2024?

Sports shoes are anticipated to acquire a 28.3% market share in 2024.

Which are the Key Companies in the Market?

Nike, Inc., Adidas AG, Puma SE, and Under Armour, Inc. are some of the key companies in the market.

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