Athleisure Market

Athleisure Market Outlook from 2024 to 2034

Everyone wants to be comfortable in any attire, be it traditional, modern, or even sports outfits. However, the comfort must not compromise with style. Both parameters should simultaneously be incorporated into the apparel, which the athleisure market achieves.

The athleisure market growth rate will encompass a promising progress path. It will traverse its advancement at a CAGR of 8.8%, projecting the global athleisure market size to reach USD 920 billion by 2034. The market will be lifted from USD 396.7 billion, measured in 2024.

Attributes	Key Insights
Estimated Market Size in 2024	USD 396.7 billion
Projected Market Value in 2034	USD 920 billion
Value-based CAGR from 2024 to 2034	8.8%

Emerging Trends in the Athleisure Market

• The growing wellness trends will demand comfortable outfits. Consumers will seek loose outfits that suit the trending fashion style and do not harm their bodies. Due to this, athleisure outfits are in demand, which will likely surge in the forecasted period, lifting the global athleisure market size.
• Changing fashion trends have blurred the difference between casual and activewear. Multifunctional outfits are preferred, driving the demand for innovative apparel. Athleisure has been leading this trend. Therefore, this will uplift the athleisure market growth rate.
• Advanced features are being embedded in the athleisure. Moisture and odor control, stain-resistant cloths, and sustainable clothing are some key advancements using cutting-edge technology. Hence, these trends will likely drive the global athleisure market size.

Integrating Fashion and Wellness Will Augment the Athleisure Market in the Forecasted Period

The historical demand trends suggested that the athleisure market growth rate encompassed an impressive CAGR of 11.3%. It ensured the global athleisure market size changes from USD 233 billion to USD 358 billion from 2019 to 2023.

The growth in digital distribution and e-commerce networks in the historical period spurred the athleisure demand. Leading athleisure brands faced a massive boom due to these emerging platforms. Despite imposed pandemic restrictions, businesses reached customers through these channels, driving the athleisure market growth rate.

Rapidly changing consumer trends and growing preferences for comfortable clothing anlraged the global athleisure market size in the period.

Historical CAGR from 2019 to 2023	11.3%
Forecast CAGR from 2024 to 2034	8.8%

The growing technology is helping leading athleisure brands innovate. It helps to diversify their product range, availing more choices for consumers. Due to this, the demand will likely be driven, fueling the athleisure market growth rate.

The growing emphasis on integrating wellness and fashion leads to a spike in the demand for the relevant apparel. Athleisure fulfills this demand, boosting the global athleisure market size.

Athleisure Market Growth Drivers

• The likelihood of athleisure getting accepted in different environments, including work, sports, and casual settings, is higher. Consequently, their demand will be surged, driving the athleisure market growth rate.
• The growing influencer culture will agitate the global athleisure market size. Celebrities' user reach and influence will likely spur consumer demand, inviting more customers to shift to athleisure. These shifts in the demand trends will likely drive the athleisure market growth rate.
• Various e-commerce networks and distributors have grown recently. Due to this, leading athleisure brands’ reach will be enhanced, driving their profitability. Hence, this will inflate the global athleisure market size, which will drive its growth.
• The growing urbanization rate and increasing population will fuel demand trends. Moreover, rapidly changing consumer lifestyles will accelerate the athleisure market growth rate.

Athleisure Market Growth Restraints

• The athleisure market is threatened to become highly saturated due to the presence and emergence of numerous competitors. This might hinder the athleisure market growth rate.
• Fluctuating global economic conditions might affect consumer buying behavior. This is another key restraint restricting the global athleisure market size.

Country-wise Analysis

The North American athleisure market will be the largest in terms of its market valuation. Due to the growing technology and fashion trends, customers will surge the demand for better clothing. So this will drive the athleisure market growth rate.

The growing sustainability trends in Europe will ensure its increasing contribution to enlarging the global athleisure market size. Innovation will be fostered, helping the market. The growing urbanization rate and population in Asian countries will demand better apparel, driving the athleisure market growth rate.

Forecast CAGRs from 2024 to 2034

Countries	Forecasted CAGR
The United States of America	9.1%
China	9.6%
The United Kingdom	10%
Japan	10.4%
South Korea	11%

Customization Demand will Fuel the United States’ Athleisure Market Growth

The projected athleisure market growth rate in the United States will be accelerated at a CAGR of 9.1% through 2034. The growing disposable incomes of individuals in the country will likely spur the demand for premium and luxury goods.

Customizable athleisure will be favored by consumers, driving the premium segment. Thus, the forecasted athleisure market size will reach USD 165.9 billion by 2034.

Retail Digitalization in China will Spur the Athleisure Market Size

The athleisure market size will leap to a USD 145.2 billion valuation mark by 2034 due to key demand drivers. China has bolstered its local e-commerce network. This helps leading athleisure brands connect with consumers better. This retail digitalization uplifts the distribution channels.

Also, supply chains have been tightened, enhancing the circulation of goods in the market. Due to this, the Chinese athleisure market size will be fueled at a CAGR of 9.6%.

Streetwear Influence Fuels the United Kingdom’s Athleisure Market Size

The United Kingdom’s athleisure market growth rate will be pushed through 2034 at a promising CAGR of 10%. Moreover, the athleisure market size will increase to USD 37.2 billion after the forecasted period.

The population in the country is inclined toward streetwear, primarily printed with attractive yet bold logos, affirmative statement pieces, and designs. These streetwears are extensively blurring the lines between fashion apparel and sportswear. These factors agitate the market progress.

Exceptional Fabrics in Japan Accelerate the Athleisure Market Growth Rate

The Japanese athleisure market size will be fueled to reach USD 101.7 billion at a promising CAGR of 10.4%. Leading athleisure manufacturers are supplied with high-quality fabrics.

These fabrics are specially designed using cutting-edge technology. Additionally, Japanese businesses emphasize perfectly engineered athleisure to deliver optimum comfort to consumers, spurring their demand in the country.

South Korean Athleisure Market Growth Fueled by the K-beauty Culture

The South Korean athleisure market will be accelerated at the highest CAGR of 11%. It will lead the global market in terms of its growth rate. Beauty standards in the country emphasize the mixture of vibrant colors, new and innovative apparel designs, and products nurturing optimum skincare. The athleisure market integrates this requirement, spurring consumer interest.

Also, cultural crossovers generate a fusion of traditional and athleisure clothing, which surges the demand for athleisure apparel. Thus, the athleisure market size in South Korea will achieve a USD 59.7 billion valuation mark.

Category-wise Insights

The mass-type segment is vastly exploited due to a larger consumer base choosing non-premium products. Further, offline distribution channel provides a wide range of options to customers, increasing the segment demand.

Category	Top Type- Mass
Market Share in 2023	68%
CAGR % 2024 to End of Forecast (2034)	8.6%
Market Segment Drivers	The emerging trends for athletic wear are spurring the mass athleisure demand. The wider availability of athleisure on different e-commerce platforms drives the market segment. Multifunctional athleisure is being preferred by consumers, driving leading athleisure brands.

Category	Top Distribution Channel- Offline
Market Share in 2023	71%
CAGR % 2024 to End of Forecast (2034)	8.4%
Market Segment Drivers	A wide range of availability of products surges the demand for the offiline distribution channel. Fashion stores offer a one-stop solution for all consumer requirements, driving the demand for the segment. Customization, athleisure trials, and negotiations with sellers are possible, favoring customer shopping.

Competitive Landscape of the Athleisure Market

Leading athleisure manufacturers will most likely innovate their products using cutting-edge technology, augmenting their portfolio. Due to this, the market will be cluttered with innovative products, creating more competition in the market.

The contribution of the key players and new entrants vastly governs the athleisure market growth rate. Existing marketers expand the market with the help of different strategies, including partnerships, acquisitions, collaborations, and mergers.

New entrants are advised to lend their assets and develop their products with the help of bleeding-edge technology to differentiate their products. Also, they need to focus on effective branding to create a decisive market niche.

Key Market Developments

• In October 2022, Adidas AG ended its partnership with Ye. The senior management of the organization took this move in response to Ye’s antisemitism and hate of speech. Due to this, the organization highlighted its moral and ethical values, and it adhered to them. Despite a strategic setback, the brand reputation in the market was enhanced.
• In April 2024, Hanes Brands, Inc. extended its partnership with Duke University by five years. All product rights of the latter are given to the organization, enabling the business to operate under the brand title and expand in the market for the next five years.

Key Coverage of the Athleisure Market Report

• Competitive landscape of the athleisure market and competitor analysis in athleisure.
• Market size and growth forecasts, athleisure market growth projection, key market drivers and trends, and challenges and opportunities in the athleisure market.
• The impact of athleisure on the traditional sportswear market and the rise of athleisure as everyday wear.
• Strategies for success in the athleisure market and strategies for new entrants to differentiate themselves in the crowded athleisure market.
• Athleisure market investment analysis and legal and regulatory considerations for the athleisure market.
• Athleisure market trends and athleisure market share.
• Emerging trends in athleisure.

Report Scope

Attributes	Details
Estimated Market Size in 2024	USD 396.7 billion
Projected Market Valuation in 2034	USD 920 billion
Value-based CAGR 2024 to 2034	8.8%
Forecast Period	2024 to 2034
Historical Data Available for	2019 to 2023
Market Analysis	Value in USD billion
Key Regions Covered	North America; Latin America; Western Europe; Eastern Europe; South Asia and Pacific; East Asia; The Middle East and Africa
Key Market Segments Covered	Type, Product, End-User, Distribution Channel, Region
Key Countries Profiled	The United States, Canada, Brazil, Mexico, Germany, The United Kingdom, France, Spain, Italy, Poland, Russia, Czech Republic, Romania, India, Bangladesh, Australia, New Zealand, China, Japan, South Korea, GCC Countries, South Africa, Israel
Key Companies Profiled	Hanes Brands Inc.; Adidas AG; Vuori; PANGAIA; Under Armour Inc.; Outerknown; EILEEN FISHER; Patagonia Inc.; Wear Pact LLC; Lululemon Athletica

Athleisure Market - Key Segments

By Type:

• Mass
• Premium

By Product:

• Yoga Apparel
  • Tops
  • Pants
  • Shorts
  • Unitards
  • Capris
  • Others
• Shirts
• Leggings
• Shorts
• Others

By End User:

• Men
• Women
• Children

By Distribution Channel:

• Online
• Offline

By Region:

• North America
• Latin America
• Western Europe
• Eastern Europe
• South Asia and Pacific
• East Asia
• The Middle East and Africa

Frequently Asked Questions

At what CAGR the athleisure market will likely progress through 2034?

The athleisure market is estimated to progress at a CAGR of 8.8% through 2034.

What will the market size of the athleisure market be by 2034?

The athleisure market will likely reach USD 920 billion by 2034.

What will the market size of the athleisure market be by 2024?

The athleisure market will attain a market size of USD 396.7 billion in 2024.

Based on top type, which segment held the largest athleisure market share in 2023?

The athleisure market's mass segment held 68% of the market share in 2023.

Based on distribution channel, which segment held the largest athleisure market share in 2023?

The athleisure market's offline segment secured 71% of the market space in 2023.