The sachet packaging market in ASEAN is expected to grow around USD 647.8 million in 2025 and reach USD 1,250.7 million for the market in 2035. Sales will witness growth at 6.6% CAGR through the period of 2025 to 2035 estimated timeframe. Sachet packaging revenue across ASEAN amounts to approximately USD 608.9 million in 2024.
Sachet packaging is popular in ASEAN countries because of economies of scale and smaller quantity sizes, which fit the much-preferred portion size of locals. The middle class and convenience are driving the demand for affordable, single-serve pack formats. Moreover, sachet packaging satisfies the various types of food products popular across the country. For the coming years, out of many end-users, the food industry will hold major market share above 45%.
ASEAN Sachet Packaging Industry Forecast
| Attributes | Key Insights |
|---|---|
| Historical Size, 2024 | USD 608.9 million |
| Estimated Size, 2025 | USD 647.8 million |
| Projected Size, 2035 | USD 1,250.7 million |
| Value-based CAGR (2025 to 2035) | 6.6% |
Out of two forms of machines employing sachet packaging in ASEAN, vertical form sill seal machines will capture over 64% of the market share during upcoming years. The vertical form fill seal machine has gained a space in countries in ASEAN as it efficiently uses space, allowing for production of high quantities with lower operation costs. The vertically growing consumer goods market, especially in food and beverage sectors, demands fast packaging solutions, which vertical machines can provide, hence making them famous.
In ASEAN, the sachet packaging market is expected to grow at a profitable pace in the forecast period. At the same time, it will also provide an incremental opportunity of USD 641.8 million and rise by 2.1 times its current value by 2035.
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The below table presents the expected CAGR for the sachet packaging market in ASEAN over several semi-annual periods spanning from 2025 to 2035.
| Particular | Value CAGR |
|---|---|
| H1 | 4.5% (2024 to 2034) |
| H2 | 6.0% (2024 to 2034) |
| H1 | 5.1% (2025 to 2035) |
| H2 | 6.4% (2025 to 2035) |
In the first half (H1) of the decade from 2024 to 2034, the business is predicted to surge at a CAGR of 4.5%, followed by a slightly higher growth rate 6.0% in the second half (H2) of the same decade. Moving into the subsequent period, from H1 2025 to H2 2035, the CAGR is projected to decrease slightly to 5.1% in the first half and remain relatively moderate at 6.4% in the second half. In the first half (H1) the market witnessed a decrease of 40 BPS while in the second half (H2), the market witnessed an increase of 40 BPS.
Demand for Sachet Packaging for Cost-Effective Solutions for Small Retailers in ASEAN
In ASEAN countries, sachet packaging helps small retailers in rural areas thrive. For instance, in Indonesia's rural villages, a local store sells sachet-packed products like laundry detergent or shampoo in small quantities, allowing customers to purchase exactly what they need. This setup benefits consumers with limited disposable income, as bulk products may be too expensive.
By offering sachets, the retailer fulfills the demand for low-priced, single-application products with their inventory costs relatively low. More importantly, sachets fulfill local preferences for smaller convenient packaging, so it is easy to satisfy the communities without wide retail chains and packaging facilities. Hence, it's easier for the small businesses to start and be operational without much investment upfront.
Variability in Climate and Temperature in ASEAN Spurs Demand for Secure Sachet Packaging
In many ASEAN countries, the high humidity and hot tropical climate can pose unique difficulties in the storage and transportation of goods. Sachets are becoming very popular because their contents are sealed from environmental effects such as heat, moisture, and high humidity, ensuring that their products remain safe and effective.
These small pouches are resistant to tampering and have low degradation susceptibility; this is of great importance since the temperature variations are significant in such areas. For example, sachets find extensive application with beverages and powdery formulations like instant coffee, which is required to reach the customer shelf without loss of freshness.
Also, in the cosmetic market, with skincare lotions, the products are packaged as sachets that protect the product integrity during shipping in hot humid conditions. This climate-driven demand for sachets highlights their role in maintaining product quality across ASEAN markets.
Improper Waste Management Infrastructure in Some ASEAN Countries May Hinder Growth
In many ASEAN countries, the lack of recycling infrastructure makes sachet packaging unfeasible for mass use. Most of these countries have inefficient waste management systems that prevent the collection and processing of sachets after they are used. Therefore, plastic sachets mostly find their way to landfills or into the environment, contributing to the ever-increasing plastic waste problem in the region.
Since waste-disposal mechanisms would be lacking for proper waste removal, consumers and businesses are discouraged from embracing the packaging method. Due to the level of environmental concern involved, adoption for sachet-based packaging is, therefore, slowed down.
The ASEAN sachet packaging market recorded a CAGR of 6.0% during the historical period between 2020 and 2024. Market growth of sachet packaging in ASEAN was positive as it reached a value of USD 608.9 million in 2024 from USD 475.4 million in 2020.
Sachet packaging in the ASEAN region faces growth challenges as recycling infrastructure is limited and consumers are more accustomed to traditional packaging. This coupled with economic volatility and ambiguous regulations within the region weigh in more on production and demand, slowing the pace of adoption in some countries but is sustainable by the increasing disposable income in urban centers.
The demand for sachet packaging in ASEAN is expected to grow over the next decade with growing e-commerce, convenience-driven consumption, and the rise of small-sized products in food and personal care sectors. Improved waste management and stronger regulatory pressure for sustainable packaging solutions will further shape growth, increasing the need for recyclable or eco-friendly sachet alternatives.
Tier 1 companies comprise market leaders capturing significant market share in global market. These market leaders are characterized by high production capacity and a wide product portfolio. These market leaders are distinguished by their extensive expertise in manufacturing across multiple packaging formats and a broad geographical reach, underpinned by a robust consumer base.
They provide a wide range of series including recycling and manufacturing utilizing the latest technology and meeting the regulatory standards providing the highest quality. Prominent companies within tier 1 include Sonoco Products Company, Huhtamaki Oyj, Amcor plc, Avesta Continental Pack among others.
Tier 2 companies include mid-size players having presence in specific regions and highly influencing the local market. These are characterized by a strong presence overseas and strong market knowledge. These market players have good technology and ensure regulatory compliance but may not have advanced technology and wide global reach. Prominent companies in tier 2 include Avesta Continental Pack, Plasindo Lestari, WIN CHANCE Group, SCG Packaging, and Stream Peak International.
Tier 3 includes the majority of small-scale companies operating at the local presence and serving niche markets. These companies are notably oriented towards fulfilling local market demands and are consequently classified within the tier 3 share segment. They are small-scale players and have limited geographical reach. Tier 3, within this context, is recognized as an unorganized market, denoting a sector characterized by a lack of extensive structure and formalization when compared to organized competitors.
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The section contains information about the leading segments in the industry. In terms of material, plastic is estimated to account for a share over 71% by 2035. By packaging machinery, vertical form fill seal machine (VFFS) are projected to dominate by holding a share of 41.3% by the end 2035.
| Material | Market Share (2035) |
|---|---|
| Plastic | 71.6% |
In ASEAN, plastic is used extensively in sachet packaging because it is readily available, cheap, and can be easily manufactured locally. Plastic's versatility in providing various shapes and sizes and its resistance to moisture and air make it suitable for packaging products in a humid climate. Furthermore, plastic is easy to handle and transport, which makes it a popular choice in the region.
| Packaging Machinery | Market Share (2035) |
|---|---|
| Vertical Form Fill Seal Machine (VFFS) | 41.3% |
The reason why VFFS machines are used for sachet packaging in ASEAN is because they are relatively cheaper, particularly in emerging markets where operational efficiency is a prime concern.
It is best for the production of small, single-serving sachets commonly used in food, beverages, and personal care products. With the increasing number of retail sectors in the region and the increase in sachet demand, VFFS machines can easily handle assorted product types at high speeds. Highly suitable for the diverse consumer base across ASEAN in terms of affordability and quick production, their ability to efficiently package sachets in bulk and maintain low production costs makes them a good candidate for the consumers.
Key players of ASEAN sachet packaging industry are developing and launching new products in the market. They are integrating with different firms and extending their geographical presence. Few of them are also collaborating and partnering with local brands and start-up companies for new product development.
Key Players in ASEAN Sachet Packaging Market
The ASEAN sachet packaging industry is projected to witness CAGR of 6.6% between 2025 and 2035.
The ASEAN sachet packaging industry stood at USD 608.9 million in 2024.
ASEAN sachet packaging industry is anticipated to reach USD 1,250.7 million by 2035 end.
Indonesia is set to record a CAGR of 6.2% in assessment period.
The key players operating in the ASEAN sachet packaging industry are Sonoco Products Company, Huhtamaki Oyj, Amcor plc, Avesta Continental Pack among others.
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ASEAN Sachet Packaging Market
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