The ASEAN Energy Gel market is set to grow from an estimated USD 10.8 million in 2025 to USD 11.9 million by 2035, with a compound annual growth rate (CAGR) of 12.5% during the forecast period.
| Attributes | Value |
|---|---|
| Estimated ASEAN Industry Size (2025E) | USD 10.8 million |
| Projected ASEAN Value (2035F) | USD 11.9 million |
| Value-based CAGR (2025 to 2035) | 12.5% |
The ASEAN energy gel market is experiencing significant growth, driven by the increasing popularity of endurance sports and the rising awareness of the importance of nutrition in athletic performance. Energy gels are convenient, portable sources of carbohydrates and electrolytes, making them a preferred choice for athletes and fitness enthusiasts looking to enhance their performance during training and competitions.
The growing trend of health and fitness among the population, coupled with the rise of recreational sports, is propelling the demand for energy gels across the region.
Energy gels provide a concentrated source of carbohydrates that can be easily consumed on-the-go, making them ideal for athletes who require immediate energy replenishment. Additionally, the increasing number of marathons, cycling events, and fitness competitions in ASEAN countries is further driving the demand for energy gels.
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The table below provides a detailed comparative assessment of the changes in the compound annual growth rate (CAGR) over six months for the base year (2024) and the current year (2025) specifically for the ASEANEnergy Gel market.
This semi-annual analysis highlights crucial shifts in market dynamics and outlines revenue realization patterns, providing stakeholders with a more precise understanding of the growth trajectory within the year. The first half of the year, H1, covers January to June, while the second half, H2, spans July to December.
H1 signifies the period from January to June, and H2 Signifies the period from July to December.
For the ASEAN Energy Gel market, the sector is predicted to grow at a CAGR of 4.8% during the first half of 2024, increasing to 5.7% in the second half of the same year. In 2024, the growth rate is expected to decrease slightly to 6.8% in H1 but is expected to rise to 9.8% in H2.
This pattern reveals a decrease of 20 basis points from the first half of 2024 to the first half of 2025, followed by an increase of 20 basis points in the second half of 2025 compared to the second half of 2024.
| Date | Development/M&A Activity & Details |
|---|---|
| 2024 | GU Energy Labs launched a new line of organic energy gels made with natural ingredients to cater to health-conscious consumers. |
| 2024 | Clif Bar introduced a new flavor of energy gel that features superfoods and is free from artificial additives. |
| 2024 | PowerBar expanded its product range by introducing multi-serve energy gel packs designed for team sports and group activities. |
| 2024 | Honey Stinger announced a partnership with local athletes to develop new energy gel flavors inspired by regional tastes. |
Rising Popularity of Endurance Sports.
The popularity of endurance sports is on the rise across the ASEAN region, significantly impacting the energy gel market. As more individuals participate in activities such as marathons, triathlons, and cycling events, the demand for convenient and effective energy sources has surged.
Energy gels are particularly favored by athletes for their ability to provide quick energy replenishment during prolonged physical exertion. This trend is supported by the increasing number of organized sporting events and fitness competitions in ASEAN countries, which encourage participation from both amateur and professional athletes.
The growing awareness of the health benefits associated with regular physical activity is also driving more people to engage in endurance sports, further boosting the demand for energy gels.
Consumer Shift towards Natural and Clean Label Product
As the trend of people being more concerned about their health rises, the consumption of products that are 100% natural, and those that are free from artificial additives, preservatives, and high-fructose corn syrup have also increased. This trend is particularly prevalent in the ASEAN region, where consumers are recognizing and accepting the importance of health and wellness in their food choices.
Manufacturers are adapting to this preference by changing their energy gels supplementation to contain natural sweeteners like honey, organic ingredients, and other functional additives that provide added health advantages. For example, a few brands are adding superfoods, electrolytes, and plant-based ingredients into their energy gels to elevate their nutritional profile and be more attractive to health-conscious people.
The following table shows the estimated growth rates of the top fourmarkets. These countries are set to exhibit high consumption, recording high CAGRs through 2035.
The Indian energy gel industry is currently facing an overwhelming transformation due to the augmented physical fitness and endurance sports rage among the populace. Along with the proliferation of people partaking in sports activities, like jogging, cycling and marathons, there is an explosion in the need for the most portable and reliable energy sources.
As a result, the flexibility of energy gels that enables athletes to load themselves with carbohydrates and electrolytes during the long-lasting sweating period makes it a must item in their diets.
Consequently, this has created a ripple of realization of how nutrition plays an integral role in sports performance, and, hence, athletes and fitness freaks are looking for more are otherwise. Also, the rise of fitness clubs, running groups, and online fitness communities has acted as potential drivers for the sales of energy gels.
Thailand is progressively taking its place in the ASEAN energy gel market, with more and more athletes and fitness fans looking for handy energy sources for long-lasting sports. The country is blessed with perfect conditions for outdoor activities, thanks to its excellent weather and varied terrains which have led to an influx of people in activities like running, cycling, and triathlons. People getting more involved in these sports is the root cause of the growing demand for energy gels.
The Thai authorities have endorsed sports and physical fitness programs, advocating a healthy lifestyle among the communities. As a result, there has been an explosion of sporting events that are tailored to meet the Olympic standard drive for the energy gels as athletes try to find the best way to serve their fuel. The increased realization of nutrition as a key factor in athletic success is leading athletes to include energy gels in their training and competition regimens.
In the energy gel market, fruit flavors are the leading segment and this segment covers the significant portion of the total market. The reason for the dominance is the favorable taste and natural sweetness of the fruit-flavored energy gels, which the consumers like most.
The availability of a range of fruit flavors, such as berry, citrus, and tropical fruits, allows the consumers to choose based on their preferences and thus, makes the overall experience of eating energy gels much better. The fruit taste trend is growing not only because of the recent environmental interest, but also because customers more and more prefer energy gels that are made with real fruit extracts and natural sweeteners.
In the energy gel sector, the preference for multi-serve packs is seen to be a growing trend among individuals, which is reflected in their considerable market share. These value and convenience packs are the ideal solution for athletes and fitness enthusiasts because they can now have a larger quantity of energy gels always ready for upcoming training, competition, and long-distance events.
For people who usually carry out endurance activities, this format is perfect since it eliminates the need for frequent repurchasing and it ensures that they have a sufficient amount of energy gels at any time.
The multi-serve pack format also carries the advantage of better portion control as the consumers can easily measure out the energy gel amount for their specific needs which they want to eat. This is even more advantageous for athletes who are following specific nutrition plans and need the exact amount of carbohydrates in training and during competitions.
2025 Market Share of ASEAN Energy Gel Manufacturers
Note: The above chart is indicative
Energy gels are a highly competitive battlefield where numerous players are struggling to expand their market shares. The situation is led by top companies like GU Energy Labs, Clif Bar, PowerBar, Honey Stinger, and Science in Sport which not only use the weapons of their massive experience and excellent product lines but also their robust distribution networks to stay afloat in the competitive environment.
The ASEAN Energy Gel market is projected to grow at a CAGR of 12.5% from 2025 to 2035.
By 2035, the market is expected to reach an estimated value of USD 11.9 million.
India are key Country with high consumption rates in the ASEAN Energy Gel market.
Leading manufacturers Gardenia Bakeries, Bread Talk, The Baker's Cottage, Energy Gel & Co. in the ASEAN market.
Fruit Flavours, Lemonade/Limeade Flavours, Chocolate Flavour, Coffee/Espresso Flavour, Others
Single-Serve and Multi-Serve
Direct B2B and Indirect B2C
Industry analysis has been carried out in key countries of India, Malaysia, Thailand, Philippines, Vietnam, and other ASEAN Countries.
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ASEAN Energy Gel Market
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