The ASEAN digital textile printing market is expected to reach USD 180.8 million in 2025 and is likely to grow to USD 376.1 million by 2035 at a CAGR of 7.6% during the period 2025 to 2035. In 2024, the revenue from digital textile printing in ASEAN was USD 169.4 million.
Growing demand for sustainable, customizable, and environmentally friendly textiles is fuelling the market's growth. Key benefits such as lower water usage, zero wastage, and enhanced design freedom of digital textile printing have now become indispensable as the need for increasing environmental concern is rising with changed consumer behavior. The digital textile printing market is dominated by clothing with more than 40% share in ASEAN.
ASEAN Digital Textile Printing Industry Forecast
| Attributes | Key Insights |
|---|---|
| Historical Size (2024) | USD 169.4 million |
| Estimated Size (2025) | USD 180.8 million |
| Projected Size (2035) | USD 376.1 million |
| Value-based CAGR (2025 to 2035) | 7.6% |
Direct to Garment (DTG) is the preferred one in Japan. It delivers highly qualitative, custom prints on limited small batches that could satisfy the highly stringent demand of unique and personalized fashion in Japan. Comparing it to the other printing processes, direct to garment printing will capture more than 38% in the next years.
ASEAN's digital textile printing market will grow gradually, opening up an incremental opportunity of USD 206.7 million and growing 2.2 times of its current market value by 2035.
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Need for Sustainable Printing Processes and Customized Clothing Demand in ASEAN Drive Growth
The region of ASEAN is gaining attention to incorporate more sustainable production techniques into textile manufacturing that can help in reducing the environment impact of such processes. Its vast usage can be attributed to a couple of key factors: 90% reduction in water usage and low energy usage in comparison with traditional processes.
Another key reason behind its use is the high demand for customized designs within the fashion and home furnishing industries, thus forcing companies to use this technology. One advantage of digital textile printing is its ability to easily adapt designs according to consumer preference, giving it an edge in the market.
E-commerce Boost in ASEAN Countries Spurs Demand for Digitally Textile Printers
E-commerce platforms in ASEAN are rapidly expanding, and digital printing for textiles and apparel stands at the forefront of this revolution. Its ability to deliver faster production, smaller batches, and personalization makes it ideal for markets governed by e-commerce.
This means being able to offer a more customized and unique range, giving it more precision and efficiency in offering products that consumers demand. In fact, markets like Singapore and Malaysia already have an explosion in online shopping.
Limited Technical Expertise in ASEAN Countries May Limit Adoption for Digital Textile Printing
Limited technical expertise presents a major obstacle to digital textile printing in several ASEAN nations. Digital printing technology demands knowledgeable operators who would be able to manage very complex printing operations, troubleshoot technical problems and maintain the machinery. In many regions, people lack proper training in handling such sophisticated systems.
This may contribute to inefficiency, errors and lower quality productions. The shortage of technical knowledge also limits the ability to fully utilize the capabilities of digital textile printing, slowing down its adoption. As a result, manufacturers may continue relying on traditional methods, delaying the widespread implementation of digital printing technologies in the region.
Tier 1 companies comprise market leaders capturing significant market share in global market. These market leaders are characterized by high production capacity and a wide product portfolio. These market leaders are distinguished by their extensive expertise in manufacturing across multiple packaging formats and a broad geographical reach, underpinned by a robust consumer base.
They provide a wide range of series including recycling and manufacturing utilizing the latest technology and meeting the regulatory standards providing the highest quality. Prominent companies within tier 1 include The Ricoh Company, Ltd, Colorjet, HP Inc, Atexco among others.
Tier 2 companies include mid-size players having presence in specific regions and highly influencing the local market. These are characterized by a strong presence overseas and strong market knowledge.
These market players have good technology and ensure regulatory compliance but may not have advanced technology and wide global reach. Prominent companies in tier 2 include Seiko Epson, Mimaki Engineering, Roland DGA Corporation and Konica Minolta Business Solutions.
Tier 3 includes the majority of small-scale companies operating at the local presence and serving niche markets. These companies are notably oriented towards fulfilling local market demands and are consequently classified within the tier 3 share segment.
They are small-scale players and have limited geographical reach. Tier 3, within this context, is recognized as an unorganized market, denoting a sector characterized by a lack of extensive structure and formalization when compared to organized competitors.
The section contains information about the leading segments in the industry. In terms of ink, pigment ink is estimated to account for a share above 43% by 2035. By substrate, digital cotton printing is projected to dominate by holding a share of 32.8% by the end 2035.
| Ink | Market Share (2035) |
|---|---|
| Pigment Ink | 43.2% |
ASEAN prefers pigment ink in digital printing of textiles due to its flexibility and environmental advantages as pigmented inks settle on the surface of the textile. Pigment ink has better resistance to fade than the dye-based one and is highly applicable for the warm and wet ASEAN climate.
Moreover, it also has less pre-treatment and more suitability with more varied fabrics: cotton, polyester, and a combination of different ones, and so forth, in general, this can be quite economical for mixed applications in textile products.
A use case is the production of custom T-shirts for the fashion industry. With pigment ink, manufacturers can achieve vibrant prints that resist fading and washing, catering to the growing demand for personalized apparel in ASEAN markets.
| Substrate | Market Share (2035) |
|---|---|
| Digital Cotton Printing | 32.8% |
Digital cotton printing has also been emerging highly in ASEAN. This is because of growing demand for sustainable quality apparel. A natural fiber, cotton breathes and is very comfortable wear, making it suitable for hot and humid climates such as that of ASEAN.
The advantage of digital printing on cotton includes low water usage, a lower energy requirement, and the possibility of creating intricate designs without large production runs.
This is very appealing to the emerging "fast fashion" and custom apparel trends. A domestic green fashion brand in ASEAN now uses digital printing on cotton for limited-edition designs inspired locally. This helps them offer to consumers unique clothing styles that are sustainably produced with minimal environmental impacts while reflecting local art and culture.
Key players of digital textile printing industry in ASEAN are developing and launching new products in the market. They are integrating with different firms and extending their geographical presence. Few of them are also collaborating and partnering with local brands and start-up companies for new product development.
Key Developments in ASEAN Digital Textile Printing Market
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Direct to garment, dye sublimation and direct to fabric are different printing processes used in the market for ASEAN digital textile printing.
The market for digital textile printing in ASEAN has been divided based on ink as sublimation, reactive, acid, direct disperse and pigment.
There are several substrates that are used for digital textile printing which include digital cotton printing, digital silk printing, digital rayon printing, digital linen printing, digital polyester printing and others.
The end-users of digital textile printing are clothing, households and display and technical textiles.
Key countries covered under ASEAN are Indonesia, Thailand, Myanmar, Vietnam, Singapore, Philippines, Malaysia and Rest of ASEAN.
The ASEAN digital textile printing industry is projected to witness CAGR of 7.6% between 2025 and 2035.
The ASEAN digital textile printing industry stood at USD 169.4 million in 2024.
ASEAN digital textile printing industry is anticipated to reach USD 376.1 million by 2035 end.
Vietnam is set to record a CAGR 7.7% in assessment period.
The key players operating in the ASEAN digital textile printing industry are include The Ricoh Company, Ltd, Colorjet, HP Inc, Atexco among others. Seiko Epson, Mimaki Engineering, Roland DGA Corporation and Konica Minolta Business Solutions.
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ASEAN Digital Textile Printing Market
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