The market size of cling film is estimated to be worth USD 89.9 million in 2025 and is anticipated to reach a value of USD 142.3 million by 2035. Sales are projected to rise at a CAGR of 4.7% over the forecast period between 2025 and 2035. The revenue generated by cling film market in 2024 was USD 87.0 million.
Cling film has very high usage in the food industry. Beverage will capture over 54% of the cling film market by 2035. Increased urbanization, demand for packaged foods, and rising middle-class consumption are indeed driving factors for this stronghold. Cling film helps maintain freshness and hygiene preservation-a tremendous point when considering the hot climate of the region and the hustle-bustle lifestyle.
ASEAN Cling Film Industry Forecast
| Attributes | Key Insights |
|---|---|
| Historical Size, 2024 | USD 87.0 million |
| Estimated Size, 2025 | USD 89.9 million |
| Projected Size, 2035 | USD 142.3 million |
| Value-based CAGR (2025 to 2035) | 4.7% |
In the ASEAN region, films with a thickness of up to 9 microns are expected to grow 48.9% of the market share during the forecast period. These films are used for various products, such as food packaging, healthcare items. Their thin, flexible nature makes them easy to use, yet they provide enough strength for everyday applications.
The 9-micron thickness is also economical, making it attractive to manufacturers and consumers alike. Moreover, films in this range of thickness generate less plastic waste so making them eco-friendlier. This balance of affordability, functionality, and sustainability drives their popularity in the ASEAN market.
The market of cling film will grow with profitable prospects in the forecast period, as it is expected to offer an incremental opportunity of USD 55.3 million and will increase 1.6 times the existing value by 2035.
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The below table presents the expected CAGR for the ASEAN cling film market over several semi-annual periods spanning from 2025 to 2035.
| Particular | Value CAGR |
|---|---|
| H1 | 4.5% (2024 to 2034) |
| H2 | 4.9% (2024 to 2034) |
| H1 | 3.7% (2025 to 2035) |
| H2 | 5.7% (2025 to 2035) |
In the first half (H1) of the decade from 2024 to 2034, the business is predicted to surge at a CAGR of 4.5%, followed by a slightly higher growth rate of 4.9% in the second half (H2) of the same decade.
Moving into the subsequent period, from H1 2025 to H2 2035, the CAGR is projected to decrease slightly to 3.7% in the first half and remain relatively moderate at 5.7% in the second half. In the first half (H1) the market witnessed a decrease of 80 BPS while in the second half (H2), the market witnessed an increase of 80 BPS.
Growing Middle Class Population Boosts the Demand for The Cling Film Industry
Cling films are widely in demand mainly because of the rapidly growing middle-class people in the ASEAN region and also because of its significant increase in urbanization. In the case of people joining the middle class, the demand for packaged food, household products, and convenience items is higher; consequently, cling films are used widely for protection and preservation.
This, on the other hand, as cities grow, businesses and industries also expand further increasing the demand for packaging materials. The trend is likely to continue, and as people increasingly take on modern lifestyles, more will consume cling films in food packaging and other industries.
Packaged Food Products the Demand for The Cling Film Industry
Demand for packaged food products is increased in ASEAN countries. They are becoming busy in their life, and people have been seeking more food items, which can easily be bought and stored.
For this reason, film is used in wrapping around food, which gives protection against contamination, is fresh, and extends the shelf life of packed food. Packaged food offers convenience because it can be stored for longer, is easy to carry, and is ready to eat or needs little preparation. This is especially popular for working people, students, and busy families.
There's a need to keep food fresh and safe in case more people continue to choose packaged food. Increasing demand for packaged food further fuels the growth of demand for cling films as more such food products have to be packed with cling film in the region.
Environmental Concern Regarding Plastic, Often Limit the Market.
Most ASEAN countries fear plastic waste affecting the environment. Some plastics like cling film go to landfills or the sea and can end up hurting the animals and affecting nature. In light of this, governments have introduced tougher regulations regarding plastic use.
For instance, some countries banned plastic bags and others are thinking of reducing plastic waste in the future. Taiwan has ambitions to ban the use of single-use plastics in 2030 and New Zealand was already one of the countries banning plastic bags as early as in 2018.
Such regulations for the environment would have an impact on the cling film market, meaning companies might look for alternative methods of cling film that are less harming to the environment or less use of plastics on packaging.
The ASEAN cling film market recorded a CAGR of 3.2% during the historical period between 2020 and 2024. Market growth of cling film was positive as it reached a value of USD 87.0 million in 2024 from USD 76.4 million in 2020.
The growth of the cling film market in ASEAN was steady between 2020 and 2024 due to a rise in demand for convenient and flexible packaging solutions. Sustainability features, such as recyclable content, especially in food packaging, supported the growth of sales in cling film.
The demand for cling film in ASEAN is expected to grow considerably in the forecast period. Primary drivers include the intensive demand for flexible packaging in most industries, intensifying home-based online grocery ordering and food delivery services, and increasing packaged food demands, including ready-to-eat meals and dairy products. All these factors are expected to create further momentum in the growth of this market in the region.
Tier 1 companies comprise market leaders with significant market share in ASEAN market. These market leaders are characterized by high production capacity and a wide product portfolio. These market leaders are distinguished by their extensive expertise in manufacturing across multiple packaging formats and a broad geographical reach, underpinned by a robust consumer base.
They provide a wide range of series including recycling and manufacturing utilizing the latest technology and meeting the regulatory standards providing the highest quality. Prominent companies within tier 1 include Berry ASEAN Group, Gruppo Fabbri Vignola S.p.A, Kalan SAS, Inc., Intertape Polymer Group (IPG)
Tier 2 companies include mid-size players having presence in specific regions and highly influencing the local market. These are characterized by a strong presence overseas and strong market knowledge.
These market players have good technology and ensure regulatory compliance but may not have advanced technology and wide ASEAN reach. Prominent companies in tier 2 include Fine Vantage Limited, Wrapmaster, Klöckner Pentaplast, Prowrap Group
Tier 3 includes the majority of small-scale companies operating at the local presence and serving niche markets. These companies are notably oriented towards fulfilling local market demands and are consequently classified within the tier 3 share segment.
They are small-scale players and have limited geographical reach. Tier 3, within this context, is recognized as an unorganized market, denoting a sector characterized by a lack of extensive structure and formalization when compared to organized competitors.
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The section contains information about the leading segments in the industry. In terms of material type, polyethylene (PE) is estimated to account for a share of 70.1% by 2035. By end use formats, food industry is projected to dominate by holding a share of 54% by the end 2035.
| Material Type | Market Share (2035) |
|---|---|
| Polyethylene (PE) | 70.1% |
PE is a common material used in making cling film, which is the plastic wrap often found in kitchens. It's convenient because it's flexible, durable, and safe for wrapping food. It can stretch easily and stick tightly to surfaces, making it perfect for wrapping and sealing food items securely.
Many companies prefer PE because it's affordable to make and provides excellent protection for food, leading to its dominance in the cling film market. PE is chosen for food packaging mainly because it doesn't react with food. This quality helps keep food fresh without introducing any harmful substances.
| End Use | Market Share (2035) |
|---|---|
| Food | 54% |
Cling film appears to be dominated by the food segment in ASEAN due to its soaring population, urbanization, and middle-class rise. In ASEAN, the increasing number of people are shifting towards cities where the incorporation of busy lifestyles indicates an escalated utilization of packaged food.
The cling film is used largely for food items to be wrapped and preserved for a longer time, as food generally spoils quickly in hot climates. With the constant increasing demand for fresh produce, ready-to-eat meals, and snacks, cling film is a basic element to keep food quality and hygiene in place.
Among the users of cling film for packaging, then further transportation, is the food industry that takes the largest share of the market. Along with that trend, food safety and convenience in the region also drive the demand for cling film.
Key players of cling film industry are developing and launching new products in the market. They are integrating with different firms and extending their geographical presence. Few of them are also collaborating and collaborating with local brands and start-up companies for new product development.
Key Developments in ASEAN Cling Film Market
In terms of material type, the cling film include polyethylene (PE), bi-axially oriented polypropylene(BOPP), polyvinyl chloride (PVC), polyvinylidene chloride (PVDC) and others
In terms of thickness, the cling film is segmented into up to 9 microns, 9 to 12 micron and above 12 microns.
Some of end users in the cling film include food, beverages, cosmetics & personal care, and pharmaceuticals.
Key countries of Indonesia Thailand, Malaysia, Philippines, Vietnam, Myanmar, Singapore, rest of ASEAN are covered.
The ASEAN cling film industry is projected to witness CAGR of 4.7% between 2025 and 2035.
The ASEAN cling film industry stood at USD 87.0 million in 2024.
ASEAN cling film industry is anticipated to reach USD 142.3 million by 2035 end.
The key players operating in the cling film industry are Berry ASEAN Group, Inc., Intertape Polymer Group (IPG), Gruppo Fabbri Vignola S.p.A, Kalan SAS.
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ASEAN Cling Film Market
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