ASEAN Automotive Airbag Market Analysis – Size, Share & Forecast 2025-2035

Asean Airbag Market Outlook from 2025 to 2035

The ASEAN automotive airbag market is expected to grow at a robust compound annual growth rate of 8.2% from 2025 to 2035 and is estimated to reach a value of about USD 1.2 billion in 2035. Growth will be driven by the increased automobile production, strict safety regulations introduced by the governments, and high demand from customers for automobiles installed with sophisticated safety systems. Integration of airbags is not a negotiable feature for passenger and commercial vehicles in ASEAN markets.

Attributes	Details
Market Share (2035)	USD 1.2 billion
Market CAGR (2025 to 2035)	8.2%

The governments within the region are reinforcing vehicle safety regulations. Today, for most vehicles, airbags are mandatory. Meanwhile, the pressure on demand for airbags increases with rising vehicle sales in emerging markets and supported by growing regulations around safety for vehicles. On top of that, the surge in the production of electric vehicles in ASEAN is presenting a demand for airbags designed specially to meet the specific configurations of electric cars.

Market Overview

The ASEAN automotive airbag market is growing significantly due to a growing emphasis on vehicle safety, increasing vehicle ownership, and tightening government regulations over road safety. Airbags are now an important part of a modern vehicle safety system, becoming a standard fitting in many passenger vehicles in the region.

Thailand, Indonesia, Malaysia, Vietnam, and the Philippines have all been urbanizing rapidly and are also experiencing high economic growth. This fast urbanization and rapid economic development pace leads to increased demand for a safer vehicle. Moreover, the region's vehicle production capacity and the rise of the electric vehicle sector accelerate the market growth. This new wave of increasing consumer demand in safer cars has been coupled by the advancements that have been shown in autonomous driving and advanced driver-assistance systems (ADAS), which laid the foundation for innovations in airbag technology.

Key Trends

Strict Road Safety Rules

• Countries in ASEAN are becoming ever stricter over road safety. This has placed a greater necessity for airbags in cars:
• Thailand and Malaysia: These require airbags on all passenger vehicles within their efforts toward reducing the number of people killed in road accidents.
• Indonesia and Vietnam: These countries are increasingly implementing regulations to mandate new vehicles equipped with frontal and side airbags.

Rising Consumer Awareness for Vehicle Safety

• The increase in awareness about vehicle safety features leads ASEAN countries to have better customer knowledge about advanced airbag systems.
• Frontal Airbags: Most frequently used airbags, because they are in constant use for the purpose of fulfilling the standards and due to the important protection against the frontal collision for occupancy during any impact.
• Side and Curtain Airbags: Increasingly in demand as they offer protection due to impacts from either side and rollover safety.
• Pedestrian Airbags: Airbags for pedestrians are becoming quite popular, mainly in urban settings where pedestrian safety is now becoming a significant issue.

Growing Adoption of Electric Vehicles

• As electric vehicles become more popular in ASEAN, the need for customized airbag solutions for the specific cabin configurations of electric vehicles is rising. Airbags designed specifically for electric vehicles are gaining popularity as there is a need to adapt to the structural differences of electric vehicle interiors:
• Tailor-made Airbags for EV: These airbags are made to offer the best protection when there is a collision.
• Battery Safety Integration: Airbags are designed in such a way that they protect the vehicle's battery system during a crash, making them a crucial part of EV safety systems.

Expanding Automotive Manufacturing Base

• ASEAN countries are becoming the new hotspots for automotive production. Thailand, Indonesia, and Malaysia are rapidly increasing their automotive manufacturing capabilities, and mid-range and premium vehicle production is growing fast:
• Thailand: It is known as the "Detroit of Asia," because Thailand is a leader in Asia in automotive manufacturing, and it is forcing advanced safety systems such as airbags.
• Indonesia and Malaysia: These are those countries that have become increasingly crucial markets for the automobile industry. Passenger and commercial vehicles in these countries are increasingly fitted with advanced safety systems, such as airbags.

Advances in Airbag Technology

• ASEAN countries are constantly being improved regarding innovation in airbags through technological advancements. These include:
• Smart Airbags. Such airbags are outfitted with sensors whereby deployment will change according to the size, weight, and seating position of the occupant for increased safety and customized protection.
• Lightweight Materials: Manufacturers are now using more lightweight materials to create airbags in order to increase the fuel efficiency of vehicles and help the automobile industry achieve its aspirations for sustainability.
• Pedestrian Airbags: Mounted externally on vehicles, pedestrian airbags are becoming a significant safety feature in reducing injuries from pedestrians during impact...

Segment Analysis

By Product Type:

• Driver Airbag (25% Market Share): Driver airbags have become an indispensable safety feature for vehicles because they play a significant role in safeguarding drivers' lives in case of frontal impact. They generally deploy in severe impacts, hence cushioning the driver from striking the steering wheel or dashboard.
• Passenger Airbag (30% Market Share): Passenger airbags, for the front-seat passenger, are one of the most prominent features of automobile safety systems, especially in case of a frontal crash. Today, this has become an intrinsic part of most compact as well as premium vehicles.
• Side Airbag (20% Market Share): These side airbags are becoming the order of the day especially those in the seat or door as they give passengers protection against side-impact crash. The demands for the side airbags are bound to rise over the coming years with advancement in the safety standards.
• Curtain Airbag (15% Market Share): Curtains airbags deploy from above the side windows, protecting heads from side impacts and rollovers. Such a type of airbag is highly in demand today, mainly by SUV and family-oriented cars.
• Knee Airbag (10%): Knee airbags are gaining ground in mid-range and premium vehicles as part of the move towards more complete occupant protection. These airbags are meant to prevent injuries to the lower limbs in the event of a crash.

By Vehicle Type:

• Passenger Car (75% Market Share): Passenger vehicles account for the largest share in the ASEAN automotive airbag market. The huge sales volume of passenger cars in ASEAN countries, along with increasing awareness regarding vehicle safety, makes passenger vehicles the leading source of airbag demand.
• Commercial Vehicle (15% Market Share): Airbags in commercial vehicles, such as trucks and buses, are increasingly being used. They are essential for the safety of drivers and passengers, especially in heavy-duty vehicles, which are more likely to be involved in high-impact collisions.

By Coating Type:

• Neoprene: Neoprene-coated airbags are widely used due to their durability and resistance to wear and tear. These coatings provide additional protection for airbags, ensuring that they function at their best even after prolonged exposure to environmental conditions.
• Silicone: Silicone-coated airbags are becoming popular as they perform much better in high-temperature conditions. They have a good resistance to heat and can be used in vehicles which are exposed to different climatic conditions.
• Non-Coated: Non-coated airbags are still being used, though their market share is smaller than that of coated airbags. These airbags are usually less expensive but offer fewer benefits in terms of durability and resistance to harsh conditions.

By Yarn Type:

• Nylon: Nylon is one of the commonly used yarn material for airbags. Due to its high tensile strength, it can sustain very high forces at deployment of the airbags.
• Polyester: Polyester yarn is also used in the construction of airbags because it is cheap and durable. It may not be as strong as nylon, but it is still good enough for some types of airbags, especially those that are not as critical in safety.

By Sales Channel:

• OEM (Original Equipment Manufacturers) (80% Market Share): OEMs dominate the ASEAN automotive airbag market, driven by stringent regulatory requirements and the widespread adoption of airbags in new vehicles. Airbags are typically integrated into vehicles during the manufacturing process, making this channel the largest contributor to market sales.
• Aftermarket (20% Market Share): The aftermarket segment is increasing, primarily because of growing demand for replacement airbags in accident-involved vehicles. Also, aftermarket airbags are used for repairing and upgrading vehicles, especially with the retrofitting of older vehicles with newer safety technologies.

Industry-Wise Growth and Trends

Segment	Driver Airbags
CAGR (2025 to 2035)	7.5%
Key Drivers	Regulatory mandates, widespread adoption in all vehicles.

Segment	Side Airbags
CAGR (2025 to 2035)	8.2%
Key Drivers	Rising consumer awareness of side-impact protection.

Segment	Electric Vehicles
CAGR (2025 to 2035)	9.0%
Key Drivers	Growth in EV production and demand for tailored airbag solutions.

Segment	OEMs
CAGR (2025 to 2035)	8.0%
Key Drivers	Regulatory compliance and integration of airbags in new vehicles.

Segment	Knee Airbags
CAGR (2025 to 2035)	7.8%
Key Drivers	Increasing adoption in mid-range and premium vehicles.

Market Concentration

The ASEAN automotive airbag market is moderately consolidated, with both global and regional players focusing on cost optimization, safety compliance, and technological innovation.

Key Players:

Autoliv, Inc.
A leading supplier of advanced airbag systems, including pedestrian and smart airbags, Autoliv is known for its commitment to safety and innovation in airbag technology.

ZF Friedrichshafen AG
Specializes in integrated airbag modules and ADAS-compatible solutions. ZF's modular airbag systems for electric vehicles are gaining traction in the ASEAN market.

Toyoda Gosei Co., Ltd.
Known for airbag designs tailored for electric and hybrid vehicles, Toyoda Gosei is focusing on producing airbags that meet the unique needs of the emerging EV market.

Joyson Safety Systems
Offers a wide range of airbag solutions for both passenger and commercial vehicles, focusing on innovative and cost-effective solutions for the ASEAN market.

Regional Innovators

Several ASEAN-based companies are increasing their investments in local production capabilities and developing innovative airbag technologies tailored to regional needs. These regional players are playing an essential role in meeting the growing demand for airbag systems in ASEAN countries.

Industry Updates

Date	Key Development
January 2023	Autoliv launched smart airbags designed specifically for urban vehicles in Southeast Asia.
April 2023	ZF Friedrichshafen introduced modular airbag systems for electric vehicles, enhancing safety in ASEAN.
July 2023	Toyoda Gosei partnered with a Thai automaker to develop pedestrian airbags for compact cars to enhance pedestrian safety in urban environments.

Future Outlook

Increasing EV Production

Demand for sophisticated airbag systems is expected to surge as more electric vehicles start coming off the lines in ASEAN. Advanced airbags, which are particularly required for electric vehicles, would become a must as they have distinct cabin structures and requirements for safety.

Pedestrian Airbag Solutions

Pedestrian airbags will see greater adoption with urbanization increasing in ASEAN because pedestrian safety becomes a concern in urban centers.

Integration with Advanced Driver-Assistance Systems (ADAS)

Future airbags will be advanced with built-in safety features such as autonomous emergency braking and collision warning to further improve vehicle safety.

Sustainable and Lighter Airbag Products

Increased research in recyclable and lightweight material will optimize airbag designs, thus increasing the sustainability index of automotive companies while improving the efficiency of the vehicle.

Smart Airbags With Better Technology

AI-powered smart airbags will drive innovations in occupant-specific protection, optimizing deployment dynamics and minimizing injury risks during crashes.

Table of Content

1. Introduction
2. Market Outlook
3. Key Trends
4. Segment Analysis
5. Industry-Wide Growth and Trends
6. Market Concentration
7. Industry Updates
8. Future Outlook