ASEAN and Gulf Countries MAP & VSP Packaging Market

Name: Market Survey on ASEAN and Gulf Countries MAP & VSP Packaging Market Covering Sales Outlook, Up-to-date Key Trends, Market Size and Forecast, Supply and Demand Analysis, Production Capacity, Regulations, Trade Analysis, and Competitor Analysis by Primary and Secondary Packaging Manufacturers 2023 to 2033
Creator: Future Market Insights
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Association of Southeast Asian Nations (ASEAN) and Gulf Countries Modified Atmosphere Packaging (MAP) & Vacuum Skin Packaging (VSP) Market Outlook (2022 to 2032)

In 2022, the value of the ASEAN MAP & VSP packaging market was observed to be around USD 1,582.6 million. The market is likely to register steady growth at a CAGR of 5.5% from 2022 to 2032.

This is set to increase its valuation to USD 2,711.0 million in 2032. Gulf Countries MAP & VSP packaging market’s value was estimated at USD 706.0 million in 2022, as per Future Market Insights (FMI). A combined valuation of USD 3,841.0 million is expected for the ASEAN and Gulf Countries market for MAP & VSP packaging in 2032.

Modified Atmosphere Packaging (MAP) & Vacuum Skin Packaging (VSP) are both packaging techniques that the worldwide food industry is increasingly adopting for their various benefits. As a result, these packaging techniques are gaining traction across the ASEAN and Gulf Countries markets as well.

MAP involves the substitution of atmospheric air within packages with protective gas mixes. The gas mixes are effective in keeping products fresh for extended periods. The technique has particularly found favor among companies dealing in perishable foods.

Prior to the development of the MAP technique, spoilage was rampant in the food packaging sector. However, through MAP, the shelf lives of perishable products such as bread, meat, and milk can be extended significantly. The use of MAP is evident in packaging solutions such as barrier packaging films, desiccant packs, one-way valve packaging, and gas flushing.

Apart from extending products’ shelf lives, MAP can also offer several other benefits. For starters, sellers who have adopted MAP can ensure high product quality and make more perishable products available for customers. Elimination of waste, reduction of labor, and enhanced manufacturing capacities are among the other benefits of MAP.

VSP involves encapsulating products in top seal films, which are specially formulated. The top seal films act like the products’ second skins and secure them in paper boards or trays. However, VSP does not affect products’ shapes. It also eliminates packaging tension, which results in products looking attractive, and facilitates home delivery of products without damage. VSP shares certain similarities with MAP in terms of its benefits. For instance, VSP can be used to extend products’ shelf lives as well. It can also reduce the need for using multiple packaging materials and lower food waste. Companies across the ASEAN and Gulf Countries’ food sectors that want to provide food products without preservatives are increasingly turning to MAP & VSP.

Attributes	Key Insights
ASEAN and Gulf Countries MAP & VSP Packaging Market Projected Value (2032P)	USD 3,841.0 million

ASEAN MAP & VSP Packaging Industry:

Estimated Market Value (2022E)	USD 1,582.6 million
Projected Market Value (2032P)	USD 2,711.0 million
Value-based CAGR (2022 to 2032)	5.5%

Gulf Countries MAP & VSP Packaging Industry:

Estimated Market Value (2022E)	USD 706.0 million
Projected Market Value (2032P)	USD 1,130.0 million
Value-based CAGR (2022 to 2032)	4.8%

2017 to 2021 ASEAN and Gulf Countries MAP & VSP Packaging Market Outlook Compared to Demand Forecast for 2022 to 2032

From 2017 to 2021, a slow 3.7% CAGR was observed for the ASEAN MAP & VSP packaging market. Owing to the slow acceleration, the market’s value increased from USD 1,311.7 million in 2017 to USD 1,519.4 million in 2021. The sluggish expansion of the ASEAN market between 2017 and 2021 can be attributed to the COVID-19 pandemic, which heavily impacted several ASEAN countries.

Enforcement of extended lockdowns across affected nations resulted in temporary market closures. However, this created a lucrative opportunity for home delivery services, which expanded exponentially during the pandemic’s worst waves and kept the ASEAN market for MAP & VAP packaging ticking.

The Gulf Countries market for MAP & VSP packaging saw its value increase from USD 597.3 million in 2017 to USD 682.6 million in 2021. From 2017 to 2021, a sluggish 3.4% CAGR was estimated to drive acceleration for the Gulf Countries market.

Compared to the valuations and CAGRs that the ASEAN and Gulf Countries MAP & VSP packaging industries recorded from 2017 to 2021, the future for both regional markets looks brighter. Demand for perishable foods is set to increase across both regions, and this is likely to spur the expansion of the respective regional markets between 2022 and 2032.

Market-o-Nomics - Highlighting the Key Trends

According to Future Market Insights (FMI) analysts, multiple key factors are anticipated to contribute to the acceleration of the ASEAN and Gulf Countries markets for MAP & VSP packaging from 2022 to 2032. FMI’s analysts have assessed the trends along with potential opportunities, impediments, and threats for the respective markets.

The drivers, restraints, opportunities, and threats identified are as follows:

DRIVERS

Rising awareness of extending the shelf lives of perishable products is anticipated to fuel MAP & VSP packaging demand across ASEAN and Gulf Countries.
Several companies are aiming to offer products without preservatives, which should make MAP & VSP packaging popular in ASEAN and Gulf Countries in the years to come.

RESTRAINTS

While MAP is effective for extending products’ shelf lives, it may not eliminate bacteria completely. This is expected to restrain market acceleration across both ASEAN and Gulf Countries as the regions are predominantly warm from a climate standpoint.
Products such as fresh fruits and vegetables packaged using VSP may spoil owing to the build-up of ethylene gas in the packages. This is also likely to limit market expansion in ASEAN and Gulf Countries.

OPPORTUNITIES

Players across ASEAN and Gulf Countries markets for MAP & VSP packaging are anticipated to be encouraged by growing demand for packaging solutions that deliver sustainability.
In developing economies that are yet to open up to MAP & VSP packaging, market participants look set to offer cost-effective packaging solutions.

THREATS

Both MAP & VSP are more expensive packaging techniques compared to conventional techniques. This is anticipated to threaten adoption in developing economies.
Reports of plastic poisoning due to VSP packaging may lead to government interventions and enforcement of stringent regulations to prevent future plastic poisoning cases. This is also likely to threaten the MAP & VSP packaging markets across ASEAN and Gulf Countries.

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Top Trends Impacting ASEAN and Gulf Countries MAP & VSP Packaging Market

Public and Private Initiatives to Reduce Food Waste and Limit the Perishability of Food Products to Drive Market Acceleration

Asia has come under fire in recent years for being one of the most prominent generators of food waste in the world. In ASEAN nations, which include the likes of developing economies such as India and Bangladesh, both public and private sectors are taking steps to reduce food waste. These initiatives are likely to result in positive expansion of the ASEAN market for MAP & VSP packaging.

Developed economies across ASEAN and Gulf Countries such as Australia, Qatar, Saudi Arabia, and United Arab Emirates are already adopting MAP & VSP packaging for their benefit. Adoption in these countries is greater compared to developing economies owing to the high costs associated with MAP & VSP packaging.

Companies that are aiming to offer food products without preservatives are also set to be backed by financial institutions. These companies are slated to gain access to attractive loan offers from 2022 to 2032, which should allow them to transition from traditional packaging to MAP & VSP packaging.

Country-wise Insights

Country-wise Insights in ASEAN MAP & VSP Packaging Industry

Country	Vietnam
Market Share (2022)	9.80%
Market Share (2032)	11.10%
Anticipated CAGR (2022 to 2032)	6.80%

Country	Indonesia
Market Share (2022)	14.40%
Market Share (2032)	14.00%
Anticipated CAGR (2022 to 2032)	5.20%

Country	Thailand
Market Share (2022)	12.60%
Market Share (2032)	11.90%
Anticipated CAGR (2022 to 2032)	4.90%

Country-wise Insights in Gulf Countries MAP & VSP Packaging Industry

Country	Saudi Arabia
Market Share (2022)	32.70%
Market Share (2032)	34.80%
Anticipated CAGR (2022 to 2032)	5.60%

Country	Oman
Market Share (2022)	9.90%
Market Share (2032)	8.60%
Anticipated CAGR (2022 to 2032)	3.40%

Country	United Arab Emirates
Market Share (2022)	23.70%
Market Share (2032)	24.30%
Anticipated CAGR (2022 to 2032)	5.10%

Why is Demand for MAP & VSP Packaging Surging in Vietnam?

Urgent Need for Reducing Food Waste in Vietnam to Drive Demand for MAP & VSP Packaging

According to statistics published by the World Bank in July, 2022, the garbage generated from takeaway beverages and foods accounts for around 44% of all the plastic waste found across Vietnam’s surveyed sites. Lao Cai, Hai Phong, Da Nang, Khanh Hoa, and Kien Giang were among the provinces and cities that were surveyed. The survey also revealed that plastic waste of around 0.28 to 0.73 million tons enters Vietnam’s seas each year. Several rivers flowing within the country are also being impacted adversely by garbage generated from takeaway beverages and foods.

Due to these factors, the Vietnam market for MAP & VSP packaging is slated for healthy expansion at a 6.8% CAGR from 2022 to 2032. This should take the country’s share in the ASEAN market from 9.8% in 2022 to 11.1% in 2032. However, the market for MAP & VSP packaging in Vietnam is also set to experience certain restraints as the country is a developing economy. Adoption of MAP & VSP packaging in the country’s food sector is challenging due to the high associated costs.

What Makes Saudi Arabia the Most Lucrative Market for MAP & VSP Packaging in the Gulf Countries?

Powerful Economy and Strong Presence of Players to Fuel Surge of MAP & VSP Packaging Adoption in Saudi Arabia

For players in the Saudi Arabia market for MAP & VSP packaging, the future looks promising. This is due to the fact that Saudi Arabia is among the most economically prosperous nations among the Gulf Countries. The country’s economic status is allowing it to overcome the predominant challenge in MAP & VSP packaging adoption - their high costs. Saudi Arabia is also home to prominent food packagings companies such as Packaging Products Co., Printpack Saudi Modern Packaging Co. Ltd., and Noor Carton and Packaging Industry Co. Last but not least, Saudi Arabia is among the most prominent consumers of meat in the Gulf Countries. As demand for perishable meat products rises throughout the country, its MAP & VSP packaging industry is poised to benefit.

According to FMI research, Saudi Arabia dominated the Gulf Countries market for MAP & VSP packaging in 2022 with a whopping 32.7% share. Between 2022 and 2032, a steady 5.6% CAGR is likely to increase its regional market share to 34.8% in 2032.

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Category-wise Insights

Why is Ethylene Vinyl Alcohol (EVOH) Poised for Increasing Adoption in Gulf Countries Market for MAP & VSP Packaging?

Barrier Resistance against Multiple Gases to Escalate Adoption of EVOH in Gulf Countries Market for MAP & VSP Packaging

Ethylene Vinyl Alcohol or EVOH adoption in Gulf Countries market for MAP & VSP packaging is set for steady escalation. A crystal clear, flexible, and glossy thermoplastic copolymer, EVOH offers significant hydrocarbon resistance and flex-crack resistance. It is also popular for the barrier resistance it provides against gases like carbon dioxide, nitrogen, and oxygen. These properties of EVOH make it one of the most practical options for packaging perishable products across both food and non-food sub-segments.

Based on FMI research, sales of EVOH for MAP & VSP packaging in the Gulf Countries are likely to generate USD 312.2 million in 2032. The segment is poised to expand in the coming years at a healthy 6.1% CAGR. Overall, the Gulf Countries market is set to be dominated by polyethylene (PE) between 2022 and 2032. However, the anticipated acceleration of EVOH adoption should be music for players’ ears, particularly those who are aiming to develop their MAP & VSP packaging solutions around EVOH.

How is VSP Expected to Remain More Popular than MAP across ASEAN and Gulf Countries between 2022 and 2032?

VSP’s Cost and Quality Benefits over MAP to Make it More Popular across ASEAN and Gulf Countries

Adoption of both MAP & VSP packaging is set to soar in the years ahead across ASEAN and Gulf Countries. However, FMI expects VSP to generate more demand and sales compared to MAP from 2022 to 2032. This expectation is due to several advantages that VSP offers over MAP. For starters, VSP boasts a stronger barrier to several organic gases, especially oxygen. Perishable products packaged via the VSP technique are likely to have 20% longer shelf lives compared to MAP. Also, VSP prevents drips and leakage. Its weight is lighter as well, which translates to reduced product transportation costs.

In the Gulf Countries market for MAP & VSP packaging, VSP was estimated to have a 64.1% share in the regional market in 2022. A steady 4.5% CAGR is likely to take its regional market share to a marginally reduced 62.0% in 2032. In the ASEAN market, VSP’s market share in 2022 was observed to be around 64.2%. A consistent 5.1% CAGR is anticipated to drive its share in the ASEAN market to 60.1% in 2032.

Competitive Landscape

The competitive landscape across the ASEAN and Gulf Countries markets for MAP & VSP packaging is likely to be fierce in the coming years. FMI anticipates prominent players across the ASEAN and Gulf Countries markets to invest heavily in research & development for creating more cost-effective and sustainable packaging products. Facility expansions, distribution channel strengthening, collaborations, and acquisitions are also likely as players look to cement their respective footholds across both regional markets.

Mondi Group Plc, Berry Global Inc., Sealed Air Corporation, Swiss Pack Europe, Klöckner Pentaplast Group, Amcor plc, Plastissimo Film Co., Ltd., Luban Pack, Al Borj Plastic Industries, VACUUM BAGS SARL, NARAI PACKAGING (THAILAND) LTD., IMPERIAL PACKAGING AND PLASTICS SDN BHD, FRAGSTAR CORPORATION SDN. BHD., SOLOS POLYMERS PVT. LTD., Vishakha Polyfab Pvt Ltd., and Napco National are among the leading players in the ASEAN and Gulf Countries markets for MAP & VSP packaging.

Recent Developments:

In 2019, Sealed Air Corporation announced the acquisition of Automated Packaging Systems, Inc. (APS), a prominent automated bagging system manufacturer.
In 2022, OQ, a packaging company based in Oman, introduced Luban HP2151T for applications in thin-wall packaging. Later in the year, the company showcased the high-flow reactor-grade PP homopolymer at the K 2022 show, which was held in the German city of Dusseldorf.