The Art Tourism market is estimated to reach USD 43 Billion in 2022. As per the report, sales are forecast to increase at a robust 2% CAGR, with the market valuation reaching USD 52.42 Billion by 2032.
| Attribute | Details |
|---|---|
| Art tourism Market Estimated Size (2022) | USD 43 Billion |
| Art tourism Market Projected Size (2032) | USD 52.42 Billion |
| Art tourism Market Value-based CAGR (2022 to 2032) | 2% |
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Art Tourism generally refers to tourism where people travel for the purpose of visiting, engaging, and exploring activities associated with art. It majorly involves traveling to art festivals, exploring famous museums, wine and cuisine events, concerts, and such activities.
Lately, many nations have commenced the use of arts as a method to draw vacationers via several means and ways of arranging artwork galas wherein established artists from international locations take part in and exhibit their works in spectacular shows. This is just a definition that has been explained broadly, however, this shape of tourism has been in place for an extended time, although the character of it has varied and is now no longer simply constrained to shopping for and promoting of artwork. The tourists visiting such galas are invited entirely in the position of shoppers of art which allows for producing revenue.
While it's a fact that artwork isn't simply constrained to a particular genre, it typically is used as a method to encase a country's spirit in phrases of its culture, geography, history, humans, etc. Countries included France, Italy, Malaysia, Singapore, etc. Have used artwork as a mode to draw artwork enthusiasts and feature performed in molding the international locations as a form of a cultural pitcher in which artwork fanatics and museum curators, shoppers, gallery owners, artists, college students, artwork collectors, etc. from everywhere around the world to look at amazing artworks.
Given its importance in maintaining cultural diversity and its contribution to the nation's economic progress, the art industry is undervalued and does not receive recognition of its merits. As a result, artists typically lack the finances and capacity to promote and advertise their work which makes it difficult for them to be recognized and valued. Although there are initiatives to try and give these artists a platform, they are typically unorganized leading to dispersed efforts. A poor flow of local traffic to galleries, art centers, etc. results from a lack of local awareness and understanding of the arts industry.
United Nations World Tourism Organization (UNWTO) is taking sincere efforts to fortify the art tourism sector by bringing new initiatives that profit undervalued artists and hence different forms of art as well. They have introduced exclusive art tourism packages to attract more and more people to the sector in order to boost the growth of the art tourism market.
The growing fashion of people looking to dip themselves in exceptional cultures has been seen throughout the world. This fashion has given an upward push to Culture Tourism that's the figure marketplace for Art Tourism. The desire of people to take part in the tradition and enjoy the elements of the form of art that they prefer offers a tremendous opportunity for companies to produce revenue with the aid of offering such experiences. This is predicted to assist the Art tourism sector further. The regional locations and otherwise non-tourist spots are expected to gain a great benefit from this.
There is a large number of people who travel all over the world exploring just the large number of art galleries and museums to the tool at sculptures, paintings, and many other art pieces. This activity has proven to be a major contributor to the art tourism sector. In fact, there are several tour drivers that provide exclusive packages for similar people. These packages are fabricated in such a way that the tourists are taken to see popular museums and art galleries in parts of Europe and many other places, which are specifically designed to go with the tourists’ preferences.
These tourists travel around the globe for satisfying their artists by viewing the artworks of the great masters of the art. The revenue generated by people visiting these countries is quite tremendous which adds up a great portion to the country’s generated revenue by the tourism industry.
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Europe is considered the capital of art and tourism as well
Europe is the home many of artists are several art forms. Most tourists visit European nations to discover their unique and out-of-the-world art forms and art pieces. The Vatican museum of Rome, Italy is one of the largest museums in the world showcasing its huge collection of renaissance art. There are various such cities in Europe such as Paris, Berlin, Valencia, Florence, London, etc. which attract tourists throughout the globe to experience their world-class artworks and are expected to keep boosting the Art tourism Market further.
Hollywood is the biggest attraction for film enthusiasts
Hollywood, the earliest and wealthiest film business, is located in the USA, making it an ideal destination for filmmaking. The greatest film studios of the world, including Warner Bros Studio, Universal Studio, 20th Century Fox Studio, and Paramount Studios, are located in Los Angeles, California, proving it to be the centre of major filming operations. One of the city's top tourist destinations, the Universal Studio Theme Park, draws visitors from all over the world. Many tourists also travel to other well-known cities including New York, San Francisco, Atlanta, and Chicago in order to visit the real-life locations where their favourite movies were filmed.
India has a great cultural heritage and historical art
Particularly brilliant and colourful nations like Gujarat and Rajasthan have favoured travel destinations for artists from the USA and Europe. Numerous artists travel to these areas each year in an effort to portray the spirit and atmosphere of their vibrant cultures and attire in their works. For example, the Pushkar Festival, the Camel Festival in Rajasthan, and the Kite Festival in Gujarat are popular celebrations in these two states with foreign visitors. In comparison to other festivals in India, these are the ones that draw the most artists. India produces the most amount of films as well by virtue of which a lot of regional film festivals are also held throughout the year. India being so diverse with its incredible culture and art is regarded as a prominent and potential market for Art Tourism.
Music is a trending sector in recent times
Concerts and performances type of art tourism is popular among youngsters as it sparks the energy within this age group and is an activity that they are eagerly waiting for and constantly planning for. Followed by museums and art galleries are preferred and visited by seniors in large numbers followed by film festivals which are aimed at film enthusiasts go all age groups.
Online Booking is More Preferred by Tourists
Online mode of booking is preferred by most tourists. As internet is easily available in most parts of the world and also makes it convenient for tourists to reserve their place in the art events while being in the comfort of their houses and not taking ample amount of time from their busy schedules.
Packaged Tour Type is More Preferred by Tourists
Most of the art destinations are visited by people in groups such as Museums are places that are often visited by students through their institutions, concerts are attended by groups of friends, etc. Also, there are great offers and discounts provided by the tour companies and the authorities handling the art events as well which promote people visiting these places to opt for group deals.
Art changes forms across national boundaries
Tourists travel to different parts of the world to explore new and unique fashions of art. The type and form of art differ according to regions and countries, hence people are willing to cross their borders to experience amazing art forms. Which makes international tourists a major audience for the art tourism market.
Art tourism is a part of cultural tourism where tourists travel long journeys to experience new and exciting art forms. This provides a great opportunity for attracting travelers to countries having a great cultural heritage. Efforts are being taken to introduce attractive initiatives and schemes by different governments to uplift their art tourism sector. While tour providers are also coming up with new and competitive strategies to fast forward the growth of the sector.
For Instance:
| Attribute | Details |
|---|---|
| Forecast Period | 2022 to 2032 |
| Historical Data Available for | 2017 to 2021 |
| Market Analysis | USD billion for Value |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania & Middle East and Africa(MEA) |
| Key Countries Covered | USA, Canada, Brazil, Mexico, Argentina, Colombia Germany, United Kingdom, France, Italy, Russia, South Africa, Turkey, UAE, Egypt, Jordan China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Philippines, Cambodia, Vietnam Australia & New Zealand. |
| Key Segments Covered | Art Type, Booking channel, tourist type, tour type, and Region. |
| Key Companies Profiled | Trafalgar; The Ultimate Travel Company; Art of Travel; Art Tours Ltd.; Imago Artis Travel; Paint Away Tours; Martin Randall Travel |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The current Art Tourism market has reached a valuation of USD 43 Billion in 2022.
The Art Tourism market is currently forecasted to grow at a rate of 2% CAGR during the forecast period.
Governments all over the world are coming up with new and exciting initiatives to promote art tourism in their nations. While there is a rise in the number of art events taking place throughout the globe.
Leading players in the art tourism market are Trafalgar, The Ultimate Travel Company, Art of Travel, Art Tours Ltd., Imago Artis Travel, Paint Away Tours, and Martin Randall travel among others.
| Estimated Market Size (2024E) | USD 6,440 million |
|---|---|
| Projected Market Value (2034F) | USD 15,527.9 million |
| Value-based CAGR (2024 to 2034) | 9.2% |
| Estimated Market Size (2024E) | USD 58.8 billion |
|---|---|
| Projected Indsutry Value (2034F) | USD 90.4 billion |
| Value-based CAGR (2024 to 2034) | 4.4% |
| Estimated Market Value (2024) | USD 1.63 trillion |
|---|---|
| Projected Market Revenue (2034) | USD 2.38 trillion |
| Value-based CAGR (2024 to 2034) | 4.3% |
| Market Share (2023) | USD 66.9 million |
|---|---|
| Market Share (2033) | USD 118.6 million |
| Market CAGR (2023 to 2033) | 5.9% |
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