According to Future Market Insights’ latest research, the ASEAN aromatherapy industry value is forecast to double over the next ten years- from US$ 575.1 million in 2024 to US$ 1,127.5 million by 2034. Demand for aromatherapy products in ASEAN will probably increase at 7.2% CAGR throughout the assessment period.
Forecast for ASEAN Aromatherapy Industry
Attributes | Key Insights |
---|---|
Base Value in 2023 | US$ 530.8 million |
ASEAN Aromatherapy Industry Size in 2024 | US$ 575.1 million |
Industry Value in 2034 | US$ 1,127.5 million |
Value CAGR (2024 to 2034) | 7.2% |
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Demand for aroma therapy products is surging across ASEAN because of the growing use of aromatherapy. This alternative medicine uses essential oils (concentrated plant extracts) to enhance health and well-being.
Several elements are improving the recognition and adoption of aroma therapy. Firstly, there is a growing recognition of the therapeutic blessings related to aromatherapy remedies.
As individuals seek herbal and holistic processes for fitness and wellness, they may be turning to aroma therapy for its capability to alleviate strain, improve mood, and promote rest. This heightened awareness of aromatherapy's healing houses is increasing its substantial recognition and integration into mainstream healthcare practices.
Another key component encouraging usage of aroma therapy remedies is the growing demand for stress relief and mental well-being solutions. In modern-day, fast-paced, demanding surroundings, individuals are searching for effective techniques to manage stress. Aromatherapy offers a natural and non-invasive manner to cope with these concerns, making it an appealing alternative for the ones looking to enhance their normal pleasantness.
The ASEAN industry recorded a CAGR of 6.8% during the historical period, with total valuation of US$ 530.8 million by the end of 2023. In the assessment period, demand for aromatherapy in ASEAN is forecast to rise at 7.2% CAGR, depicting a spike of 0.4% from the historical growth rate.
The aroma therapy industry in ASEAN is experiencing a notable upswing, largely propelled by the burgeoning consumer preference for natural and organic cosmetics. This shifting consumer mindset towards cleaner, more sustainable beauty solutions has significantly influenced the growth trajectory of the aroma therapy sector.
Aromatherapy offers a compelling alternative, harnessing the power of plant-derived essential oils and botanical extracts known for their natural healing and rejuvenating properties. The industry is capitalizing on the growing consumer preference for natural and organic products in cosmetics.
Consumer demand for plant-based and organic products is rising. This shift in consumer preferences reflects a growing awareness of the benefits associated with natural ingredients and a desire for cleaner, more sustainable alternatives across various industries, including personal care and wellness.
The escalating demand for plant-based and organic products is fueling innovation and industry growth. Companies are investing in research and development to strengthen their product offerings, incorporating a wider range of botanical ingredients and seeking sustainable sourcing practices.
From essential oils and diffusers to skincare formulations and massage oils, the industry is witnessing a proliferation of plant-based options tailored to meet diverse consumer needs and preferences. Hence, the future outlook for the ASEAN industry looks bright.
By developing innovative products and services tailored to the unique needs of the target audience, companies in this sector can boost their sales. This will also help them become trusted partners in the sports and fitness industry.
The proliferation of e-commerce and DTC channels presents immense opportunities for aromatherapy brands to enhance their reach, boost sales, and cultivate loyal customer relationships. By embracing digital platforms, optimizing online experiences, and using data-driven insights, companies can thrive in the competitive landscape of the modern marketplace.
Risk factors associated with aroma therapy constraint industry growth, necessitating careful consideration and management by industry stakeholders. While aroma therapy offers numerous potential benefits, there are several inherent risks that can impact consumer safety and industry dynamics.
One significant risk factor is the potential for allergic reactions and skin sensitivities to essential oils. While essential oils are natural substances derived from plants, they contain complex chemical compounds that can trigger allergic reactions or irritate sensitive skin, especially when used undiluted or in high concentrations.
Consumers with pre-existing allergies or skin conditions need to exercise caution when using aroma therapy products. They may require guidance from healthcare professionals or trained aromatherapists.
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The table below shows the predicted CAGR of the leading nations. Malaysia and Thailand are set to witness high demand, recording CAGRs of 7.9% and 7.4%, respectively, through 2034.
Growth Outlook by Key Countries
Countries | Value CAGR (2024 to 2034) |
---|---|
Malaysia | 7.9% |
Thailand | 7.4% |
Indonesia | 6.4% |
Vietnam | 7.1% |
Philippines | 6.8% |
Rest of ASEAN | 8.7% |
Indonesia dominates the ASEAN industry, with a share of around 25.5% in 2023. In the assessment period, Indonesia industry is poised to grow at a CAGR of 6.4%. This can be attributed to growing awareness and adoption of natural remedies.
Indonesia’s diverse flora provides an abundant source of essential oils. Native plants like ylang-ylang, patchouli, and lemongrass are widely cultivated for their aromatic properties. It continues to be a dominant and diverse supplier of natural ingredients to the world's F&F industry, exporting at least 40 essential oils.
People across Indonesia are increasingly seeking natural alternatives for health and wellness. This is anticipated to uplift essential oils demand used in aroma therapy due to their numerous therapeutic benefits.
Thailand occupied a 12.0% value share in ASEAN industry in 2023, owing to booming spa and wellness tourism. In the next ten years, demand for aroma therapy products in the country is forecast to surge at a CAGR of 7.4%.
Thailand is renowned for its vibrant tourism industry and is a popular destination for travelers seeking relaxation and rejuvenation. The country boasts numerous spa and wellness centers where aroma therapy treatments are widely offered.
Tourists often opt for traditional Thai massage, herbal remedies, and aroma therapy during their visits. This convergence of tourism and wellness fuels growth of the aromatherapy industry in Thailand.
The section below sheds some light on leading segments along with their projected growth rates. Companies can use this information to invest in popular products to solidify their positions in the industry.
By ingredient type, the aromas segment is poised to grow at a high CAGR of 7.3% through 2034. Based on mode of delivery, the topical segment accounted for 40.1% value share in 2023.
Based on application, the skin & hair care segment held 16.0% of the ASEAN industry in 2023. By sales channel, the direct sales category accounted for 35.0% of revenue share in 2023.
Growth Outlook by Product
Product | Value CAGR (2024 to 2034) |
---|---|
Aromas | 7.3% |
Equipment | 6.5% |
Aromas are anticipated to remain top-selling products across ASEAN, rising at 7.3% CAGR throughout the forecast period. The target segment totaled a valuation of US$ 460.7 million in 2023, representing 86.8% share of the industry. This can be attributed to growing importance of essential oils in aroma therapy.
Aromatherapy is favored for its non-invasive nature and convenience. People often use aroma therapy products like essential oils close to their residences, making it a popular choice for home-based wellness.
Shifting trends toward natural and holistic therapies propel the adoption of aroma therapy products, particular essential oils. People are showing a keen inclination towards using alternative therapies that use essential and blended oils due to their natural healing benefits.
Growth Outlook by Mode of Delivery
Mode of Delivery | Value CAGR (2024 to 2034) |
---|---|
Inhalation | 8.4% |
Topical | 6.4% |
Aerial | 7.5% |
Environmental | 7.7% |
Topical mode accounted for around 40.1% of the ASEAN industry in 2023. For the next ten years, a CAGR of 6.4% has been predicted for the same segment, owing to growing popularity of topical aroma therapy due to its convenience and faster absorption.
Topical application involves directly applying essential oils or aroma therapy blends to the skin. The skin serves as an effective barrier, allowing gradual absorption of the aromatic compounds. This method ensures localized effects, making it ideal for addressing specific concerns such as skin conditions, muscle soreness, or joint discomfort.
When essential oils are applied topically, they interact with receptors, triggering various physiological responses. This direct interaction enhances the therapeutic benefits of aroma therapy.
Growth Outlook by Key Application
Application | Value CAGR (2024 to 2034) |
---|---|
Relaxation/Stress Relieving | 6.0% |
Insomnia | 7.4% |
Nausea | 8.7% |
Pain Management | 5.5% |
Scar Management | 6.7% |
Skin & Hair Care | 4.9% |
Cold & Cough | 9.9% |
Sleep Management | 8.2% |
Psychological Disease | 11.0% |
Others | 9.4% |
Adoption of aroma therapy remains especially high for skin & hair care, with target segment accounting for around 16.0% of the industry share in 2023. Over the projection period, the target segment is forecast to grow at a CAGR of 4.9%.
Across the Association of Southeast Asian Nations (ASEAN) region, there has been a surge in demand for aesthetic beauty. As economic parameters improve, disposable income levels rise, leading to increased demand for beauty and personal care products, including essential oils.
Natural skin and hair care products that enhance appearance are particularly sought after. People in the region are increasingly opting for aroma therapy that uses various essential oils to address skin issues like irritation, dryness, and inflammation.
Growth Outlook by Sales Channel
Sales Channel | Value CAGR (2024 to 2034) |
---|---|
Retail Pharmacy Chains | 7.7% |
Drug Stores | 7.0% |
Online Sales/E-commerce | 7.6% |
Hypermarket & Supermarket | 8.9% |
Direct Sales | 6.5% |
Direct sales remain the most popular sales channel across ASEAN, accounting for about 35.0% of the sales in 2023. In the forecast period, the target segment will probably grow at 6.5% CAGR.
Aroma therapy products, especially essential oils, rely on sensory experiences. Consumers want to feel and smell the oils before making a purchase decision. Direct sales allow for personalized interactions, where customers can sample and experience the products firsthand. This tactile engagement significantly influences buying behavior.
The ASEAN industry is competitive, with a strong presence of regional players dominating specific regions. Leading players are focusing on offering a wide variety of essential oils and other products to stay relevant. They are also using social media and celebrity endorsements to market their products and increase their customer base.
Several companies are using tactics like partnerships, distribution agreements, acquisitions, mergers, and collaborations to stay ahead of the competition. They also incorporate essential oils into medicines for pain management.
Recent Developments:
Attribute | Details |
---|---|
Industry Value in 2024 | US$ 575.1 million |
Industry Size in 2034 | US$ 1,127.5 million |
Growth Rate (2024 to 2034) | 7.2% CAGR |
Forecast Period | 2024 to 2034 |
Historical Data Available for | 2019 to 2023 |
Industry Analysis | US$ million for Value |
Key Regions Covered | ASEAN |
Key Countries Covered | Malaysia, Thailand, Indonesia, Vietnam, Philippines, Rest of ASEAN |
Key Segments Covered | Product, Mode of Delivery, Application, Sales Channel, and Countries |
Key Companies Profiled |
Novartis AG; Young Living Essential Oils, LC.; doTerra; MUJI; Tropical Bioessence Sdn Bhd; Oshadhi Malaysia; Thai - China Flavours and Fragrances Industry Co., Ltd.; Makescents Co., Ltd.; PT Aroma Atsiri Indonesia; VNI Scientific Sdn Bhd; Siam Kampan Co., Ltd.; Siam Botanicals; Vietnam Essential Oil; PEROMA Vietnam Co., Ltd.; Casa de Lorenzo Organic Products; VietEssence; Moonflower Oils and Spices Co. Ltd.; Claire Organics; Tanamera Topical Spa Sdn Bhd; THANN VietNam; Air Aroma; Plant Therapy; Eden Garden |
Report Coverage | Industry Forecast, Competition Intelligence, DROT Analysis, Industry Dynamics and Challenges, Strategic Growth Initiatives |
The ASEAN industry is estimated to total US$ 575.1 million in 2024.
The ASEAN industry value is set to reach US$ 1,127.5 million by 2034.
Demand in ASEAN is predicted to grow at 7.2% CAGR through 2034.
With an 86.8% share, the aromas segment dominates the target industry.
The target industry registered a CAGR of 6.8% from 2019 to 2023.
Vietnam is poised to record a CAGR of 7.1% through 2034.
Yes, its demand is rising rapidly, especially across ASEAN nations.
The target audience is mostly women, but it is also gaining traction among men.
Young Living Essential Oils, LC, and doTerra are leading essential oil companies.
1. Executive Summary
1.1. Industry Outlook
1.2. Demand Side Trends
1.3. Supply-Side Trends
1.4. Analysis and Recommendations
2. Industry Overview
2.1. Industry Coverage / Taxonomy
2.2. Industry Definition / Scope / Limitations
2.3. Inclusions and Exclusions
3. Key Industry Trends
3.1. Key Trends Impacting the Industry
3.2. Development/Innovation Trends
4. Value-Added Insights
4.1. Product Type Adoption / Usage Analysis-by Country (2024)
4.2. Frequency of using Essential Oil
4.3. Methods of using essential oil
4.4. Source of information about essential oil
4.5. Scent preference into the home
4.6. List of Top Brands for Essential Oils, By Country
4.7. List of Top Brands for Aroma Diffuser, By Country
4.8. Average Selling Price of Aroma Product By Sales Channel And Country
4.9. Consumer Sentiment Analysis
4.9.1. Overview
4.9.2. Most popular Fragrance and Aroma Assessment
4.9.3. Most popular diffuser types
4.10. Brand Mapping Analysis
4.10.1. Brand Portfolio by Key Players
4.10.2. Key Sales Differentiator – Top Buying Factors
4.11. Usage Place Information for Aroma and Aroma Diffuser, By Region (Use Case Scenario)
4.12. Used Case Scenario, By Generation (Z, M & X) & by Country, 2024
4.12.1. Objective of using Aromatherapy
4.12.2. Preferred Aroma
4.12.3. Preferred Place of Usage
4.13. Essential oil worked best for hair problems
4.14. Prescription and advice of essential oils (EO) by healthcare professionals
4.15. Regulations Landscape, By Country
4.16. Evolution of Aroma Diffuser
4.17. Porters Analysis
4.18. PESTEL Analysis
4.19. Value Chain Analysis
4.20. COVID-19 Impact Analysis
4.20.1. Overview
4.20.2. Before, During and After COVID impact on the Industry
5. Industry Background
5.1. Macro-Economic Factors
5.1.1. ASEAN Healthcare Expenditure Outlook
5.2. Forecast Factors - Relevance & Impact
5.2.1. Consumer Awareness and Preference
5.2.2. Economic Conditions
5.2.3. Regulatory Environment
5.2.4. Product Innovation and Development
5.2.5. Sales Channels
5.2.6. Health and Wellness Trends
5.2.7. Cultural and Traditional Practices
5.2.8. Environmental Sustainability
5.3. Industry Dynamics
5.3.1. Drivers
5.3.2. Restraints
5.3.3. Opportunity Analysis
6. Industry Demand (in Value or Size in US$ million) & Volume (Th Units) Analysis 2019 to 2023 and Forecast, 2024 to 2034
6.1. Revenue Opportunity Analysis
6.2. Historical Industry Value (US$ million) Analysis, 2019 to 2023
6.3. Current and Future Industry Value (US$ million) Projections, 2024 to 2034
6.3.1. Y-o-Y Growth Trend Analysis
6.3.2. Absolute $ Opportunity Analysis
7. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product
7.1. Introduction / Key Findings
7.2. Historical Industry Size (US$ million) & Volume By Product, 2019 to 2023
7.3. Current and Future Industry Size (US$ million) and Volume Forecast By Product, 2024 to 2034
7.3.1. Aromas
7.3.1.1. Essential Oils
7.3.1.1.1. Citrus
7.3.1.1.1.1. Orange
7.3.1.1.1.2. Grapefruit
7.3.1.1.1.3. Lemongrass
7.3.1.1.1.4. Bergamot
7.3.1.1.1.5. Others
7.3.1.1.2. Herbaceous
7.3.1.1.2.1. Rosemary
7.3.1.1.2.2. Tea Tree
7.3.1.1.2.3. Yarrow
7.3.1.1.2.4. Others
7.3.1.1.3. Floral
7.3.1.1.3.1. Lavender
7.3.1.1.3.2. Ylang-Ylang
7.3.1.1.3.3. Geranium
7.3.1.1.3.4. Rosewood
7.3.1.1.3.5. Jasmine
7.3.1.1.3.6. Others
7.3.1.1.4. Minty
7.3.1.1.4.1. Spearmint
7.3.1.1.4.2. Wintergreen
7.3.1.1.4.3. Peppermint
7.3.1.1.5. Woody/ Earthy
7.3.1.1.5.1. Sandalwood
7.3.1.1.5.2. Pine
7.3.1.1.5.3. Patchouli
7.3.1.1.5.4. Vetiver
7.3.1.1.5.5. Cedarwood
7.3.1.1.5.6. Others
7.3.1.1.6. Spicy
7.3.1.1.6.1. Cardamom
7.3.1.1.6.2. Clove Bud
7.3.1.1.6.3. Cinnamon
7.3.1.1.6.4. Others
7.3.1.1.7. Camphorous
7.3.1.1.7.1. Eucalyptus
7.3.1.1.7.2. Lavandin
7.3.1.1.7.3. Cajeput
7.3.1.1.7.4. Laurel Leaf
7.3.1.1.7.5. Others
7.3.1.1.8. Resinous/Musky
7.3.1.1.8.1. Benzoin
7.3.1.1.8.2. Elemi
7.3.1.1.8.3. Frankincense
7.3.1.1.8.4. Myrrh
7.3.1.1.8.5. Peru Balsam
7.3.1.2. Carrier Oils
7.3.1.3. Blended Oils
7.3.2. Equipment
7.3.2.1. Nebulizing Diffuser
7.3.2.2. Ultrasonic Diffuser
7.3.2.3. Evaporative Diffuser
7.3.2.4. Heat Diffuser
7.4. Industry Attractiveness Analysis By Product
8. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Mode of Delivery
8.1. Introduction / Key Findings
8.2. Historical Industry Size (US$ million) By Mode of Delivery, 2019 to 2023
8.3. Current and Future Industry Size (US$ million) and Forecast By Mode of Delivery, 2024 to 2034
8.3.1. Inhalation Aromatherapy
8.3.2. Topical Aromatherapy
8.3.3. Aerial Aromatherapy
8.3.4. Environmental Aromatherapy
8.4. Industry Attractiveness Analysis By Mode of Delivery
9. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Application
9.1. Historical Industry Size (US$ million) By Application, 2019 to 2023
9.2. Current and Future Industry Size (US$ million) and Forecast By Application, 2024 to 2034
9.2.1. Relaxation/Stress Reliving
9.2.2. Insomnia
9.2.3. Nausea
9.2.4. Pain Management
9.2.5. Scar Management
9.2.6. Skin & Hair Care
9.2.7. Cold & Cough
9.2.8. Sleep Management
9.2.9. Psychological Disease
9.2.10. Others
9.3. Industry Attractiveness Analysis By Application
10. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Sales Channel
10.1. Introduction / Key Findings
10.2. Historical Industry Size (US$ million) By Sales Channel, 2019 to 2023
10.3. Current and Future Industry Size (US$ million) Analysis and Forecast By Sales Channel, 2024 to 2034
10.3.1. Retail Pharmacy Chains
10.3.2. Drug Stores
10.3.3. Online Sales/E-commerce
10.3.3.1. Manufacturers Website
10.3.3.2. Aggregator Websites
10.3.4. Hypermarket & Supermarket
10.3.5. Direct Sales
10.4. Industry Attractiveness Analysis By Sales Channel
11. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
11.1. Introduction / Key Findings
11.2. Historical Industry Size (US$ million) Trend Analysis by Country, 2019 to 2023
11.3. Current and Future Industry Size (US$ million) and Forecast by Country, 2024 to 2034
11.3.1. Malaysia
11.3.2. Thailand
11.3.3. Indonesia
11.3.4. Vietnam
11.3.5. Philippines
11.3.6. Rest of ASEAN
11.4. Industry Attractiveness Analysis by Country
12. Malaysia Industry Analysis 2019 to 2023 and Forecast 2024 to 2034
12.1. Introduction
12.2. Historical Industry Size (US$ million) Trend Analysis by Industry Taxonomy, 2019 to 2023
12.3. Current and Future Industry Size (US$ million) and Forecast by Industry Taxonomy, 2024 to 2034
12.3.1. By Product
12.3.2. By Mode of Delivery
12.3.3. By Application
12.3.4. By Sales Channel
12.4. Industry Attractiveness Analysis
12.4.1. By Product
12.4.2. By Mode of Delivery
12.4.3. By Application
12.4.4. By Sales Channel
13. Thailand Industry Analysis 2019 to 2023 and Forecast 2024 to 2034
13.1. Introduction
13.2. Historical Industry Size (US$ million) Trend Analysis by Industry Taxonomy, 2019 to 2023
13.3. Current and Future Industry Size (US$ million) and Forecast by Industry Taxonomy, 2024 to 2034
13.3.1. By Product
13.3.2. By Mode of Delivery
13.3.3. By Application
13.3.4. By Sales Channel
13.4. Industry Attractiveness Analysis
13.4.1. By Product
13.4.2. By Mode of Delivery
13.4.3. By Application
13.4.4. By Sales Channel
14. Indonesia Industry Analysis 2019 to 2023 and Forecast 2024 to 2034
14.1. Introduction
14.2. Historical Industry Size (US$ million) Trend Analysis by Industry Taxonomy, 2019 to 2023
14.3. Current and Future Industry Size (US$ million) and Forecast by Industry Taxonomy, 2024 to 2034
14.3.1. By Product
14.3.2. By Mode of Delivery
14.3.3. By Application
14.3.4. By Sales Channel
14.4. Industry Attractiveness Analysis
14.4.1. By Product
14.4.2. By Mode of Delivery
14.4.3. By Application
14.4.4. By Sales Channel
15. Vietnam Industry Analysis 2019 to 2023 and Forecast 2024 to 2034
15.1. Introduction
15.2. Historical Industry Size (US$ million) Trend Analysis by Industry Taxonomy, 2019 to 2023
15.3. Current and Future Industry Size (US$ million) and Forecast by Industry Taxonomy, 2024 to 2034
15.3.1. By Product
15.3.2. By Mode of Delivery
15.3.3. By Application
15.3.4. By Sales Channel
15.4. Industry Attractiveness Analysis
15.4.1. By Product
15.4.2. By Mode of Delivery
15.4.3. By Application
15.4.4. By Sales Channel
16. Philippines Industry Analysis 2019 to 2023 and Forecast 2024 to 2034
16.1. Introduction
16.2. Historical Industry Size (US$ million) Trend Analysis by Industry Taxonomy, 2019 to 2023
16.3. Current and Future Industry Size (US$ million) and Forecast by Industry Taxonomy, 2024 to 2034
16.3.1. By Product
16.3.2. By Mode of Delivery
16.3.3. By Application
16.3.4. By Sales Channel
16.4. Industry Attractiveness Analysis
16.4.1. By Product
16.4.2. By Mode of Delivery
16.4.3. By Application
16.4.4. By Sales Channel
17. Rest of Industry Analysis 2019 to 2023 and Forecast 2024 to 2034
17.1. Introduction
17.2. Historical Industry Size (US$ million) Trend Analysis by Industry Taxonomy, 2019 to 2023
17.3. Current and Future Industry Size (US$ million) and Forecast by Industry Taxonomy, 2024 to 2034
17.3.1. By Product
17.3.2. By Mode of Delivery
17.3.3. By Application
17.3.4. By Sales Channel
17.4. Industry Attractiveness Analysis
17.4.1. By Product
17.4.2. By Mode of Delivery
17.4.3. By Application
17.4.4. By Sales Channel
18. Industry Structure Analysis
18.1. Industry Analysis by Tier of Companies
19. Competition Analysis
19.1. Competition Dashboard
19.2. Competition Deep Dive
19.2.1. Young Living Essential Oils, LC.
19.2.1.1. Overview
19.2.1.2. Product Portfolio
19.2.1.3. Key Financials
19.2.1.4. SWOT Analysis
19.2.1.5. Key Developments
19.2.2. doTerra
19.2.3. MUJI
19.2.4. Tropical Bioessence Sdn Bhd
19.2.5. Oshadhi Malaysia
19.2.6. Thai - China Flavours and Fragrances Industry Co., Ltd.
19.2.7. Makescents Co., Ltd.
19.2.8. PT Aroma Atsiri Indonesia
19.2.9. VNI Scientific Sdn Bhd
19.2.10. Siam Kampan Co., Ltd.
19.2.11. Siam Botanicals
19.2.12. Vietnam Essential Oil
19.2.13. PEROMA Vietnam Co., Ltd.
19.2.14. Casa de Lorenzo Organic Products
19.2.15. VietEssence
19.2.16. Moonflower Oils and Spices Co. Ltd.
19.2.17. Claire Organics
19.2.18. Tanamera Topical Spa Sdn Bhd
19.2.19. THANN VietNam
19.2.20. Air Aroma
19.2.21. Plant Therapy
19.2.22. Eden Garden
20. Assumptions and Acronyms Used
21. Research Methodology
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