Area Rug Market

Area Rug Market Outlook from 2024 to 2034

Everyone loves to show off wealth. When it comes to showing off, carpets and rugs can play a brilliant role in catching eyes. This is why people prefer to lay carpets or rugs before guests arrive! And this is the reason why the global area rug market is growing.

The area rug market forecast suggests that the projected market advancement will occur at a stable rate. It will uplift the area rug market size from USD 12.6 billion to USD 20.8 billion at a moderate CAGR of 5.1%.

Attributes	Key Insights
Estimated Market Size in 2024	USD 12.6 billion
Projected Market Value in 2034	USD 20.8 billion
Value-based CAGR from 2024 to 2034	5.1%

Area Rug Market Trends

• Technological evolution leads to a substantial leap in the area rug market size. Smart technology provides additional features to rugs, including temperature control and health monitoring control, which increases their demand. Furthermore, combining traditional rugs with IoT can upgrade the consumer experience. So, this market trend will elevate the area rug market growth.
• Consumer demand for premium and luxury products is increasing. Due to this, the trend for customizable products can be observed, which governs the area rug market growth. Major players in the area rug market are investing in technology that can augment products, leveraging better consumer experience.
• The growing sustainability trends drive major players in the area rug market to produce eco-friendly goods. This also enhances the supply of sustainable goods. The sustainability requirement trend will also elevate the area rug market size.

Customization and Technological Evolution Lead the Area Rug Market Growth

Based on historical market features, the area rug market growth was occurring at a moderate CAGR of 6.8%. This lifted the area rug market size from USD 9.2 billion to USD 11.9 billion from 2019 to 2023.

The growth in the e-commerce sector fueled the supply from major players in the area rug market. Customers showed a growing inclination toward renovating their houses. This increased demand, elevating the area rug market size.

Historical CAGR from 2019 to 2023	6.8%
Forecast CAGR from 2024 to 2034	5.1%

The forecasted period will likely drive the area rug market growth based on technological evolution. The growing material science will help major players in the area rug market to innovate, embedding more features in traditional rugs.

Additionally, consumer inclination toward customization will be a key demand generator, governing the area rug market growth. The disposable income levels are rising, which increases their purchasing capacity, enlarging the area rug market size.

Area Rug Market Growth Drivers

• The rapid growth in urbanization drives the demand for attractive flooring decors, which drives the demand for carpets and rugs. Hence, this driver is attributed to the area rug market growth in the forecasted period.
• The increasing disposable incomes of individuals drive the demand for customizable goods. Also, changing lifestyles make consumers inclined toward maintaining their societal status. Thus, this increases the demand, fueling the area rug market size.
• Technological innovations and the growth in the field of material science help major players in the area rug market to develop special rugs. Due to this, consumer attention increases, fueling the area rug market growth.
• The growth in housing and commercial sectors drives the demand for better flooring. Consumers demand elegance in their flooring. Therefore, this is another driver fueling the area rug market size.

Area Rug Market Growth Restraints

• Due to excessive market competition, players' scope of growth is reduced. Consequently, the market expansion rate is affected, hampering the area rug market size.
• The growing competition from alternative markets, growing prices of complementary goods, and the availability of substitute products are key restraints affecting the area rug market growth.

Country-wise Analysis

The North American area rug market growth will help the region lead the global market. The growing technological infrastructure and rising premium product demand will substantially elevate the area rug market size.

Due to the growing sustainability trends in Europe, it will contribute significantly to the area rug market growth.

The Asia-Pacific region is cluttered by emerging markets, creating various area rug market growth prospects. Due to various governmental policies to uplift local businesses, major players in the area rug market are encouraged to promote their businesses, helping the area rug market size grow.

Forecast CAGRs from 2024 to 2034

Countries	Forecasted CAGR
The United States	5.3%
China	5.8%
The United Kingdom	6.2%
Japan	6.8%
South Korea	7.2%

Preferred Customization Drives the United States’ Area Rug Market Growth

The United States of America will forecast the area rug market growth at a fairly paced CAGR of 5.3%. Further, the area rug market size will reach USD 3.7 billion by 2034.

Consumers are inclined toward premium and luxury products. This is mainly due to the growth in their disposable incomes.

Also, major players in the area rug market use customization as a key differentiator in their products to attract consumers. 3D printing, unique designs, customizable sizes, and deliveries determine the market size in the country.

China Integrates Smart Technology to Fuel Area Rug Market Size

China's projected area rug market growth will hover around a CAGR of 5.8% through 2034. Due to the developed technological infrastructure, China can integrate cutting-edge technology in traditional rugs to provide better consumer comfort.

Temperature control, easy cleaning, and smart features embedded in rugs have been streamlined in the Chinese market, uplifting their demand. Thus, USD 3.3 billion will be the area rug market size in the country at the end of the forecasted period.

The United Kingdom’s Trending Rental Market Fuels the Area Rug Market Size

The United Kingdom forecasts the area rug market size enlargement to reach USD 840 million by 2034. Due to the growth in Gen Z and millennial population in the country, the demand for rental rugs is rising. Moreover, subscription-based businesses are spiking.

This enhances affordability and flexibility in the use, generating more consumer demand and benefitting major players in the area rug market. Due to these factors, the area rug market growth will occur at a moderate CAGR of 6.2%.

Japan’s Minimalist Approach Will Accelerate the Area Rug Market Growth

Japan’s area rug market size will likely increase to USD 2.3 billion. Further, it will register the area rug market growth at 6.8%. The Japanese people highly foster zen-influenced product manufacturing. Due to this, a minimalist approach is adopted by major players in the area rug market.

The increased tranquillity in the home décor, neutral colors, simplicity in designs of rugs, etc., are the outcome of these preferences. Consequently, these factors augment the Japanese area rug market, creating scope for innovation.

Advancing Cleaning Solutions Govern the South Korean Area Rug Market Size

The South Korean area rug market size will likely achieve a USD 1.3 billion market valuation by 2034. The growing consumer preferences for cleanliness elevate hygiene standards in the country. Due to this, major players in the area rug market invest in advanced cleaning technology integration into area rugs.

UV sterilization, ultrasound cleansing, etc., are cleaning technologies used to lift hygiene standards. Thus, the South Korean area rug market growth will be the fastest, at the highest CAGR of 7.2%.

Category-wise Insights

Nylon area rugs are preferred due to their elevated durability and life. They are more in demand in the household sectors. Due to the growing demand in the corporate industry, non-residential area rugs are more in demand, driving the area rug market growth.

Category	Top Type- Nylon
Market Share in 2023	42%
CAGR % 2024 to End of Forecast(2034)	4.9%
Market Segment Drivers	The increased durability substantially surges their demand, enlarging the area rug market size. Stain resistance and longevity of rugs boost their demand, driving the segment, thereby increasing the area rug market size. Growing demand for household rugs fuels the segment, driving the area rug market growth.

Category	Top End Use- Non-residential
Market Share in 2023	61%
CAGR % 2024 to End of Forecast (2034)	4.7%
Market Segment Drivers	The commercial buildings and areas are growing due to the corporate culture. The demand for premium and luxury products drives their production, benefitting major players in the area rug market. This fuels the segment, driving the area rug market growth.

Competitive Landscape

Due to the substantial market share of major players in the area rug market, the competitive landscape of the area rug market is cluttered. Further, these key players have better negotiating power than new entrants due to their market occupancy. They expand the market via collaborations, partnerships, mergers, and acquisitions.

New entrants can gain more market space through strategic alliances with large-scale businesses. They can offer their augmented services at a competitive price to gain consumer attention, helping them lead the competitive landscape of the area rug market.

Key Market Developments

• In April 2023, Capel Inc. launched a new wool rug collection. The business innovated in terms of the texture and colors of its woolen rugs. Due to the product launch, the organization could market itself better, gaining more customer attention. Moreover, this helped the organization to augment its product portfolio.
• In April 2024, Amer Rugs Inc. placed itself by showcasing a unique rug collection. A perfect mixture of contemporary aesthetics and traditional craftsmanship can be observed in this collection. Various weaves, yarns, and design styles were included in the collection, benefitting the market position of the organization.

Key Coverage of Area Rug Market Report

• Global area rug market trends.
• Challenges facing the area rug industry and challenges and opportunities in the area rug supply chain.
• Strategies for differentiation in the area rug market.
• Bargaining Power of Buyers and Bargaining Power of Suppliers.
• Competitive landscape across different area rug segments, number, and size of competitors in the area rug market
• Strategies for new entrants to differentiate themselves in the crowded area rug market.
• The role of e-commerce in the area rug market and marketing strategies and brand differentiation among competitors.
• The role of e-commerce in the area rug market.

Report Scope

Attributes	Details
Estimated Market Size in 2024	USD 12.6 billion
Projected Market Valuation in 2034	USD 20.8 billion
Value-based CAGR 2024 to 2034	5.1%
Forecast Period	2024 to 2034
Historical Data Available for	2019 to 2023
Market Analysis	Value in USD billion
Key Regions Covered	North America; Latin America; Western Europe; Eastern Europe; South Asia and Pacific; East Asia; The Middle East and Africa
Key Market Segments Covered	Type, End Use, Region
Key Countries Profiled	The United States, Canada, Brazil, Mexico, Germany, The United Kingdom, France, Spain, Italy, Poland, Russia, Czech Republic, Romania, India, Bangladesh, Australia, New Zealand, China, Japan, South Korea, GCC Countries, South Africa, Israel
Key Companies Profiled	Dalyn Rug Co.; Sams International Inc.; Riztex USA Inc.; Amer Rugs Inc.; Capel Inc.; Nodi Handmade Rugs Ltd.; Riviere Rugs Ltd.; Maa Collections; Faze Three Ltd.; Golden Carpets Ltd.

Area Rug Market - Key Segments

By Type:

• Wool
• Nylon
• Synthetic Fibers
• Others

By End Use:

• Residential
• Non-residential

By Region:

• North America
• Latin America
• Western Europe
• Eastern Europe
• South Asia and Pacific
• East Asia
• The Middle East and Africa

Frequently Asked Questions

At what CAGR the area rug market will likely progress through 2034?

The area rug market is estimated to progress at a CAGR of 5.1% through 2034.

What will the market size of the area rug market be by 2034?

The area rug market will likely reach USD 20.8 billion by 2034.

What will the market size of the area rug market be by 2024?

The area rug market will attain a market size of USD 12.6 billion in 2024.

Based on type, which segment held the largest area rug market share in 2023?

The area rug market's nylon segment held 42% of the market share in 2024.

Which end user segment held the largest area rug market share in 2023?

The area rug market's non-residential segment secured 61% of the market space in 2023.